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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 82 Documents
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Survival Strategies For Rice Farmers On Roductivity In Tanjung Beringin Village West Tabir Subdistrict Irwan, Irwan; Nahdiati; Felia Siska; Yenni Melia; Mustaqim Mustaqim
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i2.748

Abstract

This research was motivated by the existence of an imbalance in rice productivity in Tanjung Beringin Village for the last five years from 2018-2022, where in 2022, there was a relatively low decline in rice productivity from the previous year. This problem shows that there are major challenges faced by rice farmers in Tanjung Beringin Village in terms of climate change, resource availability, and agricultural practices that have been carried out, so that rice farmers in Tanjung Beringin Village apply survival strategies so that rice productivity increases. Thus this study aims to analyze the survival strategy for rice farmers in productivity in Tanjung Beringin Village, West Tabir District. The theory used is the theory of survival strategies from Hardestry (1977). This research uses a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation. The data analysis used the interactive method of Miles and Huberman. The results of this study indicate that the strategy of rice farmers in Tanjung Beringin Village in maintaining productivity implements strategies: 1) Technology adaptation with the use of superior rice varieties and water management technology in the form of making small ponds or intermittent irrigation. 2) Socio-economic capacity building through strengthening cooperation between farmers, diversification of farming businesses, and utilization of local labor, 3) Environmental risk management strategies by using organic fertilizers, and conservative soil management.
Strategy for Improving Operational Management Efficiency in Islamic Higher Education Institutions: An Approach Integrating Technology and Local Wisdom Dasep Supriatna
International Journal of Management and Business Economics Vol. 3 No. 2 (2025): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i2.857

Abstract

Operational efficiency in Islamic Higher Education Institutions (IHEIs) requires the integration of technology that is aligned with local wisdom and Islamic values. This study, framed by Contingency Theory, aims to identify adaptive integrative strategies for institutional contexts. A qualitative case study was conducted on four IHEIs in Indonesia, selected based on geographical variation and institutional accreditation status. Data were collected through semi-structured interviews with 16 key informants (institutional leaders, heads of IT units, and faculty members), as well as analysis of 24 institutional policy documents and strategic plans. Thematic analysis was used to identify patterns of technology integration with Islamic values and local culture. The results show that the effectiveness of integration depends on the contextual conditions of each institution. For example, one institution integrated a digital learning management system with character-building modules based on Islamic boarding school values, while another institution adapted its digital platforms to the structure of the local traditional organization. Theoretical implications suggest the need for contingency-based managerial flexibility in Islamic education governance. Practical implications point to the importance of developing technology policies that are responsive to the religious and cultural values of institutions. This study confirms that the success of digital transformation in IHEIs is not solely determined by technological capacity, but by the institution's ability to adapt strategies to its socio-cultural and spiritual context.
Adaptation Strategies of Multinational Corporations in Facing Regulatory Changes in the Global Business Environment: A Case Study in the Renewable Energy Sector Dasep Supriatna
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.858

Abstract

Regulatory changes in global business, particularly in the renewable energy sector, require multinational companies (MNCs) to adopt rapid and effective adaptation strategies. This study aims to analyze how MNCs in the solar and wind energy sectors respond to increasingly complex and frequently changing cross-border regulatory dynamics. Using the Institutional Theory framework, specifically coercive, mimetic, and normative pressures, this research explores the institutional factors shaping corporate adaptation strategies. The research employs a multiple qualitative case study approach involving six MNCs operating in different jurisdictions. Data was collected through semi-structured interviews with senior managers, as well as analysis of company strategic documents and government regulations related to renewable energy. The results indicate that coercive pressures from governments and international institutions are the primary drivers of strategy change, while mimetic pressures emerge due to policy uncertainty, prompting companies to imitate competitors' practices. On the other hand, normative pressures from industry associations and stakeholder expectations reinforce the importance of social legitimacy and sustainability. The findings also indicate that adaptation is contextual and influenced by the specificity of national regulations and organizational capacity to manage change. This study contributes theoretically to understanding the strategic responses of MNCs through an institutional lens and provides practical implications for policymakers and industry actors in designing regulatory frameworks that promote an inclusive and adaptive global energy transition.
Digital Marketing Strategies for Enhancing Brand Awareness: A Case Study of Hola Koffie in Bandung City Camelia Rizki Agrina; Adnan Prasetyo; Alisha Rahma Alfiyah
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1004

Abstract

The intense competition in the coffee shop industry in Bandung requires business owners to develop effective marketing strategies. This study aims to analyze and design a digital marketing strategy to increase brand awareness for Hola Koffie, a coffee shop targeting young consumers with affordable prices and premium quality. The approach includes designing brand guidelines, implementing content marketing, advertising campaigns, and offline activations through Instagram, TikTok, and GrabFood over a four-month period. The results show that consistent implementation of digital marketing strategies can increase reach and engagement on social media, as well as support revenue growth. This study emphasizes the importance of integrating digital and conventional marketing to create effective communication and build emotional connections with customers.
Beyond the Transaction: AI's Role in Shaping Customer Engagement and Loyalty Kurnia Khafidhatur Rafiah; Cattleya Rejito; Zidny Ilma Hasan
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1005

Abstract

This qualitative study explains how Artificial Intelligence technology, specifically chatbots and recommendation systems, impact customer engagement and loyalty on online shopping sites in Indonesia, particularly Shopee. Based on in-depth interviews with 25 users, this study examines customer experiences, attitudes, and behaviors. Chatbots have been shown to provide valuable functional engagement by providing quick and efficient answers to simple questions, such as order status and product details. However, their inability to handle complex issues and lack of human interaction mean that users still prefer to interact with humans for more complex issues. On the other hand, AI-powered recommendation systems are highly effective at triggering behavioral and affective engagement. Such one-to-one product recommendations not only impact purchasing decisions and product discovery but also provide the customer with a feeling of being "understood" by the platform, positively affecting customer loyalty. Altogether, the integration of the two technologies enables Customer Relationship Management (CRM) initiatives through its effectiveness and personalization, resulting in greater customer loyalty levels.
Queue Model Analysis At Lawson Minimarket Jatinangor Desty Hapsari Kirana; Dzulfikar Hibatulaziz; Hafizhan Dhifan Fadhillah
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1008

Abstract

Lawson is a popular minimarket offering ready-to-eat food and beverages, making it a frequent destination for customers in the Jatinangor area. Due to the high volume of visits, the efficiency of its service system plays a vital role in ensuring customer satisfaction. This study aims to analyze the performance of the queueing system at Lawson Jatinangor using a descriptive quantitative approach based on direct observation of customer arrival and service times. The collected data were processed using the POM-QM software through the waiting line module. The results show that the queueing system operates with high efficiency, characterized by a short average waiting time, a low number of customers in the queue, and a low cashier utilization rate. The high probability of the system being idle indicates underutilized service capacity. The study concludes that while Lawson’s current service system is responsive, there is still potential to improve operational efficiency by adjusting the number of active cashiers during peak hours
Consumer Behavior in Digital Era : Bibliometric Analysis Joval Ifghaniyafi Farras
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1009

Abstract

This study aims to map the evolution of scientific literature on consumer behaviour in the digital era through a bibliometric approach. Analyses were conducted using VOSviewer software to identify conceptual structures, keyword trends, and thematic clusters in the research. The visualisation results showed four main clusters: (1) consumer interaction and digital platforms, (2) consumer behaviour technology and analytics, (3) marketing strategies and customer engagement, and (4) consumption ethics and sustainability. Findings indicate that consumer behaviour is influenced multidimensionally by developments in digital technology, changing social values, and ethical awareness. This study emphasises the importance of integrating analytics technologies with human-centred approaches, algorithm transparency, and authentic brand narratives to build trust and sustainability. Future research is recommended to explore the intersection of digital technology and sustainability values, including the context of the metaverse, virtual reality and circular economy.
Fintech Disruption and Operational Risk in the Banking Sector: Evidence from a Systematic Literature Review Tarada Berlian Megananda; Sulwani Husna Afrizal
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1010

Abstract

The rapid advancement of financial technology (fintech) has significantly disrupted the traditional banking sector by introducing innovative services and business models that enhance efficiency, reduce costs, and promote financial inclusion. However, these benefits also bring emerging operational risks, such as cybersecurity threats, data privacy concerns, and regulatory compliance challenges. This systematic literature review synthesizes findings from 13 peer-reviewed journal articles published in the last five years, selected through a rigorous PRISMA-based methodology. The analysis identifies key themes, including the transformative role of technologies like artificial intelligence, blockchain, and big data analytics; the reconfiguration of risk management frameworks; and the evolving relationship between digital innovation and operational resilience. The results indicate that while fintech adoption offers substantial opportunities for competitiveness and customer engagement, it also necessitates proactive governance, robust cybersecurity measures, and continuous workforce upskilling. The discussion emphasizes the need for collaborative efforts among regulators, financial institutions, and technology providers to develop adaptive strategies that can mitigate risks in an evolving digital landscape. By addressing both the opportunities and vulnerabilities presented by fintech disruption, this review enhances our understanding of its implications for operational risk in banking and provides directions for future research.
Market Reactions To Domestic And Global Policy Events: An Event Study Of The Indonesian Capital Market In Early 2025 Said Aryonindito; Saskia Salmana Dahyar; Adisti Gilang Cempaka; Vecco Suryahadi Saputro
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1011

Abstract

This study examined the reactions of the Indonesian capital market to selected domestic and global policy events during January–February 2025, a period marked by the early phase of a new administration and heightened policy uncertainty. Using an event study approach, the analysis focused on five key events: the implementation of the Biodiesel B40 policy, the announcement of a foreign exchange retention requirement for export earnings, the Federal Open Market Committee (FOMC) statement, the release of January 2025 inflation data, and Bank Indonesia’s monetary policy decision. Results indicated that the Biodiesel B40 policy and low inflation release generated positive sentiment, reflected in rising prices, higher trading activity, and increased foreign buying. Conversely, the export earnings retention policy triggered negative market responses, particularly increased foreign selling in export-oriented sectors. Findings suggested that the market displayed characteristics of semi-strong form efficiency, responding promptly to public information but with some delayed adjustments. The study concluded that both domestic and global policy events significantly shaped short-term market dynamics, though reactions varied by event type. Future research was recommended to employ statistical tests on abnormal returns and trading activity for stronger empirical validation
Between Tradition and Challenges: Identifying Key Factors in Local Community Adaptation to Environmental Change Rizky Ramadhan; Muhammad Aqshel Revinzky Nizar; Mochamad Chairul Ihsan; Adhadian Akbar; Andreas Recki Prasetyo
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1012

Abstract

Environmental changes resulting from oil palm plantation expansion have become a crucial issue in the discourse on sustainable development in Indonesia, particularly due to their impact on local communities and forest conditions. Although regulations such as the moratorium on oil palm expansion temporarily slowed deforestation, recent trends indicate that land conversion from forest to oil palm plantations is still ongoing. Local communities that have traditionally relied on forest resources are facing complex social, economic, and ecological pressures. This study aims to identify the key factors that shape the adaptive capacity of local communities to environmental changes caused by oil palm expansion. The research location is in the Parindu area, West Kalimantan. The method used is the Analytical Hierarchy Process (AHP), with a pentahelix approach in determining key informants so that decision-making is participatory and multidimensional. The results of this study indicate that institutional resources are the most crucial factor in improving community adaptive capacity. Local institutions—both formal and informal—play a strategic role in bridging local culture with modern economic demands. These findings emphasize the importance of strengthening local institutions to support community adaptation and promote sustainable, equitable, and locally-based development.

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