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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 82 Documents
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The Influence of Leadership Style and Motivation on Employee Performance at SMP Negeri 46 Jakarta Bambang Harmoko; Swasta Bangun
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.527

Abstract

The purpose of this research is to determine the influence of Leadership Style and Motivation on Employee Performance at SMP Negeri 46 Jakarta using a research sample of 38 employees with data analysis techniques using multiple regression analysis. The research results show an R Square value of 0.633, meaning that Leadership Style (X1) has a significant effect on Employee Performance (Y) by 63.3%, while the remaining 36.7% is caused by the influence of other factors that were not studied. The R Square value of 0.701 means that Motivation (X2) has a significant effect on Employee Performance (Y) by 70.1%, while the remaining 29.9% is caused by the influence of other factors that were not studied. The Adjusted R Square value of 0.813 means that Leadership Style (X1) and Motivation (X2) have a joint and significant effect on Employee Performance (Y) of 81.3%, while the remaining 18.7% is caused by the influence of other variables that are not examined in this research.
Comparison Analysis of User Experience on m-BCA and BRImo Mobile Banking Applications Using The User Experience Questionnaire (UEQ) Method Farhany Richas; Irsyad Kamal
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.551

Abstract

The increasing trend of non-cash payments such as QRIS and transfers is driving more intensive use of mobile banking applications in daily life. This poses a challenge for mobile banking service providers to deliver the best service to their customers through a good user experience. This is necessary to maintain their existence in the hearts of their customers. This research aims to determine the user experience value in each m-BCA and BRImo application, as well as their comparative value using the User Experience Questionnaire (UEQ) method. The analysis results conducted on 240 respondents with a minimum age of 19 and domiciled in Jabodetabek show that the user experience of BRImo is superior to m-BCA in all UEQ scales. BRImo achieves excellent benchmark scores in the attractive, perspicuity, efficiency, dependability, and stimulation scales while obtaining a good evaluation in the novelty scale. Meanwhile, m-BCA obtains excellent benchmark scores in the perspicuity, efficiency, and dependability scales, good evaluation on the attractive scale, above average on the stimulation scale, and below average on the novelty scale.
Influence of Work-Life Balance, Interpersonal Communication and Work Environment on Job Satisfaction PT. Employee Cooperative. Pupuk Sriwidjaja Palembang Frecilia Nanda Melvani; Veybitha, Yolanda; Sakarina, Sari; Pamuji, Muhni
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.574

Abstract

  This study endeavors to ascertain the impact of work-life balance, interpersonal communication, and work environment on employee job satisfaction within the PT Pupuk Sriwidjaja Palembang employee cooperative. Employing quantitative methods and survey techniques, this research employs Multiple Linear Regression with SPSS software as the measurement tool. The sample for this study encompasses 40 respondents, who were purposively selected to ensure relevance. The respondents completed the questionnaire online. The research findings indicate that work-life balance, interpersonal communication, and the work environment exert a positive and significant influence on employee job satisfaction at the PT Pupuk Sriwidjaja Palembang employee cooperative, both collectively and individually.
Market Expansion Strategy for Sweet Potato Export Products Using the Ansoff Matrix (Case Study of CV SNR Bumi Indonesia) Mohamad Bebi Rifki; Kirana, Desty Hapsari
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.586

Abstract

CV SNR BUMI INDONESIA is a producer and exporter of sweet potatoes, with products that meet export quality and capacity standards. However, the company faces challenges in marketing and finding the right strategy to utilize the trade potential of its sweet potato products to increase export sales. This study aims to determine strategies that can be implemented for export market expansion. The research employs a qualitative and quantitative descriptive approach using the Ansoff Matrix, measured with a Likert scale. The findings indicate that the Product Development Strategy, with the highest index value of 89.0%, falls into the "Very Ready" category, making it the optimal strategy for the company to pursue for export market expansion.
The Effect Of Content Marketing Tiktok @Wardahofficial On Wardah Cosmetic Buying Interest With Attention, Interest, and Desire As Intervening Variables (Case Study of TikTok Users In Bandung City) Nabila Al Insani; Rafiah, Kurnia Khafidhatur; Sondari, Mery Citra
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.590

Abstract

This study aims to determine the effect of TikTok @wardahofficial account content marketing on buying interest in Wardah cosmetics with attention, interest, and desire as intervening variables in the people of Bandung City. The type of research used is explanatory research using a quantitative approach. The sample in this study were TikTok users who live in Bandung City and have seen TikTok @wardahofficial content marketing at least once and were not scanned from May to June 2024. The data processing and analysis technique used is SEM (Structural Equation Model) using SMARTPLS (Partial Least Square) version 4.1.0.3 tools. The results of this study indicate that TikTok @wardahofficial content marketing has a positive and significant effect on buying interest in Wardah cosmetics, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with attention as an intervening variable, TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with interest as an intervening variable and TikTok @wardahofficial account content marketing has a positive and significant effect on buying interest in Wardah cosmetics with desire as an intervening variable
The Influence of Value Added Tax (PPN), Luxury Sales Tax (PPnBM), and Progressive Motor Vehicle Tax (PKB) on the Purchasing Power of Electric Vehicles in Bandung City Indonesia Riyan Saputra; Farhatun Nisa
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.591

Abstract

The transition from conventional vehicles to electric or battery-based vehicles can be facilitated through policy interventions, especially in the field of taxation, aimed at achieving certain goals. This study aims to determine the effect of Value Added Tax (VAT), Luxury Goods Sales Tax (PPnBM), and Progressive Motor Vehicle Tax (PKB) in Indonesia on the purchasing power of electric vehicles in Bandung City, Indonesia. This study uses primary data collected through a questionnaire with a multiple linear regression analysis method. The sampling technique used is purposive sampling, using the Slovin formula which produces 100 respondents. The collected data was processed using SPSS software version 25. The results of this study indicate that partially, VAT and PKB do not have a significant positive effect on the purchasing power of electric vehicles. Meanwhile, PPnBM has a significant positive effect on the purchasing power of electric vehicles. These findings indicate that PPnBM tax incentives are effective in increasing the purchasing power of electric vehicles, while VAT and PKB incentives require evaluation and adjustment in order to better support the transition to electric vehicles. This research provides an important contribution for policy makers to design more effective tax incentives to encourage the adoption of electric vehicles, in order to achieve the targets of reducing emissions and improving environmental sustainability.
The Influence Of Tax Understanding, Taxpayer Awareness And Tax Sanctions On The Compliance Of E-Commerce Actors In Fulfilling Tax Obligations (Case Study of Individual Taxpayers of E-commerce Actors in DKI Jakarta Province, Indonesia) Helwa Syazwana Azkya; Nisa, Farhatun
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.592

Abstract

The main problem of taxation in Indonesia is the low level of taxpayer compliance, which is caused by minimal awareness and understanding of tax obligations and neglect of tax aspects of online transactions by e-commerce actors. This study aims to analyze the effect of tax understanding, taxpayer awareness, and tax sanctions on the compliance of e-commerce actors in DKI Jakarta Province. The research method used is a quantitative approach with a sample of 100 e-commerce actors selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using a t-test (partial). The results of the study indicate that tax understanding, taxpayer awareness, and tax sanctions have a positive and significant effect on e-commerce actor compliance. Based on these findings, it is recommended that the government increase tax socialization and education programs and apply strict sanctions to improve taxpayer compliance in the e-commerce sector.
Analysis Of Raw Material Inventory Management In OTR Laundry By Applying The Economic Order Quantity (EOQ) Method Camelia Rizki Agrina; Sari, Ernita
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.594

Abstract

This study aims to determine and analyze the control of the main raw material inventory at OTR Laundry with an inventory management policy using the Economic Order Quantity (EOQ) method. The study focuses on inventory management at OTR Laundry located at Jalan Ciseke, Jatinangor, Sumedang. This study uses a quantitative approach. Primary data in this study were obtained through in-depth interviews with the owner of OTR Laundry and direct observation in the field. Secondary data were obtained from inventory records and the company's financial reports. Data collection techniques used were interviews, observations, and documentation. Data analysis was carried out by calculating optimal inventory requirements using the EOQ method and comparing them with the inventory policy implemented by OTR Laundry. The calculation results show a comparison between the total cost of fragrance inventory calculated based on the OTR Laundry policy and the EOQ calculation method. Savings using the EOQ method compared to the OTR Laundry policy on inventory cost expenditure amounted to Rp313,764. The results of this study are expected to provide recommendations for OTR Laundry in increasing the efficiency of managing the main raw material inventory and reducing operational costs.
Designing A Social Media Style Guide For PT. Xxx Brand Identity Prasetyo, Andreas Recki; Revinzky, Muhammad Aqshel
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.600

Abstract

Rapid technological advances have encouraged companies to explore new platforms and strategies to increase public visibility and recognition. In the context of increasingly fierce competition, companies need to develop effective strategies and build a strong brand identity in order to stand out and survive in this industry. Social media has become a very important tool in efforts to build brand identity. Therefore, the development of a comprehensive social media style guide is essential. This study uses a descriptive qualitative approach in the form of a project study with the aim of formulating a social media style guide that can provide clear direction and policies. This guide aims to encourage consistency and strengthen the company's brand identity on social media platforms. The research process begins with an analysis of internal and external factors that influence social media strategy, followed by the development of a style guide. The results of the study indicate that a structured and directed social media style guide can improve content consistency and contribute significantly to strengthening brand identity on social media.
Analysis of Consumer Behavior in Repeat Purchases of a Product M. Zamroji Almursyid; Zulkifli; Ahmad Surahman; Fathur Rahman
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.622

Abstract

This study analyzes consumer behavior in repeat purchases of a product, specifically focusing on the case of Light Speed Reborn football and futsal shoes, a locally produced brand in Indonesia. In today's competitive industrial environment, companies strive to cultivate loyal customers, as this loyalty provides a strategic advantage in ensuring future product purchases. The observed phenomenon in this study highlights the repetitive buying behavior of consumers towards Light Speed Reborn shoes, despite only minimal changes in the product's color or design. In Samarinda, these shoes consistently sell out, with many football and futsal players purchasing the same model in different colors. This study employs a qualitative descriptive approach to explore the underlying reasons for this repetitive purchasing behavior, aiming to understand the factors that drive consumer loyalty towards this specific product. Findings indicate that factors such as customer satisfaction, product quality, affordability, comfort, trends, environmental influence, and the strong brand image contribute significantly to the consumers' repeat purchases. The results suggest that brand loyalty and perceived value play crucial roles in fostering repeat purchases of Light Speed Reborn shoes in the Indonesian market.

Page 6 of 9 | Total Record : 82

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