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Jurnal Komunikasi Global (JKG) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Syiah Kuala Jln. Tgk. Tanoh Abee, Darussalam, Banda Aceh, 23111
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Jurnal Komunikasi Global
Published by Universitas Syiah Kuala
ISSN : 26147998     EISSN : 2614218X     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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Strategi Komunikasi Krisis Tokopedia dalam Mitigasi Dampak Negatif terhadap Brand Aini, Avin Nur; Salisah, Nikmah Hadiati
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.43010

Abstract

Komunikasi krisis merupakan aspek penting dalam manajemen perusahaan saat menghadapi situasi yang dapat merusak reputasi dan citra. Tokopedia yang mengalami krisis signifikan mengandalkan berbagai saluran media untuk berkomunikasi dengan karyawan, masyarakat sekitar, pemasok, serta konsumen sebagai stakeholder. Dengan menggunakan Image Restoration Theory, penelitian ini mengkaji bagaimana kedua jenis media digunakan untuk menyampaikan pesan krisis dan menjaga kepercayaan publik. Data dikumpulkan melalui wawancara dengan 1 karyawan, 1 jurnalis, 10 customer sebagai stakeholder internal dan eksternal, serta observasi non partisipan atas pemberitaan, respons perusahaan, dan percakapan publik di media serta kanal resmi. Hasil menunjukkan pentingnya respons cepat serta kebutuhan akan komunikasi yang lebih transparan dan mendalam. Meskipun perusahaan telah memberikan informasi terkini, banyak stakeholder merasa penjelasan yang disampaikan belum menggambarkan secara menyeluruh langkah-langkah pemulihan yang diambil. Penelitian ini merekomendasikan strategi pemulihan citra yang lebih berkelanjutan dan proaktif dengan melibatkan seluruh stakeholder dalam proses komunikasi.Crisis communication is a crucial aspect of corporate management when dealing with situations that can harm reputation and image. Tokopedia, which experienced a significant crisis, relied on various media channels to communicate with employees, surrounding communities, suppliers, and consumers as stakeholders. Using Image Restoration Theory, this study examines how both types of media were used to deliver crisis messages and maintain public trust. Data were collected through interviews with one employee, one journalist, ten customers as internal and external stakeholders, as well as non-participant observation of news coverage, company responses, and public discourse in the media and official channels. The findings highlight the importance of prompt responses and the need for more transparent and in-depth communication. Although the company has provided updated information, many stakeholders feel that the explanations given have not sufficiently illustrated the recovery steps taken. This study recommends a more sustainable and proactive image restoration strategy by involving all stakeholders in the communication process.
Engaging Victims: The Aceh KKRs Communication Strategy in Data Acquisition Azman, Zakirah; Zurrafiqah, Zurrafiqah; Anisah, Nur; Muharman, Nadia
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.45989

Abstract

The Aceh Truth and Reconciliation Commission (KKR) is responsible for uncovering the truth about past human rights violations during the 2003 conflict. This study investigates the communication strategy used by KKR in taking statements from victims. Guided by Henry Fayols classical management theory and Anwar Arifins four-stage communication strategy model, this qualitative research collected data through interviews and documentation. Informants were selected using purposive sampling, with criteria including: involvement in the statement-taking team, at least one year of experience handling victim testimonies, and active membership in the 20222027 KKR period. The KKRs strategy includes socialization, pre-conditions, statement-taking, and recommendations. Findings indicate that while KKR has structured efforts in place, improvements are needed. Specifically, the planning stage lacks a personal approach that builds trust with victims, and coordination should involve communication experts to develop more persuasive messages. KKR also relies heavily on conventional media, which limits its outreach. Optimizing digital media and refining engagement methods would strengthen its communication effectiveness in addressing victims' needs.Komisi Kebenaran dan Rekonsiliasi (KKR) Aceh memiliki tanggung jawab dalam mengungkap kebenaran atas pelanggaran HAM yang terjadi selama konflik tahun 2003. Penelitian ini bertujuan untuk mengkaji strategi komunikasi yang digunakan oleh KKR Aceh dalam proses pengambilan pernyataan dari korban pelanggaran HAM. Penelitian ini menggunakan teori manajemen klasik Henry Fayol dan model strategi komunikasi empat tahap dari Anwar Arifin. Metode penelitian yang digunakan adalah kualitatif, dengan teknik pengumpulan data melalui wawancara dan dokumentasi. Informan dipilih dengan teknik purposive sampling, dengan kriteria: terlibat dalam tim pengambilan pernyataan, memiliki pengalaman minimal satu tahun dalam proses tersebut, dan merupakan anggota KKR periode 20222027. Strategi komunikasi KKR meliputi tahapan sosialisasi, pra-kondisi, pengambilan pernyataan, dan rekomendasi. Hasil penelitian menunjukkan bahwa meskipun KKR telah memiliki pola komunikasi yang terstruktur, masih terdapat kekurangan, terutama pada tahap perencanaan yang belum mengutamakan pendekatan personal terhadap korban. Pada tahap koordinasi, keterlibatan ahli komunikasi diperlukan untuk menyusun pesan yang lebih persuasif. Selain itu, penggunaan media masih bersifat konvensional dan perlu dioptimalkan untuk menjangkau korban secara lebih luas. Dengan perbaikan strategi ini, efektivitas komunikasi KKR dalam memenuhi hak korban diharapkan dapat meningkat.
Analisis Authentic Personal Branding dr. Tirta di Instagram dan TikTok Firdaus, Muhammad Rizal; Asy'ari, Nur Aini Shofiya
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.45457

Abstract

Meskipun lebih dikenal sebagai pebisnis sepatu, dr. Tirta memanfaatkan popularitasnya di media sosial dengan 3,2 juta pengikut di Instagram dan 1,6 juta di TikTok untuk menyampaikan edukasi kesehatan kepada publik. Penelitian ini bertujuan untuk mengkaji authentic personal branding dr. Tirta di Instagram dan TikTok dengan menggunakan teori Authentic Personal Branding dari Hubert K. Rampersad. Teori ini mencakup sebelas indikator utama, yaitu keaslian, integritas, konsistensi, spesialisasi, wibawa, kekhasan, relevansi, visibilitas, kegigihan, kebaikan, dan kinerja. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui dokumentasi terhadap Sembilan konten terpilih dari kedua platform media sosial tersebut. Hasil penelitian menunjukkan bahwa personal branding dr. Tirta mencerminkan keaslian dan konsistensi dalam menyampaikan pesan kesehatan melalui gaya komunikasi yang khas dan relevan dengan audiens digital. Temuan ini diharapkan dapat menjadi acuan praktis bagi individu yang ingin membangun personal branding yang autentik dan berkelanjutan di era digital.Although he is better known as a shoe entrepreneur, dr. Tirta has utilized his popularity on social mediagaining 3.2 million followers on Instagram and 1.6 million on TikTokto deliver health education to the public. This study aims to examine dr. Tirtas authentic personal branding on Instagram and TikTok using Hubert K. Rampersads Authentic Personal Branding theory. The theory outlines eleven key indicators: authenticity, integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. This research employs a descriptive qualitative method with data collected through digital documentation of nine selected posts from both social media platforms. The findings show that dr. Tirtas personal branding reflects authenticity and consistency in conveying health messages through a distinctive communication style that resonates with digital audiences. These results are expected to serve as a practical reference for individuals seeking to build an authentic and sustainable personal brand in the digital era.
Memaknai Informasi Pelayanan Publik di Media Sosial Pemerintah Pratama, Muchlas Abdi; Abrar, Ana Nadhya
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.43751

Abstract

Direktorat Jenderal Imigrasi memanfaatkan Instagram sebagai salah satu sarana komunikasi publik melalui akun resmi @ditjen_imigrasi. Karakteristik pesan yang disampaikan dalam akun ini mencakup gaya komunikasi formal dan informal, yang mendorong perlunya kajian lebih lanjut mengenai bagaimana pesan-pesan tersebut diterima oleh khalayak, khususnya generasi milenial yang bekerja. Penelitian ini bertujuan untuk memahami pemaknaan pekerja milenial terhadap konten yang diproduksi oleh akun @ditjen_imigrasi dengan menggunakan pendekatan teori resepsi. Teori ini berfokus pada cara audiens memahami makna dari pesan-pesan yang telah termediasi. Metode pengumpulan data dilakukan melalui wawancara mendalam terhadap lima informan dari kalangan pekerja generasi milenial yang pernah mengakses konten Instagram @ditjen_imigrasi sepanjang tahun 2024. Hasil penelitian menunjukkan bahwa dua dari lima informan berada pada posisi dominant-hegemonic, sementara tiga lainnya berada pada posisi negotiated. Temuan ini menunjukkan bahwa mayoritas informan memaknai akun @ditjen_imigrasi belum sepenuhnya memenuhi ekspektasi sebagai media penyebaran informasi keimigrasian yang optimal. Perbedaan dalam pemaknaan ini dipengaruhi oleh latar belakang sosial dan pengalaman masing-masing informan dalam berurusan dengan layanan keimigrasian.The Directorate General of Immigration utilizes Instagram as one of its public communication channels through the official account @ditjen_imigrasi. The formal and informal characteristics of the messages conveyed through this account prompted this study to explore how millennial workers interpret the content produced by @ditjen_imigrasi, using reception theory. Reception theory focuses on how audiences interpret the meaning of mediated messages. Data collection was conducted through in-depth interviews with five millennial workers who accessed the @ditjen_imigrasi Instagram content during 2024. The findings indicate that two of the five informants were in the dominant-hegemonic position, while the remaining three were in the negotiated position. This suggests that, in general, the informants perceived that the @ditjen_imigrasi account has not fully functioned as an immigration information channel that meets public expectations. The variation in interpretation among informants was influenced by their social backgrounds and prior experiences in dealing with immigration matters
Sarkasme sebagai Gaya Bahasa dalam Dakwah: Analisis Isi Kuantitatif pada Channel Youtube @Hawariyyun Julana, Dara; Sari, Fitri Meliya; Zainuddin, Zainuddin
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.41624

Abstract

Sarkasme merupakan bentuk komunikasi yang dapat berfungsi sebagai humor atau cara informal untuk menyampaikan pendapat. Fenomena sarkasme ditemukan di berbagai platform media sosial, termasuk dalam konten dakwah di kanal YouTube Hawariyyun milik Alfa Abdurrahman. Penelitian ini bertujuan untuk mengetahui frekuensi dan jenis penggunaan sarkasme dalam konten dakwah yang disampaikan oleh Alfa Abdurrahman. Metode yang digunakan adalah analisis isi kuantitatif. Pengumpulan data dilakukan dengan mendokumentasikan kata-kata sarkasme dari konten di kanal YouTube Hawariyyun selama periode 29 Juli hingga 23 September 2023, yang dipilih menggunakan teknik purposive sampling. Data dianalisis dengan mengkategorikan jenis-jenis sarkasme serta merinci indikatornya sesuai prinsip teori pragmatik. Hasil penelitian menunjukkan bahwa Alfa Abdurrahman memproduksi 12 dari 15 konten dakwah yang mengandung sarkasme dari total populasi 32 konten. Terdapat dua jenis sarkasme yang digunakan, yaitu dirty sarcasm yang mendominasi dengan 19 sampel (59,4%) dan smart sarcasm sebanyak 13 sampel (40,6%). Temuan ini mengindikasikan bahwa sarkasme dapat menjadi strategi komunikasi yang efektif, namun tetap perlu digunakan secara bijak dalam menyampaikan pesan keagamaan.Sarcasm is a form of communication that can serve as humor or an informal way to express opinions. This phenomenon is found across social media platforms, including in religious content on the YouTube channel Hawariyyun by Alfa Abdurrahman. This study aims to examine the frequency and types of sarcasm used in his dakwah (Islamic preaching) content. The method employed is quantitative content analysis. Data were collected by documenting sarcastic expressions from the Hawariyyun channel during the period of July 29 to September 23, 2023, using purposive sampling. The data were analyzed by categorizing the types of sarcasm and detailing their indicators based on pragmatic theory. The results show that 12 out of 15 dakwah videos produced by Alfa Abdurrahman contained sarcasm, from a total population of 32 videos. Two types of sarcasm were identified: dirty sarcasm (19 samples or 59.4%) and smart sarcasm (13 samples or 40.6%). These findings suggest that sarcasm can be an effective communication strategy, but it must be used wisely when conveying religious messages.
Red and White Never Looked So Good: Social Media Monitoring of Erspo via Brand24 Shaffira, Nadya; Setianti, Yanti; Warta, Waska
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.42630

Abstract

Erspo, the newly appointed official apparel supplier for the Indonesian National Football Team, has gained widespread attention. The role of social media influencers, particularly on platforms like TikTok and X has significantly amplified the brands visibility. By using Agenda Setting Theory, this study aims to analyze Erspos brand image amid public opinion through media monitoring and sentiment analysis using Brand24. This quantitative study collected data from social media and online media during the period 15 October to 15 November 2024, focusing on how frequently and widely the brand is discussed, and how public sentiment is distributed. The results show that 55% of the sentiment was positive, dominated by appreciation for the jersey design and Erspos role as the official apparel of the Indonesian National Team. Meanwhile, 45% of the sentiment was negative, triggered by complaints about product quality and a controversial statement from the national team coach. TikTok recorded the highest reach (2.78 million users), while X generated the most mentions (375 mentions). Public discussion was driven by three major issues, including product quality, team performance, and sports governance. This study concludes that brand reputation is highly influenced by issue salience and content frequency across platforms.Erspo, yang baru saja ditunjuk sebagai pemasok resmi apparel Tim Nasional Sepak Bola Indonesia, telah menarik perhatian luas. Peran influencer media sosial, terutama di platform seperti TikTok dan X, secara signifikan meningkatkan visibilitas merek ini. Dengan menggunakan Teori Agenda Setting, penelitian ini bertujuan untuk menganalisis citra merek Erspo di tengah opini publik melalui pemantauan media dan analisis sentimen menggunakan Brand24. Penelitian kuantitatif ini mengumpulkan data dari media sosial dan media daring selama periode 16 Oktober hingga 15 November 2024, dengan fokus pada seberapa sering dan luas merek tersebut dibahas, dan bagaimana sentimen publik didistribusikan. Hasil penelitian menunjukkan bahwa 55% sentimen bersifat positif, didominasi oleh apresiasi terhadap desain jersey dan peran Erspo sebagai apparel resmi Timnas Indonesia. Sementara itu, 45% sentimen bersifat negatif, dipicu oleh keluhan tentang kualitas produk dan pernyataan kontroversial dari pelatih timnas. TikTok mencatat jangkauan tertinggi (2,78 juta pengguna), sementara X menghasilkan mention terbanyak (375 mention). Diskusi publik didorong oleh tiga isu utama, yaitu kualitas produk, kinerja tim, dan tata kelola olahraga. Penelitian ini menyimpulkan bahwa reputasi merek sangat dipengaruhi oleh saliensi isu dan frekuensi konten di seluruh platform.
Analisis Semiotika dan Resepsi Visual dalam Rebranding Logo Halal MUI Varlina, Vivi; Permatasari, Mutiara
Jurnal Komunikasi Global Vol 14, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v14i1.44753

Abstract

Logo halal baru yang diperkenalkan oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH) menggantikan logo sebelumnya dengan tujuan memperkuat sistem jaminan halal di Indonesia. Desain ini mengintegrasikan elemen budaya lokal, seperti gunungan wayang dan motif batik lurik, untuk memperkuat identitas halal Indonesia yang lebih khas dan kompetitif di pasar global. Penelitian ini menganalisis rebranding logo halal Majelis Ulama Indonesia (MUI) melalui pendekatan semiotik dan resepsi visual. Kajian ini menganalisis makna simbolik dalam elemen visual logo serta respons masyarakat terhadap perubahan tersebut. Data diperoleh melalui dokumentasi, wawancara dengan lima informan yaitu dosen, mahasiswa, pengusaha, praktisi serta pihak yang mengatur penggunaan logo halal, dan studi pustaka terkait. Hasil penelitian menunjukkan bahwa elemen visual logo baru memuat makna religius dan budaya yang terintegrasi dalam satu sistem tanda yang harmonis. Sementara dari analisis resepsi visual ditemukan bahwa logo baru memperoleh respons positif, terutama karena tampilannya yang profesional dan mudah dikenali, meskipun masih diperlukan sosialisasi lanjutan untuk memperjelas makna simboliknya. Studi ini memberikan wawasan strategis tentang dinamika rebranding logo halal serta rekomendasi untuk optimalisasi komunikasi visual dalam sistem jaminan halal nasional.The new halal logo introduced by the Halal Product Assurance Organizing Agency (BPJPH) replaces the previous one with the aim of strengthening the halal assurance system in Indonesia. The design incorporates local cultural elements, such as the wayang gunungan and lurik batik motifs, to reinforce a more distinctive and competitive Indonesian halal identity in the global market. This study analyzes the rebranding of the halal logo of the Indonesian Ulama Council (MUI) through a semiotic and visual reception approach. It examines the symbolic meanings embedded in the visual elements of the logo as well as public responses to the change. Data were collected through documentation, interviews with five informants, including a lecturer, a student, a business owner, a practitioner, and a representative from the institution responsible for regulating the use of the halal logo, and a review of related literature. The findings show that the visual elements of the new logo convey both religious and cultural meanings, integrated into a harmonious sign system. Meanwhile, the visual reception analysis reveals that the new logo received a positive response, mainly due to its professional appearance and recognizability, although further socialization is needed to clarify its symbolic meanings. This study provides strategic insights into the dynamics of halal logo rebranding and offers recommendations for optimizing visual communication within the national halal assurance system.
Kohesivitas Pada Kelompok Jamaah Tabligh Ikbar, Ikbar; Nurrahmi, Febri; Syam, Hamdani M.
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v8i2.15266

Abstract

The Jamaah Tabligh is a very unique group in their dawah efforts involving each member of the group. This study aims to find out how the cohesiveness of such a group by studying the Jamaah Tabligh in Mesjid Cot Goh, Gampong Lamme Garot, Aceh Besar. The theory used in this study is the theory of Groupthink by focusing on the concept of cohesiveness. This study used a descriptive qualitative method. Data collection techniques were carried out using structured interviews on five members of the Tabligh Jamaah and participatory observation. The results showed a high level of individual cohesiveness within the Jamaah Tabligh group measured by four dimensions of cohesiveness including social strength, unity in groups, attractiveness and group collaboration. The cohesiveness was based on the similarity of purpose in da'wah. This cohesiveness has indicated the symptoms of groupthink that appeared in deliberation for decision making in the group.
Komunikasi Interpersonal Ibu Tunggal dan Anak Penyandang Disabilitas Yanuar, Deni; Azman, Zakirah; Retnaningsih, Eni Tri
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v8i2.15278

Abstract

This study aims to find out the interpersonal communication between single mothers with their children with disabilities in Aceh. The research used symbolic interaction theory with a qualitative descriptive approach. The subject of this study was a single mother who has children with disabilities studying at SMALB YPPC Banda ACEH, selected using a purposive sampling technique. To collect data, the researchers deployed semi-structured interviews on three single mothers who have children with disabilities and observations of their interpersonal communication with their children. The results showed that interpersonal communication of single mothers and children with disabilities varies depending on the child's condition. Many mothers used non-verbal communication especially with deaf children and spoke slowly so that their children could easily understand. In the communication process, single mothers often faced obstacles to get feedback which sometimes caused misunderstandings. The quality of communication, in general, is good because the children demonstrated openness, empathy, support, and positive attitudes in communicating with their mothers.
Penerapan Syariat Islam dari Sudut Pandang Media dan Perempuan di Aceh Maulina, Putri
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v8i2.14959

Abstract

The discourse of the Sharia implementation in Aceh in the context of media places women as the most reported group. Serambi Indonesia is one of the local print media that has intensively covered the enforcement of Sharia in Aceh. This study aims to look at the discourse of Sharia enforcement in local media and how the female audiences as active audiences interpret the discourse conveyed by the media. The theoretical approach used in this study is Reception Analysis. This study is descriptive qualitative research. Data were collected using Ferdinand de Saussures semiotics on six news articles of Serambi Indonesia throughout 2014 and in-depth interviews with eight female informants who were selected by purposive sampling technique. The results of the study illustrated that the dominant discourse in the media was women in Aceh were prone to violate Sharia. Findings also documented the tendency of informants to occupy oppositional reading positions that the way Serambi Indonesia covered Shariain Aceh was more likely to discriminate against women.

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