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Jurnal Komunikasi Global (JKG) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Syiah Kuala Jln. Tgk. Tanoh Abee, Darussalam, Banda Aceh, 23111
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Jurnal Komunikasi Global
Published by Universitas Syiah Kuala
ISSN : 26147998     EISSN : 2614218X     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 147 Documents
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Akomodasi Komunikasi Mahasiswa Pendatang Elsa Eka Putri Nurdiana; Yolla Castro Gucci; Adi Pujo Rachmat; Dini Safitri
Jurnal Komunikasi Global Vol 9, No 2 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.75 KB) | DOI: 10.24815/jkg.v9i2.17359

Abstract

Mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta (UNJ) yang beberapa di antaranya merupakan pendatang, menghadapi berbagai kendala dan tantangan dalam menyesuaikan diri dengan lingkungan yang sementara mereka tinggali. Salah satunya adalah geger budaya di mana hal ini merujuk pada komunikasi atau proses mereka berinteraksi dengan orang sekitar. Penelitian ini bertujuan untuk mengetahui perubahan komunikasi yang dialami oleh mahasiswa pendatang di UNJ. Teori yang digunakan dalam penelitian ini adalah akomodasi komunikasi dan habitus. Penelitian ini merupakan penelitian kualitatif dengan metode pengumpulan data yaitu wawancara dan observasi dengan enam mahasiswa pendatang di program studi Ilmu Komunikasi UNJ. Dari hasil penelitian ini ditemukan bahwa terdapat perubahan komunikasi pada mahasiswa pendatang dengan mengamati dan mengikuti perilaku atau kebudayaan yang ada. Perubahan terjadi dari hasil upaya adaptasi yang dilakukan oleh mahasiswa pendatang tersebut. Some students in the communication department of Universitas Negeri Jakarta (UNJ) are immigrants, facing various obstacles and challenges in adjusting to the environment they live in temporarily. One of them is culture shock, referring to the communication or processes they interact with the people around them. This study aims to determine the changes in communication patterns experienced by immigrant students at UNJ. The theory used in this research is communication accommodation and habitus. This research is qualitative research with data collection methods, namely interviews with and observation of six immigrant students at the communication department of UNJ. Based on the results of this study, it was found that there was a change in communication patterns among non-resident students by observing and following existing behavior or culture. Changes occur from the results of the adaptation efforts made by these immigrant students. 
Survey of Millennial and Generation Z Response to Native Advertising Trends in Online News Portal Saufika Enggar Garini; Zainuddin Muda Z Monggilo
Jurnal Komunikasi Global Vol 11, No 2 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v11i2.28416

Abstract

Native advertising is a commercial message wrapped in an informative article that borrows the credibility of the newsroom, which is a crucial issue in the realm of journalism and advertising. This research aims to determine the trend of audience response in the Millennial generation and Z generation in responding to native advertising content on online news portals. Using the Persuasion Knowledge Model theory, this study used a quantitative approach by surveying 401 respondents. The research results show that the audience response is positive towards native advertising, with a percentage of 76.16%. In addition, respondents also provided support for native advertising as an innovation in the field of advertising to continue to develop in Indonesia.Native advertising adalah pesan komersial dibalut artikel informatif yang meminjam kredibilitas ruang redaksi yang menjadi isu krusial dalam ranah jurnalisme dan periklanan. Tujuan penelitian ini adalah untuk mengetahui kecenderungan respons audiens pada generasi Milenial dan generasi Z dalam menanggapi konten native advertising di portal berita daring. Dengan menggunakan teori Model Pengetahuan Persuasi, penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survei kepada 401 responden. Hasil penelitian menunjukkan bahwa respons audiens positif terhadap native advertising dengan persentase sebesar 76,16%. Selain itu, responden turut memberi dukungan bagi native advertising sebagai inovasi dalam bidang periklanan untuk terus berkembang di Indonesia.
Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI Rifqi Muflih; Dany Dany
Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.756 KB) | DOI: 10.24815/jkg.v7i2.11979

Abstract

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.
Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan Ayu Wahyuni Solihah; I Nyoman Musiasa; Mohammad Shihab
Jurnal Komunikasi Global Vol 7, No 1 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.776 KB) | DOI: 10.24815/jkg.v7i1.10528

Abstract

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies.
Framing Kasus Ujaran Kebencian di Televisi Faishal Luthfi Wanda Bukhroni; Vinisa N. Aisyah
Jurnal Komunikasi Global Vol 9, No 1 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.242 KB) | DOI: 10.24815/jkg.v9i1.15990

Abstract

Ahmad Dhani telibat dalam kasus ujaran kebencian dan akhirnya divonis bersalah atas cuitannya di Twitter. Penelitian ini bertujuan untuk mengetahui bagaimana TvOne membingkai berita kasus ujaran kebencian yang dilakukan oleh Ahmad Dhani. Model framing yang digunakan dalam penelitian ini adalah model framing milik Robert N. Entman yang berfokus pada pemilihan isu dan penonjolan aspek dari suatu berita. Penelitian ini menggunakan metode kualitatif dengan  menggunakan tiga berita TvOne pada periode November 2017 sampai Februari 2019 sebagai unit analisisnya, yang dianalisa dengan melihat teks, durasi dan scene. Berdasarkan element framing Entman yaitu Define Problem, Diagnose Cause, Moral Judgement, dan Treatment Recommendation, hasil penelitian menunjukkan tiga hal dalam pemberitaan tersebut, yaitu ketidakberimbangan narasumber, pengulangan narasi Ahmad Dhani tidak bersalah, dan kontroversi UU ITE di Indonesia.Ahmad Dhani was involved in the case of hate speech and was ultimately convicted of his post on Twitter. This study aims to find out how TvOne framed the case of hate speech committed by Ahmad Dhani. The framing model used in this study is Robert N. Entman's framing model, focusing on the selection of issues and highlighting aspects of a story. This study used a qualitative method using three TvOne clips from November 2017 until February 2019 as the unit of analysis, analyzed by looking at the text, duration and scene. Based on Entman's framing elements such as Define Problem, Diagnosis Cause, Moral Judgment, and Treatment Recommendation, the results of the study identified three frames in the news, including the imbalance of the sources, the narrative of Ahmad Dhani's innocence, and the controversy over the ITE Law in Indonesia. 
Pengungkapan Diri Selebgram Aceh melalui Instagram Story Rizanna Rosemary; Novi Susilawati; Annisa Hanifah
Jurnal Komunikasi Global Vol 11, No 1 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.225 KB) | DOI: 10.24815/jkg.v11i1.24964

Abstract

Fitur Instagram Story banyak digunakan oleh pengguna Instagram sebagai media pengungkapan diri kepada pengikutnya. Penelitian ini bertujuan mengetahui pengungkapan diri selebgram melalui Instagram Story yang dianalisis berdasarkan Teori Jendela Johari. Data penelitian diperoleh melalui wawancara dan pengamatan pengungkapan diri dengan memaparkan dan menjelaskan kegiatan atau interaksi selebgram Aceh, @Khalidamakmoer dan @Ririnputrianjani dengan pengikutnya di Instagram. Hasil penelitian menunjukkan bahwa pengungkapan diri selebgram dalam penelitian ini termasuk dalam kategori dua Jendela Johari, yaitu daerah terbuka dan daerah tersembunyi. Kedua selebgram melalui Instagram Story membagikan informasi terkait diri dan kegiatan sehari-hari mereka, hobi, pengalaman, pendidikan, pekerjaan, impian, perasaan, dan hal-hal yang disukai. Dampak positif yang dirasakan dari pengungkapan diri tersebut berupa pembentukan hubungan baru, peningkatan kualitas pertemanan, dan menjadi sumber penghasilan para selebgram melalui unggahan mereka di Instagram Story. Dampak negatif yang dirasakan dari pengungkapan diri tersebut adalah mendapatkan perlakuan yang kurang baik seperti komentar kebencian, hingga menjadi korban kejahatan pada media sosial di mana foto dan video yang mereka unggah dimanfaatkan oleh orang yang tidak bertanggung jawab untuk menipu orang lain. The feature of Instagram Story has been used widely by Instagram users as a medium of selfdisclosure to their followers. This study aims to explore self-disclosure of celebgrams through Instagram Story, analyzed based on the Johari Window Model. The research data was obtained through interviews and observations of Aceh celebgrams, @Khalidamakmoer and @Ririnputrianjani by describing and explaining their posts or interactions with their followers. The results showed that celebgram's self-disclosure in this study was included in the two Johari Window categories, namely open areas and hidden areas. Both celebgrams, through Instagram Stories, shared information regarding themselves and their daily activities, hobbies, experiences, education, work, dreams, feelings, and things they like. The positive impacts of the self-disclosure were forming new relationships, improving the quality of friendship, and becoming a source of income for celebgrams through their posts on Instagram Stories. Meanwhile, the negative impacts of self-disclosure were getting unfavourable experiences, such as hate comments, and becoming victims of crime on social media when irresponsible people use the photos and videos they uploaded to deceive others.
Dualisme Dampak Pemanfaatan Media Sosial Tiktok dalam Humas Pemerintah Asti Prasetyawati
Jurnal Komunikasi Global Vol 10, No 2 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.967 KB) | DOI: 10.24815/jkg.v10i2.23148

Abstract

Era digital telah mengubah praktik kehumasan pemerintah menjadi humas digital. Berbagai informasi dan pesan formal resmi dari pemerintah kini dapat dikemas dengan cara yang lebih ringan dan menarik melalui berbagai platform media baru, salah satunya melalui media sosial seperti TikTok. Penelitian ini bertujuan untuk menganalisis dampak dari pemanfaatan TikTok dalam menyosialisasikan konten-konten serius yang dilakukan oleh humas pemerintah di Indonesia, khususnya oleh Kementerian Koordinator Bidang Kemaritiman dan Investasi lewat akun TikTok @kemenkomarves, dengan menggunakan metode observasi sekunder dan tinjauan literatur. Studi ini ingin menganalisis lebih jauh mengenai pemanfaatan TikTok dalam menyebarkan konten- konten serius yang dilakukan oleh humas Kemenko Marves. Hasil dari penelitian ini menunjukkan adanya dualisme dampak yang ditimbulkan TikTok dalam melakukan penyebaran konten humas Kemenko Marves. Meskipun penyebaran informasi melalui TikTok berpotensi dapat mereduksi esensi asli pesan, namun hal ini juga sekaligus menjadikan informasi tersebut menjadi dekat dan mudah dimengerti oleh masyarakat. Untuk itu, dibutuhkan adaptasi teknologi dan strategi humas digital yang tepat agar humas pemerintah dapat menciptakan konten-konten digital yang menarik dan diminati oleh masyarakat luas. The digital era has changed government public relations practices into digital public relations. Several official information and messages from the government could be formed in a lighter and more attractive way through various new media platforms; one of them is through social media like TikTok. This study aims to analyze the impact of TikTok in disseminating serious content carried out by government public relations in Indonesia, especially by the Coordinating Ministry for Maritime Affairs and Investment through @kemenkomarves TikTok account, using secondary observation and literature review methods. This study is intended to analyse further the use of TikTok in disseminating serious content carried out by public relations of Kemenko Marves. The results of this study indicate the dualism of the impact caused by TikTok in transmitting Kemenko Marves public relations content. Although the dissemination of information through TikTok can reduce the original essence of the message, it also makes the information closer and easy to understand for the public. For this reason, appropriate technology adaptation and digital public relations strategies are needed to make the government public relations create digital content that is attractive for society.
Instant Personal Branding Calon Legislatif Melalui Instagram Nurhalimah Nurhalimah; Ade Tuti Turistiati
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.923 KB) | DOI: 10.24815/jkg.v8i2.14971

Abstract

This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Sinuraya as a legislative candidate for the Jakarta council (DPRP DKI Jakarta). Based on interviews and observation of Instagram account @sahabatyoridho, it showed that the front stage of M. Yoridho A. Sinuraya had the characteristics of being a friendly, young, pious, and populist man. Meanwhile, the back stage of M. Yoridho A. Sinuraya had characteristics as a young entrepreneur who was lack of interaction with other people and had a semi-formal appearance. The difference between the front and back stages of M. Yoridho A. Sinuraya made him take extra efforts to develop his personal branding, classified as an instant one.
Gangguan Komunikasi Publik dan Penurunan Brand Engagement di Perusahaan Toys"R"Us Diah Ayu Candraningrum
Jurnal Komunikasi Global Vol 6, No 2 (2017)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.164 KB)

Abstract

The world is shocked to hear news of Toys"R"Us toy retail company from the United States filed for bankruptcy to the US government last September 2017. It is inconceivable that the world's largest toy retail company in the world has to close its 1800 store outlets in 38 countries. Using a descriptive qualitative method, the authors investigated the cause of bankruptcy of Toys"R"Us that has stood for 69 years. Through media research and an interview with an online toy player in Indonesia, it is known that the cause of bankruptcy of Lego, Barbie, and Fisher-Prince Product Company is too late to respond to the current digitalized world. Toys"R"Us did not respond quickly to the world's increasingly massive development, especially through the use of new technologies and media. The function and role of Public Relations are not optimized to support the international business communication undertaken. In this case, the role of international Public Relations is needed to improve a positive corporate image so as to attract as many customers or investors as possible. One of them by optimizing the role of Community Relations to improve brand engagement that is part of the brand resonance between companies and their customers around the world. If this potential can be managed properly, it can drive sales growth of Toys"R"Us.
Impression Management Komunitas Daring Ruvira Arindita; Muchammad Nasucha; Nursalsa Arifah; Shafiyya Lubna
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.075 KB) | DOI: 10.24815/jkg.v10i1.19934

Abstract

Beragam tantangan yang dihadapi ibu masa kini membuat keberadaan komunitas mendapat sambutan hangat. Halo Ibu sebagai komunitas berbasis media daring hadir sebagai tempat bagi ibu saling berbagi dan mendukung. Dalam menjaga eksistensinya, komunitas membutuhkan hubungan baik dengan stakeholder. Penelitian kualitatif deskriptif ini bertujuan mengetahui impression management yang dilakukan komunitas dalam membangun hubungan dengan stakeholder. Konsep utama yang digunakan adalah impression management, stakeholder relations theory, dan komunitas. Metode pengumpulan data dilakukan melalui in-depth interview dengan pendiri dan anggota komunitas. Penelitian ini menemukan bahwa panggung depan terjadi di Instagram, website, Youtube dan Grup WhatsApp, sementara panggung belakang terjadi saat rapat komunitas. Stakeholder komunitas terbagi menjadi stakeholder utama (ibu) dan stakeholder pendukung (brand, komunitas lain serta selebriti). Strategi impression management dilakukan berbeda untuk kedua stakeholder. Kepada stakeholder utama diterapkan strategi ingratiation, exemplification serta self-supplication. Kemudian strategi self promotion dan exemplification dilakukan pada stakeholder pendukung. Penelitian menyimpulkan bahwa ibu menjadi stakeholder yang paling diprioritaskan dalam upaya impression management. Keberadaan anggota komunitas yang aktif dan suportif menjadi kunci untuk menarik stakeholder pendukung agar bekerja sama. Given modern mothers’ challenges, the existence of community is warmly welcomed. Halo Ibu, as an online media-based community is a place for mothers to share and support each other. In order to exist and thrive community requires good support from stakeholders. Thus, this qualitative descriptive research aims to acquire the impression management of daring community to build relations with stakeholders. The main concepts used are impression management, stakeholder relations theory, and community. Data were gathered using observation and in-depth interviews with the founder and members of the community. The results showed that the front stage of the community was on online media, including Instagram, website, YouTube, and WhatsApp Group, while backstage is the community’s meeting session. Two stakeholders were the primary stakeholder (mothers) and supportive stakeholder (brands/sponsors, other communities, and public figures). Halo Ibu used different strategies to build and maintain relations with respective stakeholders. With main stakeholders, ingratiation, exemplification, and self-supplication strategies were applied. Meanwhile, self-promotion and exemplification strategies were used for supportive stakeholders. This research concludes that mothers are the most prioritized stakeholder on impression management. Active and supportive community members are the key to attracting supportive stakeholders to work together.

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