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Transformasi: Journal of Economics and Business Management
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29641667     EISSN : 29640911     DOI : 10.56444
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 236 Documents
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Bauran Pemasaran Produk Cokelat Cv Rapoviaka Simple Di Kota Palu Siti Fadilah; Harnida Wahyuni Adda; Muh. Riswandi Palawa
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.519

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis mengenai Marketing Mix (9P) dari CV Rapoviaka Simple di Kota Palu. CV Rapoviaka Simple merupakan salah satu UMKM yang memproduksi cokelat premium, produk cokelatnya telah banyak diminati oleh konsumen. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan wawancara. Hal ini bertujuan untuk mengetahui lebih tepat dari bauran pemasaran yang dilakukan oleh pemilik produk cokelat CV Rapoviaka Simple. Peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi dari UMKM terkait di lokasi penelitian. Hasil riset menunjukkan bahwa nilai jual produk cokelat CV Rapoviaka Simple ini terletak pada unsur promosi sedangkan promosi pada produk ini masih kurang. Tetapi, produk ini memiliki nilai ataupun indeks kepuasan yang baik dari segi product, price, place, process, people, payment, packaging dan physical evident.
Analisis Sistem Informasi Akuntansi Pada Pembayaran SPP Dan Tabungan Berbasis Web Pada SDS Duri Indah Sri Wahyuningsih; Wahyumi Ekawanti; Pepi Permatasari; Sigit Nurcahyono
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.522

Abstract

SDS (Private Elementary School) Duri Indah Jakarta is one of the educational institutions which until now has not been computerized. Both in terms of payment and in terms of financial activities. Inputting and other activities are still done manually and recorded in a book as processing of student data. Data storage that is being carried out at this time is also still archived in a ledger, causing teachers and principals to have to record one by one the names of their students as a whole who have paid so that this can result in erroneous information regarding student payment and savings data and makes it difficult for teachers to find and provide the necessary data. Based on this, a web-based SPP and Savings payment system is needed. The stages of system development in making this information system use the prototyping method which starts from the planning stage, the analysis stage, the design stage, and the implementation stage, in the future it is hoped that the system created will make it easier for schools to control tuition payments and student savings.
Pengaruh Pendapatan, Pengetahuan Dan Kualitas Pelayanan Terhadap Minat Nasabah Menabungan Emas Di Unit Pegadaian Syariah UIN STS Jambi Indah Apriani; Nazori Majid; Rohana Rohana
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.523

Abstract

Gold Savings is a gold balance deposit service that makes it easier for people to invest in gold savings. Gold savings are one type of investment that is in great demand by the public. This study aims to determine whether or not there is an effect of income, knowledge and quality of service on customer interest in saving gold. This research method is quantitative with multiple linear regression analysis as the analysis tool. The population in this study was 336 respondents, the sample was determined using the slovin formula, the sample in this study was 77 respondents and this research was conducted on customers of the Sharia Pawnshop Unit of UIN Sulthan Thaha Saifuddin Jambi. The results of this study indicate that the results of the F-test of income, knowledge and service quality variables together have a significant effect on customer interest in saving gold, by t-test income does not significantly affect customer interest in saving gold, knowledge has a significant effect on customer interest. saving gold and service quality significantly influence customer interest in saving gold.
Pengaruh Kompetensi Sumber Daya Manusia Dalam Peningkatan Kinerja Pegawai Studi Kasus Pada Pemerintah Desa Popongan Dhani Nur Hidayat
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.524

Abstract

Superior human resources are needed by the village government in village development. The role of human resources is very strategic and important in achieving organizational goals. Therefore, improving the quality of human resources needs to be carried out by the village government. Skilled and expert human resources certainly have good performance and can help realize village development. The purpose of this research is to find out and analyze how the influence of human resource competence in improving employee performance is a case study in the Popongan Village Government. In this study using qualitative research with a qualitative descriptive approach. The analysis used in this study is to use SWOT analysis, which analyzes Strengths, Weaknesses, Opportunities and Threaths. This study found that the Popongan Village Government has strengths and opportunities that can improve employee performance. However, on the other hand it also has weaknesses and threats that can reduce employee performance. Then it is necessary to apply the right strategy to increase strengths and opportunities and reduce weaknesses and threats
Analisis Kendala Budidaya Ikan Nila Dengan Metode Bioflok Di desa Karawana Kec. Dolo Kab. Sigi Nova Nova; Ni Made Suwitri Parwati; Fera Fera
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.525

Abstract

Efforts to increase income, provide employment, contribute to the availability of animal protein and increase production activities are part of food security in the aquaculture sector. Based on data reported from the DGT KKP Statistics, (2021) aquaculture can increase production activities, where in 2020 the third quarter of fish farming production reached 11.5 million tons and increased to 12.25 million tons in 2021 in the third quarter. Alternative techniques that can be done as an effort to increase fish farming production results are optimizing the use of biofloc system technology (Pramono et al., 2018; Faridah et al., 2019 and Permana et al., 2021). This biofloc system is a union of living organic substances into the form of blobs, where this biofloc is composed of the word bio which means life while floc means blob. For example, in tilapia farming, to increase production results so that they can ... Meeting market demand can implement a biofloc system. Tilapia is classified as a type of freshwater fish that is in great demand in the market. The advantages of implementing a biofloc system in tilapia farming are environmentally friendly so that it is easy to carry out advanced cultivation, there is efficiency in water utilization, short maintenance period, and maximizing stocking density. In addition to the advantages, there are also obstacles faced, fish farming with a biofloc system such as lack of understanding of fish farming with the biofloc method, directly providing feed without paying attention and lack of water quality control. Furthermore, the research conducted implemented the observational descriptive method.
Bauran Pemasaran (4P) Pada Produk Minyak Kelapa Kampung “Lanarasa” Di Desa Tambu Kecamatan Balaesang Lilis R. Dihuma; Muhammad Din; Faruq Lamusa
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.532

Abstract

Coconut is a plant that has a high economy because all parts of the coconut plant can be used for human interests, therefore the coconut plant is also called the tree of human life. Donggala Regency is one of the coconut centers in Central Sulawesi Province that has the potential for natural resources in supporting the development of coconut farming businesses where in Tambu village the coconut itself is processed into virgin coconut oil. The purpose of this community service is to provide an understanding and application of the marketing mix, namely products, prices, places, and promotions to Lanarasa coconut oil products. The benefits of this activity are expected to understand more about the marketing mix can help the Lanarasa coconut oil production process in the future to be good. The method carried out is Observation and mentoring. The result achieved is that the public better understands the application of the marketing mix to Lanarasa products. Lanarasa is a brand name product with an affordable market price offered but has good quality.and also has a strategic production place and close to raw materials so as to facilitate the production process. For promotions so far, we market products both directly and also through social media.
DIGITAL ENTREPRENEURSHIP STRATEGY IN ONLINE BUSINESS COMPANIES IN WEST JAVA Anton Priyo Nugroho; Norvadewi Norvadewi; Murwani Wulansari; Farida Akbarina; Muhammad Yusuf
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.687

Abstract

The goal of this study is to ascertain how digital entrepreneurship strategies are applied by online business organizations in West Java from an Islamic perspective. This is a field research with a qualitative approach and descriptive qualitative approaches. Data were gathered through interviews, observations, documentation, and literature searches. Data analysis approaches make use of inventory or data collection, identification, analysis, and interpretation. The study's conclusions show that the four tenets of client orientation, transparency, fair competition, and fairness serve as the foundation for the digital entrepreneurship strategy employed by online business firms in West Java. The customer-oriented philosophy is first put into practice by providing polite, soft, and friendly service and by always being prepared to offer solutions. Second, the concept of openness is put into practice, and product specifications are truly communicated. Third, the idea of fair competition is put into practice through prompt delivery, no-cost advice, special offers, and higher-quality products. Fourth, the concept of fairness is put into practice by treating customers fairly and providing them with benefits.
Pengaruh Produksi Beras, Harga Beras dan Konsumsi Beras Terhadap Impor Beras di Provinsi Sumatera Utara Tahun 2009-2019 Lily Syafitri Batubara; Noni Rozaini
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.690

Abstract

The purpose of this study is to see how changes in rice imports in North Sumatra Province between 2009 and 2019 are due to changes in rice production, prices and consumption. To see how the influence of independent factors on the dependent variable, this study uses multiple linear regression analysis. The results of multiple linear regression analysis partially show that domestic rice imports in North Sumatra are negatively and not significantly affected by rice production. In North Sumatra, the price of rice is positively and insignificantly affected by rice production, while rice consumption is negatively affected and may not be significantly affected by rice imports. There is no visible effect between the variables of rice production, rice prices, rice consumption, and rice from 2009 to 2019.
Analisis Pengaruh Produksi Kopi, Luas Lahan dan Kurs Rupiah Terhadap Volume Ekspor Kopi Indonesia Periode Tahun 2010 – 2020 Laura Elfina Karo Karo; Noni Rozaini
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.691

Abstract

The volume of coffee exported from Indonesia between 2010 and 2020 will be reviewed in this study along with the influence of the variables coffee production, land area and exchange rate. In this study the influence of independent factors on dependent factors was assessed using multiple linear regression analysis techniques. The results of the multiple linear regression analysis of this study revealed that Indonesia's coffee exports were negatively affected but not significantly by variables related to coffee production. Indonesian coffee exports were negatively and insignificantly affected by changes in land area. Conversely, the exchange rate (exchange rate) has a positive but also insignificant impact on the volume of coffee exported from Indonesia.
Strategi Pemasaran Digital Usaha Mikro, Kecil, Dan Menengah Di Desa Batu Makap Kabupaten Murung Raya Dicky Perwira Ompusunggu; Dicky Febrian
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.700

Abstract

This study aims to contribute knowledge about Indonesian consumer behavior and marketing strategies through social media that can help businesses increase their product sales in the increasingly competitive Murung Raya district market. A qualitative research method was used in this study. The research location is the Batu Makap Industrial Tourism Village in Murung Raya Regency. In Batu Makap village, researchers conducted structured interviews with respondents from SMEs and digital village managers. The existence of this information technology has an impact on existing markets and existing business agreements. Steps will be taken to introduce SMEs to digital marketing and attract them to participate in loan programs to use digital marketing techniques. In addition, MSME players will also learn about marketing strategies such as digital marketing, online shopping, and product development. Digital marketing enables marketing and selling products based on customer location. Some MSMEs have mastered using technology to sell their products. In developing a digital village in Makapu Village, Murung Raya District, digital marketing has enabled MSMEs to lead their marketing. Steps have been taken to introduce MSMEs to digital marketing and encourage them to participate in lending programs and use digital marketing techniques.

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