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Transformasi: Journal of Economics and Business Management
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29641667     EISSN : 29640911     DOI : 10.56444
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 236 Documents
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Analisis Strategi Pemasaran Layanan Pos Express Pada PT. Pos Indonesia (PERSERO) Jakarta Selatan Dian Sudiantini; Ade Siantry; Ana Berti Atmajayanti
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.744

Abstract

Analysis of the marketing strategy for Pos Express services at PT. Pos Indonesia (Persero) in South Jakarta is a study that aims to understand and analyze the marketing strategy implemented by PT. Pos Indonesia (Persero) to promote Pos Express services in the South Jakarta area. In this study, an analysis of the market and competitors, market segmentation, targeting and positioning is carried out. The results of this analysis are then used to formulate an appropriate marketing strategy to increase the number of Pos Express subscribers in the South Jakarta area. The results of this study indicate that PT. Pos Indonesia (Persero) has a sizable opportunity to expand the Pos Express service market in South Jakarta by optimizing the use of technology and improving service quality. In addition, PT. Pos Indonesia (Persero) needs to carry out more effective promotions to attract new customers and retain old customers. The marketing strategies recommended in this study include: improving the quality of Pos Express services, offering competitive prices, increasing promotion and branding, optimizing the use of technology and innovation, and improving the quality of customer service. By implementing the right marketing strategy, PT. Pos Indonesia (Persero) is expected to increase market share and maintain its superiority in the courier and logistics industry in Indonesia, especially in the South Jakarta area.
Pengaruh Digital Marketing dan Personal Selling Terhadap Keputusan Pembelian Polis Asuransi Umum di PT. Askrindo Cabang Sorong Retno Dewi Wijiastuti; Indriyani Hamzah
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.745

Abstract

This study aims to determine the influence of Digital Marketing and Personal Selling to Decision Purchasing Insurance Policy PT. Askrindo Sorong Branch. This study has two independen variables is Digital Marketing and Personal Selling, while the dependent variable is Decision Purchasing The method used in this research is quantitative method with descriptive approach using data analisys, namely multiple linear regression analysis. Data were obtained by questioners that spread out to 60 customers of PT. Askrindo Sorong Branch which purchasing insurance policy (especially on Fire Insurance Policies). The sampling technique in this study is to purposive sampling approach. The result of the study concluded that Digital Marketing and Personal Selling partially and simultaneously had an effect on Decision Purchasing. The test results showed that the Personal Selling was the most dominant in this study. The coefficient of determination (R2) is equal to 0.283 or 28,3% the independent variables of digital marketing and personal selling affect a 28,3% on the dependent variable. While for the rest, 71,7% influenced or explained by other variabels not include in this study.
Welfare of Garment Industry Workers in Improving Family Economy in Sukabumi Regency, West Java Rizki Muhammad Ramdhan; Rena Yuliana; Afdhal Afdhal; Nathalia Debby Makaruku
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.746

Abstract

This research is motivated by the changing welfare conditions of workers at PT Muara Griya Lestari (MGL) in Sukabumi Regency over time. The changes in the welfare of workers at PT Muara Griya Lestari have had some positive impacts, notably in meeting the household needs of factory workers' families. Furthermore, the changes in workers' welfare can transform their family's lifestyles. This study aims to examine, analyze, and describe the welfare, lifestyle changes, and the influence of welfare on the lifestyle of workers' families at PT Muara Griya Lestari in Sukabumi Regency, West Java. The research method used in this study is qualitative with a descriptive approach. Data collection techniques employed include interviews, observations, questionnaires, and documentary studies. The results of the study indicate that the welfare of workers at PT Muara Griya Lestari, in general, has changed. Two aspects that have experienced noticeable changes are income and household consumption or expenditure, shifting from the moderate category to the high category. This has had an impact on the changes in the lifestyle of factory workers' families, which can be seen in three dimensions: activities, interests, and opinions. However, the changes in the lifestyle of factory workers' families at PT MGL have not reached a consumptive lifestyle and remain within reasonable conditions. Meanwhile, welfare has only a small influence on the changes in the lifestyle of workers' families. Lifestyle changes are influenced by the social and environmental conditions in which the workers reside. Therefore, lifestyle changes are a process that occurs as a result of the interaction between the members of the workers' families and their environment.
Analisis Swot Terhadap Strategi Pemasaran Usaha Home Industry Kripik Tempe Devi Santi; Axel Giovanni
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.747

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran usaha industri rumahan (home industry) keripik tempe dalam meningkatkan daya saing. Penelitian ini termasuk ke dalam penelitian kualitatif deskriptif. Jenis data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh melalui wawancara dengan pemilik usaha, dan juga penelitian ini menggunakan data sekunder yang diperoleh dari penelitian-penelitian terdahulu dan sumber literasi yang lain. Penelitian ini menggunakan analisis SWOT. Analisis SWOT sendiri merupakan salah satu instrumen yang dapat digunakan untuk menentukan strategi pemasaran, analisis SWOT dapat menganalisis kekuatan, kelemahan, peluang, serta ancaman yang termasuk dalam faktor internal dan eksternal usaha. Hasil dari penelitian ini yaitu dalam strategi pemasaran masih perlu untuk diperbaiki sehingga diharapkan dengan memperbaiki dapat meningkatkan daya saing.
Analisis Evaluasi dan Pengendalian Manajemen Dalam Mengukur Kinerja Perusahaan Gunawan Aji; Irkhamna Oktavia; Miftakhul Ayu Khoirani; Siti Zulkaidah
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.748

Abstract

A company in achieving its goals needs good strategic management, including through management evaluation and control. However, in Indonesia there are still some problems in the performance implementation process. This study aims to analyze the evaluation and management methods in measuring and controlling company performance. The study has a qualitative descriptive approach with data generated from relevant journals. As for the results of discussions on this study, both evaluation and management control will play a crucial role in measuring corporate performance. With management evaluation and control, company goals can be achieved as planned
Pengaruh Implementasi Digital Marketing Terhadap Peningkatan Volume Penjualan UMKM Smille Bouquet Di Desa Kedungdalem Taufikurrahman Taufikurrahman; Afifah Ulul Azmi; Dinda Griselda Azura Gestyaki; Dhiya' Ayu Adibah; Rachmanita Eza Putri Wiyandari; Thersa Armenia Putri
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.770

Abstract

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.
Pengembangan UMKM Melalui Diferensiasi Produk Pada UMKM Bakso Dan Es Campur "Family" Di Kota Blitar Muhammad Ghulam Dzaki Abdillah; Niniek Imaningsih; Cholid Fadil
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.928

Abstract

UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. Cheese meatballs are the final decision made in the implementation of product differentiation at the UMKM Bakso dan Es Campur “Family”. With this product differentiation, it is hoped that the UMKM concerned will have its own charm compared to its competitors.
The Impact Of Work Communication And Discipline On Employee Performance Ade Risna Sari; Geofakta Razali; Darmawati Manda; Arief Yanto Rukmana; Pitono Pitono
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.947

Abstract

The objective of this study is to determine and analyze the effects of the work environment, communication, and discipline on employee performance. The background of this study is the phenomenon of inadequate company facilities, budget constraints, poor communication with colleagues, where employees tend to form separate groups, and the low level of discipline and self-awareness of employees and superiors regarding compliance with regulations. The study is quantitative, and the data was analyzed using multiple linear regression. A sample of 41 employees was taken with the saturated sampling approach. The results showed that work facilities had a good and statistically significant effect on staff performance at PT. Prosperous Administration Development, as well as on work communication and work discipline. Furthermore, the impact of work facilities, communication, and discipline on the performance of PT. Bina Administration Sejahtera staff was also significant.
Pengaruh Environmental Performance dan Green Innovation Terhadap Competitive Advantage Studi Pada UMKM di Jakarta Yuha Auliana; Luthfi Alhazami
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.948

Abstract

With a total trash of 67.8 tons, Indonesia is one of the top five countries in the world for producing plastic waste. Environmental challenges make it difficult for businesses to develop new products that improve environmental sustainability, green purchasing, and responsible manufacturing. With this, work is meant to continue in the future. The purpose of this study is to ascertain the relationship between environmental performance and green innovation and the competitive advantage of MSMEs in Jakarta that have adopted green innovations. This study employed a quantitative methodology with a sample size of 80 participants. Questionnaires served as the study's main tool. Validity and reliability tests are two types of quality testing and instrumentation. Descriptive analysis and hypothesis testing were utilized in data analysis.
Inflasi dan Suku Bunga Pada Harga Saham Perusahaan Yang Terdaftar di Bursa Efek Indonesia Fifi Armelia; Lidya Martha
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.952

Abstract

This study aims to examine the effect of inflation and interest rates on stock prices in companies listed on the Indonesia Stock Exchange in 2017-2021. The data used in this research is secondary data. The population in this study were 810 companies, the sampling procedure used a purposive sampling method based on predetermined criteria, so that a sample of 70 companies was obtained. The dependent variable in this study is stock prices, while the independent variables are inflation and interest rates. The data analysis method uses panel data. The results showed that inflation had a positive and insignificant effect on stock prices, interest rates had a negative and insignificant effect on stock prices.

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