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Student Scientific Creativity Journal
Published by Amik Veteran Purwokerto
ISSN : 29853761     EISSN : 29853753     DOI : 10.55606
Core Subject : Economy, Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang relevan
Arjuna Subject : Umum - Umum
Articles 356 Documents
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Analisis Strategi McD dalam Memasuki Pasar Global Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3395

Abstract

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.
Kepuasan dan Kepercayaan Pelanggan sebagai Faktor Penentu Loyalitas pada Layanan Transportasi Online Grab di Kota Medan Lenti Susanna Saragih; Aurora Elise Putriku; Yuliana Simbolon; Sasti Permata; Sri Handayani
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3396

Abstract

This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service quality, driving experience, driver professionalism, vehicle cleanliness, and complaint handling, was rated quite well by the respondents. Customer trust in Grab as a safe, transparent, and reliable transportation choice has also proven to be an important factor in building loyalty. However, customer loyalty to Grab is not very strong, given the intense competition in the online transportation industry. The implication is that Grab and similar companies need to continue improving service quality, ensuring customer safety and comfort, responding to complaints effectively, and implementing effective marketing strategies to retain customers. This research provides valuable insights for online transportation service providers in their efforts to enhance customer satisfaction, trust, and loyalty amidst dynamic market competition.
Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan Arsyrah Fitri; Riski Lainatus Sifa; Teresia Bunga; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3399

Abstract

Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this research was an interview with one of the Hannochs distributors and also using literature study techniques. Based on the results of interviews, Hannochs distributors in Temhung face competition by setting prices based on comparisons with other stores, providing bonuses, and using discount strategies to attract customers. They also make price changes to maintain consumer appeal even though the profits taken are lower. This strategy is successful in increasing customer loyalty because prices are cheaper than competitors.
Strategi Pemasaran Aplikasi Spotify dalam Global Azahra Salwa; Indri Sri Asdini; Sylvia Amanda; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3403

Abstract

Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.
Analisis Media Sosial dalam Peningkatan Pemasaran Global Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3405

Abstract

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.
Mini Tinjauan Literatur Keefektifan Penggunaan Aplikasi Mathway Dalam Pembelajaran Matematika Vania Retna Syahrani; Yahfizham Yahfizham
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3428

Abstract

Mathematics learning is one of the lessons with abstract concepts that require students to solve problems on math problems in everyday life. In learning mathematics, educators can utilize applications or technology today as learning media such as mathway. Mathway application not only provides answers but provides a discussion of math problems in great detail. This study uses a literature review method that aims to investigate the effectiveness of using the Mathway application in learning mathematics. There are 6 national articles from google scholar that are relevant to the use of Mathway application in learning mathematics. The results of this study prove that the use of Mathway application is effective in learning mathematics because it can help students or teachers in understanding math learning. Mathway application is also effective on students' motivation, numeracy literacy, and critical thinking skills in learning mathematics.
Systematic Literature Review (SLR) : Penggunaan Media Pembelajaran Matematika Berbasis Aplikasi Scratch Aulia Herdiyanti; Yahfizham Yahfizham
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3440

Abstract

Along with the development of technology, application/software-based learning media is needed to help students understand mathematics material. This study aims to identify, review, and conclude related to the use of scratch application-based math learning media. The method used is Systematic Literature Review (SLR). Using the Google Scholar database, articles were searched according to the topics studied in the 2019-2024 time span. The search was based on Garuda and Sinta 1-6. The results showed that the use of mathematics learning media based on scratch application optimizes students' problem solving and improves students' understanding of mathematics concepts, thus increasing their involvement and making learning more fun.
Dampak VAR Terhadap Keputusan Wasit dan Kualitas Pertandingan Sepak Bola Muhamad Davin Akbar Firdaus; Cahaya Tresna Afra Syaefu; Chandra Supriatna; Falih Athofa Ramzar; Luqman Muhammad Fadhlul Nul Hakim; Agus Mulyana
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3486

Abstract

Football, as the world's most popular sport, has undergone significant changes with the introduction of Video Assistant Referee (VAR) technology. Designed to enhance referee decision accuracy through video replays, VAR has been widely adopted in major competitions despite initial controversy. Studies have shown its effectiveness in reducing referee errors in crucial incidents such as goals, penalties, and red cards. In Indonesia, VAR usage could enhance fairness and reduce match controversies, although domestic leagues currently rely on referees without technological assistance. While VAR offers numerous benefits, including improved referee standards and viewer experience, criticism regarding game flow disruption and inconsistent application persists. Moving forward, it is crucial to balance accuracy and fairness with the excitement of the game and ensure good collaboration among all football stakeholders.
Strategi Positif dalam Mengatasi Tantrum Pada Anak Usia Dini Imrotul Ummah; Pamuji
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3488

Abstract

Tantrums in early childhood are a phenomenon that often causes worry and stress for many parents. However, dealing with tantrums is not an easy task and often tests parents' patience and emotional resilience. Early childhood is at a stage of development where they are starting to learn to recognize and express their emotions. Lack of language skills and managing emotions makes them vulnerable to experiencing frustration which leads to tantrums. Therefore, it is important for parents to understand the causes of tantrums and know how to deal with them positively and constructively. This research uses a library research design that relies on primary data in the form of literature or previous research related to strategies for dealing with tantrums. The researcher carefully read the data sources. to identify parental parenting patterns on children's emotional stability. The information collected is then used as a guideline for educators' synergistic efforts in dealing with tantrums, so that they can overcome tantrums that often occur in everyday life. This research uses library sources, including research results in the form of books, journals, articles and other relevant sources. This article concludes by analyzing the data obtained from these sources and drawing conclusions. Based on the results of the theoretical study analysis, it can be concluded that a positive strategy for dealing with tantrums in early childhood is to (1) Recognize the factors that cause Tantrums including ( a) Child factors, namely the obstruction of the child's desire to get something (b) Parental factors or parenting style. Parental parenting styles influence the emergence of tantrums (c) children's needs that are not met. and (2) Get to know efforts to overcome tantrums. (a) Parents and educators can prevent this from happening by being aware of children's habits and knowing exactly when tantrums occur. (b) When a tantrum occurs, parents and educators should try to remain calm and control emotions. (c) After the tantrum is over, parents and educators should provide a sense of calm to the child, not punish or strengthen. (d) Parents and educators can minimize children's anger and ensure the safety of children and other people. (e) If anger causes confusion, immediately move the child to a safe place or away from other children. (f) Parents Educators can also observe children closely to observe when anger occurs most often. (g) If the tantrum occurs again, handle it with a time out
Dampak Bulying Pada Psikologi Anak Usia Dini Dan Progam Pencegahan Pemerintah Nuri Arifiah Romadhoni; Yes matheos Lasarus Malaikosa; Miftakhul jannah
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3493

Abstract

Bullying is any form of oppression or violence, which is carried out intentionally by a stronger person or group. The purpose of bullying is to hurt other people and is done continuously. This research aims to explore the impact of bullying on individual mental health, especially in children and adolescents. A qualitative approach is used to understand the experiences and perceptions of bullying victims, as well as the psychological and social impacts they have. Through in-depth interviews with bullying victims, parents, teachers and school staff, as well as participatory observation in the school environment, data was collected and analyzed using thematic analysis techniques. Findings show that victims of bullying often experience depression, anxiety, sleep disorders, and feelings of insecurity and protection in the school environment

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