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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,491 Documents

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Digital Branding and Micro-Influencer Strategy to Create Buzz and Consumer Trust (A Study of the Glowhaven Beauty & Mind Wellness Business in Tangerang, Banten) Pebriani, Eka Sapitri; Survival, Survival; Wulandari, Wahju
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1321

As a new venture, GlowHaven Beauty & Mind Wellness faces significant challenges, including minimal brand awareness and low consumer trust in a saturated market. Therefore, a marketing strategy is required that not only generates buzz quickly but also fundamentally builds sustainable consumer trust. This research uses a mixed-methods approach, specifically an exploratory sequential model (qualitative to quantitative). This approach was chosen because the study not only aims to describe existing strategies (qualitative) but also to formulate and prioritize the most feasible strategies in a measurable manner (quantitative), namely through SWOT and QSPM analyses. The research subjects are individuals who possess in-depth and relevant knowledge of the research object, namely internal and external informants. The main focus of this research is the digital marketing strategy of GlowHaven Beauty & Mind Wellness, which centers on digital branding strategies (authentic content and storytelling) and the role of micro-influencers, with the goal of creating buzz and building consumer trust. The data analysis technique follows the strategic workflow established in the framework, combining qualitative and quantitative methods—specifically, qualitative analysis of initial data (data reduction), strategic matrix analysis (SWOT), and quantitative analysis of strategic priorities (QSPM). The study concluded that GlowHaven Beauty & Mind Wellness has a strong internal foundation through mindfulness narratives and authentic educational content, positioning it to capitalize on the “quiet luxury” trend and electronic word-of-mouth (eWOM) potential in Tangerang, while still needing to mitigate internal management weaknesses and the threat of audience skepticism.

The Effect of Budget Planning, Human Resource Competency, and The Budget Implementation Process on Budget Absorption Optimization In The Social Service Agency of Central Java Province Amelia, Firza; Sunarto, Sunarto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1322

Budget absorption remains a critical issue in public sector financial management, particularly within regional government agencies in Indonesia. One persistent challenge is the uneven pattern of budget realization, which tends to be low at the beginning of the fiscal year and accumulates toward the end, potentially disrupting public service delivery and program effectiveness. This research examines the influence of budget planning, human resource competency, and budget implementation processes on the optimization of budget absorption. The study was conducted at the Social Service Office of Central Java Province. The research objects included the planning, finance, and technical implementation departments. The sampling method used was purposive sampling, with the research period set for 2025. The relationships and influences among variables were analyzed using multiple regression analysis. The results showed that budget implementation had a significant and positive effect on budget absorption, while budget planning and human resource competency did not show a significant effect. The study concludes that strengthening the budget execution stage—including accelerating administrative processes and enhancing coordination among work units—is essential to improve budget absorption performance. These findings provide valuable insights for regional governments in designing more effective budget management strategies to support public service delivery and community welfare.

PT XYZ Supplier Selection Criteria Using Analytic Network Process Widyaningsih, Wiwik
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1323

Supplier selection is very important in an industry. Choosing a supplier based on the lowest price offer is no longer efficient. The mistake of choosing a supplier will be detrimental to the company because it is related to the supplier's role as a provider of raw materials and supporting materials used in the production process. The automotive manufacturing industry requires various types of materials that are directly or indirectly involved in the production process. Therefore, the support and availability of materials from suppliers is very important. The supplier selection process is a strategic step for the company to achieve optimal production performance so that it is able to compete with other companies. PT XYZ is one of the automotive manufacturing companies in Indonesia that must meet various customer requirements, including material fulfillment through an effective supplier selection process. This study uses the Analytic Network Process (ANP) method, which is a decision-making method that is able to accommodate many interdependent criteria. The problem of supplier selection is modeled in a system that takes into account the relationship of dependency and feedback. The relationship includes comparisons between elements in one group (node comparison) and comparisons between groups of elements (cluster comparison). The ANP method generates a priority weight value for each element in the decision-making structure. The results of the observation stated that the criteria used by the company are related to each other, so the right method to use is ANP (Analytic Network Process).

Analysis of Customer Satisfaction and Loyalty Through the Tiktok Application in the Groceries Department of Hypermart Pakuwon Mall Yogyakarta Kooswinarning Definta Indraswari, RA.; Tirto Andika, Binarin
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1324

This research examines customer satisfaction and loyalty through TikTok promotion in the groceries department of Hypermart Pakuwon Mall Yogyakarta. The study focuses on key variables, including TikTok promotion, customer loyalty, word of mouth, and price fairness. Data were collected through a structured questionnaire distributed to 320 Hypermart customers who actively shop at the Pakuwon Mall Yogyakarta outlet. A descriptive analysis approach was employed by calculating average scores and comparing them with predefined assessment standards to evaluate customer perceptions. The findings indicate that TikTok promotion is perceived as effective in increasing customer interest, influencing purchasing decisions, and building positive perceptions of product value. Customer loyalty is categorized as high, as reflected in customers’ willingness to revisit the store and recommend Hypermart to others. Word of mouth also shows a high level, particularly in customers’ preference for choosing Hypermart over competing retailers, although customers’ willingness to actively share product content on social media remains moderate. Furthermore, price fairness is perceived positively, with customers considering Hypermart’s product prices to be fair, reasonable, and affordable. Overall, the results suggest that TikTok promotion contributes positively to strengthening customer loyalty, encouraging favorable word of mouth, and reinforcing perceptions of price fairness. These findings highlight the importance of optimizing digital marketing strategies, especially social media–based promotion, to enhance customer engagement, competitiveness, and long-term loyalty in the retail sector.

The Relationship Between Career Success Expectations and Emotional Intelligence with Quarter Life Crisis in Generation Z Caesarani, Ericha Setya; Mahardayani, Iranita Hervi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1326

Quarter-life crisis has emerged as a significant psychological phenomenon affecting Generation Z, characterized by identity confusion, career uncertainty, and emotional instability during the transition to adulthood. This study aims to determine the relationship between career success expectations and emotional intelligence with quarter life crisis in generation z. Respondents in this study were generation z aged 18-19 years and unmarried totaling 66 respondents. The sampling technique used was purposive sampling. The research instrument used a quarter life crisis scale, career success expectations and emotional intelligence. The results of the correlation coefficient of the three variables are 0.504 with a p-value of 0.001 (p<0.01) and an effective contribution of 25.4%, meaning there is a very significant relationship between career success expectations and emotional intelligence with quarter life crisis. The results of the first minor hypothesis test showed that there is a very significant negative relationship between career success expectations and quarter life crisis with a correlation coefficient of -0.346 and a p-value of 0.002 (p<0.01). The results of the second minor hypothesis test also showed a very significant negative relationship between emotional intelligence and quarter life crisis with a correlation of -0.447 and a p-value of 0.001 (p<0.01). Based on the research results, it can be concluded that the three variables have a significant negative relationship between both career success expectations and quarter life crisis and emotional intelligence and quarter life crisis.

The Determinants of the Use of Cloud-Based Regional Management Information Systems: an Approach Using Dual Factor Theory Putri, Nindia Nur Arifiana; Rosidi, Rosidi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1327

The purpose of this study is to investigate enablers and inhibitors including the dual factor theory of the use of cloud-based regional management information systems. Sampling in this study used the purposive sample technique. The software used in this study is SmartPLS 2. The results show that first, IT infrastructure problems have a negative effect on the perception of usability. Second, IT infrastructure problems have a negative effect on the perception of ease of use. Third, IT infrastructure problems have a negative effect on the use of cloud-based regional information systems. Fourth, the problem of human resource competence has a negative effect on the perception of usability. Fifth, the problem of human resource competence has a negative effect on the perception of ease of use. Sixth, the problem of human resource competence has a negative effect on the use of cloud-based regional information systems. Seventh, the perception of usability has a positive effect on the use of cloud-based regional information systems. Eighth, the perception of ease of use has a positive effect on the use of cloud-based regional information systems.

The Influence of Career Agility, Psychological Capital, and Career Adaptability on Teachers’ Career Satisfaction in the Era of Digital Transformation Supartini, Atin; Suratman, Maman
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1328

Digital transformation has reshaped teachers’ work demands, requiring both career flexibility and psychological readiness. These changes may influence teachers’ career satisfaction, which reflects individuals’ subjective evaluations of their career development and achievements. This study aims to examine the effects of career agility, psychological capital, and career adaptability on teachers’ career satisfaction in the era of digital transformation. This study employed a quantitative approach with an explanatory research design. The research population consisted of teachers at the Yayasan Pembina Pendidikan Teknologi (YPPT) Garut, with total sampling applied. Data were collected through a questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that career agility and psychological capital have positive and significant effects on teachers’ career satisfaction. In contrast, career adaptability shows a negative and non-significant partial effect on career satisfaction. However, when examined simultaneously, career agility, psychological capital, and career adaptability significantly influence teachers’ career satisfaction in the context of digital transformation. These results suggest that teachers’ career satisfaction is more strongly shaped by career agility and psychological capital than by career adaptability.

The Public Communication Campaign Strategy of The Ministry of Communication and Digital in Combating Online Gambling in Indonesia Listya Widyasari, Karina; Ardiyanto , Indra
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1333

Online gambling is a growing social problem in the digital era, negatively impacting society. The Ministry of Communication and Digital (Kemkomdigi) plays a significant role in addressing this issue through public communication campaigns. This study aims to analyze the campaign strategies implemented by Kemkomdigi, the planning processes involved, and the challenges faced. A qualitative research method was employed, with in-depth interviews conducted with informants from Kemkomdigi, the public, and communication experts. The findings indicate that collaboration with various stakeholders and the implementation of appropriate campaign strategies are key to combating online gambling. The study reveals that while multi-channel communication approaches have proven effective in raising public awareness, challenges related to disinformation, limited digital literacy in rural areas, and budget constraints continue to hinder the overall effectiveness of the campaigns. These findings have significant implications for developing more targeted, data-driven, and adaptive public communication strategies to address social issues in the digital era. It is recommended that Kemkomdigi continue to strengthen digital literacy and engage the community in eradicating online gambling through more operational and measurable program designs.

Public Information Disclosure as a Determinant of Public Trust in Organizational Sustainability Initiatives Ardiyanto, Indra; Rakhma Fitriani, Dinda
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1334

This study aims to explore the role of public information transparency in building community trust toward organizational sustainability initiatives. With the increasing attention to sustainability practices, it is crucial for organizations to alter their information dissemination strategies. This qualitative research employed in-depth interviews with 10 participants, consisting of organizational representatives and community members. The analysis results indicate that a high level of information transparency positively impacts community trust. The findings also suggest that transparency in communication, both through sustainability reports and two-way dialogue, plays a significant role in reducing scepticism and enhancing community engagement. The study concludes that organizations prioritizing information transparency can establish stronger relationships with the public and improve the effectiveness of their sustainability initiatives. Therefore, it is recommended that organizations implement more transparent communication strategies to maximize public trust and support for their sustainability efforts.

The Effect of Sharia Business Unit Spin-Off Announcements on Stock Prices: A Case Study of CIMB Niaga Syariah and BTN Syariah Fatikasari, Alfina; Astuti, Yuni
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1335

This research aims to analyze the capital market’s reaction to the announcement of the Sharia Business Unit (UUS) spin-off policy at PT Bank CIMB Niaga Tbk (BNGA) and PT Bank Tabungan Negara (Persero) Tbk (BBTN), as well as to compare the market reaction patterns between the two issuers. This study employs a quantitative approach using the event study method. The market reaction is measured using abnormal returns calculated by the market model, with the Composite Stock Price Index (JCI) serving as a proxy for market returns. The observation period includes five days before and five days after the announcement date. The data used are in the form of daily closing stock prices, which are analyzed to obtain abnormal returns, average abnormal returns (AAR), and cumulative abnormal returns (CAR). The results of the study show that the spin-off announcements trigger different market reactions for each issuer. Shares of PT Bank CIMB Niaga Tbk (BNGA) exhibited a positive and statistically significant market reaction, while shares of PT Bank Tabungan Negara (Persero) Tbk (BBTN) exhibited a negative but not statistically significant reaction. These findings indicate that the capital market does not respond to spin-off policies uniformly, and that investor reactions are strongly influenced by the company’s internal preparedness as well as the clarity of managerial signals.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA