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Zidnal Falah
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INDONESIA
Journal Research of Social Science, Economics, and Management
ISSN : 28076494     EISSN : 28076311     DOI : 10.36418
Core Subject : Social,
The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.
Articles 1,491 Documents
Technostress Management Strategy in the use of Electronic Medical Records Among Healthcare Workers at RSIA Zainab Pekanbaru Ayunda Nazli, Selsi; Purwadhi, Purwadhi; Handayani, Nining
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1297

Abstract

Digital transformation in the healthcare sector through the implementation of Electronic Medical Records (EMR) aims to improve service efficiency, yet it also generates technostress among healthcare workers. This study is based on the increasing psychological pressure and digital workload experienced by healthcare professionals at RSIA Zainab Pekanbaru. The objective of this study is to examine the planning, implementation, and evaluation of technostress management strategies in the use of EMR. The research method used in this study is qualitative case study design involving 10 informants, consisting of 4 doctors and 6 nurses, with thematic analysis supported by NVivo 15. The results indicate that the planning stage is still dominated by a technical, reactive, and top-down approach, leaving psychological needs of healthcare workers insufficiently addressed. In the implementation phase, the organization prioritizes operational efficiency over adaptive capacity and psychosocial support. Evaluation remains focused on system performance without considering user experience or cognitive workload. This study concludes that: 1.Planning should shift toward a human-centered approach by involving healthcare staff; 2. Implementation requires strengthening human aspects through capacity building and digital well-being policies; 3. Evaluation must be holistic, integrating digital well-being indicators and structured feedback mechanisms.
Marketing Strategy Scenario Planning to Increase Digital Market Penetration (Project Based: PT Asuransi Tri Pakarta) Imran, Juniar Firdaus; Sunitiyoso, Yos
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1298

Abstract

The main challenge faced by PT Asuransi Tri Pakarta (TRIPA) is the low acquisition of new customers through digital channels, despite significant investments in digital infrastructure such as the TRIPA Smart app and omnichannel systems. This gap is driven internally by limited brand awareness and externally by intensifying competition from Insurtechs and traditional insurers. To navigate this uncertainty, the study applies scenario planning to analyze future environments and formulate adaptive marketing strategies for boosting digital market penetration. The research aims to identify root causes, analyze the current situation, formulate future scenarios for the next three to five years, and develop adaptive marketing strategies for each potential scenario.This research employs a descriptive qualitative approach, with data collected through semi-structured interviews involving key stakeholders, including company management, the Head of the Indonesian General Insurance Association (AAUI), regulators, and customer representatives. The analysis and discussion will present an examination of the internal situation (using the STP and SWOT frameworks) and the external situation (using the PESTEL and Porter’s Five Forces frameworks), which will then be used to identify driving forces and critical uncertainties. From there, plausible scenarios will be constructed and described narratively, followed by testing to formulate a flexible digital marketing strategy. This research is expected to provide practical contributions to TRIPA’s management in formulating proactive and resilient marketing policies, as well as academic contributions by applying scenario planning in the context of the Indonesian insurance industry.
The Effect of Mathematical Connection and Critical Thinking Skills on Mathematical Problem Solving Skills of Vocational School Students Johanna Purba, Merry; Gorky Sembiring, Maximus; Sitompul, Pardomuan
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1299

Abstract

Mathematical problem-solving skills are an essential competency for vocational school students because they relate to the demands of the world of work that require analysis, reasoning, and proper decision-making. However, the results of observations show that students' problem-solving skills are still low, so a study of the factors that affect them is needed. This study aims to analyze the influence of mathematical connection skills and critical thinking skills on the mathematical problem-solving ability of vocational school students. The study uses a quantitative approach with a correlational ex-post facto type. The research sample amounted to 93 grade XI students of SMK Negeri 1 Doloksanggul who were selected through purposive sampling techniques. The research instruments include mathematical connection tests, critical thinking tests, and problem-solving tests that have been validated and declared reliable. The data were analyzed through simple regression tests and multiple linear regression. The results of the study showed that there was a positive and significant influence of mathematical connection ability on problem-solving ability; there is a positive and significant influence of critical thinking skills on problem-solving skills; and these two variables simultaneously have a significant effect on problem-solving ability. The greatest contribution comes from the ability to think critically. These findings confirm the importance of strengthening mathematical connections and critical thinking in mathematics learning in vocational schools.
The Effect of Profitability, Solvency, and Liquidity on Dividend Policy with Market Ratios as a Moderating Variable in Energy and Basic Materials Sector Companies Listed in the Kompas100 Index During the 2019–2024 Period Halim, Jevon Edbert Baruch; Nisa, Chaerani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1305

Abstract

This study aims to analyze the factors that affect dividend policy in companies in the energy and basic materials sectors listed in the Kompas100 Index. The independent variables used are profitability, solvency, and liquidity, while the dependent variables are dividend policy, and the moderation variable is market ratio. This study uses a quantitative approach with 5 samples of companies in the energy and basic materials sectors listed in the Kompas100 Index for the 2019-2024 period. The sampling technique uses purposive sampling. This research uses secondary data, namely the company's annual financial statement data. The analysis method used was multiple regression analysis using Eviews12. The results of the study show that profitability, solvency, and liquidity both partially and simultaneously do not have a significant effect on dividend policy. In addition, the market ratio variable is not able to moderate the relationship between independent variables and dependent variables.
The Effect of Sustainability Reporting Disclosure on Profitability with Good Corporate Governance as a Moderating Variable Rustandi, Dede
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1309

Abstract

This research aims to examine the effect of Sustainability Reporting Disclosure (SRD) on corporate profitability, with Good Corporate Governance (GCG) as a moderating variable. The research focuses on mining companies listed on the Indonesia Stock Exchange (IDX). Profitability is measured using Return on Assets (ROA), while SRD is assessed through a sustainability disclosure index based on the Global Reporting Initiative (GRI) guidelines. GCG is proxied by corporate governance mechanisms, including the proportion of independent commissioners and the existence of an audit committee. This research applies a quantitative approach using panel data regression and Moderated Regression Analysis (MRA). Secondary data were collected from companies’ annual reports and financial statements during the observation period. The results indicate that Sustainability Reporting Disclosure has a positive effect on corporate profitability. Furthermore, Good Corporate Governance also positively influences profitability. The moderating analysis reveals that GCG strengthens the relationship between SRD and ROA. These findings suggest that sustainability disclosure supported by strong corporate governance enhances stakeholder trust, improves transparency, and encourages more efficient asset utilization, ultimately leading to better financial performance. This study contributes to the sustainability and corporate governance literature by providing empirical evidence from the Indonesian mining sector.
Towards Achieving SDG 7 in Indonesia: Analysis of the Impact of Co? Emissions, Energy Use, and Economic Growth on Renewable Energy Consumption Zahra, Maharani Altaf El; Prasetyo , P Eko
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1310

Abstract

Indonesia's economic growth has remained relatively stable; however, the accompanying energy consumption patterns have not progressed in tandem with this growth, revealing a misalignment with sustainable development principles. This study explores the influence of economic growth, total energy consumption, and CO? emissions on renewable energy consumption (REC) in Indonesia to provide insights for achieving Sustainable Development Goal (SDG) 7. Utilizing Indonesia's annual data from 2004 to 2021, the analysis employs the Autoregressive Distributed Lag and Error Correction Model (ARDL–ECM). The cointegration test confirms a stable long-term relationship among the variables. In the long run, both total energy consumption and CO? emissions exert a significant negative effect on REC, indicating that increases in these factors are associated with a lower share of renewables, likely due to persistent fossil fuel dependence. Conversely, economic growth exhibits a significant positive influence, serving as a potential driver for renewable energy adoption through enhanced investment capacity. Short-term estimates reveal a strong and rapid adjustment process toward long-term equilibrium, as evidenced by a highly significant Error Correction Term. These findings underscore the critical role of strategically steering the energy transition in Indonesia, highlighting that sustainable economic growth must be deliberately coupled with policies that actively decouple energy demand and emissions from fossil fuels to accelerate renewable energy consumption and achieve SDG 7 targets.
Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era Burhanuddin, Burhanuddin; Soegoto, Eddy Soeryanto; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Wahdiniwaty, Rahma
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1311

Abstract

Digital transformation is understood as a systematic process that influences the entire management cycle—from strategy formulation and implementation to organizational performance evaluation. This study aims to analyze the effect of digital innovation, technopreneurial managerial competence, and technology orientation on the competitive advantage of Small and Medium Enterprises (SMEs). A quantitative approach was employed using a survey method involving 150 SME respondents who had adopted digital technologies, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital innovation, technopreneurial managerial competence, and technology orientation have a positive and significant impact on SMEs’ competitive advantage, explaining 71.7% of the variance. These findings highlight the importance of integrating technopreneurship and digital innovation as an effective managerial strategy to enhance the competitiveness and sustainability of SMEs. The study provides practical implications for SME owners to prioritize managerial competence development, technology adoption, and innovation culture while offering guidance for future research to consider external factors influencing competitive advantage models.
Developing an Integrated Digital Marketing Strategy to Increase Purchase Intention Based on Customer Preferences Toward Marketing Mix and Social Media Content: a Case Study of Graduats Online Upskilling Platform Laduri, Lavena; Nurlaela Arief, Neneng
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1313

Abstract

Increased activity in Indonesia’s online learning market has forced companies to compete more fiercely for the attention of recent graduates and young workers. However, many emerging platforms still face challenges in building brand visibility, credibility, and conversion effectiveness, despite the extensive use of social media for information search and learning evaluation. This study aims to develop an integrated digital marketing strategy for Graduats by analyzing customer preferences toward Social Media Marketing Activities (SMMAs) and relevant elements of the 7P service marketing mix, as well as how these factors influence purchase intention. A survey-based quantitative method was utilized, focusing on individuals between 18 and 30 years old to align with the primary demographic of Graduates. The findings reveal that social media content significantly influences purchase intention, particularly when it communicates credibility, perceived learning value, and user engagement. Instagram is identified as the most dominant platform for both social interaction and upskilling-related information search. Moreover, the combined influence of entertainment, interactivity, trendiness, and e-WOM explains 81.3% of the variance in purchase intention, emphasizing the strong role of content-driven strategies. Based on these results, this study proposes an integrated digital marketing framework comprising an SMMA-based content strategy and an implementation design using the RACE model. This research provides managerial implications for optimizing social media marketing investments and contributes academically by extending the application of SMMA to Indonesia’s online upskilling sector.
Business Development Strategy at PT BPRS ABC Sentosa, Alam; Heryawan Asnawi, Yudha; Asikin, Zenal
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1318

Abstract

PT BPRS ABC has recorded strong financing growth in the MSME sector; however, this expansion has not been matched by improved credit quality, as indicated by a persistently high Non-Performing Financing (NPF) ratio. This imbalance threatens the company’s financial stability and long-term sustainability, underscoring the need for a targeted and sustainable business strategy to strengthen performance and manage risk. This research aims to formulate the right business strategy for PT BPRS ABC to improve business performance, particularly through controlling the risk of non-performing financing. The study employed a qualitative case study design. Primary data were collected through in-depth interviews with management and relevant divisions, supplemented by secondary data from financial reports and internal documents. Analytical frameworks, including RBV, VRIO, Porter’s Five Forces, IFE, EFE, IE, SWOT, and QSPM, were integrated to identify internal and external factors influencing business performance and to formulate appropriate strategic alternatives. The results of the study show that PT BPRS ABC has several internal strengths, including a commitment to strengthening financing analysis based on the 5C principle, a focus on productive financing for MSMEs, and the support of a relatively experienced remedial department. On the other hand, there remain internal weaknesses in the form of a suboptimal Early Warning System (EWS), weak post-disbursement monitoring, and inadequate quality of customer data. Externally, the main opportunities stem from government policy support for MSMEs and the use of Financial Information Service Systems (FISS), while threats include competition from digital banks and fintech, regulatory pressures, and property sector risks.
Analysis of Service Recovery Strategy in Addressing Price Inconsistency Incidents on Customer Satisfaction and Trust at Hypermart Pakuwon Mall Yogyakarta Perdani, Nila Dines; Andika, Binarin Tirto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1319

Abstract

Intense competition in the retail industry requires companies not only to offer competitive prices and products, but also to ensure consistent service quality, particularly in price information management. Price inconsistency represents a form of service failure that can reduce customer satisfaction and trust if it is not handled properly. This study aims to analyze service recovery strategies in addressing price inconsistency incidents and their impact on customer satisfaction and trust at Hypermart Pakuwon Mall Jogja. This research adopts a qualitative approach using a case study method. Data were collected through in depth interviews and observations involving internal employees and customers who had experienced price inconsistency, and were analyzed using a thematic analysis approach. The findings indicate that effective service recovery strategies include prompt and professional initial responses, empathy and responsibility, price adjustments, and compensation. These strategies play a crucial role in restoring customer satisfaction and trust. This study highlights the strategic importance of service recovery in maintaining long term customer relationships in the retail context.

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