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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,494 Documents

142 143 144 145 146

Determinants of Impulsive Buying in the Beauty Industry Among Young Indonesian Consumers: Examining the Moderating Effect of Fomo Wijaya, Caroline Jessica; Oesef, Livia; Giovani, Selica; Anggraeni, Adilla
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1336

The beauty and personal care market in Indonesia has shown significant growth, driven by social media and continuous product innovation that aligns closely with consumer needs and aspirations. This study aims to analyze the determinants of impulsive buying behavior in the Indonesian beauty industry, focusing on the impact of influencer content quality and the moderating role of Fear of Missing Out (FoMO). Using the Elaboration Likelihood Model (ELM) as a theoretical framework, the study examines the influence of factors such as lifestyle-focused appearance, financial capacity, brand confidence, and impulsive buying tendencies. The analysis reveals that impulsive buying tendencies and FoMO significantly influence impulsive buying behavior. However, the findings indicate that the quality of influencer content, brand trust, and financial capacity do not significantly impact impulsive buying in the Indonesian beauty market. Overall, the study highlights the important role of emotional and psychological stimuli in unplanned purchase decision-making.

Enhancement of The User Interface Features of The Digital Population Identity Application Using Machine Learning and Design Thinking Methods Adelia Putri, Tassya; Jati Santoso, Bagus
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1337

Abstract. As an implementation of the One Agency One Innovation policy issued by the Ministry of PANRB, the Population and Civil Registration Office launched the Identitas Kependudukan Digital (IKD) application. IKD is an electronic ID card in digital form that contains population data and documents within a mobile application accessible via a smartphone. It displays the owner's personal information as a valid official identity, allowing it to be used across various population administration services digitally. However, the application faces several challenges, including low adoption rates, poor user ratings (3.2 on the Google Play Store), and technical constraints. This study aims to introduce additional features to the IKD (Digital Population Identity) application to enhance usability, interaction efficiency, and the overall user experience (UI/UX). This research employs both quantitative and qualitative methods through the integration of machine learning and design thinking. The empathize stage utilized sentiment analysis using the Naive Bayes algorithm on 9,906 user reviews from the Google Play Store, along with a baseline questionnaire of 271 respondents. Machine learning analysis, achieving 94.1% accuracy, identified dominant negative sentiments related to login failures, complex face-to-face verification, and the absence of password or PIN reset features. Based on these findings, the design thinking process produced a solution design featuring Single Sign-On functionality, password or PIN reset options, FAQs, and online queuing services. Validation testing of the new design showed a significant improvement, with an average score of 4.49 out of 5, indicating very positive user acceptance.

The Influence of Financial Literacy and Risk Perception on Investment Decisions (Survey of Management Students at the University of Perjuangan Tasikmalaya 2025) Fadhilah, Muhammad Andi; Abdul Ghonisyah, Ghaling Achmad; Rahwana, Kusuma Agdhi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1339

This research aims to determine the influence of financial literacy and risk perception on investment decisions, both simultaneously and partially. The research method used to examine the influence of financial literacy and risk perception on investment decisions is a quantitative method with a descriptive and survey approach. The sample in this study consisted of 92 students from the Management Study Program at the University of Perjuangan Tasikmalaya. The data used were primary data. The analytical tool employed in this study was multiple regression analysis using SPSS version 26.0. The results of the study show that the level of financial literacy among students of the Management Study Program at the University of Perjuangan Tasikmalaya falls into the “very good” category. Similarly, their risk perception and investment decision-making are also categorized as “very good.” Simultaneously, financial literacy and risk perception have a significant influence on investment decisions. Partially, financial literacy has a significant effect on investment decisions, and risk perception also has a positive and significant influence on investment decisions.

From Nongkrong to Transaction: the Role of Nongkrong Culture In Shaping Generation Z’s Purchasing Behavior In Coffee Shops Dominikus Aditya Putra Pradana; Yosephine Dwi Hayu Agustini, Maria
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1341

This research aims to explore the definition of the nongkrong culture and the key elements that shape it, as well as to analyze its role in influencing Generation Z’s purchasing behavior in coffee shops. A qualitative approach using the literature review method was employed to examine the depth and breadth of the topics studied—namely, nongkrong culture and purchasing behavior. Scientific literature was sourced from national and international journals. Through an article selection process, 27 articles were identified and used as research sources. This study identifies the definition of nongkrong culture as the habit of young people gathering in coffee shops to socialize, fulfill lifestyle needs, express themselves, follow social media trends, and unwind. From this definition, it is found that lifestyle, social interaction, and social media constitute the key elements shaping nongkrong culture. Furthermore, nongkrong culture plays both an active and symbolic role in influencing purchasing behavior. This study provides new insights by offering a more comprehensive and academically grounded definition of nongkrong culture, accompanied by a detailed explanation of its key formative elements—all of which collectively enrich the theoretical understanding of youth social behavior and can serve as a solid foundation for more in-depth and systematically structured future research.

Development of Inventory Policy Using Demand Driven Material Requirements Planning (Ddmrp) and Probabilistic Inventory Model: A Case Study on the Water Tank Industry in Indonesia Maarif, Ghoffar Albab; Vanany, Iwan
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1343

PT. X, a water tank manufacturer in Indonesia, has long faced inventory management challenges due to the lack of a structured policy. The current MRP system relies heavily on subjective employee judgment, leading to a reactive and imbalanced inventory system with frequent stockouts or overstock. This study aims to develop a more structured inventory policy that is examined using Monte Carlo simulations in order to achieve more effective and efficient control. Materials are first classified into two groups, namely general components and special components and mixtures. These two groups receive different treatment according to their characteristics. The general components utilize a probabilistic inventory model (R, s, S) to create structured inventory parameters, which are then evaluated against the existing system. Special and mixed components improve the existing MRP system to DDMRP (Demand Driven Material Requirements Planning) with buffer levels across different materials. This adjustment is necessary because the behavior of the MRP system causes system instability, as it is highly dependent on the estimated demand for the final product. Overall, the selected inventory policy resulted in total cost savings of IDR 494,464,820 per week, equivalent to IDR 25,712,170,632 per year. This study proves that pull-based inventory system adjustments, namely DDMRP for special and mixed components and probabilistic inventory models (R, s, S) for general components, are effective in minimizing overstock, stabilizing demand variability, and significantly improving service levels.

Analysis of Readiness and Acceptance Levels of the 'Customer Monitoring Apps' Technology in the Heavy Equipment Industry Using the Technology Readiness and Acceptance Model (TRAM) Saputra, Edo; Puspita, Niniek Fajar; Rahardjo, Jani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1346

This research aims to analyze the technology readiness and technology acceptance rate of UT Connect application users in the heavy equipment industry using the Technology Readiness and Acceptance Model (TRAM) approach. The analysis was carried out through the Structural Equation Modeling – Partial Least Square (SEM–PLS) method, including testing the outer model, inner model, and conducting hypothesis testing to assess validity, reliability, and relationships between constructs. The results of the study showed that all constructs met the criteria for validity and reliability. In terms of technological readiness, Optimism has a significant effect on Perceived Usefulness, while Innovativeness, Discomfort, and Insecurity have no effect on either Perceived Usefulness or Perceived Ease of Use. These findings indicate that users have a good level of readiness to embrace digital innovations, even though negative factors do not have a significant influence. Regarding technology acceptance, the variables Perceived Enjoyment, Technology Self-Efficacy, Perceived Ease of Use, and Perceived Usefulness have a significant influence on user attitudes (Attitude Toward Using) and actual usage behavior (Actual Usage). The relationship between Perceived Ease of Use and Perceived Usefulness was also found to be strong, and users’ positive attitudes have an effect on their use of the application. The findings of this study provide empirical evidence that the TRAM model can explain the factors influencing the acceptance and use of digital applications and can serve as a basis for enhancing the effectiveness of UT Connect implementation.

Analysis of the Implementation of Business-To-Business (B2B) Marketing Strategy in Client Acquisition Efforts at PT Talenta Sinergi Group Firmansyah, Fikri; Roostika, Ratna; Maulana, Fahmi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1350

The development of digital transformation has increased the demand for talent in the technology field, leading to stronger competition among talent service providers and the need for more targeted marketing strategies. This research aims to analyze Business-to-Business (B2B) marketing strategies at Upscale, focusing on the application of Segmenting, Targeting, Positioning (STP), Marketing Mix (4P), and email marketing as the main promotional channel. This study employs a qualitative approach, with data collected through interviews, observations, and documentation during the internship period at Upscale. The results show that the STP strategy is implemented by segmenting the market based on recruitment activities on online portals to target credible companies in need of technology talent, while positioning Upscale as an integrated service provider. The marketing mix is executed through talent solution and infrastructure setup offerings, flexible pricing based on project complexity, service distribution without geographical limitations, and digital promotion primarily relying on email marketing. The email marketing strategy is carried out through stages of identification, verification, and the delivery of personalized mass messages; however, its implementation is still constrained by the quality of contact data and the high volume of promotional emails.

Working Capital Management Impacts on Consumer Cyclical Retail Firm’s Financial Performance Triwardhanie, Nindya Kartika; Virdausy, Siti Mariah; Mardiyani, Mardiyani; Maiyaliza, Maiyaliza
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1351

As the world has faced many economic crises and periods of instability, an appropriate strategy is needed to maintain sustainability and enhance the resilience of firms. The purpose of this study is to determine the impact of working capital management on the financial performance of consumer cyclical retail firms listed on the Indonesia Stock Exchange during the 2021–2024 period, with firm size as a moderating variable. As a quantitative study with a causal-associative approach, this research employed the Moderated Regression Analysis model using panel data. The samples used in this study were derived from secondary data through purposive sampling, resulting in 52 data observations. The results show that WCM practices, as measured by CCC, have a significant negative influence on ROA. In addition, WCM policies measured by WCIP have a significant positive influence on ROA, while WCFP has a significant negative influence on ROA. This study also found that firm size has a significant moderating effect on both the CCC–ROA relationship and the WCFP–ROA relationship. Thus, this study recommends the optimalization of WCM practices in day-to-day operations by improving the efficiency of its components. It is also recommended to adopt a conservative investment policy approach to ensure operational stability. On the other hand, large firms are advised to adopt an aggressive financing policy, while small firms should adopt a conservative approach to maximize profitability.

Business Strategy Development in Improving Organizational Performance Using SWOT Analysis, IE Matrix and QSPM Praja, Fikry Andias; Triono, Sunu Puguh Hayu
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1294

Education plays a strategic role in the social and economic development of a nation. However, educational institutions in Indonesia face complex challenges, including graduate competency mismatch, declining service quality, and limitations in resources and technology. Yayasan As-Syifa Al-Khoeriyyah, as an integrated Islamic educational institution, has also experienced a decline in organizational performance, as indicated by a decreasing number of students over recent years. In addition, dependence on a single funding source and limited innovation in human resources have become major issues. This study aims to identify internal and external factors affecting organizational performance and to formulate appropriate business strategies to improve managerial effectiveness and institutional sustainability. The research employs a strategic management approach based on Fred R. David's model, which includes the input stage using the External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrices, the strategy-matching stage through SWOT and IE matrices, and the decision stage using the Quantitative Strategic Planning Matrix (QSPM). The results indicate an IFE score of 2.85 and an EFE score of 3.02, placing the organization in a development-oriented position that requires a focus on market development, product development, and integration across all organizational functions. The IE matrix shows that Yayasan As-Syifa Al-Khoeriyyah is positioned in Regions I and II, reflecting a "Grow and Build" strategy. Furthermore, the QSPM analysis identifies the priority strategy as developing nationally competitive flagship programs based on an integrated curriculum encompassing academic excellence, character, and moral education, along with enhancing teacher competencies.

The Effect of Price Discount and Electronic Word of Mouth on Purchase Intention with Brand Image as a Mediator (A Case Study of Generation Z Coffee Consumers in Surabaya) Anam, Syaiful; Daniel, Joseph Robert
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1308

The rapid growth of social media and digital platforms has transformed consumer behavior, particularly among Generation Z, who increasingly rely on online information and promotional offers when making purchasing decisions. In Indonesia, TikTok has emerged as a key marketing channel, with local brands like Kopi Kenangan leveraging discounts and electronic word of mouth (e-WOM) to engage young consumers. However, the interplay between price incentives, digital recommendations, and brand perception remains underexplored in the context of coffee consumption. The purpose of this research is to determine the effect of price discounts and e-WOM on buying interest through the mediating role of brand image. The data source for this study is primary data. The sampling technique used was purposive sampling, with a total of 400 Generation Z respondents in the city of Surabaya. Data collection was conducted through the distribution of questionnaires. This study employs the SEM-PLS analysis method using the SmartPLS version 4.0 data processing tool. The results indicate that price discounts and e-WOM have a significant effect on brand image. In addition, price discounts, e-WOM, and brand image have also been proven to significantly influence buying interest. The findings further reveal that brand image mediates the influence of price discounts and e-WOM on buying interest.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA