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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,517 Documents

148 149 150 151 152

The Effect of Digital Advertising and Consumer Trust on Customer Loyalty through Customer Satisfaction: A Case Study of GladToGlow Products in Cirebon City Eka Sanjaya; Yusuf
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1424

The development of digital marketing in Indonesia encourages local beauty brands to utilize digital advertising as a key strategy in building long-term relationships with consumers. Increasingly fierce competition requires companies to not only increase brand exposure, but also build customer trust and satisfaction to create sustainable customer loyalty. This study aims to analyze the influence of digital advertising and consumer trust on customer loyalty through customer satisfaction as a mediating variable in GladToGlow products in Cirebon City. This study used a quantitative approach with an associative method. Data was collected through an online questionnaire using Google Form on 120 respondents who were users of GladToGlow products at least once in the last six months, using purposive sampling techniques. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method through the SmartPLS application. The results of the study show that digital advertising and consumer trust have a positive and significant effect on customer satisfaction and customer loyalty. In addition, customer satisfaction has been proven to play a role as a mediating variable that strengthens the influence of digital advertising and consumer trust on customer loyalty. An R-square value of 0.617 indicates that the model has moderate to strong explanatory abilities. These findings confirm the importance of the role of effective digital advertising and customer trust and satisfaction in building customer loyalty to local beauty brands.

Identifying Students’ Learning Styles in English Language Education Veamas Wahyu Saputra; Hardianti Hardianti
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1425

In the context of rapid educational development, understanding students’ learning styles has become increasingly important for improving the effectiveness of English language teaching, particularly in English as a Foreign Language (EFL) setting where exposure to the language is limited. This research investigates the learning style preferences of EFL students in the English Education Program at Universitas Esa Unggul. The study was motivated by the fact that many students are not fully aware of their own learning styles, which may influence the effectiveness of their English language learning. Using a descriptive qualitative method, data were collected from 10 participants through questionnaires and interviews based on the VARK framework (Visual, Auditory, Read/Write, and Kinesthetic). The findings revealed that students demonstrated varied preferences across the four categories, with some showing a dominant single style and others displaying multimodal tendencies by combining two or more styles. These results indicate that identifying students’ learning styles can provide valuable insights for improving teaching strategies in EFL classrooms. The study contributes to learner-centered English language education by encouraging teachers to integrate diverse instructional methods that address different learning preferences.

An Analysis of the Phenomenon of Money Politics from a Political Communication Perspective in the 2024 Legislative Elections in Bandung City Syauqi Syauqi; Neni Yulianita
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1427

This research is motivated by the persistent practice of money politics in the 2024 Legislative Election (Pileg) in Bandung City. Despite the implementation of regulations, such practices continue to occur with various patterns and strategies. The study aims to examine the process of money politics, the forms in which it is carried out, and the role of political communication in sustaining money politics during the 2024 Legislative Election in Bandung City. The research employed a qualitative case study approach within a constructivist paradigm. Data were collected through interviews, participant observation, and literature review. The findings reveal: (1) the process of money politics occurs through stages of voter mapping and targeting, distribution of money/goods during campaigns, and channeling through intermediaries; (2) money politics is carried out using money/goods due to its effectiveness and alignment with transactional political culture, through the construction of social facilities for image-building and long-term strategies, as well as social activities that utilize religious values and foster voter attachment; (3) political communication plays a role in shaping public opinion, reducing negative perceptions, and creating a positive image of candidates. Research on the phenomenon of money politics in the 2024 legislative elections in Bandung City shows that the practice of money politics is planned through voter mapping, incentive distribution, and channeling through intermediaries, with political communication that frames a narrative of concern and forms a positive image of the candidate to reduce public moral resistance.

The Impact of Workplace Violence and Work-Related Stress on Employee Performance at PT. Multisarana Gitatama Vynnie Fauzia
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1428

Workplace violence and job stress are significant factors affecting employee performance. Violence, both verbal and non-verbal, disrupts employees' well-being and productivity, while job stress, stemming from workload, poor conditions, and lack of support, contributes to decreased efficiency and job satisfaction. This study aims to examine the impact of workplace violence and job stress on employee performance at PT. Multisarana Gitatama. A quantitative approach was used, with data collected through surveys from employees. The relationships between workplace violence, job stress, and employee performance were analyzed using multiple linear regression. The findings show that both workplace violence and job stress significantly affect employee performance. Verbal abuse negatively impacts focus and motivation, while job stress reduces overall work efficiency. Interestingly, job stress also serves as a motivator for some employees, highlighting its complex nature. Workplace violence and job stress significantly reduce employee performance. Organizations must address these issues by fostering a supportive environment, implementing stress management strategies, and enforcing policies to prevent and manage violence. Further research is needed to explore these relationships in more depth.

Management of the Village-Owned Enterprise (BUMDES) in Paliat Village, Kelua Subdistrict Tabalong Regency Fakhri Fakhri; Siska Salmawati; Jumai Latte
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1429

BUMDes is supported by a solid legal foundation, one of which is (Law Number 6 of 2014) concerning Villages, which aims to accommodate the increase in village income through community economic activities. However, BUMDes Paliat Berkah faces various problems, such as limited business capital still sourced from the personal funds of the administrators, the absence of full-time operational workers, and low support, cooperation, and outreach to the community. This research aims to examine the management of BUMDes Paliat Berkah and identify factors that hinder and support its management. A qualitative approach with a qualitative descriptive type. Data collection techniques were carried out through interviews, observations, and documentation with the determination of informants using purposive of 12 people. The data were reviewed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the management of BUMDes Paliat Berkah is classified as quite good. The aspects of planning, organization, and control are not optimal, especially related to long-term planning, operational division of labor, and the monitoring system. The aspects of staff placement and motivation are quite good, although still hampered by limited human resources. Inhibiting factors include limited capital, low community participation, and the absence of permanent workers. Supporting factors include the ability of management to anticipate problems in traditional herbal medicine production and the division of tasks according to ability.

Personality Dynamics and Work Fatigue on Employee Engagement and Its Implications for Turnover Intention (Survey on PT. SBCR) Hannum Maura Mediani Mahadi; Kartono Kartono
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1431

This research is motivated by the increasing dynamics of human resource management which is characterized by high work demands, differences in employee personality characteristics, and the emergence of the phenomenon of work fatigue which has an impact on the level of employee involvement and the tendency of turnover intention. Company data shows fluctuating turnover rates, making it an important concern in employee retention strategies. This study aims to analyze the influence of personality and work fatigue on employee engagement and its implications on turnover intention. The research method used was a quantitative method with a survey approach. The data collection technique was carried out through the distribution of questionnaires to PT SBCR employees with certain sampling techniques. Data analysis uses validity, reliability, classical assumption tests, and hypothesis testing using linear regression. The results of the study showed that personality had a positive and significant effect on employee engagement, work fatigue did not have a significant effect on employee engagement, work fatigue had a positive effect on turnover intention, while employee engagement did not have a significant effect on turnover intention. In addition, employee engagement has not been shown to mediate the relationship between personality and work fatigue on turnover intention. The conclusion of this study shows the importance of managing employee psychological factors as an effort to reduce turnover intention in the organization.

Regional Elections Conducted by the Regional People’s Representative Council and the Shifting Meaning of People’s Sovereignty in Political Communication Analysis Wisnu Budiaji; Moh. Mahshun Al Fuadi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1433

This study examines the discourse on the election of regional heads by local legislatures and its implications for the shifting meaning of popular sovereignty in Indonesian democracy. The research is motivated by the reemergence of proposals for indirect local elections, which raise constitutional, sociological, and political debates. The research problem focused on how changes in the electoral mechanism affect the relationship between popular will, political legitimacy, and political communication practices. This study employs a qualitative approach through a literature review of academic works, legal regulations, and Constitutional Court decisions. The analysis applies Jean-Jacques Rousseau’s theory of popular sovereignty, Carole Pateman’s participatory democracy, and Dan Nimmo’s political communication theory. The findings indicate that elections conducted by local legislatures tend to strengthen elite-driven democracy, reduce direct citizen participation, and shift political legitimacy toward political elites. The study concludes that this transformation narrows the substantive meaning of popular sovereignty in local democratic practices.

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA