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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,517 Documents

148 149 150 151 152

Administrative Warnings as an Environmental Prevention Instrument at the Urban Community Level Taufiq Supriadi; Nico Nico; Dianty Savitri; Naufal Afra Munis
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1402

Environmental damage in urban areas is not always caused by large-scale environmental crimes, but often stems from repeated and neglected minor administrative violations. Administrative reprimands are one of the strategic initial instruments in preventing the escalation of environmental damage without having to resort to a criminal approach. This study aims to analyze the role and effectiveness of administrative reprimands as a community-based environmental prevention instrument at RT 8 RW 4 Malaka Jaya, East Jakarta. A normative juridical approach combined with a light empirical approach through field observation was employed. Data were collected through library research, non-participatory observation over two months (January-February 2025), and documentation. The findings show that verbal reprimands were effective in 83.3% of cases, while written reprimands were effective in 60% of cases. The dominant violations were improper waste disposal (48.9%), open waste burning (17.0%), and neglected waterway cleanliness (14.9%). Key success factors include social closeness between RT administrators and residents, a persuasive and familial approach, consistent application, collective agreements, and community supervision. However, normative gaps were identified in legal legitimacy, documentation systems, and capacity building for RT administrators. This study confirms that administrative reprimands have significant preventive value if supported by community participation. Strengthening written guidelines, documentation systems, and legal capacity for RT administrators is recommended.

The Influence of Digital Marketing on Purchase Intention with Brand Image as an Intervening Variable Puteri Kamila
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1404

In the digital era, the rapid growth of internet use and social media has encouraged companies to adopt digital marketing strategies to influence consumer behavior and strengthen their competitive position. Digital marketing is considered an effective tool not only for delivering product information but also for shaping a positive brand image that may lead to higher purchase intention. This study examines the influence of digital marketing on purchase intention, positioning brand image as a mediating mechanism within the relationship. Drawing on contemporary digital consumer behavior perspectives, the research investigates how interactive and content-driven marketing activities shape consumers’ cognitive evaluations and behavioral intentions. A purposive sampling method was employed, involving 137 respondents residing in Semarang City who actively engage with digital platforms. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 8.0 to assess both direct and indirect effects. The findings demonstrate that digital marketing significantly and positively affects brand image and purchase intention. Brand image also exerts a significant positive influence on purchase intention and partially mediates the relationship between digital marketing and purchase intention. These results suggest that digital marketing not only directly stimulates consumer buying intention but also operates indirectly by strengthening favorable brand perceptions. In conclusion, the results are useful for evaluating the implementation of digital marketing and brand image in increasing product purchase intention.

Analysis of the Impact of the 7p Marketing Mix on Patient Loyalty with the Moderating Variable of Hospital Brand Image (A Study at Anna Hospital and Anna Medika Hospital, Bekasi) Sri Rahayu Iriani; Sparta Sparta
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1406

The transformation of the global healthcare sector has undergone a significant paradigm shift, where hospitals are no longer perceived solely as social institutions but also as business entities that must remain competitive in an increasingly intense market environment. Private hospitals are required not only to focus on clinical quality but also to implement effective marketing strategies capable of building sustainable patient loyalty. According to global health surveys, approximately 40%–60% of patients tend to switch to other hospitals, highlighting the importance of patient loyalty as a key determinant of business sustainability through quality service delivery. This study aims to analyze the effect of the 7P Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on patient loyalty, with Brand Image serving as a moderating variable at RS Anna and RS Anna Medika, Bekasi. A quantitative approach was employed using a survey method involving 155 inpatient and outpatient respondents covered by BPJS, insurance, and self-paying schemes. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that, in terms of direct effects, Product, Physical Evidence, and Brand Image have the most significant influence on patient loyalty. Meanwhile, Price, Place, People, Process, and Promotion do not show significant direct effects. Brand Image is proven to function as a moderating variable that strengthens the relationship between marketing mix elements and patient loyalty, particularly within the People dimension related to interpersonal service quality.

Cross-Border Supply Chain Finance Platform: Synergizing International Trade and Financial Strategy for Resilient Supply Chains in Southeast Asia Nazilatul Hidayah; Dr. Diyah Dumasari Siregar; Riko Priyanto; Imam Aldi Nugroho
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1407

This study examines the development of a Cross-Border Supply Chain Finance Platform (CB-SCFP) that synergizes international trade mechanisms and financial strategies to strengthen regional resilience. The objective is to address persistent challenges of payment delays, liquidity shortages, and fragmented trade-finance linkages in ASEAN economies. Current debates on supply chain resilience tend to treat trade policy and financial strategy as separate domains, resulting in fragmented solutions. This paper addresses the research question: How can the integration of international trade and financial strategies through a digital finance platform enhance the resilience of Southeast Asia’s supply chains? The novelty of this study lies in introducing an integrated CB-SCFP model that combines trade facilitation, digital financing tools, and risk mitigation instruments across multiple ASEAN markets. Unlike prior studies focusing narrowly on trade agreements or financial hedging mechanisms, this research develops a unified conceptual and empirical framework linking trade flows with supply chain finance innovation. Methodologically, the study employs a qualitative-descriptive approach with triangulation. Data were gathered through 25 semi-structured interviews with exporters, importers, and financial practitioners in Indonesia, Malaysia, and Singapore, supported by policy analysis and secondary data from trade reports (2019-2024). A conceptual modeling technique was used to illustrate the structural components and operational functions of the CB-SCFP. The findings indicate that the CB-SCFP reduces average payment delays by 18%, enhances liquidity access for SMEs by 24%, and mitigates currency risk through automated hedging modules.

The Effect of Digital Leadership Style, Compensation, and Employee Engagement on Employee Loyalty Through the Performance of Generation Z Employees at Sinar Mas Insurance Herlita Sanawati Lingga; Fermico Karambut; Batara Maju Simatupang; Vidiyanna Rizal Putri
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1414

This research aims to examine and analyze the direct influence of digital leadership style, compensation, and employee engagement on employee performance, as well as their influence on employee loyalty through performance as a mediating variable among Generation Z employees at PT Asuransi Sinar Mas. The research variables consist of Digital Leadership Style, Compensation, and Employee Engagement as independent variables, Employee Loyalty as the dependent variable, and Employee Performance as the mediating variable. The research method used is a quantitative descriptive approach with an explanatory design. Primary data were collected through questionnaires from 200 Generation Z employee respondents selected using a convenience sampling technique. The research stages include validity testing, reliability testing, classical assumption testing (multicollinearity, heteroscedasticity, and normality), and data analysis using path analysis with the SPSS program. The results of the study indicate that digital leadership style, compensation, and employee engagement simultaneously and partially have a positive and significant effect on employee performance. In addition, employee performance is empirically proven to play a significant role in linking the three independent variables to employee loyalty. Employee engagement was found to be the most dominant driver of loyalty. As managerial advice, companies should continue strengthening their digital leadership ecosystem and investing in psychological well-being programs to enhance employee retention. Furthermore, management is advised to implement an open recruitment system to remain competitive and transparent, mitigate the risk of young talent turnover, and optimize productivity to foster long-term loyalty.

Analyzing User Continuance Intention and Continuance Behavior of Wondr by BNI with Utaut2 Model Dania Samoda Renda; Anita Primaswari Widhiani; Febriantina Dewi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1415

Digital transformation in the banking industry prompted BNI to launch Wondr by BNI in July 2024 as a replacement for its previous mobile banking application. Despite its advanced features, the application faces significant challenges in user adoption and user complaints regarding stability and functionality. This study aims to analyze the factors influencing continuance intention and continuance behavior of Wondr by BNI users, utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. A quantitative approach was employed through an online survey of 379 Wondr users. The data were analyzed using multiple linear regression and the PROCESS macro. The results show that Performance Expectancy, Social Influence, Price Value, and Habit have a positive and significant influence on Continuance Usage Intention (CUI). In turn, Continuance Usage Behavior (CUB) is significantly influenced by Continuance Usage Intention (CUI), Facilitating Conditions (FC), and Habit (HT). Age was also found to moderate the relationship between Hedonic Motivation and CUI. These findings provide managerial implications for BNI to encourage users to download and continue using the app, which prioritizes application stability, implements age-segmented strategies, increases rewards and promotions, adds Quick Actions and Do Again features on the home screen, introduces Group features, incorporates gamification and marketing segmentation features for younger users, adds clear micro-guidance, and provides live customer service chat.

Analysis of the Influence of Credit Risk, Liquidity Risk, Interest Rates, and Inflation on Profitability at BPR Bank Bogor City Bhima Irsi Faliandri Irman; Cecep Taufiqurrahman
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1416

This study aims to analyze the influence of credit risk, liquidity risk, interest rates, and inflation on profitability in BPR Bank Kota Bogor. The dependent variables in this study are profitability proxied by Return on Assets (ROA), while the independent variables include Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR), interest rates, and inflation. The type of research used is quantitative research with an associative approach. The data used was secondary data in the form of financial statements of BPR Bank Bogor City as well as macroeconomic data obtained from official institutions. The research data is in the form of a time series for the period January 2021 to September 2025 which is compiled in the form of monthly data using a trend-based interpolation approach from annual data. The analysis method used is multiple linear regression with the help of statistical software. The results showed that partially the variables of credit risk (NPL), liquidity risk (LDR), interest rate, and inflation did not have a significant effect on profitability (ROA). Simultaneously, the four independent variables also did not have a significant effect on profitability. The value of the determination coefficient shows that the ability of independent variables to explain variations in profitability is relatively low, so there are other factors outside the model that are more dominant in influencing the bank's profitability.

Strategies for Implementing Telemedicine to Improve the Quality of Healthcare Services: A Literature Review Yohanes Baptistuta Paser; Mukhammad Hilal; Dimaz Rafly Inzaghi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1417

Telemedicine, the use of communication technology to provide remote health services, has emerged as a transformative innovation in modern healthcare. This study aims to analyze the impact of telemedicine on healthcare service quality and identify strategies for its effective implementation. A literature review method was employed, sourcing articles from Google Scholar, PubMed, and ScienceDirect databases using keywords including "telemedicine," "telehealth," "quality of healthcare services," and "patient satisfaction." Inclusion criteria were articles published in the last 5-10 years, full-text availability, relevance to telemedicine and service quality, and publication in Indonesian or English. Exclusion criteria included opinion/editorial articles, irrelevant content, and duplicate publications. Ten articles meeting all criteria were analyzed using qualitative descriptive analysis. The findings demonstrate that telemedicine improves service access, reduces costs and waiting times, and achieves patient satisfaction levels comparable to face-to-face services. Telemedicine effectively supports diagnostic and patient follow-up processes. However, implementation faces significant obstacles including limited infrastructure (internet and electricity), regulatory and legal barriers, data security concerns, low digital literacy, and technology access inequality. This study concludes that telemedicine is an effective solution for improving healthcare quality and access, but successful implementation requires comprehensive strategies addressing infrastructure, regulatory frameworks, and digital literacy enhancement. The practical implications suggest that healthcare policymakers should prioritize telemedicine integration while systematically addressing existing barriers.

Toward Digital Population Administration: A Qualitative Analysis of the Implementation of Digital Identity Policies in the Transformation of Population Services Fika Fibriyanita; Deli Anhar; Normajatun Normajatun; Riska Aulia Noor
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1418

The digital transformation of civil registration administration has become a key part of public service reform, particularly through the implementation of Digital Population Identity (IKD) to enhance service effectiveness, transparency, and accessibility. However, the implementation of IKD presents challenges related to organizational capacity, citizens' digital literacy, data security, and service acceptance at the user level. This study aims to analyze the implementation of IKD policy in civil registration services, identify its enabling and constraining factors, and examine its contribution to the dynamics of digital governance in civil administration. A qualitative approach with a case study strategy was used, focusing on civil registration services in a local Dukcapil office. Data were collected through semi-structured interviews, non-participant observation, and document analysis, and analyzed using reflexive thematic analysis to identify emerging patterns from the experiences of service officials and users. The findings reveal that IKD is seen as both a symbol of service modernization and a tool to accelerate administrative processes. However, its implementation heavily relies on the capacity of frontline officials to mediate technology, explain procedures, and solve operational issues. The practical benefits of IKD are mostly experienced by users with sufficient digital competence, while other groups face barriers such as access, device limitations, and hesitation to use digital services. Trust in IKD remains fragile due to concerns about data security, making service acceptance dependent on user interactions with officials and trust in public institutions.

The Role of Green Marketing Dimensions in Purchase Decisions and Brand Loyalty Among Millennial and Gen Z Consumers: A Study of Erigo Abhiyoga Deyandra Putra; Muchsin Saggaff Shihab
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1419

Sustainability issues are increasingly becoming a top agenda in global business, encouraging companies to integrate green marketing, which emphasizes environmentally friendly aspects in products, pricing, distribution, and promotion—especially to meet the preferences of younger generations who are increasingly concerned about ethical values and environmental responsibility in purchasing decisions. This research aims to analyze the influence of green marketing on purchase decisions and brand loyalty among Millennial and Generation Z consumers of the local fashion brand Erigo. This research employed a quantitative approach using a survey method. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that all dimensions of green marketing, including green product, green distribution, green price, and green promotion, have a significant effect on purchase decisions. Meanwhile, for brand loyalty, only green product, green distribution, and green price have a significant effect, while green promotion does not. These findings indicate that green marketing strategies play an important role in influencing consumers’ purchase decisions; however, brand loyalty is more strongly influenced by consumers’ direct experiences with the product, distribution, and price perception.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA