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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,796 Documents

176 177 178 179 180

Analysis of Legal Protection for Digital Gig Economy Workers in Timor-Leste Carolina da Cruz
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1746

The development of the digital economy has given birth to a new form of employment relationship known as the gig economy, including in the Democratic Republic of Timor-Leste. Digital gig economy workers are important actors in supporting economic dynamics, but are often in vulnerable positions due to unclear legal status and limited labor protection. This study aims to analyze the applicable legal arrangements, legal status and employment status of digital gig economy workers, and formulate an ideal and equitable legal protection concept in Timor-Leste. The research method used is normative legal research with a legal and conceptual approach, through the study of the Constitution of the Democratic Republic of Timor-Leste, the Labor Law, and international labor doctrines and standards. The results of the study show that although constitutional norms and labor laws have provided a basis for worker protection, the existing legal framework has not optimally reached gig economy workers because it is still oriented towards conventional employment relationships. The legal status of gig economy workers is ambiguous due to their classification as independent partners, which has an impact on the limited protection of workers' basic rights. Therefore, a concept of legal protection that is oriented towards substantial protection, the application of social justice principles, and harmonization with international labor standards, especially the principle of decent work, is needed to ensure inclusive and fair legal protection for digital gig economy workers in Timor-Leste.

The Effect of Time Management and Work-Life Balance on Employee Performance, with Job Satisfaction as a Mediating Variable (A Study of Postgraduate Students of the Universitas Terbuka at UT Kupang) Betinda Hifa Atrasina; Sony Heru Priyanto; Andi Harmoko Arifin
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1747

The phenomenon of working students who undertake dual roles as employees and postgraduate students requires effective time management and optimal work-life balance to maintain workplace performance. This study aims to analyze the effects of time management and work-life balance on employee performance, with job satisfaction as a mediating variable, among postgraduate students of Universitas Terbuka (UT) at UT Kupang. This study employed a quantitative approach using purposive sampling involving 82 postgraduate students at UT Kupang who were also active employees. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) with the assistance of SmartPLS 4 software. The results show that time management and work-life balance each had positive and significant effects on employee performance and job satisfaction, while job satisfaction also had a positive and significant effect on employee performance. The mediation test results indicate that job satisfaction did not mediate the relationship between time management and employee performance but partially mediated the relationship between work-life balance and employee performance. These findings suggest that time management directly influences performance without involving job satisfaction as a mediating mechanism, whereas work-life balance requires job satisfaction as a psychological mechanism to enhance the performance of working students.

The Effect of Marketing Mix (4P) and Fulfilling on Customer Loyalty with Buying Interest as an Intervening Variable at Aldzikra Plastik Store in Sangatta Titin Ruliana; Eka Yudhyani; Rahmi Ramadhani
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1748

This study aimed to analyze the effects of product, price, place, promotion, and fulfillment on purchase intention and customer loyalty at Aldzikra Plastik Store in Sangatta, both directly and through purchase intention as an intervening variable. Primary data were collected through a Likert-scale questionnaire distributed to 122 selected customers using purposive sampling from a population of 163 customers. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software.The results showed that product and price did not have significant effects on purchase intention or customer loyalty. Place had a significant positive effect on purchase intention, while promotion had a significant negative effect on purchase intention. Although place and promotion did not directly affect customer loyalty, both had significant indirect effects through purchase intention. Fulfillment had a positive and significant effect on purchase intention but did not significantly affect customer loyalty directly. Purchase intention was proven to have a positive and significant effect on customer loyalty and served as a full mediator in the relationships between place, promotion, fulfillment, and loyalty. These findings confirm that purchase intention is a key variable linking marketing strategies to the formation of customer loyalty at Aldzikra Plastik Store in Sangatta.

The Effect of Consumer Trust, Consumer Satisfaction, And Ease of Use on Customer Loyalty in Online Shopping: A Study on Shopee Customers Muhammad Ramadhani
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1749

The growth of e-commerce has intensified competition among shopping platforms, making consumer loyalty essential for business sustainability. This study examined the effects of consumer trust, consumer satisfaction, and ease of use on the loyalty of Shopee consumers in Bantul, Yogyakarta. A quantitative approach was employed using a structured questionnaire distributed through WhatsApp. The sample consisted of 100 Shopee users aged 17 years or older who resided in Bantul and had purchased products through Shopee more than once. Respondents were selected using convenience sampling, and the variables were measured using a four-point Likert scale. Data were analyzed through validity and reliability tests, descriptive statistics, classical assumption tests, and multiple linear regression analysis. The findings showed that consumer trust had a positive and significant effect on consumer loyalty, while consumer satisfaction also had a positive and significant effect. Conversely, ease of use did not have a significant direct effect on consumer loyalty. Collectively, the three independent variables explained 42.7% of the variance in consumer loyalty. These results indicate that loyalty to Shopee is primarily strengthened by platform reliability, transparency, transaction security, and satisfying shopping experiences rather than application simplicity alone. Therefore, Shopee should prioritize transparent services, secure transactions, fulfillment of commitments, responsive customer support, and consistent service quality to strengthen customer loyalty.

The Influence of Social Media Marketing, Electronic Word of Mouth (E-Wom), and Customer Trust on the Purchase Decisions of MSME Products in Malioboro, Yogyakarta Ira Aswuryandari; Angga Kurniawan; Arif Siaha Widodo
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1750

The development of digital technology has transformed consumer behavior in accessing information and making purchase decisions. Social media no longer functions solely as a communication platform but has also become an effective marketing channel for Micro, Small, and Medium Enterprises (MSMEs). In addition, Electronic Word of Mouth (E-WOM) and customer trust have become important factors influencing consumer purchase decisions. The Malioboro area, as a tourism and trade center in Yogyakarta, provides a relevant setting for examining consumer behavior within the context of digital marketing. This study aimed to analyze the effects of social media marketing, E-WOM, and customer trust on purchase decisions for MSME products in Malioboro, Yogyakarta.This study employed a quantitative approach using a survey method. The research sample consisted of 200 respondents who had purchased MSME products in the Malioboro area. The sampling technique used was purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that social media marketing had a positive and significant effect on purchase decisions, E-WOM had a positive and significant effect on purchase decisions, and customer trust had a positive and significant effect on purchase decisions. Among the examined variables, customer trust demonstrated the strongest influence on purchase decisions. These findings provide practical implications for MSME actors to strengthen digital marketing strategies and enhance consumer trust to improve business competitiveness.

The Influence of Promotion Strategy and Product Quality on Interest in Renting New Products "Genset Synchronize" PT. Arthur Teknik in the Event Industry in Jakarta Encep Zaenal M; M. Noor Sembiring
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1753

This study aimed to analyze the effects of promotion strategy and product quality on interest in renting the new Genset Synchronize products of PT Arthur Teknik in the event industry in Jakarta. The research problem arose from the condition that Genset Synchronize products offer automatic synchronization technology, scalable capacity combinations, and operational characteristics suitable for event requirements; however, market interest in these products remained suboptimal. This study employed a quantitative approach with a descriptive-explanatory research design. Data were collected through a 5-point Likert scale questionnaire from 100 respondents in the event industry in Jakarta. The sampling technique used was saturated sampling. Data analysis was conducted using correlation analysis, simple linear regression, multiple linear regression, t-tests, F-tests, and the coefficient of determination with the assistance of SPSS 31. The results showed that promotion strategy had a positive and significant effect on rental interest (B = 0.310; t = 8.033211; p < 0.001), while product quality also had a positive and significant effect (B = 0.424; t = 8.481390; p < 0.001). Simultaneously, both variables significantly affected rental interest (F = 81.771888; p < 0.001), with an Adjusted R² value of 0.620025. This finding indicated that the model explained approximately 62.00% of the variance in rental interest. Product quality demonstrated a slightly larger regression coefficient than promotion strategy. These findings suggest that PT Arthur Teknik should implement an integrated marketing strategy by strengthening market awareness through promotion while maintaining and improving the technical quality of Genset Synchronize products.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA