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INDONESIA
Journal Research of Social Science, Economics, and Management
Published by CV. Publikasi Indonesia
ISSN : 28076494     EISSN : 28076311     DOI : 10.36418
Core Subject : Social,
Environmental Science
The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,796 Documents
 176   177   178   179   180 
An Artificial Intelligence-Based Smart Virtual Culture–Tourism Model: Integrating Tourism and Majalengka’s SMEs to Enhance the Customer Delight Experience Puteri Kamila; Muhammad Khoirul Umam; Arif Rakhman
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1721

Abstract

Majalengka possesses substantial cultural, natural, and creative economy potential; however, its tourism development remains constrained by limited destination awareness, fragmented digital information, insufficient cultural narratives, and weak integration between tourist destinations and micro, small, and medium enterprises (MSMEs). This study aimed to design and conduct an initial validation of an artificial intelligence-based Smart Virtual Culture–Tourism model that integrates personalized tourism recommendations, virtual cultural content, and an MSME marketplace to enhance the Customer Delight Experience. The study employed a combination of Research and Development, Design Thinking, Co-Creation, R.A.I.S.E., and CRISP–DM approaches. Data were collected through interviews, focus group discussions, observations, document reviews, questionnaires, co-creation workshops, usability testing, and user validation involving tourism stakeholders, cultural communities, government agencies, MSME actors, and tourists. The findings revealed low initial cultural awareness (2.40) but a very high demand for personalized experiences (4.60). Prototype testing achieved task-success rates ranging from 80% to 100%, while validation results showed scores of 4.38 for Customer Delight Experience, 4.53 for destination brand awareness, 4.25 for engagement, 4.20 for AI feature quality, and 4.50 for marketplace and repeat intention. Users particularly valued route-based recommendations, cultural narratives, and nearby MSME discovery features. The model demonstrated preliminary conceptual and functional feasibility in strengthening destination identity, tourist engagement, and MSME market access; however, large-scale technical testing and causal validation are still required.
The Effect of Destination Branding on Tourists’ Interest and Decision to Visit Mount Matebian, Timor-Leste Aniceto de Carvalho
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1723

Abstract

Tourism supports economic diversification in Timor-Leste; however, many destinations remain insufficiently recognized due to limited infrastructure, accessibility challenges, and the lack of integrated promotion. Mount Matebian possesses natural, historical, cultural, and spiritual values that require effective destination branding to enhance its competitiveness. This study aimed to examine the effects of destination branding on tourists’ visiting interest and decisions to visit Mount Matebian, as well as to assess the mediating role of visiting interest. A quantitative explanatory research design was employed using questionnaire data collected from 140 respondents through a five-point Likert scale. The relationships among the constructs were analyzed using partial least squares structural equation modeling (PLS-SEM). The results demonstrated that destination branding had a positive and significant effect on visiting interest (? = 0.721; p < 0.001) and visiting decisions (? = 0.359; p = 0.002). Visiting interest also had a positive and significant effect on visiting decisions (? = 0.377; p = 0.001). Furthermore, visiting interest significantly mediated the relationship between destination branding and visiting decisions (? = 0.272; p = 0.003), indicating partial mediation. The model explained 51.9% of the variance in visiting interest and 46.6% of the variance in visiting decisions. Therefore, branding strategies based on Mount Matebian’s historical, cultural, and spiritual identity can enhance tourist interest and strengthen decisions to visit the destination.
Electronic Word-of-Mouth and Consumer–Brand Relationships in the Indonesian Cosmetic Industry Nesthi Rasika Sari
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1724

Abstract

Indonesia’s expanding cosmetics market is increasingly shaped by digital interactions, making negative electronic word-of-mouth (e-WOM) an important influence on consumer–brand relationships and responses to product innovation. This study aimed to examine the relationships among negative e-WOM, brand trust, customer loyalty, and consumer resistance to innovation in the Indonesian cosmetics industry. A quantitative causal-relational design was employed, with data collected through a structured online questionnaire. Respondents were cosmetics consumers aged 17 years or older who had encountered online reviews or digital discussions concerning cosmetic products and were selected through purposive sampling. Data were measured using a five-point Likert scale and analyzed using partial least squares structural equation modeling (PLS-SEM), including measurement model assessment, structural model evaluation, and bootstrapping. All four hypothesized relationships were positive and statistically significant. Negative e-WOM had a significant effect on brand trust (B = 0.669, p < 0.001) and customer loyalty (B = 0.474, p < 0.001); brand trust had a significant effect on customer loyalty (B = 0.476, p < 0.001); and customer loyalty had a significant effect on resistance to innovation (B = 0.670, p < 0.001). These findings demonstrate an interconnected relational pathway and suggest that customer loyalty may create inertia toward unfamiliar or newly introduced products. Cosmetics companies should therefore integrate proactive online reputation management, trust-building initiatives, and gradual, educationally oriented innovation strategies.
The Recursive Complexity of Trauma and Decline: A Phenomenological Study of PTSD Among High Achieving Students Context of Pesantren Anisa Wahyuniati; Era Catur Prasetya
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1726

Abstract

Bullying in pesantren (Islamic boarding schools) remains a prevalent phenomenon despite these institutions being rooted in religious and social values. This study aimed to explore the subjective experiences of adolescent pesantren students who were victims of bullying and diagnosed with PTSD, as well as to examine its impact on academic achievement and social functioning. This qualitative phenomenological study involved a 14-year-old male pesantren student who had experienced repeated physical and verbal bullying. Data were collected through in-depth interviews (three sessions), observations, and supporting questionnaires using the PTSD Checklist for DSM-5 (PCL-5). The data were analyzed using thematic analysis. The results showed that the participant exhibited PTSD symptoms, including flashbacks, nightmares, excessive anxiety, social avoidance, and somatic symptoms such as neck pain, shortness of breath, and trembling. The academic impacts included reduced concentration, class absences, and a significant decline in academic performance. Maladaptive coping strategies included social withdrawal and reluctance to report bullying incidents to pesantren caregivers due to fear of retaliation. This study concluded that repeated bullying in pesantren may trigger PTSD and significantly affect academic performance and social functioning. Early detection of psychological disorders and comprehensive psychosocial interventions in pesantren are urgently needed.
Navigating Indonesia’s Utility-Scale Solar Program: A Strategic Management Perspective on PLN Anna Maria Josephine Simatupang; Harimukti Wandebori
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1727

Abstract

Indonesia’s transition toward a renewable-based electricity system has positioned PT PLN (Persero) at the center of an ambitious utility-scale solar program mandated by the Electricity Supply Business Plan (Rencana Usaha Penyediaan Tenaga Listrik [RUPTL]) 2025–2034. The program targets an increase in solar and wind capacity from 5 GW to 27 GW by 2034, contributing to the broader national target of 100 GW of solar power capacity. This study conducted a qualitative strategic analysis of PLN’s readiness to implement the program using the Strategic Management Process framework developed by Hitt, Ireland, and Hoskisson. Data were collected through document analysis of government regulations, PLN corporate and sustainability reports, and strategic planning documents, complemented by primary insights obtained through discussions with PLN personnel involved in renewable energy planning, investment, and corporate strategy. External analysis using PESTEL, Porter’s Five Forces, and competitor analysis indicated a policy environment that strongly supports solar deployment but remains constrained by high capital requirements, a concentrated global supplier base, and limited domestic manufacturing capacity. Internal analysis using the Resource-Based View (RBV), VRIO framework, and value chain analysis identified four sustainable core competencies: corporate and national strategic planning; electricity system planning and renewable energy integration; transmission and distribution operations; and stakeholder, regulatory, and partnership management. The SWOT–TOWS synthesis generated twelve strategic initiatives across four strategic quadrants. At the corporate level, PLN is recommended to pursue a related constrained diversification strategy supported by shared land resources, financing capabilities, and engineering activities across PLN Holding and its generation subsidiaries.
Positioning Spiritual Capital within The Theory of Integrated Reality as an Analytical Framework for Systemic Development: A Conceptual Synthesis La Himmah il Princess Choris; M. Shoim
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1728

Abstract

Contemporary development theories often explain material, institutional, and technological factors separately, leaving transcendent values and collective meaning insufficiently integrated into systemic analysis. This study aimed to position Spiritual Capital (SC) within Integrated Reality Theory (IRT) and clarify its contribution to systemic development. A critical conceptual synthesis was conducted by deconstructing the assumptions underlying both theoretical traditions, comparing their ontological foundations and causal claims, integrating SC into the Consciousness variable (C), and formalizing the relevant mechanisms and propositions. The synthesis identified SC as a core component of C, expressed as C = Civic-Strategic Awareness (CSA) × SC, and explained its systemic influence through ethical, motivational, and meaning-based pathways. It also distinguished SC from social capital, moral culture, and civic virtue through four defining elements: transpersonal orientation, resilience under weak external supervision, an intergenerational horizon, and existential meaning. Four testable propositions, operational indicators, three theoretical anomalies, and boundary conditions related to spiritual authoritarianism, exclusivism, and the instrumentalization of spirituality were formulated. The findings established IRT as a formal heuristic framework for operationalizing SC while providing the Consciousness variable (C) with a stronger theoretical foundation. In conclusion, this integration supported Techno-Spiritual-Based Developmentalism as a policy-analytical framework and provided a roadmap for empirical testing through comparative, structural equation modeling, panel data, and qualitative research designs.
The Effect of Capital Intensity, Executive Characteristics, and Profitability on Tax Avoidance, with Leverage as a Moderating Variable, in Manufacturing Companies in the Non-Consumer Sector – Cyclicals Listed on the IDX from 2023 to 2025 Sisca Sisilia Cintia Febi; Abdurrachman; Indra Prana
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1730

Abstract

This study aims to analyze the influence of capital intensity, executive character, and profitability on tax avoidance with leverage as a moderation variable in manufacturing companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange for the 2023–2025 period. This study uses a quantitative method with secondary data obtained from the company's annual financial statements. The sampling technique used purposive sampling so that as many as 52 manufacturing companies in the consumer non-cyclicals sector met the research criteria during the 2023–2025 period. The data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of the SmartPLS application. The results of the study show that capital intensity has a positive effect on tax avoidance, while executive character and profitability have no effect on tax avoidance. In addition, leverage is able to moderate the effect of capital intensity on tax avoidance in a negative direction and is able to moderate the effect of profitability on tax avoidance in a positive direction. However, leverage is not able to moderate the influence of executive character on tax avoidance. Simultaneously, capital intensity, executive character, and profitability have an effect on tax avoidance in manufacturing companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange for the 2023–2025 period.
Dynamic Mapping of Financial Performance and Valuation Profiles among Indonesian Listed Construction Companies Using K-Means Clustering Aditya Firdi Rizali Firdi; Jerry Heikal
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1731

Abstract

The construction sector plays an important role in Indonesia’s economic development; however, construction companies face various financial challenges, including profitability pressures, high leverage levels, and fluctuating market valuations. A comprehensive assessment of financial performance and valuation profiles is needed to identify company conditions and support potential acquisition screening. This study aimed to map changes in the financial performance and valuation profiles of construction companies listed on the Indonesia Stock Exchange during 2024–2025 using a clustering approach. A quantitative descriptive-exploratory method was applied using secondary data obtained from financial statements and market-based ratios. The sample consisted of 24 construction companies with 48 company-year observations. The analysis employed K-Means Clustering supported by data preprocessing, Principal Component Analysis (PCA), and cluster evaluation based on statistical validity and economic interpretation. The findings revealed three distinct profiles: companies with strong profitability and moderate valuation, companies with low leverage but weak earnings performance, and companies with high leverage and financial losses. The migration analysis showed that 18 companies remained in the same profile, while six companies shifted toward weaker financial conditions. These findings indicate that financial performance and valuation mapping through clustering can provide an objective initial screening framework for investors, management, and stakeholders in evaluating company risks and strategic opportunities. Future studies are recommended to incorporate additional indicators, such as cash flow, liquidity, and market risk, to improve assessment accuracy.
Marketing Mix Influence on Purchase Decisions and Sales Recovery Strategy of RSV SC Hijab Series Insan Khalisia
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1732

Abstract

Viral social commerce campaigns frequently generate significant attention without producing sustained sales performance. The RSV SC Hijab Series, a hijab-compatible motorcycle helmet produced by PT Helmindo Pratama Indonesia, attracted 23 million video views during its September 2025 launch; however, sales volume declined by 52.5% within five months. This study examined the effects of the seven-element marketing mix on purchase decisions and formulated a sales recovery strategy. A questionnaire consisting of 32 Likert-scale items was administered to 221 verified buyers selected through purposive sampling. Data were analyzed using multiple linear regression, Importance–Performance Matrix Analysis, and the 5A consumer journey framework. The seven marketing mix elements collectively explained 58.5% of the variance in purchase decisions (F = 42.930, p < 0.001). Process, Physical Evidence, People, Price, and Place had significant partial effects, while Product and Promotion did not, despite achieving the highest performance scores. Process demonstrated the strongest effect (? = 0.391), while its performance score remained relatively low at 2.80 out of 5. A verified price audit positioned the product within the mid-range category among competitors. Therefore, the low Price score indicated reduced perceived value rather than an incorrectly priced offering. The study recommends prioritizing post-purchase reliability improvements rather than relying primarily on price discount strategies.
The Influence of Financial Literacy, Lifestyle, and Social Environment on Financial Behavior in Generation Z at The Faculty of Economics and Business, Ngurah Rai University I Gusti Ngurah Celuk Ngardita; Ade Maharini Adiandari; Ni Putu Yuliana Ria Sawitri
Journal Research of Social Science, Economics, and Management Vol. 6 No. 2 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i2.1733

Abstract

This study showed that consumer motivation and consumer perception were psychological factors influencing purchasing decisions at the Kentucky Fried Chicken (KFC) Sentani Branch. Partially, consumer motivation had a significant negative effect on purchasing decisions, while consumer perception had a positive and significant effect. These findings indicated that higher consumer motivation did not necessarily lead to increased purchasing decisions, whereas positive consumer perceptions could encourage consumers to make purchases. Simultaneously, consumer motivation and consumer perception significantly influenced purchasing decisions. However, the coefficient of determination (R²) of 0.104 indicated that these two variables explained only a small proportion of the variation in purchasing decisions, suggesting that other factors outside the research model also contributed to consumer purchasing behavior. This study provided an empirical contribution by strengthening the understanding of the role of psychological factors in purchasing decisions within the context of non-metropolitan areas, particularly Jayapura Regency. From a practical perspective, the findings indicated that the management of the KFC Sentani Branch needed to maintain and improve positive consumer perceptions through product quality, service quality, and brand image while also considering other factors that could potentially influence purchasing decisions. Future research was recommended to develop a more comprehensive model by incorporating additional relevant variables to better explain consumer purchasing behavior.

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