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INDONESIA
Indonesian Journal of Applied and Industrial Sciences (ESA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29855055     DOI : https://doi.org/10.55927/esa.v2i1
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Indonesian Journal of Applied and Industrial Sciences (ESA) is a scientific journal published six times a year (January, March, May, July, September, and November). Indonesian Journal of Applied and Industrial Sciences (ESA) publishes original research results related to research in the field of natural and social science, covering a wide range of topics written in the field of business, economics, psychology, computer science, operational managemen
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 4 (2024): July 2024" : 6 Documents clear
The Influence of Price and Celebrity Endorsement via Instagram on Generation Y Tourists' Purchase Interest at The St. Regis Bali Resort Dwilestari, Ni Kadek; Pitanatri, Putu Diah Sastri; Suastini, Ni Made
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9806

Abstract

This research analyzes and recognizes the influence of price and celebrity endorsement via Instagram on the purchase intention of generation Y tourists at The St. Regis Bali Resort. The method of collecting information in this research is a questionnaire. The population used in this research is active followers of The St. Regis Bali Resort's Instagram social media with the criteria of being born in 1980-1995 and have not had the chance to stay at The St. Regis Bali Resort. The number of illustrations in this research is 100 respondents with illustration taking using the purposive sampling method. The questionnaire will be distributed using google form. The information analysis method used is the classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the support of the SPSS for windows version 29 program. The results of this research show that there is a positive and significant influence partially or simultaneously between price and celebrity endorsement on the purchase intention of generation Y tourists at The St. Regis Bali Resort. Price and celebrity endorsement have an influence of 65.2% on the purchasing attention of generation Y tourists, while the remaining 34.8% is due to other variables not mentioned in this research, such as position and brand image.
The Influence of E-WOM and Price Through Booking.com on Purchase Interest at Courtyard by Marriott Bali Nusa Dua Resort Prabhawati, Luh Gde Ayu; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9809

Abstract

The purpose of this research is to identify the influence of E-WOM and Price via booking.com on purchase intention. This research was conducted at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The population in this research involved 100 respondents who had not had the chance to stay at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire distributed to respondents. The illustration collection method used is non-probability sampling (purposive sampling). The analysis method uses multiple linear regression with SPSS version 29 for Windows. The results of this research prove that E-WOM (X1) partially has a positive and significant effect on Purchase Intention with a calculated ttable value = 4, 1271, 660 and a significance value of & ???? = 0.001 & 0.05. Price (X2) partially has a positive and significant effect on purchase intention with a calculated ttable value of 6.256>1.660 and a significance value of & ????= 0.001 & 0.05. E-WOM and Price simultaneously have a positive and significant effect on Purchase Intention with a calculated Ftable value of 26.721 <3.94 and a significance value of & ∝= 0.001 & 0.05. Thus, it can be concluded that the results of this research prove that E-WOM and Price have a positive and significant effect on purchase intention, and simultaneously have an effect on purchase intention.
The Influence of Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor on Purchase Interest at The Stones, Legian-Bali Ciptasari, Dila Ayu; Pitanatri, Diah Sastri; Adinda, Clearesta
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9821

Abstract

The purpose of this research is to identify the influence of social media marketing Instagram and electronic word of mouth TripAdvisor on purchase intention. The population in this research involves 100 respondents who have not had the chance to stay at The Stones Hotel, Legian - Bali. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire. The illustration collection method used is non-probability sampling. The analysis procedure uses multiple linear regression with SPSS version 25 for Windows. The results of this research prove that Social Media Marketing Instagram (X1) partially has a positive and significant effect on Purchase Intention with a calculated t> t table value = 3, 685> 1,660 and a significance value & ???? = 0,000 & 0.05. Electronic Word of Mouth TripAdvisor (X2) partially has a positive and significant effect on purchase intention with a calculated t> t table value = 4.525> 1,660 and a significance value & ???? = 0,000 & 0.05. Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor simultaneously have a positive and significant effect on Purchase Intention with a value of Fcount Ftable = 58.693 <3.94 and a significance value & ∝ = 0.000 & 0.05. Thus, it can be concluded that the results of this study prove that Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor have a positive and significant effect on purchase attention, and simultaneously have an effect on purchase interest.
Maritime Defense Diplomacy Strategy Cultural Approach of Gunung Padang Site Facing Problems in the North Natuna Sea Prakoso, Lukman Yudho; Alman, Fariel Zulfikar; Alman, Gabriel Choirul; Rianto, Rianto; Patmi, Sri; Habibie, Sri Yaumil; Soemantri, Asep Iwa; Prasetyo, Heru
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.10157

Abstract

This study analyzes the maritime defense diplomacy strategy with the cultural approach of the Gunung Padang Site in dealing with problems in the North Natuna Sea. The cultural approach was chosen as the basis for the strategy to assert Indonesia's sovereignty over its maritime territory which is threatened by claims from other countries. With a focus on the Gunung Padang Site as a symbol of Indonesia's rich cultural heritage, this study explores the potential for cultural diplomacy in strengthening Indonesia's claim to the North Natuna Sea. The research method used is qualitative descriptive with a literature study approach, collecting data from primary and secondary sources related to history, culture, and maritime diplomacy. The results of the analysis show that the integration of culture in maritime defense diplomacy provides a stronger and more convincing dimension in voicing Indonesia's national interests. The recommendations produced include strengthening cultural diplomacy, developing communication infrastructure and diplomatic capabilities, more intensive international collaboration, and increasing research and analysis on the relationship between culture and maritime interests. It is hoped that the results of this study can provide a positive contribution in efforts to maintain Indonesia's maritime sovereignty and security in the North Natuna Sea.
Implementation of OTP Code as Application Login Verification Via Whatsapp Nasution, Adnan Buyung; Hrp, Ahir Yugo Nugroho; Yudi, Yudi; Fauzi, Muhammad
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.10225

Abstract

Application security is a major concern in the development of information systems today. One of the common methods used to improve security is two-factor verification using One Time Password (OTP). This study proposes and implements a login verification system using OTP sent via WhatsApp. This method not only takes advantage of WhatsApp's popularity as a broad communication platform, but also ensures that users receive verification codes directly on their mobile devices. The implementation is carried out using the latest technology in web-based application development, with a focus on user security and convenience. The results of this study are expected to provide practical guidance for developers to integrate more secure and efficient login verification into their applications.
Government Policy in Tackling Unemployment Sihombing, Andy Tonggo Michael; Sitorus, Rolib
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.10623

Abstract

Unemployment is one of the serious and complex economic problems, which affects the welfare of individuals and the social stability of a country. To overcome this challenge, governments often implement various policies aimed at reducing unemployment rates. These policies can be divided into three main categories: macroeconomic policies, labor market policies, and training and education policies. Based on these things, this paper is conducted to determine the impacts arising from the effects of unemployment, and to determine government policies in overcoming unemployment. This paper is carried out by collecting materials using library research methods and tracing various sources of literature on policies taken by the government. While the results obtained in this paper are the impacts arising from the effects of unemployment on individuals, namely financial difficulties, stress and mental health problems, decreased self-confidence and decreased skills; on society, namely increased inequality, decreased quality of life; on the economy, namely decreased consumption, decreased tax revenues, increased social and health costs, and government policies in overcoming unemployment in various fields including fiscal and monetary policies, increasing foreign investment, investment promotion, trade and industrial policies, developing SMEs, developing the tourism sector and indigenous Indonesian culture, providing guarantees for workers whose employment is terminated (PHK), employment policies.

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