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All Journal Journal of Sustainable Tourism and Entrepreneurship Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management
Adinda, Clearesta
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
Community Perspectives on the Environmental, Social, and Economic Impacts of the Tomohon International Flower Festival Swandewi, Ni Kadek; Adinda, Clearesta; Adipati, Ingryt Grity; Febrianto, I Gusti Agung
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3433

Abstract

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability.Methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The research shows that the Tomohon International Flower Festival (TIFF) is positively viewed by the local community, boosting income, job creation, and regional revenue. It enhances social interactions, cultural pride, and supports education. However, concerns about waste and its impact on the city's aesthetics highlight environmental sustainability issues.Conclusions: TIFF positively impacts the economy, society, and environment but raises concerns about waste management, highlighting the need for better sustainability practices.Limitations: The data reflects respondents' views at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge of economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not fully represent the Tomohon population, limiting the generalizability of the findings.Contribution: This article enhances understanding of the socio-economic and environmental impacts of large cultural events like the Tomohon International Flower Festival (TIFF) from the local community's perspective. It also offers guidance for organizers and policymakers in optimizing festival benefits while addressing community concerns for more sustainable and inclusive planning.
The Impact of Leadership and Work Environment on Employee Performance at Aloft Bali Seminyak Hotel : Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Karyawan Hotel Aloft Bali Seminyak Permatasari, Nindy; Sihombing, Irene Hanna H.; Adinda, Clearesta
Jurnal Ilmiah Hospitality Management Vol. 15 No. 1 (2024): December 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i1.286

Abstract

This study examines the impact of leadership style and work environment on employee performance at the Aloft Bali Seminyak Hotel. Employee performance plays a crucial role in the success of any company, particularly in the hospitality industry, where service quality directly affects customer satisfaction and business outcomes. A good leadership style and a positive work environment can significantly enhance employee performance, while poor leadership and work conditions can detract from it. The study utilized a quantitative approach, collecting data from 42 respondents through questionnaires using a 5-point Likert scale to assess 49 statement items. The data were analyzed using multiple linear regression, t-test, f-test, and the coefficient of determination, processed with SPSS version 26 for Windows. The results show that leadership style and work environment together explain 61% of the variance in employee performance, with the remaining 39% influenced by factors not explored in this study. The findings reveal that both leadership and work environment have a significant positive effect on employee performance. Effective leadership, characterized by support, motivation, and clear communication, boosts job satisfaction and productivity. Similarly, a conducive work environment, including appropriate work conditions and teamwork, contributes to enhanced employee engagement and performance. This study highlights the importance of leadership style and a supportive work environment in driving employee performance in the hospitality sector. It suggests that hotel management should prioritize leadership development and create a positive work environment to improve employee outcomes, which in turn can enhance the overall success of the organization.
How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B Adinda, Clearesta; Swandewi, Ni Kadek; Adyatma, Prastha; Wikan, Darelia Damara
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3543

Abstract

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships. Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization. Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust. Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry. Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships. Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.
The Influence of Price on Consumer Purchase Interest at Nusa Dua Beach Hotel & Spa Paramarta, Kadek Yoga; Suastini, Ni Made; Adinda, Clearesta
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11298

Abstract

The hotel implements strategies to increase consumer purchasing interest, one of which is through an optimal pricing policy. The purpose of this study is to analyze the effect of price on consumer purchasing interest. This study was conducted at Nusa Dua Beach Hotel & Spa, Bali, with a population of 97 tourists who had visited the official website of Nusa Dua Beach Hotel & Spa but had never stayed there. This study utilized primary data in the form of a questionnaire (questionnaire) filled out by the respondents and returned to the researcher. The sampling method in this study was to implement the incidental sampling technique. The analysis method used simple linear regression with SPSS version 25 for Windows. This study shows the results that the Price variable (X) has a significant effect on Purchase Interest (Y) with a calculated t value> t table = 16.103> 1.661 and a significance value <α = 0.000 <0.05. It can be interpreted that this study shows the results that price has a positive and significant effect on Purchase Interest at Nusa Dua Beach Hotel & Spa.
Pengaruh Pelatihan terhadap Kinerja Karyawan Food & Beverage Service di Hotel KAR Bali Arya Saputra, I Nyoman; Jata, I Wayan; Adinda, Clearesta; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 07 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i07.2480

Abstract

Sumber daya manusia merupakan aset utama dalam mendukung pencapaian tujuan perusahaan, khususnya di industri perhotelan yang menuntut pelayanan berkualitas tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan terhadap kinerja karyawan pada Hotel KAR Bali. Penelitian ini melibatkan seluruh karyawan food & beverage service sebanyak 48 orang sebagai responden dengan teknik sampel jenuh. Data yang digunakan berupa data primer melalui kuesioner serta data kuaalitatif dari wawancara dan data guest comment. Analisis dilakukan menggunakan regresi linear sederhana dengan bantuan SPSS versi 30. Hasil penelitian menunjukkan bahwa pelatihan berpengaruh positif dan signifikan terhadap kinerja karyawan. Dengan demikian, pelatihan terbukti berperan penting dalam meningkatkan kinerja karyawan di sektor food and beverage service di Hotel KAR Bali.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan Front Office di FAR Bali Diandra Parasara, Ni Putu; Jata, I Wayan; Adinda, Clearesta; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2518

Abstract

Industri perhotelan di Bali menghadapi persaingan yang semakin ketat seiring dengan meningkatnya jumlah kunjungan wisatawan domestik maupun mancanegara. Kondisi ini menuntut setiap hotel, khususnya hotel berbintang lima seperti FAR Bali, untuk terus meningkatkan kualitas pelayanan guna memenuhi ekspektasi tamu. Salah satu aspek penting dalam pelayanan hotel adalah kinerja karyawan front office yang berperan dalam menciptakan kesan pertama terhadap tamu. Mengingat pentingnya peran tersebut, penelitian ini dilakukan dengan tujuan untuk mengetahui sejauh mana pengaruh motivasi dan lingkungan kerja terhadap kinerja karyawan front office di FAR Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk memperoleh data dari responden. Instrumen pengumpulan data berupa kuesioner yang dibagikan kepada 33 karyawan front office sebagai sampel penelitian. Terdapat tiga variabel yang diteliti, yaitu motivasi kerja (X1), lingkungan kerja (X2), dan kinerja karyawan (Y). Analisis data dilakukan dengan menggunakan teknik regresi linier berganda untuk menguji hubungan dan pengaruh antara variabel-variabel tersebut. Melalui pendekatan ini, peneliti dapat melihat seberapa besar kontribusi masing-masing variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa motivasi dan lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Motivasi intrinsik seperti rasa tanggung jawab dan keinginan untuk berkembang terbukti dapat meningkatkan produktivitas kerja. Sementara itu, lingkungan kerja yang kondusif—baik dari segi fisik maupun psikologis mampu menjaga semangat dan efektivitas kerja karyawan. Temuan ini mengindikasikan bahwa peningkatan motivasi serta perbaikan kondisi lingkungan kerja merupakan strategi penting dalam upaya meningkatkan kinerja karyawan, khususnya pada bagian front office. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi manajemen hotel dalam merancang program pengembangan sumber daya manusia secara lebih optimal.
Pengaruh Promosi Online Travel Agent Agoda terhadap Tingkat Hunian Kamar di CAB Dwi Trisna, Ni Kadek; Mas Wiartha, Nyoman Gede; Adinda, Clearesta; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2567

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi melalui online travel agent (OTA) Agoda terhadap tingkat hunian kamar di CAB. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpullan data berupa kuesioner. Jumlah responden sebanyak 98 orang yang dipilih menggunakan metode purposive sampling. Kuesioner disebar melalui google form terdiri dari 20 pernyataan yang diukur dengan skala Likert 5 poin. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap tingkat hunian kamar di CAB dengan nilai thitung sebesar 12,297, dan nilai signifikansi sebesar 0,000. Besarnya pengaruh promosi penjualan terhadap tingkat hunian kamar adalah sebesar 61,2 %. Berdasar hasil tersebut, dapat disimpulkan bahwa promosi melalui OTA Agoda secara signifikan dapat meningkatkan tingkat hunian kamar di CAB.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
Co-Authors Adipati, Ingryt Grity Arya Saputra, I Nyoman Diandra Parasara, Ni Putu Dwi Trisna, Ni Kadek Febrianto, I Gusti Agung Jata, I Wayan Mas Wiartha, Nyoman Gede Ni Made Suastini, Ni Made Noviari Wedanti, Dewa Ayu Pamungkas, Luh Made Gunapria Hindu Rajeswari Paramarta, Kadek Yoga Parusa, Jonathan Permatasari, Nindy Prabawati, Ni Putu Diah Prastha Adyatma Pratama, I Wayan Adi Prateka, I Wayan Reza Cahyadi Pratiwi, Kadek Andita Dwi Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Swandewi, Ni Kadek Wikan, Darelia Damara Wita Indrayani, I Gusti Ayu Putu Witarsana, I Gusti Agung Gede Wulan Dari, Ni Wayan