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Nuras : Jurnal Pengabdian Kepada Masyarakat
Published by Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu
ISSN : 28083628     EISSN : 28082559     DOI : https://doi.org/10.36312/nuras
Core Subject : Humanities, Education, Social,
Humanities Education Environmental Science Social Sciences
The aims of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Nuras : Jurnal Pengabdian Kepada Masyarakat (N : JPM), particularly focuses on the main problems in the development of the sciences of community services areas as follows : 1) Community Services, People, Local Food Security; 2) Training, Marketing, Appropriate Technology, Design; 3) Community Empowerment, Social Access; 4) Student Community Services; 5) Border Region, Less Developed Region; 6) Education for Sustainable Development; Poverty alleviation based on local resources; 7) Economic Development, Entrepreneurship, Cooperatives, Creative Industries, and SMEs; 8) Development of environmentally friendly technology; and 9) Health, nutrition, tropical diseases, and herbal medicines, arts, literature and culture, as well as national integration and social harmony.
Arjuna Subject : Umum - Umum
Articles 223 Documents
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Literasi Pengenalan Uang kepada Anak-anak di Lingkungan Babakan Gerung Ni Nyoman Nadi Nuartini; Ni Putu Sasmika Dewi; Sri Rahayu Puspawati; I Komang Widya Purnama Yasa
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.753

Abstract

The Community Service Program (PkM) is carried out with the aim of improving the understanding of financial literacy in early childhood in the Babakan Gerung Environment. Financial literacy is a basic skill that needs to be instilled from an early age so that children are able to understand the value of money, distinguish needs and wants, and get used to saving from a young age. This activity uses a qualitative descriptive method with three main stages, namely material delivery, educational games, and evaluation. At the stage of delivering the material, children are introduced to various types of money, both metal and paper, along with their functions and nominal values. Furthermore, through shop-shop games, children learn to understand the simple transaction process as well as how to manage money in contextual situations. The evaluation stage is then carried out to assess the level of children's understanding of the material that has been given. The results of the activity showed that there was an increase in children's understanding of the basic concept of money and the importance of financial management. Children look more enthusiastic, actively ask questions, and are able to recognize the value and function of money better. The use of visual aids such as pictures, money, and game media has been shown to be effective in increasing interest in learning. Overall, this program emphasizes the importance of collaboration between formal and non-formal education in building financial literacy awareness from an early age. Through an interactive and fun approach, this activity is expected to foster a wise and independent attitude in managing finances in the future.
Ekonomi Kreatif Berbasis Digital dalam Pengembangan Strategi Bisnis Perak dan Songket Ungga Menuju Industri 4.0 Lilik Hidayati; Adi Irawan; Dwi Agustini; Pahmi Husain
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.790

Abstract

This community service activity aims to develop a digital business strategy for silver craftsmen and songket weavers in Ungga Village, Central Lombok, as an effort to increase the competitiveness of MSMEs in the Industry 4.0 era. The program is carried out using a participatory and collaborative approach, involving 20 local business actors through four main stages: 1) observation and mapping of business potential; 2) digital literacy and online marketing training; 3) assistance in the implementation of digital strategies; and 4) evaluation and reflection on the results of activities. Training materials include creative content creation, product branding, social media management, and data-driven marketing. The results of the activity showed an increase in participants' digital skills, characterized by the ability to manage business accounts on social media and marketplaces independently. The implementation of digital marketing strategies also has an impact on increasing average sales by 30%. The Ungga Digital Creative community was also formed as a forum for collaboration and sustainability of the digital-based creative economy ecosystem. Overall, this program is an integrative model of MSME mentoring, combining technology literacy, digital marketing practices, and strengthening community networks.
Penerapan Digital Marketing sebagai Strategi Pemasaran untuk Meningkatkan Brand Awareness pada PT. Braja Inspired Indonesia Fathur Rahman Maulana; Bayu Hari Prasojo
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2026): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i3.1075

Abstract

The development of digital technology has encouraged tourism businesses to adapt their marketing strategies through the use of social media. TikTok has become one of the most widely used platforms due to its reliance on short video content with engaging visuals and its wide user reach. This community service activity aims to examine the application of digital marketing through the management of PT Braja Inspired Indonesia's TikTok account as an effort to support increased brand awareness. The method used was participatory mentoring, with the active involvement of participants and the company in the planning, production, publication, and evaluation of content. Data collection was conducted through direct observation, activity documentation, and analysis of TikTok account insights. The results of the activity indicate that planned content management, supported by video editing processes tailored to TikTok's characteristics and managed audience interactions, contributed to improved account performance. This improvement was demonstrated by increases in the number of views, profile visits, engagement levels, and follower growth during the management period. This suggests that TikTok has the potential to support increased brand awareness for PT Braja Inspired Indonesia through a planned digital marketing strategy oriented to the platform's characteristics.

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