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Eduvest - Journal of Universal Studies

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Published by Green Publisher Indonesia

ISSN : 27753735 EISSN : 27753727 DOI : 10.36418

Core Subject : Health, Science, Social, Engineering,

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles multidisciplinary sciences, which includes: Humanities and social sciences, contemporary political science, Educational sciences, religious sciences and philosophy, economics, Engineering sciences, Health sciences, medical sciences, design arts sciences and media. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 2,617 Documents

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Proposed Marketing Strategy For PT. Harmony Land Group in Facing off Uncertainty Period Fithor Muhammad
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

PT Harmony Land Group is property developer company for landed houses residential that founded by Fithor Muhammad and Ramadani in 2016. As a company that builds from the scratch, Harmony Land grew so fast, only 5 years, in 2021 Harmony Land already has 25 residential projects with 1004 units in five cities, Depok, Jakarta, Bogor, Sukabumi and Medan. In the fourth year of growth, an unexpected big disaster is coming, Pandemic Covid 19. The property business is greatly affected, people are afraid to leave the house, even less to buy a house. After struggling to survive for two years in a pandemic situation without firing any employees, Harmony Land started looking for the next opportunity to bring Harmony Land to the next level. One big issue that Harmony Land wants to solve is increasing the act per ask at A5 costumer journey. In 2021, the number of ask customers which have already contacted Harmony Land are 17.789, while the number of unit transactions are 105 houses. Only 0,59% act per ask and lost 17.684 potential customers. So, Harmony Land wants to increase the sales by developing a marketing strategy to increase conversion rate act per ask. This research uses the AFI framework. Analysis internal and external that will continue to Formulation strategy and be closed by the Implementation plan of that strategy. Through external analysis, there are many opportunities after pandemic covid where other competitors still wait and see, while customers start to bounce again. From the customer analysis, customers buy houses in Harmony Land because of price, location, design concept and selling service. So, for increasing act per ask, the proposed marketing strategy is to develop thematic residential in many locations with caregiver service to help more customers with many product option each target market area.

Government's Strategy and Role in the Internationalization of MSMEs Abdul Halim; Imam Mukhlis
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

This study aims to discuss the strategy and role of the government in the internationalization of MSMEs. The research method used in this study is a qualitative descriptive method. The type of data used in this research is qualitative data, which is divided into primary data and secondary data. Sources of data obtained through library research techniques that refer to resources available online and offline, such as: scientific journals, books, and news from trusted sources. The results showed that the internationalization strategy conceptually and theoretically can be divided into two categories, namely internationalization theory and selectivity theory. The emergence of internalization theory can threaten the existence of MSMEs due to the development of large companies in the 1970s. Furthermore, in its development, the theory seeks to internalize the benefits that can be obtained from internationalization, localization, and ownership. At the same time, the eclectic theory in the internationalization strategy places more emphasis on the resources owned by MSMEs and knowledge of the markets and networks that MSMEs choose to market their products. The steps taken by the current government by creating a special portal at INSW are appropriate, but if this is achieved not only through existing portals, but also through direct engagement with business people, including through seminars and workshops by interacting with them more often and socialize.

The Role of Financial Literature of SMEs in the Internationalization of Export Products Achmad Mamduh; Imam Mukhlis; Danardana Murwani
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

This research is a literature study on financial literacy and the internationalization of SMEs. This study aims to discuss the role of SME financial literacy in the internationalization of export products. The research method used in this study is a qualitative descriptive method. The type of data used in this research is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the role of SME financial literacy in the internationalization of export products is very important. Financial literacy is one of the important knowledge resources that increase the capacity, skills and expertise of individuals and companies to use technology effectively. Important aspects to consider in the internationalization of SMEs include entrepreneurship, finance and technology, SME resources, routines within the company, entrepreneurial knowledge and actions. All these aspects, especially financial literacy, are important to be considered by SMEs that will become Global SMEs and when assessing opportunities in foreign markets in export products.

Remediation of Heavy Metals in the Leachate of the Final Waste Processing Site Using Magnetite Nanoparticles Iswandi Iswandi; Dwi Puryanti; Elvaswer Elvaswer
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Nanoparticles are iron oxides that are used in various fields of life, one of which is to absorb heavy metals. In this study, magnetite (Fe3O4) nanoparticles were synthesized using the correspirate method and magnetite nanoparticle templates with PEG-6000. Synthesis of magnetite nanoparticles was carried out to obtain magnetite nanoparticles to be used to remediate heavy metals Cu, Ni and Mn in waste leachate. The susceptibility analysis of the leachate sample type showed that the type of magnetic material. The calculation results from the XRD diffractogram obtained that the crystal size of Fe3O4 nanoparticles is 56.35 nm. By varying the mass of 0.4 grams of Fe3O4, 0.8 grams of Fe3O4 and coating Fe3O4 using PEG 6000, it is known that the reduction in the concentration of heavy metal Cu is 7.71%, 23.09% and 42.31%, respectively. The percentage reduction in the concentration of heavy metal Ni was 6.29%, 9.45% and 7.09%, respectively.The percentage reduction in the concentration of heavy metal Mn was 25.369%, 19.98% and 4.05%, respectively. This indicates that Fe3O4 and PEG-6000 nanoparticles are able to reduce the concentration of heavy metals in waste leachate contained in the leachate sample

Implementation of Teacher's Pedagogic Competence In The 2013 Curriculum Learning Process in Elementary School Agustinus Tanggu Daga; Dinn Wahyudin; Rudi Susilana
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

One of the components that support and determine the success of implementing the 2013 curriculum in elementary schools is the role and competence of teachers. The problem that is often encountered in schools is the understanding and awareness of teachers about the role and competence in implementing the 2001 curriculum. This study aims to explain the learning process of the 2013 curriculum in elementary schools, the role of teacher competence in the implementation of learning in elementary schools. This study uses the library method as a research method. Content analysis was used to analyze the research data. The results of this study indicate that (1) the characteristics of the learning process in the 2013 curriculum are integrated thematic learning activities, applying learning steps (introduction, core, closing) according to the 2013 curriculum format, integrating scientific approaches, applying authentic assessment and character education; (2) the role of teacher pedagogic competence in 2013 curriculum learning is to implement integrated thematic learning, apply a scientific approach, utilize media and learning resources, utilize information and communication technology, integrate 21st century skills in the learning process, carry out character education, and carry out authentic assessments.

The Rights to Health Of Worker From the Perspective of Indoor Air Quality Amriyati Amriyati
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Indoor air quality really effects persons’ health, including workers whose time mostly spent at work. Persons’ conduct may create pollutant which effect indoor air quality. Unhealthy indoor air has caused more than four million people dead from pneumonia, stroke, systemic heart decease, obstructive lung decease and cancer. Persons’ conduct must be regulated by law to ensure one’s rights and obligation do not violate others. This research was focused on how the rights to health of the workers from the perspective of indoor air quality was protected by law and what obligations were generated from the rights towards workers, employers and the state. This research was an analytical descriptive doctrinal one using library research to gain secondary data from related legislation and regulation as well as expert commentaries in textbooks and scientific journal articles. To ensure indoor air quality for workers, the workers themselves and the employers must be equipped with the knowledge and comprehension of the rights they possess and the obligation attached with the rights to implement the law on how they have to conduct to ensure the participation in the availability of healthy indoor air quality. Workers and employers shall not act nor omit which might resulted in unhealthy indoor air at work room through ensuring fresh air circulation, avoiding smoke and other polluting substances use in indoor rooms.

Determinants of Risk Factors on the Event of Lung Tb Susanti br Perangin-Angin; Nurmala Hayati Sihombing
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Pulmonary tuberculosis (TB) is one of the most prevalent infectious diseases in the world. Based on a report by the World Health Organization (WHO, 2012) one third of the world's population, which is around two billion people infected with Mycobacterium Tuberculosis. More than 8 million populations get active TB every year and around 2 million die. More than 90% of TB cases and deaths come from developing countries, one of which is in Indonesia. This research is an observational analytic study with a case control study design that aims to determine the effect of risk factors for pulmonary TB events using a retrospective approach. The results of this study indicate that the most dominant variable TB incidence in high school education cases is down to 45 people (97.8%) and the smallest House Density is 25 people (54.3%) and the most dominant control variable is no comorbidities namely as many as 47 people (97.9%) and the smallest Respondents' House Density fulfilled the requirements of 26 people (56.5%). Factors that significantly influence the incidence of pulmonary tuberculosis are nutritional status (p = 0,000, OR = 31,263), respondent employment (p = 0,000, OR = 21.77), comorbidities (p = 0,000, OR = 0.022), Ventilation (p = 0.001, OR = 4,680) and House Humidity (p = 0,000, OR = 9,625). The results of the study concluded that the variable that most influenced the incidence of pulmonary TB was Nutrition Status (p = 0.002, Exp (B) = 2.334).

Analysis of Sharia Marketing Strategy on Bt Batik Trusmi Business Syamsul Huda; Anik Yuliati
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

The purpose of this study was to determine the marketing of BT Batik Trusmi in Trusmi Village, Cirebon. To find out the sharia marketing strategy at BT Batik Trusmi in Trusmi Village, Cirebon. To find out what are the obstacles to sharia marketing and their solutions. The research method used in this research is qualitative research in the form of case studies. The result of this research is that marketing at BT Batik Trusmi Cirebon when the sharia marketing strategy has not been implemented is to use conventional marketing like other shops so that the income is the same as other shops and even competes. The sharia marketing strategy implemented at BT Batik Trusmi Cirebon is by providing excellent service, such as: When the shop is about to close or a holiday is always given advance notice. The shop assistants always provide excellent service by being friendly and ready to provide the best service according to the 7S concept, namely: Greetings, Smiles, Greetings, Polite, Polite, Ready and Alert. The things that become obstacles in the sharia marketing strategy at BT Batik Trusmi Cirebon are: the community does not accept it with shops that often close due to prayer times, the difficulty in educating and teaching employees to always provide excellent service to customers. While the solutions to deal with these obstacles are: the surrounding community needs to be given understanding and habituation to be able to understand and accept that shops that implement Islamic marketing strategies will imitate the trade practiced by the Prophet, one of which is by closing the shop when prayer time arrives. Employees must be given training or upgrading every week to always provide excellent service to customers, Be more careful and updated in analyzing market prices so that they can provide the best prices and in accordance with the quality of goods, once a picnic is held so that employees do not get bored in serving customers, give understanding to consumers that the price is in accordance with the quality of the goods.

Effect of Occupational Safety and Health, Work Environment and Compensation on Employee Performance Nuzullaila Sitorus Pane; Kasmir Kasmir
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Performance is the main indicator for the progress of a company, resulting in increased productivity in all parts of the system. Basically, performance is an individual thing because each individual will have a different level of performance in accordance with the values that apply to each individual. The more aspects of the job that match the individual's wishes, the higher the level of performance. This study aims to analyze the effect of occupational safety and health, work environment and compensation on employee performance. The subjects of this study were employees of PT SMG, with a population of 114 people. The data collection technique used a questionnaire instrument with a Likert scale measurement. The data were analyzed using the SmartPLS software version 3.3.7. The results of this study indicate that occupational safety and health, work environment and compensation have a significant effect on employee performance.

Entrepreneurial Orientation and Internationalization of SME’s: A Scoping Review Hamdana Hamdana; Danardana Murwani; Imam Mukhlis
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

The purpose of this scoping review is to verify the evidence that is already available regarding the entrepreneurial orientation and internationalization of SMEs. Researchers used the model from Arskey and O'Malley to perform the scoping review method and the PRISMA flowchart to identify the literature found. Researchers found 13 relevant articles related to entrepreneurial orientation and the internationalization of SMEs. Risk-taking, inventiveness, and proactiveness are all important components of an entrepreneurial mindset, and they are all important contributors to effective internationalization. This shows that an entrepreneurial orientation is needed by SMEs to move towards internationalization.

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Andini Permatasari

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eduvestgreenvest@gmail.com

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+6285703065636

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eduvestgreenvest@gmail.com

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https://eduvest.greenvest.co.id/index.php/edv/editorial-team

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