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Experimental Student Experiences
Published by Institut Studi Islam Sunan Doe
ISSN : -     EISSN : 29853877     DOI : 10.58330/ESE
Core Subject : Economy, Humanities, Education, Art, Social, Engineering,
Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
This journal is dedicated to exploring and disseminating the results of various creative and innovative thoughts from the final assignments of students, lecturers and research practitioners around the world based on scientific research and thought processes in the fields of Economics, Management, Business, Mathematics, Natural Sciences, Humanities, Social Sciences, Communication, Engineering, Informatics, Agriculture, Fisheries, Forestry, Politics, Health and Medicine. This journal is a single-blind review journal that focuses on empirical research providing research updates to current issues and contributions to scientific research.
Arjuna Subject : Umum - Umum
Articles 124 Documents
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Buying interest on the Tiket.Com Application: Brand Image Influence Study Maryam Farah Nur Fadhilah; Muhda Zahroh Vania; Navika Apri Alifia; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.244

Abstract

The research conducted by this researcher aims to show the effect of brand image on the intention to purchase tickets on the Tiket.com application. This study uses a quantitative approach. The research population is the consumers or potential consumers of Tiket.com. Sampling was carried out using purposive sampling technique and obtained as many as 100 samples. The analytical tool used is IBM SPSS Statistics 25. The analytical method used in this study is a simple linear regression analysis test. In the regression analysis, the results of the brand image regression coefficient were 0.809 with a significance of 0.000, which means sig.(p) < 0.05, it was stated that there was a significant influence on the brand image variable on the interest in buying tickets on the Tiket.com application. The results of the study show that brand image has an effect on purchase intention. In the results of the calculation of the coefficient of determination test (R square) a value of 0.643 is obtained, indicating that brand image has a positive and significant effect on purchase intention. The magnitude of the influence of brand image on consumer buying interest partially is 64.3%.
Is it true that Flash Sale and Free Shipping Tagline Affect Impulsive Buying Behavior of Lazada E-Commerce Users Living in Semarang? (Study on Lazada Marketplace Users in Semarang City) Salsabila Hasna Kamilah; Erfiyanti; Anita Nurmaida Putri; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.245

Abstract

This study aims to determine the effect of flash sales tagline “free shipping on the impulsive buying behavior of Lazada e-commerce users who live in Semarang. The subject of this research is the Lazada application users who live in Semarang who were taken by purposive sampling technique. The measuring instrument in this study was an impulsive buying scale and a questionnaire regarding flash sales and the tagline "free shipping" with two answer choices. Impulse buying scale based on aspects of Rook. The results of this study indicate that there is a significant effect if tested partially between flash sale and impulsive buying variables with p=0.001, but if the tagline variable "free shipping" and impulsive buying produces a significance value of p=0.764, which means there is no significant relationship. If flash sales and free shipping tagline are tested simultaneously on impulsive buying, it produces a significance of p=0.000, which means that there is an influence between two variables on impulsive buying. Based on r square, a value of 0.151 is obtained so that the effect of flash sale and free shipping tagline simultaneously on impulsive buying is 15.1%. The rest is influenced by other variables that are outside this study.
These are the reasons for student users of online transportation services in the city of Semarang turning to Maxim Aurra Amalia Dwiputri; Ahmad Munif; Zurika Estiyarika; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.246

Abstract

This study aims to analyze the effect of service and price perceptions on satisfaction among students using Maxim in Semarang City. The subjects used were 161 people with the criteria of having or using the Maxim application, and students or equivalent in Semarang City. For processing the data using the help of IBM SPSS version 26. The results of the study showed its significance of 0.00 <0.05, which means that there is a significant influence between service perceptions, price perceptions on customer/student satisfaction. Perceptions of service obtained a t value of 17.885 > 1.960 t table with a significance value of 0.00 <0.05, this means that there is an influence between service perceptions and satisfaction. Then for price perceptions obtained by t count results of 9.624 > 1.960 t table with a significance value of 0.00 <0.05 this means that there is an influence between price perceptions and satisfaction. Then for the F value calculate 168.159 and sig. count as 0.00. So that the calculated F value is 168.159 > 3.05 F table and the significance value is 0.00 < 0.05.This means that there is a significant influence on service perception (X1) and price perception (X2) on satisfaction (Y).
The Influence of Price Perceptions on the Decision to Use Maxim's Online Transportation Services Ismi Alvia Damayanti; Indah Nihayatur Romadhoniah; Zidny Nabiel Hussein; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.249

Abstract

Consumer decision making when buying or using a product or service cannot be considered the same, it could be because of the price perception according to the consumer himself. This study aims to determine the effect of price perceptions on how much it influences the decision to use Maxim's online transportation service. Data collection techniques were carried out by distributing questionnaires. The data used in this research is primary data. This study used a non-probability sampling method and an accidental sampling method with a total sample of 103 respondents. The results of the research based on simple linear regression analysis show that the price perception variable has a positive effect on user decisions. From the calculation results, the consistent value of the user's decision variable is 2,951 and the value of the price perception regression coefficient is 0,71. The regression coefficient is positive so that it can be said that the direction of the influence of the X and Y variables is positive. In this case the ability of the independent variable, namely price perception, has an influence of 77.5% while the remaining 22.5% is influenced by other factors not examined in this study.
The Influence of Perceived Ease of Use of Features on User Satisfaction of the KAI Access Application for Overseas Students in Semarang Dimas Wahyu Pratama; Eva Miftakhul Janah; Fitriana Zamrotul Ulya; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.250

Abstract

This research was made to see how the perceptions of overseas students as users of the KAI Access application regarding the ease of use of the KAI Access application features. This study aims to determine the effect of perceived ease of use of features on user satisfaction of the KAI Access application for overseas students in Semarang. The method in this research is a quantitative research method with descriptive analysis. The selected population is overseas students who use the KAI Access application in Semarang. The selected sampling technique is purposive sampling with a sample of 105. Data was collected using the google form to be distributed to overseas students in Semarang who used the KAI Access application. The data analysis technique uses multiple linearity tests with the help of SPSS software. The results of this study prove that perceived ease of use of features has a significant influence on user satisfaction of the KAI Access application for overseas students in Semarang.
The Effect of Brand Equity and Service Quality on Purchase Decisions on the Blibli.Com Online Shopping Platform Rahma Mustafida Husna; Nabilah Auradifa Aditya Putritami; Ana Nur Khasanah; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.251

Abstract

The purpose of this research is to find out the contribution and relevance of brand equity and service quality on the Blibli platform to the purchasing decisions of Blibli users. This research uses a quantitative approach. In this study, data was collected by distributing questionnaires. Data is assessed using a Likert scale with four alternative answers. Data analysis techniques used in this study include validity and reliability tests, hypothesis testing, partial tests, and simultaneous tests. With a calculated t value of 6.639 > 1.984 from t table and a p value of 0.001 <0.05, the multiple linear regression analysis test shows that brand equity has a significant influence on purchasing decisions. With a calculated t value of 6.011 > 1.984 from t table and a p value of 0.001 <0.05, service quality makes a significant contribution to purchasing decisions by 84.3%. The results of the Anova test show that brand equity and service quality variables contribute to purchasing decisions on the Blibli platform. This explains how important brand equity and service quality are for a company or product. Frequent evaluations, especially on factors such as brand equity and service quality, can help business development.
Variety of Languages in Marketing of Scarlett Skincare Products On Social Media Instagram Lia Nurhalijah Amini; Rofi'atul Fadhillah; Ella Elvina Yuwono; Nabilah Rosa Azzahra; Cahya Wulandari; Endang Sholihatin
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.261

Abstract

This study uses a method: quantitative data collection using a questionnaire. Based on this research, it can be concluded that: 1) Based on this research, it can be concluded that: 1) it is known that as many as 90.7% of the 54 respondents stated that the variety of languages in Scarlett's marketing on Instagram social media has a mixed variety of languages between standard and official languages; 2) it was known that 81.6% of the 54 respondents stated that the variety of languages used by Scarlett included: relaxed and friendly language, language of offers and promotions, descriptive language, inspirational language, humorous language; 3) it is known that 92.6% of 54 respondents stated that a variety of good and appropriate language is very important so that people can more easily understand products about their benefits and uses and can adapt them to the needs of each consumer. And with good language, it will also build a good brand image so that it can increase public trust in Scarlett's skincare products.
Opportunities and Challenges of Kurikulum Merdeka Implementation at Sekolah Alam Bukittinggi Mugni Bustari; Mutia Rosiana Nita Putri
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.263

Abstract

The author focuses on observational studies at the Sekolah Alam Bukittinggi with a descriptive qualitative approach using literature study research methods. Opportunities found related to the implementation of the Kurikulum Merdeka at Sekolah Alam Bukittinggi are first, the participation of teachers (facilitators) in their Curriculum Workshop activities. Second, the relevance of the era between the Merdeka Curriculum and the Sekolah Alam Bukittinggi’s Special Curriculum, as well as the role of the school principal and the curriculum team in motivating teachers (facilitators) regarding the implementation of the Merdeka Curriculum. Meanwhile, the challenge faced by Sekolah Alam Bukittinggi in implementing the Kurikulum Merdeka is the complexity of the understanding of educational actors in interpreting the implementation of the Kurikulum Merdeka; competence and creativity of teachers (facilitators) in implementing the Kurikulum Merdeka, as well as supervising the implementation of such curriculum. It is hoped that findings regarding the opportunities and challenges of implementing the Kurikulum Merdeka in Sekolah Alam or Nature Schools will become a consideration for schools, teachers, and the government in making appropriate policies so that the objectives of the Kurikulum Merdeka can be achieved effectively. This discovery is also expected to be useful as additional knowledge in further educational research.
Entrepreneurship Study Group Education: Juvenile Delinquency Prevention Program through Entrepreneurship Formation Using Social Media in Turida Village, Mataram City Triana Lidona Aprilani; Laili Hurriati; Mimi Cahayani; Sri Karyati
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.264

Abstract

The specific objectives of implementing this PkM activity are: (1) Forming study groups among youth in making animation, (2) Providing input, insight, and knowledge about youth, (3) Reducing the level of juvenile delinquency which continues to increase from year to year, and (4) Equipping youth with entrepreneurial skills by using social media to reduce their free time. For the sake of the continuity of this community service activity, a method that can be digested and absorbed directly by the sons and daughters of teenagers in Turida Babakan Village, Mataram City, namely; The "Tricks and Tips for Designing a Business in Entrepreneurship" Method. This method of implementation is not only socialization but direct practice inviting the sons and daughters of Turida Village to the Al-Azhar Islamic University Business Incubator as partners of this activity. In this Business Incubator, training is immediately given on marketing strategies through social media, product management and product packaging. With the hope that they will produce the right strategy while at the same time fostering interest in learning, namely strategies to increase creativity, strategies for generating ideas and ideas, not stopping here and becoming an entrepreneurship.
Potency of Cassava Starch (Amylum Manihot) With a Combination of Gelling Agent Methyl as a Moisturizer Product Preparation Yahya Febrianto; Desy Suweni Nugrahaningtyas
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.265

Abstract

This study aims to evaluate whether cassava starch can be used as a basic ingredient in moisturizing gel formulations and to determine the effect of various thickening agents on the evaluation and physical stability of moisturizing gel preparations. This research was conducted experimentally. In this study, cassava starch was extracted using water as a solvent. Several variations of thickening agents were used, namely Methylcellulose with concentrations of 6%, 5%, 4%, 3%, and 2%, and CMC Na with concentrations of 2%, 3%, 4%, 5%, and 6%. The physical test results showed that all moisturizing gel formulations (formula 1, 2, 3, 4, and 5) had a semi-solid form with a thick consistency. This preparation has a characteristic odor, is colorless, and gives a cooling sensation when applied to the skin. The results of the spreadability test showed a range of values between 8.90 to 25.70 cm2. The results of the stickiness test show a range of values between 38.20 to 47.44 seconds. While the results of pH measurements of the preparations showed a range of values between 5.70 to 6.65. Statistical analysis using the ANOVA test for spreadability, adhesion, and pH showed that there were significant differences between each formula (p <0.05).

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