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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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Islamic Fintech Digital Transformation: Organizational Readiness and Data Protection Compliance in Indonesia's 2025 Regulatory Framework Savandha, Septien Dwi; Safii, Nur Muhamad
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 5 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i5.197

Abstract

The rapid growth of Islamic fintech in Indonesia coincides with the enactment of Law No. 27/2022 on Personal Data Protection (UU PDP), creating challenges for organizations to comply with both. This study reviews how organizations prepare for Sharia-compliant digital transformation under these laws. A systematic review of 73 studies from 2020-2025, following PRISMA, identified relevant peer-reviewed articles, conference papers, and regulations on readiness and Islamic fintech. Thematic analysis revealed seven key readiness dimensions: technological infrastructure (91.8%), Sharia compliance (87.7%), regulatory adaptation (80.8%), human capital (76.7%), financial resources (69.9%), organizational culture (64.4%), and stakeholder engagement (58.9%). UU PDP compliance issues, especially data protection officers (80.9%), significantly affect organizations. Success factors include leadership and Sharia board integration, though assessment frameworks lack empirical validation. Islamic fintech needs unique readiness considerations beyond traditional models, with religious governance as a new key dimension. However, reactive compliance and validation gaps highlight opportunities for improvement in organizational strategies.
Marketing Strategies Applied by LSP Ditekindo to Increase Sales Astuti, Aurelia Widya; Rosidah, Rosidah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 5 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i5.198

Abstract

In the era of rapid globalization, the Professional Certification Agency (LSP) Ditekindo is faced with significant challenges to increase sales of its certification services. Intense competition with other certification bodies requires LSP Ditekindo to adopt effective and innovative marketing strategies. This study aims to describe the marketing strategy implemented by LSP Ditekindo and evaluate its effectiveness in the face of changing market dynamics. The approach used is qualitative with data sources from in-depth interviews and observations at LSP Ditekindo. Data analysis was conducted using the methods of reduction, presentation, and conclusion drawing. LSP Ditekindo successfully implemented a marketing strategy that includes increased branding on social media, strategic partnerships with educational institutions, and analysis of customer needs and preferences. The implementation of this strategy showed an increase in sales volume and brand awareness. The implementation of effective marketing strategies has proven to increase LSP Ditekindo's competitiveness in the professional certification market. Customer feedback and market analysis are continuously conducted to improve and adjust the existing strategies. LSP Ditekindo has successfully increased sales and brand image through relevant marketing strategies. Future research is recommended to use a quantitative approach to measure the impact of each marketing strategy element.
Development of Distributed Database Architecture for Financial Information Systems in Multinational Companies: A Case Study of PT. Syntax Corporation Indonesia Solikhah, Mar'atus; Selamat, Rachmat; Tjahjadi, Djajasukma
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.199

Abstract

Multinational companies face challenges in managing financial data spread across various global branches. Distributed database architecture is considered a solution to integrate and manage data more efficiently and securely. PT. Syntax Corporation Indonesia as a multinational company has implemented this system, but its impact on the efficiency of financial data management and decision-making needs to be studied further. This research aims to explore the application of distributed database architecture in financial information systems in PT. Syntax Corporation Indonesia, as well as analyzing its impact on operational efficiency, risk management, and financial decision-making. This study uses a descriptive-qualitative approach with case studies. Data was collected through interviews with relevant stakeholders, questionnaires to system user staff, and documentation related to system implementation and evaluation. The data were then analyzed using thematic analysis techniques and descriptive statistics. The implementation of distributed database architecture at PT. Syntax Corporation Indonesia has succeeded in improving the efficiency of financial data processing, accelerating decision-making, and improving system reliability. However, challenges related to the cost of implementation and staff training remain a major obstacle. This research provides recommendations for strengthening IT infrastructure and ongoing training for company staff.
The Impact of the SAPUKU Program on the Economic Empowerment of Local Communities in Kuningan Regency: Plastic Waste Management as a Sustainable Solution Rohimi, Upit Elya
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.200

Abstract

The environmental crisis triggered by plastic waste has become a global problem that threatens the sustainability of ecosystems and human health. Accumulated plastic waste causes damage to flora and fauna, disrupts marine and terrestrial ecosystems, and exacerbates climate change. At the local level, Kuningan Regency faces similar challenges by producing 121,940.66 tons of waste per day in 2015. The SAPUKU program launched by the Kuningan Regency Government aims to address this problem through a collective approach that involves all elements of society. This research aims to analyze the impact of the SAPUKU program on the economic empowerment of local communities and identify its success factors. The research method used is qualitative with descriptive design, collecting data through surveys and interviews. The results showed that the program successfully increased community income through the management of recycled plastic waste, increased environmental awareness, and strengthened community involvement. However, challenges related to recycling facilities and infrastructure are still obstacles that need to be improved. This research contributes to the development of community-based waste management policies, supports the circular economy, and enriches the theory of environment-based economic empowerment.
Zero-Trust Architecture Adaptation for Post-Quantum Cryptography: Implementation Roadmap for Critical Infrastructure Nurhaliza, Nurhaliza; Darmawan, Adichandra Febryana Yuscatama
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 5 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i5.201

Abstract

The convergence of quantum computing threats and Zero Trust Architecture (ZTA) implementation presents unprecedented challenges for critical infrastructure protection. While quantum computers threaten current cryptographic foundations, Zero Trust frameworks require robust cryptographic mechanisms for continuous verification. This study examines the adaptation challenges and implementation strategies for integrating post-quantum cryptography within Zero Trust architectures across critical infrastructure sectors.A mixed-methods sequential explanatory design was employed with 147 critical infrastructure organizations across five sectors (energy, transportation, healthcare, financial services, telecommunications). Data collection included the Zero Trust Maturity Assessment Framework (ZTMAF), Post-Quantum Cryptography Readiness Index (PQCRI), Critical Infrastructure Vulnerability Assessment Protocol (CIVAP), semi-structured interviews (n=89), and document analysis (1,247 documents). Statistical analysis employed correlation analysis, ANOVA, and structural equation modeling, while qualitative data underwent thematic analysis.Zero Trust maturity varied significantly across sectors (M=2.91, SD=0.67), with financial services demonstrating highest maturity (M=3.81) and transportation lowest (M=2.50). Post-quantum cryptography readiness remained concerning across all sectors (M=2.47, SD=0.73), with only 16.3% achieving high readiness levels. Legacy systems prevalence (84.4% of organizations) negatively correlated with both ZTA maturity (r=-0.43) and PQC readiness (r=-0.58). Structural equation modeling revealed significant relationships between organizational factors and implementation success (x²/df=2.34, CFI=0.92).Critical infrastructure organizations face substantial challenges in quantum-safe Zero Trust implementation, with sector-specific barriers requiring targeted intervention strategies. The findings highlight urgent needs for government coordination, technical assistance programs, and accelerated legacy system modernization to ensure national cybersecurity resilience against emerging quantum threats.
Predatory Short Selling and Market Volatility: an Empirical Analysis of The Impact of Leverage Constraints on The Stability of Financial Institutions on The Indonesia Stock Exchange Najah, Neneng Putri; Hidayat, Agus Rohmat; Komarudin, Komarudin
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 3 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i3.202

Abstract

This study analyzes the impact of predatory short selling on the stability of financial institutions on the Indonesia Stock Exchange by focusing on the role of leverage constraints in creating systemic vulnerability. Using panel data from 42 registered banks for the 2018-2023 period, this study applies an agent-based modeling approach combined with empirical analysis to understand the transmission mechanism of short selling to forced liquidation. The results show that financial institutions with a high leverage ratio (>8%) experience an increase in stock price volatility by 23.7% when facing intensive short selling pressure. The simulation model identifies three vulnerability regions: the safety region (leverage <6%), the vulnerability region (leverage 6%-8%), and the doomed region (leverage >8%). Empirical findings confirm that coordination between short sellers expands the doomed region, where liquidation becomes a single equilibrium. Panel regression analysis showed that every 1% increase in the short interest ratio increased the probability of forced liquidation by 0.47% in high-leverage institutions. The implementation of circuit breakers and short selling restrictions has proven effective in reducing manipulative short selling by 31% during the COVID-19 crisis period. This research provides an empirical justification for the temporary restriction of short selling on vulnerable financial institutions and contributes to the development of a more adaptive regulatory framework in emerging markets.
The Role of Digital Marketing in Increasing The Competitiveness of Msmes in The Era of The Industrial Revolution 5.0 Hidayat, Agus Rohmat; Wahyuni, Ani; Fitriani, Renita; Putra, Rifky Pratama; Supandji, Wahyu
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 3 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i3.204

Abstract

The Industrial Revolution 5.0 has changed the global business paradigm, especially for Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex competitive challenges. This research aims to analyze the role of digital marketing in increasing the competitiveness of MSMEs in the era of the Industrial Revolution 5.0. The research method uses a quantitative approach with survey techniques on 385 MSMEs in the Greater Jakarta area that have implemented digital marketing strategies. Data collection was conducted using a structured questionnaire that had been validated with a Cronbach's Alpha value of 0.892. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 24.0 software. The results of the study show that digital marketing has a positive and significant effect on the competitiveness of MSMEs with a path coefficient value of 0.784 (p<0.001). The most influential digital marketing indicator was social media marketing (B=0.856), followed by search engine optimization (B=0.743), and content marketing (B=0.692). The competitiveness of MSMEs increased significantly through increased operational efficiency (34.2%), market expansion (41.7%), and product innovation (28.9%). This research makes a theoretical contribution to the development of an integrated digital marketing framework model for MSMEs and practical implications for the development of MSME empowerment policies in the digital era.
The Influence of Social Media Marketing and Brand Awareness on Somethinc Product Purchase Intention Andini, Dinda
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 5 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i5.210

Abstract

This study aimed to examine the effect of Social Media Marketing and Brand Awareness on the Purchase Intention of Somethinc products. The research employed a quantitative approach with a population consisting of individuals who were familiar with Somethinc products. The sample consisted of 104 respondents selected using a non-probability sampling method with purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression to test the partial and simultaneous effects among variables. The results showed that Social Media Marketing had a positive and significant effect on Purchase Intention. Brand Awareness also had a positive and significant effect on Purchase Intention. Furthermore, Social Media Marketing and Brand Awareness simultaneously had a positive and significant effect on the Purchase Intention of Somethinc products. These findings confirmed that effective social media–based marketing strategies and high Brand Awareness could increase consumers' Purchase Intention. This research provided practical contributions for cosmetic companies, particularly Somethinc, in designing more targeted marketing communication strategies, as well as academic contributions to the development of literature related to digital marketing and consumer behavior.
Investment Priorities and Barriers for Desert Tourism in Western Afghanistan: A Mixed-Methods AHP–TOPSIS Assessment Mazloum Yar, Fayaz Gul; Talash, Najeeb Ullah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i9.212

Abstract

Desert tourism in western Afghanistan presents both investment potential and socio-environmental risks, yet empirical guidance for prioritizing interventions is scarce. This study identifies and ranks investment priorities and persistent barriers to sustainable desert tourism and examines how community participation mediates investor intent. This study used a convergent mixed-methods design. Decision criteria were elicited with the Analytic Hierarchy Process (AHP) from n = 15 regional and sector experts; criteria weights were applied to a TOPSIS ranking of preferences derived from a structured survey of n = 300 stakeholders. Qualitative triangulation was provided by semi-structured interviews (n = 25). AHP pairwise matrices were evaluated for consistency (report CRs in manuscript). Inferential analyses (multiple regression and mediation testing using bootstrap resampling) examined relationships among perceived risks, community partnership mechanisms, and investment intent. Results show AHP/TOPSIS integration produced a clear priority ordering of investment criteria; green-technology and community-partnership mechanisms emerged among top priorities (see Table X). Survey models show statistically significant associations between perceived security risks and reduced investor intent; community participation attenuates this relationship (bootstrapped indirect effect — report point estimate and 95% CI). Qualitative themes corroborate quantitative rankings and clarify context-specific barriers (infrastructure gaps, governance, and security). Combining AHP and TOPSIS with qualitative evidence yields actionable, locally grounded investment priorities for desert tourism policy and planning. Prior to submission, insert exact CR values, regression coefficients, p-values, and bootstrap CIs in the placeholders provided. Limitations include cross-sectional design and sample representativeness.
Analysis of the Impact of Bitcoin Mining Ecosystem Growth on Global Electricity Consumption 2018-2022 Aminata, Jaka; Ismiyati, Ismiyati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i9.215

Abstract

This study examines the relationship between the Bitcoin mining ecosystem and global primary electricity consumption using variables such as hashrate, Bitcoin market value, mining difficulty, adjusted transaction value, and the number of Bitcoin transactions. A quantitative method is employed, utilizing Vector Error Correction Model (VECM) analysis with E-Views 12. Granger causality analysis reveals a relationship between the number of Bitcoin transactions and hashrate, as well as between Bitcoin market value and Bitcoin transactions. Long-term findings show that Bitcoin hashrate and market value significantly increase global primary electricity consumption, while mining difficulty, adjusted transaction value, and transaction number do not. However, in the short term, mining difficulty and transaction number positively impact energy consumption, while transaction number alone does not have a significant effect.

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