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Jurnal Ilmiah Pengabdian Kepada Masyarakat
Published by Sekolah Tinggi Agama Islam Darul Qalam Tangerang
ISSN : 28280563     EISSN : 28280431     DOI : https://doi.org/10.55883/jipam
Core Subject : Humanities, Education,
Humanities Education Other
Jurnal Ilmiah Pengabdian Kepada Masyarakat (JIPAM) Adalah Jurnal Ilmiah Pengabdian Kepada Masyarakat, terbit secara daring pada bulan April, Agustus dan Desember. untuk menyebarluaskan hasil-hasil Kegiatan dan Laporan Pengabdian Masyarakat.
Arjuna Subject : Umum - Umum
Articles 82 Documents
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GO DIGITAL BATIK 786 DESA KOLELET WETAN-RANGKASBITUNG SEBAGAI UPAYA PERLUASAN PASAR DENGAN DIGITAL MARKETING Fitrianti, Rizqi; Susilawati, Eka; Endayani, Endayani; Laelasari, Anggrum; Fadilah, Aulia Dea
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.115

Abstract

Batik is one of the archipelago's treasures that is increasingly being marketed optimally. Batik 786 ‘Batikna Urang Banten’, one of the MSMEs in Kolelet Wetan Village, Rangkasbitung, Banten, has been in existence for five years but has not yet been touched by digitalization. As a result, its marketing is still done in a conventional manner. The production site is also not easily accessible to a wider market, so Batik 786 needs additional efforts to boost its sales and brand recognition. This initiative aims to expand Batik 786's target market through digital marketing by creating an account on one of Indonesia's e-commerce platforms, Shopee. The initiative is carried out in the form of training sessions with four meetings. From an introduction to e-commerce to a simulation of the checkout process until the product reaches the consumer. The materials provided by the Student Work Study Program (KKM) Group 56 of Bina Bangsa University have helped Batik 786 become digitally literate and ready to compete in the national market. The results of this community service initiative demonstrate an increase in Batik 786's capacity in digital marketing. The owner of Batik 786 can now easily expand their marketing efforts optimally through digital marketing.
SOSIALISASI PELAKSANAAN KEGIATAN DESTINATION BRANDING SECARA DIGITAL BAGI MASYARAKAT KAMPOENG PINTAR OASE TEMBOK GEDE RT 03 RW 02 KELURAHAN BUBUTAN KECAMATAN BUBUTAN Nalendra, Irham Wahid; Rahayu, Salsabila Putri; Maharani, Dian; Nusantara, Mhd Dharma Samudra; Rahmatin, Leily Suci
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.116

Abstract

Digital transformation has become a crucial necessity in developing regional potential, particularly in strengthening image and competitiveness in the information technology era. Kampoeng Pintar Oase Tembok Gede, a thematic village in Surabaya, holds great potential in MSMEs, educational tourism, and environmental innovation. However, the lack of public knowledge and skills in utilizing digital tools poses a significant barrier to effective branding efforts. Through an outreach program titled “Effective Digital Branding Strategies”, the SDGs Community Service Team (KKN) Group 2 from UPN Veteran East Java aimed to educate local residents about the importance of building a digital identity via social media platforms. The service method involved problem identification through interviews and field observation, planning educational materials and strategies, conducting participatory sessions, and performing evaluation through feedback and group discussions. The results indicated a high level of enthusiasm and active involvement from participants, who gained new insights into the fundamentals of digital branding, implementation strategies, and basic promotional content creation. The program successfully increased community awareness of the role of digital media in promoting local potential. Future recommendations include continuous follow-up in the form of technical training, mentoring in content creation, and the establishment of a village digital community hub for sustained digital literacy and branding efforts.activities such as technical training and digital mentoring are recommended to help establish a self-sustaining digital community in the area.

Page 9 of 9 | Total Record : 82

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