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<![CDATA[ANALISIS STRATEGI PEMASARAN SECARA ONLINE UNTUK MENARIK MINAT BELI KONSUMEN ]]>
<![CDATA[Palupi, Rosela]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.73
<![CDATA[Online shopping is increasingly in demand by various groups because of the various conveniences provided both in transactions and security. Each e-commerce merchant gives each other bonuses or discounts to attract customer interest. To build teamwork and share various experiences related to sales, it is not uncommon for many online traders to form a community. In fact, another advantage that online traders get is that they can carry out personalized marketing strategies. This personalization strategy is considered quite effective in finding consumers based on the messages sent by traders to consumers. However, basically everything that is done is done to increase sales results. The amount of sales results can be seen from the marketing performance carried out. Through this performance, it can be seen to what extent the trader's performance is in marketing goods. In this case, a trader is someone who plays an active role in sales. With a personalized marketing system, traders can estimate the goods needed by consumers. This research uses qualitative methods, in this type of research the findings are not obtained through statistical procedures or other calculations. The results of this research lead to the statement that online marketing communications and its new forms provide broader coverage, thereby promoting better advertising coverage. Through online marketing, brand development can be better than traditional marketing models. A well-designed website with high-quality information can meet customer needs and create more opportunities to provide significant value to its customers.]]>
<![CDATA[STRATEGI PEMASARAN DIGITAL, CITRA MERK, DAN LOYALITAS PELANGGAN TERHADAP PRODUK FASHION DI E-COMMARCE LAZADA ]]>
<![CDATA[Rista, Nur]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.76
<![CDATA[This research investigates digital marketing strategies, brand image, and customer loyalty towards fashion products on Lazada e-commerce, a leading e-commerce platform in Indonesia. Researchers use a qualitative descriptive approach and literature study, a method of writing literature reviews from online applications such as Mendeley, Google Scholar and other online scientific applications. The aim of this research is to explain the importance of brand image for companies in business competition, to find out the level of brand image awareness among consumers so that they become loyal to the company and the products offered. Lazada, as one of the leading e-commerce platforms in Indonesia, faces major challenges in adapting and innovating their inventory marketing strategy to remain competitive.]]>
<![CDATA[STRATEGI PEMASARAN BANK SYARIAH DALAM MENINGKATKAN MINAT GENERASI MILENIAL MELALUI MEDIA SOSIAL ]]>
<![CDATA[Wahyuni, Wahyuni]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.78
<![CDATA[This research aims to explore the marketing strategies implemented by Islamic banks to increase the interest of the millennial generation through the use of social media. The millennial generation, known as the digital generation and very connected to technology, is a potential target market for the banking sector, especially sharia banks. However, to attract millennials, Islamic banks must be able to adapt to their digital preferences and behavior. Through a literature study approach and secondary data analysis, this research identifies effective marketing strategies in increasing millennial engagement. The research results show that social media can be a very effective platform if used with the right approach, such as creating educational content, collaborating with influencers, and implementing interactive campaigns. In addition, this research underlines the importance of a deep understanding of millennial consumer behavior and the challenges faced by Islamic banks in communicating sharia values that are relevant to this generation. This research provides recommendations for Islamic banks in maximizing digital marketing strategies to attract the interest of the millennial generation.]]>
<![CDATA[STRATEGI PEMASARAN SYARIAH MELALUI MEDIA SOSIAL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA E- COMMARCE SHOPEE ]]>
<![CDATA[Putri, Febby Mutiara]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.79
<![CDATA[This research discusses the rapid development of the times and globalization causing society's needs to increase. Marketing effectiveness is very important so that consumers know and are interested in the products the business is marketing. Marketing aims to increase product awareness among consumers so that financing is more efficient and targeted. This research aims to find out how sharia marketing strategies through social media affect customer satisfaction and loyalty on Shopee e-commerce. The method used is to use the approach used in this research is descriptive qualitative, which describes data from the research results obtained in more depth. One of the advantages of social media in marketing is that it has a lot of potential for use in a business. The important role of sharia marketing strategies through social media on customer satisfaction and loyalty on Shopee e-commerce]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN SYARIAH TERHADAP KEPERCAYAAN NASABAH DI BANK SYARIAH INDONESIA ]]>
<![CDATA[Efriyanti, Novia]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.81
<![CDATA[Banks are an important financial institution in a country, because banks at macro and micro levels will be able to influence the economy. Sharia banks in Indonesian society are based on the wishes of various parties to provide financial transaction services whose activities are carried out based on Islamic sharia principles. According to sharia principles, marketing activities must be based on the spirit of worshiping God the Almighty Creator, making every effort possible for the common welfare, not for group interests, let alone personal interests. Research using qualitative research is research that depends on observations according to abilities that relate directly to the people around the research object. The researcher's aim is to analyze sharia marketing strategies on customer trust in Indonesian sharia banks. Researcher's Results Customer trust is an important asset for companies, maintaining loyal customers must be a greater priority than trying to get new customers]]>
<![CDATA[STRATEGI PEMASARAN DALAM MENINGKATKA PELAYANAN PERBANKAN SYARIAH ]]>
<![CDATA[Ayu, Zaula Putri]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.83
<![CDATA[Marketing strategy is the right first step to face increasingly fierce competition in promoting a product in the era of globalization. Some analysis can be done to determine the marketing strategy used by a company. Marketing strategy is the company's goal, such as improving Islamic banking services. This research adopts a descriptive method with a qualitative approach. The 4P theory (product, price, place, promotion) is also applied in this study with an analysis that provides banking services that are easy to use, safe, and provide a positive experience for customers in transactions. The focus of the research is to understand the marketing strategy and analyze its impact on interest in saving and transactions.]]>
<![CDATA[STRATEGI PEMASARAN ONLINE PADA PRODUK TABUNGAN EASY WADIAH TERHADAP MINAT NASABAH MELALUI BSI-MOBILE ]]>
<![CDATA[Khotimah, Dwi Khusnul]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.84
<![CDATA[Increasingly developing technology makes it easier for banking institutions to take advantage of technological advances. Therefore, marketing management for Wadiah savings products is becoming increasingly sophisticated because of the digital era. However, digital-based sharia marketing activities have not been fully realized to their full potential as seen from the diagram which has experienced a decline. This researcher uses qualitative research on marketing management for product savings based on customer interest, which is expected to increase and develop marketing management through BSI- Mobile. Data collection was carried out through observation, interviews, and supported by other data such as journals, books and related theses using the analytical techniques used, namely reducing, presenting data and providing conclusions. The research results show that marketing management strategies promote by utilizing social media such as BSI web forms and BSI Mobile Banking. From the results of using this media, the number of customers who carry out wadiah savings activities easily via BSI-Mobile has increased]]>
<![CDATA[IMPLEMENTASI FINANCIAL TEKNOLOGI QRIS (QUICK RESPONSE CODE INDONESIAN STANDARD) DALAM EFISIENSI PEMBAYARAN PADA UMKM DI BANDAR LAMPUNG ]]>
<![CDATA[Sabila, Tamam]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.85
<![CDATA[MSME stands for Micro, Small, and Medium Enterprises. MSMEs have an important role in improving the national economy. Based on data from the Ministry of Cooperatives and SMEs, the number of MSMEs currently reaches 64.2 million with a contribution to GDP of 61.07% or 8,573.89 trillion rupiah. However, the high number of MSMEs in Indonesia is also inseparable from the challenges and limitations that exist. These challenges and limitations make it difficult for MSMEs to develop and compete with other businesses. The minimal use of technology in making transactions more efficient in MSMEs is still one of the problems. This study aims to determine how the implementation of QRIS (Quick Response Code Indonesian Standard) financial technology in payment efficiency in MSMEs in Bandar Lampung. From the results of the research conducted by the researcher, the implementation of QRIS (Quick Response Code Indonesian Standard) financial technology in payment efficiency in MSMEs in Bandar Lampung In Bandar Lampung City, MSME entrepreneurs have begun to innovate to further increase efficiency and ease of accessing financial services. Currently, MSME entrepreneurs choose QRIS fintech to facilitate financial access services and make transactions more efficient in doing business. Because of the many benefits of using QRIS in MSMEs that can be felt by users and merchants.]]>
<![CDATA[PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Salsabilla, Farah]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.86
<![CDATA[This research aims to determine the influence of price and product quality on purchasing decisions. The approach taken is to use a descriptive approach to find out whether product price and quality influence consumer purchasing decisions. The method used in this research is qualitative by focusing on the discussion of previous research, both a collection of previous journals and library research to obtain research data results using the literature review research method. The research results state that the better the price set, the consumer purchasing decisions will increase and the better the product quality is determined, the consumer purchasing decisions will increase.]]>
<![CDATA[ANALISIS PERAN KEAMANAN DATA DALAM MENINGKATKAN KEPUASAAN NASABAH PADA PENGGUNAAN MOBILE BANKING ]]>
<![CDATA[Tursinah, Mar’atun]]>;
<![CDATA[Fasa, Muhammad Iqbal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah ]]>
Publisher : <![CDATA[STAI Darul Qalam Tangerang ]]>
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DOI: 10.55883/jiemas.v3i3.87
<![CDATA[This research analyzes the role of data security in increasing customer satisfaction when using mobile banking. With the rapid development of information technology, mobile banking has become customers' main choice in carrying out banking transactions. However, high data security risks can reduce the level of customer trust. Through survey methods and qualitative data analysis, this research identifies security factors that influence customer satisfaction, such as data encryption, two-factor authentication, and privacy protection. The results show that a good level of data security makes a significant contribution to customer satisfaction. Recommendations from this research include improving security systems by mobile banking service providers and educating customers about the importance of protecting personal data. Thus, data security not only protects customer information but also improves their experience and satisfaction in using digital banking services.]]>
