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Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 29639247     DOI : https://doi.org/10.53977/pyt
Core Subject : Humanities, Social,
Humanities Social Sciences
Paryaṭaka is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of tourism, culture, and religion. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of February and August.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 1 No 2 (2023): Februari 2023" : 6 Documents clear
ANALISA PROSES KOMUNIKASI PARIWISATA BERBASIS MODERASI BERAGAMA DI DESA WISATA SADE LOMBOK TENGAH Jelantik, Sayu Kadek; Astraguna, I Wayan
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.661 KB) | DOI: 10.53977/pyt.v1i2.719

Abstract

Tourism communication activity, namely conveying tourism messages in the form of tourism products in Sade Tourism Village, aims to analyze the communication process that occurs with the study of Berlo's S-M-C-R theory. The research method used is descriptive qualitative research with primary data, namely tourism activists and tourists who occur in Sade Tourism Village. This study analyzes the tourism communication process that applies the values ​​of religious moderation that occur in Sade Tourism Village, Central Lombok. The analysis used uses Berlo's S-M-C-R theory, namely there are 4 important elements in the tourism communication process, namely: the first element of the source is the sender of messages by tourism activists in Sade Tourism Village in the form of tourism products from direct or indirect communication in the form of art performances. The source or travel message sender has good communication skills and good cultural understanding. The second element is a tourist massage (message) sent in the form of non-verbal messages and verbal messages. The third element is the channel or media used in the communication process, which refers to the five senses, namely sight, hearing, taste when enjoying tourism products in the Sade tourism village. The fourth element is the receiver or recipient of tourism messages, namely tourists, tourism products are received with good communication skills by tourists and good cultural knowledge.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG PADA FORT ROTTERDAM DI KOTA MAKASSAR Nasrullah, Nasrullah; Hardianti, Hardianti
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.381 KB) | DOI: 10.53977/pyt.v1i2.721

Abstract

This research aimed to know the influence of Promotion Mix to the decision of tourists visiting Fort Rotterdam in Makassar City. The variables of this study are: (1) tourist visiting decisions as the dependent variable (Y) as measured by (2) advertising, and (3) publicity as the independent variable (X). The population of this research were visitors to Fort Rotterdam, with an accidentally sample of 130 respondents. Data was collected using a questionnaire. The data were analyzed using descriptive and inferential analysis. The equation of multiple linear regression in the analysis is Y= 2.841 + 0.170X1 + 0.316X2 + e. The results showed that variables; advertising and publicity partially had a significant influence on tourist visiting decisions. Furthermore, the variables; advertising and publicity had a significant influence simultaneously on the decision of tourists visiting Fort Rotterdam in Makassar City. The influence value of variable can be seen from the Determination Coefficient (R2) = 0.535. This research recommends that each promotional mix influence be used optimally to complement the promotion strategy in order to reach the target of increasing Fort Rotterdam number of tourist visits.
PENGEMBANGAN DESA SILANGJANA SEBAGAI DESA WISATA BERBASIS EKOWISATA Hendrayana, Kadek Agus; Dianasari, Dewa Ayu Made Lily; Negarayana, Ida Bagus Putra
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.36 KB) | DOI: 10.53977/pyt.v1i2.732

Abstract

Silangjana Village is one of the tourist villages in Bali, Silangjana village is part of the pioneer tourism village. When viewed from the Tourism Area Life Cycle, Silangjana Village is in the exploration where the tourist attractions owned are partly based on nature. The attractions are mostly natural and cultural themes that have yet to be thoughtfully developed. This study aims to identify ecotourism products that can be developed in Silangjana Village. This study uses qualitative descriptive analysis techniques and data collection using interview and observation methods. The result is that ecotourism products that can be developed consist of attractions and activities based on ecotourism. The Silangjana Village ecotourism products are Candi Kuning Waterfall, Dukuh Pajenengan Temple, Pucak Padi Mas Temple, campsites, and palm sugar. In addition, there is potential for ecotourism activities such as tubing, cycling, trekking, and climbing activities.
KUANTIFIKASI DAMPAK PANDEMI COVID-19 TERHADAP INDUSTRI PENYEDIAAN AKOMODASI DI PROVINSI BALI Dariwardani, Ni Made Inna
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.043 KB) | DOI: 10.53977/pyt.v1i2.733

Abstract

UNWTO (2020) stated that the Covid-19 pandemic was the biggest crisis in the modern tourism industry. Areas with a high dependency on the tourism sector, such as Bali, since the more profound impact of this crisis. This study intends to quantify the pandemic's impact on industries closely related to tourism and the accommodation industry (i.e., star hotels, non-star hotels/hostels/villas/guest houses/home stays/cottages/other accommodation businesses). Using descriptive statistical analysis, the study examines the pandemic's impact on Bali's accommodation industry in terms of the number of businesses, employment, and the value added /output it produces compared to the pre-pandemic period (2019). From the analysis results, it was found that, in the two years of the pandemic, the accommodation industry in Bali experienced a decline in the number of businesses by almost a quarter for both star and non-star hotels. In terms of employment, almost a quarter of the workers in the accommodation industry lost their job, either becoming unemployed or moving to other business fields in 2020. Meanwhile, the value-added loss of the accommodation industry in Bali is estimated at 18.62 Trillion Rupiah during this pandemic.
FESTIVAL BUDAYA ISEN MULANG SEBAGAI UPAYA PROMOSI PARIWISATA BUDAYA DI PROVINSI KALIMANTAN TENGAH Saputra, Putu Wisnu; Suparta, Ida Kade
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.951 KB) | DOI: 10.53977/pyt.v1i2.735

Abstract

This study uses a qualitative approach to obtain clear descriptions related to the implementation of the Isen Mulang cultural festival as an effort to promote cultural tourism. Isen Mulang is an annual agenda for the Palangkaraya tourism office as a series of activities to celebrate the anniversary of Central Kalimantan Province. As a result of the Covid-19 pandemic, the Isen Mulang cultural festival has not been held for two years considering that all Indonesian people, especially Central Kalimantan, have restricted their activities. With several considerations, finally in 2022 this activity will be held again in the City of Palangka Raya with the theme "Harmony in Cultural Diversity in Bumi Isen Mulang". The Isen Mulang cultural festival features a variety of cultural arts including regional dances, traditional clothing, and various ornaments typical of cities and regencies in Central Kalimantan. Various types of competitions were also held to enliven the event. The Isen Mulang cultural festival is used as a promotional momentum in the rise of the world of tourism in Central Kalimantan. This festival aims to popularize the diversity of Central Kalimantan's cultural arts at the national and international levels in carnival packaging, as well as one of the activities to bridge the preservation of Central Kalimantan culture.
DIMENSI BUDAYA HOFSTEDE DAN REFLEKSINYA PADA PERJALANAN WISATA GENERASI Z : SEBUAH PENELUSURAN AWAL Suasapha, Anom Hery
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 1 No 2 (2023): Februari 2023
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.102 KB) | DOI: 10.53977/pyt.v1i2.840

Abstract

To date, influence of Hofstede’s Cultural Dimension on generation Z tourist behavior is still unknown. This article seeks to explore indicators that can be used to measure reflection of Hofstede Cultural Dimension influence on tourism behavior of generation Z. Capitalizing on the indicators produced, this article also tries to understand the reflection of the Hofstede Cultural Dimension on Generation Z’s tourism behavior. To do so, data from 59 respondents were analyzed using item analysis and descriptive statistics. Result of item analysis shows there are 22 items that are considered valid as indicators to measure reflections of Hofstede Cultural Dimension. Meanwhile, result of descriptive statistics shows that when travelling, generation Z tend to have low power distance. They also in between collectivism and individualism, avoid uncertainty and are masculine. Given the exploratory nature of this research, it is recommended that the indicators to be used with bigger sample size to provide better understanding on the influence of Hofstede Cultural Dimension toward generation Z tourism behavior.

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