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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 09 No. 15 Agustus 2020" : 7 Documents clear
Pengaruh Kualitas Produk, Lifestyle, dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Rif’atul Khusnia; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of product quality, lifestyle, and atmosphere on consumer loyalty with customer satisfaction as an intervention which is located on Jl. Tenes No.14, Kauman, Klojen District, Malang City, East Java. The method used is quantitative research that aims to explain the position of each variable and its influence between one variable and another. The main method used is by distributing Likert scale questionnaires to respondents who have visited or purchased products at My Kopi-O Indonesian Bistro Malang City. The sample calculation in this study used the Malhotra formula which resulted in 80 respondents. The results of this study, the atmosphere variable has a significant effect on consumer loyalty through customer satisfaction. Keyword : Product Quality, Life style, atmosfer and customer statisfaction
PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan tahun 2016-2019 pengguna Smartphone Samsung) Novia Eka Anggraini; N Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract            This research was aimed to test and analyze the effect of quality perception and brand image simultaneously to the purchase intention of Samsung smartphone,the effect of quality perception to the purchase intention of Samsung smartphone, and the effect of brand image to the purchase intention of Samsung smartphone. On this research, the total population of students of Economics and Business Faculty of UNISMA, generation of 2016-2019 who used Samsung smartphone was unknown, therefore, the sample of research exerted Malhotra theory as many as 75 respondents. Based on the data collection, the researcher analyzed the data through multiple linear regression test. This data analysis resulted these following information:1) The quality perception and brand image was simultaneously able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 2) The quality perception was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019, 3) The brand image was able to affect positively and significantly to the purchase intention of Samsung smartphone on students of Economics and Business Faculty of UNISMA, generation of 2016-2019. Keywords: Quality Perception, Brand Image, Purchase Intention
PENGARUH KOMPETENSI DOSEN DAN KINERJA DOSEN TERHADAP MOTIVASI BELAJAR MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ISLAM MALANG Febytria Nur Imawati; Abdul Kodir Djaelani; Khalikusabir Khalikusabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThe purpose of this studi was to determine the effect of lecturer competence and lecturer performance on learning motivation, the research is done at university with the Faculty of Economic and Business student respondents at University of Islam Malang. The population in this all student of the Faculty of Economic and Business of Malang Islamic University majoring in management who have taken courses in Ismamic Economics with a total of 563 students. Determination of the sample in this study using the Slovin formula of 85 students. Primary data obtained from the results of respondents answers on the questionnaire distributed while secondary data obtained from the administration (TU) of the Faculty of Economics and Business, University of Islam Malang. Data analysis method uses liniear regression and coefficient of determination. The results showed that the competence of lecturers had a significant effecton student motivation in the Faulty of Economics and Business, while the perfomance of lecturers has no effect and is not significant on student motivation in the Faulty of Economics and Business Univerrsity of Islam Malang.
Pengaruh Kepuasan Pelanggan, Kualitas Pelayanan Dan Experiential Marketing Terhadap Word Of Mouth Media Sosial Instagram (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2016-2017 Pada Pembelian Produk Masker) Nuraini Nuraini; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine Customer Satisfaction, Service Quality and Experiential Marketing of Word of Mouth Instagram Social Media for FEB Unisma Students Force 2016-2017 both partially and simultaneously. This research is expected to provide benefits to companies as additional information in determining the policy to be taken. This type of research uses the postivism paradigm research type using a quantitative approach. This research uses quantitative research. the population in this study were students of FEB Unisma Angkata 2016-2017. Samples taken were 94 respondents. The sampling technique used is purposive sampling. The analytical method used is multiple linear regression analysis that is processed with SPSS 22 software. Data collection methods used are questionnaires and documentation. The results of the study indicate that Customer Satisfaction has a partially significant effect on Word of Mouth. meanwhile Service Quality has a partially significant effect on Word of Mout, and Experiential Marketing has a significant influence on Word of Mouth and Customer Satisfaction, Service Quality and Experiential Marketing have a significant effect simultaneously on Word of Mouth.Keywords: Customer Satisfaction, Service Quality, Experiential Marketing and Word of Mouth.
PENGARUH PEMULIHAN LAYANAN TERHADAP LOYALITAS PELANGGAN JNE EXPRESS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi kasus pada mahasiswa FEB UNISMA Prodi Manajemen Angkatan 2017) Susetyo Puji Choerunnisa; N Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis reserch aims to determine the effect of service recovery on customer loyalty JNE EXPRESS with customer satisfaction as an intervening variable in FEB UNISMA management class of 2017. The population are who have used JNE EXPRESS services. The sampels were taken using malholtra formula so that obsianed 110 responden qualified as sampels. In this study the data collection techniques used were questionnaires and interviews. The tool used for data analysis in this study is to use a software application in the form of SPSS version 20. The method of analysis in this study uses path analysis. The instrument test in this study was a normality test, reliability test, validity test, t test, Sobel test. The result study shows that service Recovery significantly influences Customer Satisfaction. While Customer Satisfaction has a significant effect on Customer Loyalty and Service Recovery Has a Significant Effect on Customer Loyalty through Customer Satisfaction. Keywords: Service Recovery, Customer Loyalty, Customer Satisfaction
PENGARUH REKRUTMEN DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA DENGAN PENEMPATAN KERJA SEBAGAI VARIABEL INTERVENING Qhifari Zaka Wali; Hadi Sunaryo; Pardiman Pardiman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of recruitment and work experience on work performance with work placement as an intervening variable in the Ramayana City of Malang Population and samples of employees as many as 57 respondents. In this study the data collection techniques used were questionnaires and interviews. The tool used for data analysis in this study is to use a software application in the form of SPSS version 20. The analysis method in this study uses path analysis. The instrument test in this study was a normality test, reliability test, validity test, t test, Sobel test. The results of the analysis show that Recruitment and Work Experience have a direct effect on Employee Work Placement, Recruitment and Work Experience have a direct effect on Employee Job Performance, Work Placement has an effect on Employee Performance, Recruitment has an indirect effect on Job Performance through Job Placement.Keywords: Recruitment, Work Experience, Job Performance, Job Placement
Analisis Uji Beda Sebelum Dan Sesudah Reverse Stock Split Terhadap Abnormal Return Dan Likuiditas Perdagangan Saham Citra Nurul Hidayati; Ronny Malavia Mardani; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis research aims to analyze differences abnormal returns and stock trading liquidity between before and after reverse stock split in 2014-2019 on the Bursa Efek Indonesia. This research uses descriptive statistical analysis methods. This type of research is historical research using the event study approach method. The observation period of the research will last for 11 days, which includes 5 days before reverse stock split and 5 days after reverse stock split. The population in this research are companies listed on the IDX 2014-2019 with a sample of 7 companies. The results of the research using Paired Sample T-test showed that there were no differences in results between abnormal return and stock trading liquidity before reverse stock and after reverse stock split. This happens because the reverse stock split is considered not to contain signals and information that cam trigger a reaction on the capital market, so that there is difference in conditions between before and after reverse stock. Keywords: Abnormal Return, Stock Trading Liquidity, Reverse Stock Split.

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