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eProceedings of Management
Published by Universitas Telkom
ISSN : 23559357     EISSN : -     DOI : https://doi.org/10.34818/eoe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,862 Documents
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Pengaruh E-Service Quality Terhadap Kepuasan Pelanggan Pada Aplikasi Tokopedia Ardiyansyah, Avicko Bimo; Winarno, Alex
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Tokopedia is one of the largest internet marketplaces in Indonesia. Due to the COVID-19 pandemic, digitalchannels have become very important, even for customers who have never shopped online before. This researchaims to examine and evaluate the relationship between electronic service quality and customer satisfaction with theTokopedia application. This research uses descriptive research strategies and quantitative methodology. The samplingprocedure uses purposive sampling, namely a non-probability sampling approach. The methods used for data analysisinclude descriptive analysis, simple linear regression analysis, and processing using SPSS version 23 software. Basedon descriptive research, the variables of customer satisfaction and electronic service quality are in the very goodcategory, with respective percentages of 71.8% and 70.4%. Based on the results of simple linear analysis, electronicservice quality influences consumer satisfaction with the Tokopedia application by 82.45%, while other variables suchas price, brand image and perceived value influence customer satisfaction by 17.55%.Keywords-e-service quality, customer satisfaction, e-commerce.
Pengaruh Tingkat Pengetahuan Dan Kualitas Pelayanan Aparatur Sipil Negara Terhadap Efektivitas Program Smart Governance I-ceta Di Kabupaten Indramayu Brillianto, Gagas; Astuti, Yuhana
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Indramayu Regency is one of the districts designated by Kominfo as a city or district program "towards 100 smartcities". As the implementer of the smart city program, Indramayu Regency needs to evaluate the State Civil Apparatus(ASN) of West Indramayu Regency as the implementer of the smart city program. By knowing the level of Knowledgeand quality of service from ASN West Indramayu Regency can provide benefits that are in accordance with thesolutions or needs expected by the community. The purpose of this study was to determine the effect of the level ofknowledge and quality of ASN services on the effectiveness of the I-CETA (Indramayu Cepat Tanggap) smartgovernance program. This study uses quantitative methods with a population of 178 State Civil Apparatus (ASN) ofWest Indramayu district. The theory used in this study is to use the smart governance theory put forward by Subkhan.The analysis technique used in this research is multiple linear regression analysis techniques with samplingtechniques using saturated samples in Indramayu district. Based on the results of multiple linear regression analysis,the results show that the level of knowledge and service quality produce a significant and positive effect partially orsimultaneously from the variable level of knowledge and service quality on the effectiveness variable. The results ofthe research presentation can serve as a basis for the development of subsequent researchers and suggestions for the Indramayu district government to increase the effectiveness of the smart governance program in terms of employee knowledge levels and service quality. Keywords-knowledge level, service quality, effectiveness, smart city, smart governance
Pengaruh E-Service Quality, Brand Image, Dan Social Media Marketing Terhadap Loyalitas Pengguna Dompet Digital Dana Pada Mahasiswa Universitas Telkom Bandung Pratiwi, Intan; Wardhana, Aditya
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This research was conducted to determine the influence of e-service quality, brand image, and social media marketingon the loyalty of DANA digital wallet users among Telkom University Bandung students. The aim of this research isto find out and analyze how e-service quality, brand image and social media marketing, both partially andsimultaneously, affect the loyalty of DANA digital wallet users among Telkom University Bandung students. The typeof research used in this research is quantitative research with the sampling technique in this research using accidentalsampling technique. The total sample was 97 students. The analysis techniques used are descriptive statistics andmultiple regression analysis. Based on the research results, e-service quality has a positive and significant influence,brand image has a positive and significant influence, and social media marketing has a positive and significantinfluence. Simultaneously, the variables e-service quality, brand image, and social media marketing have a positiveand significant influence. The conclusion of this research is that the e-service quality and brand image variables ofDANA digital wallet users among Telkom University Bandung students are in the very good category. Meanwhile, thesocial media marketing variable is classified as good. Therefore, DANA can improve social media marketing andmaintain its excellent e-service quality and brand image.Keywords-e service quality, brand image, social media marketing, and loyalty
Pengaruh Trust Dan Perceived Security Terhadap Niat Penggunaan E-wallet Pada Generasi Z Di Kota Bandung Halim, Vonny Cornelia; Santoso, Teguh Iman
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The Covid-19 pandemic has led to a shift in payment mode preferences from cash to cashless, particularly the use ofe-wallets. However, e-wallets' security and public confidence remain extremely poor. To improve people'swillingness to use e-wallets, trust and security, preferably capable of protecting users' personal data, are required.Thesupport purpose of this study was off determine the impact of trust and perceived security on the desire to use ewallets among Generation Z in Bandung. The characteristics researched are concerned with people's feelings of trustand security when utilizing e-wallets. The research approach adopted is quantitative. Aside from that, the datasources are main and secondary data. Primary data were gathered via questionnaire responses, while secondarydata were obtained from literature research in the form of books and associated publications. Based on the findingsof this research, it is evident that the level of trust significantly influences the intention to use digital wallets.Furthermore, the perception of security also plays a significant role in influencing the intention to use digital wallets.A higher perception of security correlates with an increased intention to use, whereas a lower perception of securityresults in a decreased intention to use. The results of this research show that the trust variable and securityperception variable have a significant influence on the intention to use digital wallets among generation Z inBandung City. Apart from that, according to the results of the descriptive analysis, it is known that Generation Z'strust in e-wallets is already in the good category and Generation Z's perception of security towards e-wallets is inthe good category. Keyword: e-wallet, trust, perceived security, intention to use.
Peran E-satisfaction Sebagai Variabel Intervening Dalam Pengaruh E-tailq Terhadap E-loyalty: Studi Pada Pengguna Aplikasi Pegadaian Digital Service Di Kota Bandung Rustana, Anisa Putri; Hendayani, Ratih
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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In this study, e-satisfaction and e-loyalty of Pawnshop Digital Service Application users in Bandung City arestudied in relation to electronic retail quality (e-tailQ). With causal descriptive data analysis, quantitativeresearch methodology was applied. A total of 198 people were selected as the research sample using a nonprobability sampling approach. Data was collected through the distribution of a Google Form survey, and validity,reliability, and normality tests were conducted using SPSS version 23 software for analysis. The analysisconducted using SmartPLS software version 3.2.9 produced data indicating that e-loyalty is positively influencedby website design, customer service and support, but not by reliability, privacy and security. Furthermore, esatisfaction is strongly positively influenced by website design, customer service and support, privacy and security,but not by reliability. Furthermore, although it does not moderate the relationship between e-tailq and e-loyalty,e-satisfaction has a favorable impact on e-loyalty. Based on these findings, it is recommended that PegadaianDigital Service improve responsive customer service, as well as provide website displays that present efficientinteractive features to ensure user satisfaction and their loyalty. Keyword-e-loyalty, e-satisfaction, E-TailQ, pegadaian digital service.
Pengaruh Entrepreneurial Education, Entrepreneurial Self-Efficacy, Dan Entrepreneurial Attitude Terhadap Entrepreneurial Mindset Mahasiswa Administrasi Bisnis Telkom University Arditia, Al-Fath Duta; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The current state of entrepreneurship in Indonesia is far from ideal. Out of a population of 260 million,Indonesia has a total of 8.06 million national entrepreneurs. (Ministry of Industry, 2018) in other words, the ratio of entrepreneurs in Indonesia is around 3.1% of the total population.of entrepreneurs in Indonesia is around 3.1% of the total population. The majority of business owners in Indonesia are graduates ofhigh school (SMA) or around 39%. This naturally raises a series of questions about the role of education, especially higher education, which specificallyof education, especially universities that specifically educate and give birth to prospective entrepreneurs in the future.in the future. In some developing countries including Indonesia, entrepreneurial mindset is influenced by factors such as Entrepreneurial Educationis influenced by factors such as Entrepreneurial Education, Entrepreneurial Attitude, and Entrepreneurial SelfEfficacy, in preparing students for success in the world of entrepreneurship. This research is aquantitative research with experimental methods, with a known population of 1847 active students in the year 2023 at the moment, and a total population of 1847 active students in the year 2023 at the moment.year 2023 at this time, and comes from Telkom University students who have taken Business Administration from semester 1 to semester 7.The results of this study revealed that Entrepreneurial Education,Entrepreneurial Self-Efficacy and Entrepreneurial Attitude simultaneously contributed significantly to thethe formation of Entrepreneurial Mindset.Keywords-entrepreneurship, self effiracy, mindset, attitude
Studi Identifikasi Faktor Faktor Pendukung Dan Penghambat Pencapaian Target Spbe Di Kota Tasikmalaya Tahun 2024 Dewi, Putri Puspita; Tricahyono, Dodie
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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The utilization of data and correspondence innovation in government exercises is a type of e-government execution.The execution of e-government in Indonesia was developed with the issuance of Official Guideline Number 95 of 2018concerning Electronic-Based Government Frameworks (SPBE). During the 5 years that the guidelines connected withSPBE were distributed, a few deterrents were found in the execution cycle, guidelines and assets so they couldn'taccomplish the greatest objective. The point of this exploration is to show the estimation cycle of the SPBEdevelopment level record esteem in the Tasikmalaya Regional Government. The examination utilized in thisexploration alludes to PERMENPAN Number 59 of 2020. Comprises of 47 markers that will evaluate developmentlevels as indicated by current information and conditions. The screening was completed with witnesses or sourcesassociated with shrewd administration the board in the city of Tasikmalaya to find solutions to every pointer. In lightof the consequences of executing the savvy administration aspect in Tasikmalaya City utilizing the SPBE record, itshows the reception and execution of inside strategies connected with SPBE engineering, information the executives,data security, and ICT reviews. Proficient, straightforward and responsive regulatory administrations have been givento the general population through complex data innovation. The City of Tasikmalaya has prevailed with regards tobuilding a strong groundwork in the administration of unstable materials with viability, productivity, security andbetter help than the local area. Tasikmalaya City, in carrying out the savvy administration aspects, has accomplishedan excellent predicate in the SPBE file, demonstrating that the regional government has taken on a powerful shrewdadministration approach. Keywords-e-government,smart city, smart governance, SPBE, governance, Tasikmalaya.
Pengaruh Gaya Hidup, Kesadaran Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Niat Membeli Kembali Sepatu Ventela Di Kota Bandung Laksono, Indrawan Dimas; Sapuri, Marheni Eka
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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The footwear industry in Indonesia is experiencing development marked by continous variantions and evolving shoedesigns. Support from the head of the Indonesian Shoe Empowerment Center to small and medium-sized businesseswill continue to drive the development of local shoe products to meet market needs. This phenomenon is influencedby consumer awareness of local shoes, leading to rapid growth in the local footwear industry. In cities like Bandung,brands such as NAH Project, Brodo, Geoff Max, and Ventela have emerged. Ventela, as a pioneer among local brands,has improved the lifestyle of customers with its quality products, enhanced brand awareness, and demonstratedsupport for local shoe products. The purpose of this research is to examine the influence of lifestyle, brand awareness,and product quality on the purchasing decisions and repurchase intentions of Ventela shoes in Bandung. This researchuses quantitative methods with descriptive analysis research type. Sampling was carried out using a non probabilitysampling method with purposive sampling type, and there were 110 respondents. The data analysis technique usesPartial Least Square Structural Equation Modeling (SEM) with SmartPLS 3 software. Based on the research results,it shows that lifestyle has a significant influence on purchasing decisions. Brand awareness has a significant influenceon purchasing decisions. Product quality has a significant influence on purchasing decisions. Purchase decisionshave a significant effect on repurchase intentions.Keywords-lifestyle, brand awareness, product quality, purchase decision, repurchase intention
Aktivitas Komunikasi Pemasaran Efektif Jasa Kurir Dan Logistik Pt Pos Indonesia Melalui Instagram @posaja.official Syarifah, Fadia Anindita; Reza, Adrio Kusuma
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Many companies are starting to innovate new technological transformation, which is digital marketing. One of thedigital marketing techniques that is commonly carried out by business actors is using Instagram as a social media.PT Pos Indonesia, is one of the state-owned companies that uses Instagram to follow the flow of new mediadevelopments with the @posaja.official account. The purpose of this study is to find out the marketing communicationstrategy carried out by PT Pos Indonesia in marketing its courier and logistics services through Instagram@posaja.official. This study uses a descriptive qualitative research method. The research data was taken through theobservation process, interviews with five informants, and literature studies. This research uses the theory of effectivemarketing communication strategies. The results of the study show that the messaging strategy used by PT PosIndonesia to market its courier and logistics services has been effective but has not met consumer needs for detailedinformation. PT Pos Indonesia uses both creative forms of emotional and rational messages in conveying itsinformation. In terms of media strategy, in this study, PT Pos Indonesia uses a direct communication channel, namelyInstagram, by utilizing some of its features, but there are still many features that can be improved. Consumer gapsthat are used are in the form of holiday celebrations, twin date events, and regional birthdays. Keywords-marketing communications, marketing communication strategies, Instagram.
Pengaruh Green Brand Positioning Terhadap Green Repurchase Intention Melalui Attitude Toward Green Brand (Studi Pada The Body Shop Di Kota Bandung) : (Studi Pada The Body Shop Di Kota Bandung) Pambudi, Zidan Basyarahil Rais; Dewi, Citra Kusuma
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Environmental issues are now a concern in various industrial sectors, especially related to plastic waste. Thecosmetics and skincare industry is one of the biggest contributors. The Body Shop is one of the cosmetic andskincare brands that cares about environmental sustainability by creating environmentally friendly products. TheBody Shop is active in campaigning for environmental issues by producing environmentally friendly, natural-basedgoods. This study aims to determine the extent of the influence of green brand positioning on green repurchaseintention through attitudes towards green brands among The Body Shop consumers in Bandung City. This studyuses a quantitative method that includes various tests such as validity, reliability, and hypothesis testing. The samplewas selected using a non-probability sampling method with a purposive sampling strategy. The respondents of thisstudy were The Body Shop customers who live in Bandung City and have purchased The Body Shop products before,with a total of 108 samples. The results of the study showed that the Green Brand Positioning variable has apositive and significant influence on the Attitude Toward Green Brand variable. In addition, the Attitude TowardGreen Brand variable also has a positive and significant influence on the Green Repurchase Intention variable. TheGreen Brand Positioning variable was also proven to have a positive and significant influence on the GreenRepurchase Intention variable.Keywords-green marketing, green brand positioning, attitude toward green brand, green repurchase intention

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