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eProceedings of Management
Published by Universitas Telkom
ISSN : 23559357     EISSN : -     DOI : https://doi.org/10.34818/eoe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,862 Documents
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Analisis Penerapan Bauran Promosi Sebagai Komunikasi Pemasaran Pt Bhineka Rahsa Nusantara Dalam Mempromosikan Produk Rahsa Nusantara Di Kota Bandung Furqon, Al-fitra; Wijaksono, Dimas Satrio
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The Covid-19 outbreak has changed many people's lifestyles, including healthy consumption patterns. Although manyindustries have been harmed by the pandemic, the herbal industry has actually increased and has bright prospects forthe future. This study aims to describe the application of the promotion mix by PT Bhineka Rahsa Nusantara inmarketing Rahsa Nusantara products in Bandung City. Using descriptive qualitative research methods with aninterpretive paradigm, as well as Kotler and Armstrong's Promotion Mix theory (2008), data was collected throughinterviews, observations, and documentation. The results showed that PT Bhineka Rahsa Nusantara has implementedthe five elements of the promotion mix well. In the Advertising indicator, they use online and offline channels, such asads on social media and flyers at certain events. In Sales Promotion, they offer discounts, vouchers, cashback, freebies,and mini size products. For Public Relations, they hold webinars on health issues and collaborate with relevant mediaand communities. For Personal Selling, they participated in several events to sell products directly. Finally, for DirectMarketing, they send email and WhatsApp blasts to notify consumers of promotions. Keywords-herbal drinks, promotion mix, Rahsa Nusantara.
Pengaruh Label Halal, Kesadaran Halal, Dan Iklan Terhadap Keputusan Pembelian Pada Produk Sour Sally Di Indonesia Hutami, Rizqiah Ade; Artadita, Sherly
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This study aims to analyze the influence of Halal Label, Halal Awareness, and advertising on the purchase decisionof Sour Sally products in Indonesia. The method used was quantitative with descriptive analysis and multiple linearregression. The research population is Indonesian Muslims who have bought Sour Sally. The sampling technique usedwas nonprobability sampling with purposive sampling, involving 203 respondents and using an ordinal scale.Descriptive results showed that Halal Labels were rated very good (86%), Halal Awareness was very good (91%),advertising was good (81%), and purchase decisions were very good (84%). Partially, Halal Label, Halal Awareness,and advertising each have a positive and significant effect on purchasing decisions. Simultaneously, these threevariables also have a positive and significant effect on purchase decisions..Keywords-halal label , halal awareness, advertising, purchasing decision
Analisis Resepsi Pesan Gambar Peringatan Di Kemasan Rokok Di Kalangan Mahasiswi Kota Bandung Natakusumah, Ibnu Arkaan; Dimyati, Dindin
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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The purpose of this research is to analyze the reception response of female smokers in the city of Bandung regardingwarning images on cigarette packaging using Stuart Hall's Reception Analysis theory to see the audience's responseand interpretation in receiving a message, then the audience's message reception is identified from the receptionanalysis theory, namely Hegemonic Dominant Position, Negotiated Position, and Opposition Position. In thisresearch, the researcher used a qualitative phenomenological method with the object of warning images on cigarettepackaging and female students who smoked, then collected data using open and semi-structured interview methods,documentation, and Audio Visual Material by Creswell. The results of the research showed that there were informantswho received the warning image message on the packaging in full, the informant felt the effects of fear and wasworried that they would contract a disease such as in the warning image on the cigarette packaging if they did notstop consuming cigarettes (Hegemonic). Then there are informants who negotiate and adapt the message of warningimages on cigarette packaging to their own experiences, there is an interpretation which states that cigarette warningimages are considered not enough to make smokers quit, warning images on cigarette packaging only discourageaudiences who do not consume cigarettes, then the interpretation regarding The victims visualized on cigarettepackaging are smokers who have been dependent for a long time and consume excessive cigarettes (negotiated). Therewas no rejection of messages found in the warning images on cigarette packaging (Opposition). Keyword-reception analysis, smoking student, message, pictorical health warning cigarette packages.
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Klinik Bethesda Sihombing, Ida Cristiany; Luturlean, Bachruddin Saleh
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Bethesda Clinic is a healthcare facility located in Garut, West Java. To enhance the performance of its staff, theclinic must foster motivation and a positive work environment. This approach aims to ensure that work activitiesalign with predetermined objectives. Consequently, the goal of this research is to examine and analyze the impact ofwork motivation and the work environment on employee performance at Bethesda Clinic in Garut. This researchemploys a quantitative method, with primary data collected using a saturated sampling technique from a sampleof 50 employees at Bethesda Clinic in Garut. The data was then analyzed through descriptive analysis andmultiple linear regression. The descriptive analysis results indicate that both motivation and the work environmentare rated as good. The study findings reveal that motivation and the work environment partially andsimultaneously affect employee performance by 55.8%, while the remaining 44.2% is influenced by other factors notcovered in this study.Keywords-motivation, work environment, employee performance
Identifikasi Penggunaan Kata-kata Umpatan Representasi Hewan Dikalangan Generasi Z Kota Bandung Iqbal, Ryanto Maulana; Pamungkas, Indra N. A; Rozaq, Miftahul
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This research is motivated by the use of swear words as a communication culture among Generation Z. Thisphenomenon is often accepted within their environment. The swear words are predominantly represented by animalrelated terms. The purpose of this study is to examine the phenomenon of using animal representative swear words,specifically the word "dog," among Generation Z in Bandung City. This study employs an interpretive paradigm anda descriptive qualitative approach to collect and analyze data. The research was conducted offline throughobservations in the Telkom University campus environment, Bandung, and online through interviews with informantsresiding in Greater Bandung using Zoom Meetings. The results show that the use of the animal-representative term"dog" is not necessarily considered a form of swearing and that the phoneme alteration by Generation Z in usinganimal-representative swear words can be seen as positive. It can be concluded that the use of the swear word "dog"among Generation Z in Bandung City has generated insights from both cultural and linguistic perspectives. Therefore,Generation Z needs to be more aware of their language use by considering the local culture to avoidmisinterpretations. Keywords-identification, swear word, z generation.
Identifikasi Tujuan Penggunaan Kata Umpatan Dalam Podcast Youtube Has Creative Sukma, Andhila Pelita; Hasanah, Ratih
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Podcasts are one of the YouTube platform programs that are in great demand by the wider community. With thecurrent development of social media, there are many uses of swear language that are free to be spoken, one of whichis the use of language in podcast content. Currently, the use of swear language is not only spoken by adults, but alsoby small children, teenagers and adults. The research aims to identify the form of use and purpose of swear languagein the HAS Creative Dzawin Nur and Praz Teguh podcast content. The research method was carried out by identifyingswear language, distributing coding sheets, conducting interviews. Observational research data collection methods,coding sheets, interviews, and documentation. Source triangulation research data validity method. The results of thisresearch show that the content of the HAS Creative Dzawin Nur and Praz Teguh video podcast with the title "PWKDzawin Nur Unpacks the Ritual of the Science of Summoning Kuntilanak in the Gray Sky with Praz Teguh". Thereare 29 swear words with categories of animals, gender, adjectives and nouns. There are ten purposes for using swearlanguage, namely as a form of breaking the ice, expressing affirmation, expressing anger, expressing familiarity,expressing surprise, expressing joy, expressing disbelief, expressing insults, expressing self-defense, and expressingsadness. Keywords-podcast, swear language, intended use.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan di Bank BJB Tamansari Anugerah, Muhammad Fadhlan; Luturlean, Bachruddin Saleh
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

It is important for companies to make maximum efforts to obtain the required quality of human resources. Effortsthat can be made include managing human resources with the hope of achieving high productivity for the company.With work motivation and discipline, the company will achieve its best performance if its employees uphold highwork motivation and discipline. The purpose of this study is to determine and analyze the influence of workmotivation and work discipline on employee performance at Bank BJB Tamansari. The research method used isquantitative research with a descriptive-verification type. Sampling was done using a saturated sampling techniqueinvolving 100 employees of Bank BJB Tamansari. The data analysis techniques used were descriptive analysis andmultiple regression analysis. Based on the results of the descriptive analysis, it is shown that the variables of workmotivation, work discipline, and employee performance are in the good category. Therefore, it can be concludedthat work motivation and work discipline have a positive and significant relationship with employee performance atBank BJB Tamansari.Keywords-work motivation, work discipline, employee performance.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan pada PT Geo Dipa Energi (Unit Patuha) Kabupaten Bandung Manihuruk, Dominicus Celvin Parulian; Saragih, Romat
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This research aims to determine the effect of work motivation and the physical work environment on employeeperformance at PT Geo Dipa Energi (Patuha Unit) both partially and simultaneously, as well as to find out how workmotivation, physical work environment and employee performance at PT Geo Dipa Energi (Patuha Unit) ). Theprimary data obtained were 85 respondents who were employees of PT Geo Dipa Energi (Unit Patuha) BandungRegency by sampling using the saturated sampling method. Based on the analysis results, it shows that workmotivation is included in the good category, the physical work environment is included in the good category andemployee performance is included in the good category. The results of hypothesis testing show that work motivationand the physical work environment have a significant effect on employee performance, both partially andsimultaneously.Keywords-work motivation, physical work environment, employee performance
Identitas Komunikasi Anggota Komunitas Dikaitkan Dengan Personaliti Merek Maxi Yamaha Di Kota Bandung Valerian, Timotheus Adriel; Pamungkas, Indra Novianto Adibayu; Pramesthi, Jasmine Alya
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This study focuses on studying communication identity for members of the MAXI Yamaha Bandung community. Theaim of this research is to understand perceptions about a motorized community in the city of Bandung. This researchis descriptive qualitative research using interview methods and literature study. This research looks at the activitiesof community members through the communication identities of their members. The results show that the existence ofculture and norms in a community shows the identity of that community. It is important for a community to make anagreement between members about what it wants to show to the community. Keywords-perception, community, identity, brand, motorized.
Pengaruh Online Customer Review dan Social Media Marketing terhadap Keputusan Pembelian melalui Brand Image pada Kopi Toko Djawa Bandung Avesina, Raditya Elfairuz; Madiawat, Putu Nina
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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The growth of the coffee shop industry has been accompanied by technological developments where this technologyhas been applied to people's daily lives so that technology has become an instrument for expanding businessopportunities in reaching a wider range of customers and promoting coffee shop products. This research aims todetermine the influence of Online Customer Reviews and Social Media Marketing on Purchase Decisions via BrandImage at Kopi Toko Djawa Bandung. The method used in this research is a quantitative method with descriptiveanalysis and using Structural Equation Modeling (SEM) which utilizes the SmartPLS 3.0 application. Then the resultof this research is the online customer review variable. The result of this study that are online customer review (X1)has a negative and significant influence on brand image (Y), social media marketing (X2) has a positive and significantinfluence on brand image (Y), brand image (Y) has a positive and significant influence on purchase decision (Z),online customer review (X1) has a negative and significant influence on purchase decision (Z) through brand image(Y), and social media marketing (X2) has a positive and significant influence on purchase decision (Z) through brandimage (Y).Keyword-online customer review, social media marketing, brand image, purchase decision

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