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Muhammad Wali
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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 57 Documents
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The Influence of Channel Member Management Program on Sales Ability of Indosat Frontliners in Banda Aceh City Ahmad, Lukman; Mujiburahman
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.168

Abstract

Intense cellular business competition forces cellular operators to implement strategies such as; price strategy (cheap starter page, small nomination voucher, low tariff, national free rooming), product strategy (product innovation/features in cellular cards), promotion strategy (incessant advertising, publicity, sponsored events), and distribution strategy. In the elements of the marketing mix, the third element is place or what is often referred to as a marketing channel or distribution channel, which is included in this distribution channel which simply includes wholesalers and retailers (frontliners). Indosat, in an effort to increase its market share, is now trying something new to increase sales in the cellular business, namely through a channel member management program. The management of channel members is expected to increase the positive sales ability of cellular members to sell their cellular card products. The purpose of this study was to determine the effect of managing channel members on the selling ability of frontliners. The surveys conducted use targeted sampling techniques for sampling and are descriptive and verifiable. The sample size for this study is 100 frontliners. Data collection techniques used include questionnaires, interviews and document research. The data analysis technique used is simple linear regression. According to this study, channel member management has a positive impact of 38.8% on sales capability.
Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City Rizal, Syamsul; Yusuf, Zulfan
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.169

Abstract

The purpose of this study was to determine the impact of advertising, brand, consumer beliefs and consumer attitudes on purchasing Honda branded vehicles in Banda Aceh city. Advertisements, brands, consumer beliefs, and consumer attitudes are independent variables, and purchases are the dependent variables. This sample was conducted using an objective sampling method from 100 respondents using Honda brand vehicles, specifically vehicles produced up to 2019. The results showed moderate associations between advertising variables, brands, consumer beliefs, and consumer attitudes towards purchasing Honda vehicles in Banda Aceh City. Honda car purchases in Banda Aceh City are influenced by promotional variables, brands, consumer beliefs, and consumer attitudes, with the remaining 53.7% being influenced by other variables. Evidence for all independent variables in this study, partially using t-tests, shows that all independent variables in this study have a significant impact on Honda vehicle purchases in Banda Aceh City. On the other hand, the simultaneous validation using the F-test also showed that the variables advertising, brand, consumer beliefs, and consumer attitudes had a significant impact on the purchase of Honda brand vehicles in Banda Aceh city at the same time. Based on the results of multiple regression analysis, the hypotheses tested in this study are accepted. 
Impact of Decision-Making Participation, Work Environment Assessment and Achievement Motivation on Job Satisfaction of Sabang Freeport Concession Board (BPKS) Employees Nasir; Fahmi, Ijal
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.171

Abstract

The purpose of this study is to determine the impact of achievement motivation on participation in the decision-making process, assessment of work environment, and job satisfaction of Free Trade Area Concession Service and Sabang Freeport employees. Respondents were 56 facility employees selected through a rapid sampling sample. Data collection was performed using questionnaires and data were analyzed using multiple statistical linear regression tools. The study found that decision-making involvement, work environment ratings, and achievement motivations had a positive impact on job satisfaction among Sabang Free Trade Zone and Freeport Concession Authority employees. Motivation to achieve has the greatest impact on employee job satisfaction, followed by evaluation of the work environment. Statistical test results show that the values ​​of F count > F table and T count > T table can be simultaneously and partially interpreted as participation in decision-making and evaluation of the working environment of Sabang Free Trade Zone employees. I'm here. and the Freeport Concession Office. Therefore, hypothesis Ha is accepted and hypothesis Ho is rejected. The conclusion drawn from this survey is the job satisfaction of Sabang Free Trade Agreement Agency employees. heavily influenced by employee involvement in the decision-making process, evaluation of the work environment, and employee motivation to perform
Customer Preferences for Financing Products (Mudharabah, Musyarakah and Murabahah) of Bank Muamalat Indonesia Banda Aceh Branch Hajriyanti, Rahmi; Imilda
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.172

Abstract

It is considered important to research customer preferences when using sharia financial instruments (mudaraba, musharaka, muravaha). This is not only a management consideration for Islamic banks, but is also critically needed in efforts to self-determine marketing guidelines for Shariah financial products. The purpose of this study is to find out how customer preferences for Islamic financial products at Bank Muammalat contribute, whether there are differences in customer preferences based on the characteristics of financial products, and what characteristics of Islamic financial products. is to clarify whether has a more dominant influence. Customer's decision whether or not to use this bank's loan product. The respondents were 65 customers of Mudaraba, Musharaka and Murabaha financial products of Bank Muamalat Indonesia Banda Aceh branch. Data collection was carried out by distributing questionnaires. Additionally, data were analyzed with nonparametric statistical tools using the Mann-Whitney method (U test). As a result, customers' preferences in availing Mudaraba, Musharaka and Murabaha financial products of Muamalat Bank Banda Aceh Branch are as follows: We found that it consists of public understanding, public information, and customer environment. Existence. Customer environmental factors are very important preference factors compared to other indicators. Based on statistical tests, Ho1, Ho2, Ho3, and Ho4 are accepted because we know that differences in gender, age, marital status, and education level do not make a difference in preference for the three financial instruments. Hypotheses Ha1, Ha2, Ha3, Ha4 are rejected. Conversely, differences in employment and median monthly income actually lead to differences in customer preferences for financial products. (Ha5, Ha6 are accepted and vice versa; Ho5, Ho6 are rejected). The conclusions drawn from this study are that customer preferences in using Islamic financial products are related to economic benefits, bank location, financial security, adherence to beliefs, profit sharing concept, religious understanding, public information, It is the customer environment. Among these preferences, the customer's environmental factor is the dominant preference compared to other factors
The Influence of Price and Quality on The Purchase of Honda Scoopy Motorcycle in Banda Aceh City Hamdani; Ismail
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.173

Abstract

Currently, Banda Aceh city has a large number of different brands of motorcycles, and new motorcycle products with different advantages and different prices are emerging. This influences consumer purchasing decisions. This fact is also recognized by motorcycle manufacturers, so that every new motorcycle product launch will constantly improve the quality, price and product design demanded by consumers, allowing these products to compete in the market. The purpose of this study was to determine the impact of price and quality on the purchase of Honda He scoopy vehicles in Banda Aceh city. The sample for this study included his 52 respondents, representing 25% of the average population: his 207 Honda and his Scoopy cars sold in his one year. This amount is more than sufficient compared to the minimum number of samples taken (10-25%). (Arrikunt, 2005) Based on the results of multiple regression analysis, all the variables studied, i.e. price and quality factors, have close correlation coefficients (relationships) and strongly influence Honda's purchasing decisions. It turns out. Scoopy vehicle in Banda Aceh
A Review on Culture Diversity in Companies to Improve Competitiveness Putri, Agustina Dian
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.190

Abstract

Purpose: The purpose of this study is to bring together the disparate literature on culture diversity, as well as to shed light on future research avenues in the field of culture diversity management. Design/Methodology: This research looked at a variety of empirical and conceptual studies on culture diversity and its implications. Using the literature published between 2000 and 2022. The paper uses secondary data gathered for the review of culture diversity. Findings: The literature evaluation was assigned to focus on cultural diversity in the workplace. Through this review, it is clear to understand the implications of cultural diversity in the modern era. According to the findings of the review, there are many studies in diversity and their results from the past few years. Further studies are needed both to add future sources of literature on diversity, especially cultural diversity in the workplace. Research limitations/implications: Because the main aim is to make only a detailed literary review and bring up different views about culture diversity, there are no theoretical interpretations nor personal critiques about the writers’ different perspectives in the paper. Practical Implication: This study examines the effectiveness of literature review in expanding existing knowledge in a particular area and formulating research prospects for future studies for researchers. Originality/Value: This study contributes theoretical perspectives as the key to managing diversity and developing diverse organizations.
Analyzing The Impact of Hope, Choice and Survey on The Level of Job Satisfaction of Employees at PT. Bank Indonesia Syariah (Persero) Banda Aceh Branch Hajriyanti, Rahmi; Wani, Cut Eva
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.228

Abstract

This study aimed to determine the influence of hope, optimism, and resilience on the job satisfaction of employees at PT. Bank Indonesian Syariah (Persero). Banda Aceh Branch. This study was conducted in the city of Banda Aceh, with a sample of 106 respondents, where the sampling used as respondents was carried out in the form of a census, that is, taking the entire population. PT Bank Syariah Indonesia (Persero) Banda Aceh Branch is the defendant. The data analyzed in this study are primary data, specifically in the form of popular questionnaires. The data were then processed by multivariate linear regression analysis using SPSS. The subjects of this study are hope, optimism and resilience as independent variables. Meanwhile, the dependent variable of this study is job satisfaction. The results of this study show that simultaneously the variables hope, optimism and resilience have a significant impact on the job satisfaction variable. In part, only the hope and resilience variables have a significant impact on the job satisfaction variable.
Differences in Consumer Attitudes in the Decision to Purchase Toyota Brand Cars and Honda Brand Cars in Banda Aceh City Fahmi, IJal; Hamdani, Hamdani
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.229

Abstract

Attitudes play an important role in making marketing decisions and there is a tendency to consider attitudes as the most important factor in predicting future behavior and can help companies predict product demand. Products and develop appropriate marketing programs a person's attitude toward product attributes may vary depending on beliefs and evaluations about product attributes in addition, there are other factors that also influence and will ultimately determine their interest in purchasing the product. Explore and analyze consumer attitudes toward the attributes and prices of Toyota and Honda branded automotive products to explore and analyze differences in consumer attitudes toward the attributes and prices of Toyota and Honda branded automobile products to obtain information and data for this research, the author conducted field research, specifically research on buyers/users of passenger cars), Toyota brand cars and passenger cars. Honda brand car the research object is the difference in consumer attitudes in deciding to buy Toyota brand cars and Honda brand cars in Banda Aceh city. Research results  show that there is no significant difference in consumers' attitudes towards buying  Honda  or  Toyota cars as shown by the Sig value t for all attitude attributes towards the studied car products are >  α = 0.05 (The test results  show that on average, the two research groups  have similar attitudes towards buying cars Honda or Toyota brands) Attitude of consumers using Honda and Toyota cars Toyota considers the attributes of color, style, engine performance, after-sales service, engine and warranty the main consideration is most evident in the price attribute. in other words, the attribute used as a variable has overall positive attributes, but the price attribute has the highest positive attitude value compared to other attributes, for both Honda brand cars and Toyota brand.
The Influence of Customers' Favor of Saving at PT Bank Syariah Indonesia (BSI) Banda Aceh Nasir; Sufyan
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.230

Abstract

Customers' habits of using savings products are considered important and can also be considered by PT's management. Bank Syariah, Indonesia (BSI), this also plays a very important role in efforts to build marketing policies for Sharia Bank's own savings products. This study aims to understand customer preferences for Bank Syariah Indonesia's savings products, including whether there are any differences in customer preferences for savings products based on characteristics. their points or not, as well as the attributes of savings products that most influence customers' decisions. Use savings products of this bank. The respondents were 65 customers of the Easy Mudarabah Savings product of the Banda Aceh branch of Bank Syariah Indonesia (BSI). Data collection was carried out by distributing questionnaires. The data were then analyzed using a non-parametric statistical device using the Mann-Whitney technique (U-Test). The research results show that the relationship between customers' preferences or interests in using Easy Mudarabah Savings products at BSI Banda Aceh branch includes economic benefits, banking location, safety of coins money, conformity to beliefs, concept of profit sharing, understanding of religion. mass media and customer environment. The customer's environmental factor is a factor that is given much priority over other indicators. Based on the results of statistical tests, it is known that differences in gender, age, marital status, and education level do not lead to differences in preferences for the three financial products, therefore Ho1, Ho2, Ho3 and Ho4 are accepted, while hypotheses Ha1, Ha2, Ha3 and Ha4 are rejected. On the other hand, differences in employment and average monthly income mean that customer preferences for financing products also vary. (Ha5, Ha6 are accepted and vice versa Ho5, Ho6 are rejected). The conclusions that can be drawn from this study are economic benefits, position of the bank, safety of money, compatibility with beliefs, concept of profit sharing, understanding of religion Education, mass media and customer environment are customer preferences in using savings products at Syariah Bank. Indonesia (BSI), among them, customers' environmental factors are the most dominant and preferred factors of customers compared to other factors.
Factors That Determine Customer Loyalty Towards Bear Brand Milk Drink in The City of Banda Aceh Rizal, Syamsul; Ismail
Indonesian Journal Economic Review (IJER) Vol. 3 No. 2 (2023): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i2.231

Abstract

Consumer attitudes are very determining in making decisions to buy a product. A person's attitude towards product attributes can vary due to beliefs and evaluations of the attributes of the product. Apart from that, there are other factors that also influence what will ultimately determine their interest in buying a product. To find out and analyze differences in consumer attitudes towards product attributes. To obtain information and data in this research the author conducted field research, namely research on buyers of health milk drinks in the form of pure Bear Brand milk. The research object is regarding customer or consumer loyalty towards Bear Brand milk drinks in Banda Aceh City. The research results show that Bear Brand milk is good for health if consumed regularly. Consumers buy Bear Brand milk; this is indicated by the Sig value. t in all attributes of consumer attitudes towards Bear Brand milk products studied is worth > from α = 0.05 (The test results obtained show that having knowledge for health in consuming Bear Brand milk with the main consideration being more visible is for health. Or in other words it is used as a pure milk drink shows an overall positive effect on maintaining health.

Page 3 of 6 | Total Record : 57

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