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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 40 Documents
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Search results for , issue "Vol. 5 No. 10 (2025): October 2025" : 40 Documents clear
The use of gen alpha slang as a persuasive language in Instagram reels marketing Chen, Valencia
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.543

Abstract

Social media marketing has been increasingly used to advertise products and services, especially through Instagram Reels. This study investigates how Generation Alpha slang functions as persuasive language in marketing on Instagram Reels. Using a qualitative case study design, 15 influencer Reels were examined through thematic analysis of comments and engagement metrics, including likes, shares, saves and views. The results indicate that reels incorporating Gen Alpha slang and non-fiction storytelling achieved higher engagement rates than those using formal English or rhetorical questions. These findings are interpreted through the Elaboration Likelihood Model, Uses and Gratifications Theory, and Persuasion Theory, which collectively explain how slang operates as a peripheral cue, fulfills social identity needs, and enhances persuasion through increased liking and social proof. While the results provide insight into emerging generational language trends in digital marketing, the study’s scope is limited by its small sample size, convenience sampling, and the absence of intercoder reliability testing. Future research should adopt larger, systematically coded datasets to validate and expand on these findings.
The political positioning strategy of the National Democratic (NasDem) Party in the Prabowo Subianto - Gibran Rakabuming Raka government Subekti, Dimas
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.562

Abstract

This article aims to analyze the political positioning strategy of the NasDem Party in the context of the Prabowo Subianto – Gibran Rakabuming Raka administration after the 2024 elections. This study employs a qualitative method, with a literature review as the primary data collection technique. The findings reveal that NasDem implements three main strategies: market-oriented (aligning the party's stance with public perception), differentiation (creating strategic distance from coalition parties to establish an independent image), and functional positioning (optimizing its role in parliament as a tangible contribution). These strategies have enabled NasDem to build an image as a rational, ethical, and non-opportunistic party while maintaining long-term political flexibility. These findings contribute to studies on Indonesian political parties, particularly in understanding the dynamics of party positions outside executive power and the importance of positioning in maintaining electoral support sustainability within a complex multiparty system.
Improving the effectiveness of performance appraisal systems in public sector administrative divisions Nugraha, Moch Yusuf Giri; Putri, Ulfa Rahma; Ahmad, Fandi
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.598

Abstract

This study explores the suboptimal implementation of performance appraisals for BLUD employees in public hospitals. This research aims to identify existing issues and formulate draft guidelines to enhance the appraisal process. Using a qualitative approach, data were collected through interviews, observations, and document analysis. The analysis refers to Gary Dessler’s book “Human Resource Management” to address the lack of accurate measurement in current practices. The findings reveal several challenges, including the absence of performance dialogue, difficulties in validating performance realization data, subjective behavioral assessments, and unclear evaluation criteria. In response, this study proposes guidelines to serve as a reference for all stakeholders involved in the appraisal process. Additional recommendations include the use of shared digital storage (e.g., Google Drive) for performance documentation and the development of behavior assessment instruments based on the BARS method to improve objectivity and ease of evaluation. These efforts are expected to support a more accurate and accountable performance appraisal system
Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements Nugroho, Bernardus Herdian
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.603

Abstract

Amidst Indonesia's evolving democratic landscape, digital activism has become a defining arena for youth-driven civic engagement. This qualitative research delves into how Indonesian youth are harnessing social media platforms to propel contemporary social movements. Drawing from in-depth case studies of two pivotal movements—#ReformasiDikorupsi and #TolakOmnibusLaw—and candid interviews with activists, this study uncovers the strategies, motivations, and profound challenges that they navigate. Our findings reveal that social media acts as a powerful catalyst for rapid mobilization and broad participation, effectively forging a collective identity and solidarity among youth activists. Online campaigns demonstrably amplify on-the-ground protests, contributing to tangible outcomes such as policy shifts. However, this empowerment is contested within a digital terrain fraught with significant obstacles. Activists must contend with the rampant spread of misinformation and harassment, an overreliance on virality to achieve impact, and the organized counter-mobilization of "cyber troops" seeking to undermine their narratives. Ultimately, this study argues that while digital activism is a vital force for enhancing youth political participation and social awareness, its effectiveness is critically contingent on a delicate balance between digital literacy, platform governance, and the seamless integration of online efforts with offline action. These insights offer a nuanced understanding of both the promise and perils of Indonesia's digital public sphere in the ongoing struggle for social change.
The role of academic advisors in assisting sociology students Faculty of Social and Political Sciences, University of Riau Hidir, Achmad; Gea, Yusuf Krisman; Rusmawati, Puput; Fajri, Azzahra Handhika G.; Vitamagistra, Siti Wahyu; Mardatillah, Mardatillah
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.631

Abstract

This study aims to analyze the role and interpretation of Sociology students at the Faculty of Social and Political Sciences (FISIP) of Riau University regarding the role of academic advisors (PA). Paradigmatically, Parsons' structural functionalism theory is often identified with a quantitative approach. However, this study consciously employs Parsons' Role Theory as the theoretical framework for qualitative research, as it focuses on the concepts of “role” and “role expectations,” which are relevant for an in-depth exploration from the students' perspective. The method used is a qualitative approach with a descriptive case study design. Primary data were collected through semi-structured in-depth interviews with 2023 sociology students selected purposively. Data analysis used Miles and Huberman's interactive model, which includes data reduction, data presentation, and conclusion-drawing. The results show that students have diverse interpretations of the role of PA lecturers, which are often adapted to their personal needs and experiences.  The main findings reveal a gap between students' role expectations and the role performance they perceive from academic advisors. This study concludes that the implementation of the academic advising system at the Faculty of Social and Political Sciences, University of Riau, has not been fully effective in meeting students' expectations, and further evaluation is needed to bridge this gap between the two.
Assessing the importance of school administration (administrative staff) in elementary schools Nuraisah, Nuraisah; Abeng, Andi Tenri; Irawanda , Gita
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.635

Abstract

This article aims to examine the importance of school administration through the role of administrative staff (Tata Usaha) in elementary schools, using a qualitative approach based on a literature review of academic studies, scientific books, and the latest educational policies. The findings indicate that administrative staff play a crucial role in ensuring the smooth operation of educational management processes, from student data management, financial documentation, and academic archiving to internal coordination. Despite its strategic function, this role is often overlooked, especially in many public elementary schools in Indonesia that do not yet have official administrative staff positions. The absence of this role has led to the administrative burden being shifted to teachers and principals, thereby diverting their focus from core instructional duties. A well-functioning school administration enhances institutional efficiency, supports data-driven decision-making, and strengthens public accountability in education funding. However, challenges such as the lack of structural recognition for the administrative role at the elementary level, minimal professional training, and inadequate regulatory frameworks remain major obstacles. Therefore, the institutionalization of administrative staff in elementary schools must be promptly realized through affirmative policies, continuous competency development, and a paradigm shift towards a more professional school management system. This study concludes that administrative staff are not merely technical support personnel but strategic actors in building an accountable, orderly, and sustainable basic education system. The presence of administrative staff in elementary schools is not an option but a necessity for the delivery of quality basic education services.
Transformative deep learning in secondary education: the 3P framework for inclusive and sustainable knowledge development Hidayatullah, Efendi
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.647

Abstract

This study explores the potential of the 3P (Precise, Process, Product) framework to incorporate the principles of transformative and deep learning in secondary education. This research addresses the urgent need for meaningful, reflective, and student-centered learning to tackle the complex challenges of the 21st century. A qualitative case study was conducted at a secondary school using purposive sampling of curriculum coordinators, teachers, and policymakers. Data were gathered through semi-structured interviews, focus group discussions, and observation of classes. Thematic analysis, supported by NVivo 12 software, showed that the Precise component helps formulate clear and focused learning objectives; the Process component encourages reflective dialogue, active participation, and an inclusive learning environment; and the Product component fosters authentic, project-based assessment practices. The findings indicate that the 3P framework has shifted learning from exam-centered methods to an emphasis on deep understanding, inclusivity, and global citizenship. Challenges included gaps in teacher training, low digital literacy, and unequal access, while solutions emerged at the teacher, school, and policy levels. The framework proved to be versatile and effective, enhancing students’ learning identity and social awareness, and aligning curriculum standards with classroom practice. This study offers a conceptual contribution to curriculum transformation by presenting an adaptive and sustainable pedagogical model that supports Sustainable Development Goal (SDG) 4 on inclusive and quality education.
Collaborative governance in empowering women in coastal areas in Bekasi regency Rahayu, Susi Dian; Nurjannah, Annisa Eka
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.649

Abstract

Collaborative governance is an appropriate concept for building community development through community empowerment. Empowerment activities are a good first step in building a strategy to achieve increased community welfare and the abilities of people who experience inadequate living. Segarajaya Village is a coastal village, and the majority of coastal communities have educational, social, and economic limitations. Women’s empowerment increases the skills and strengths that women have so that they can become independent and creative. This study aims to analyze how collaborative governance empowers women in Segarajaya Village through the Seraci batik craftsmen group. The theory used in this research is the collaboration theory from Ansel and Gash, which suggests that there are four indicators that influence the implementation of collaboration: initial conditions, institutional design, facilitative leadership, and collaborative process. This study uses qualitative research methods, with a descriptive approach. The results of this research show that the collaborative process of empowering women in coastal areas through the Seraci batik craftsman group in Segarajaya Village has gone quite well, although the implementation of collaborative governance is still not running optimally. Existing collaboration tends to be less flexible, lacks trust, and is dominated by the private sector, which becomes an obstacle to collaboration, resulting in the implementation of collaborative governance not being optimal.
Mapping the risk landscape of childhood obesity: A narrative review of behavioral and socioeconomic determinants Lubis, Anwar; Widodo, Slamet
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.651

Abstract

Childhood obesity is a critical global health concern with a rising prevalence in both developed and developing countries and is associated with substantial short- and long-term consequences, including metabolic, cardiovascular, and psychosocial disorders. This narrative review synthesizes recent evidence on the behavioral, familial, and socioeconomic determinants of childhood obesity to inform prevention strategies. Ten peer-reviewed articles published between 2015 and 2025 were reviewed, encompassing diverse populations from Asia, Europe, South America and Oceania. Studies met the inclusion criteria if they targeted children aged 2–18 years, defined overweight/obesity using standardized anthropometric measurements, and reported one or more risk factors. The extracted data were thematically analyzed into five domains: sociodemographic and family characteristics, dietary behaviors, physical activity and sedentary lifestyle, breastfeeding and early life exposures, and socioeconomic disparities. Across the included studies, unhealthy dietary patterns and insufficient physical activity were the most frequently cited modifiable risk factors, appearing in more than half of the studies. Maternal obesity, low parental education, and limited household income were consistently linked to higher obesity risk through both biological and environmental pathways, while short breastfeeding duration and cesarean delivery were recurrent early-life factors associated with increased prevalence. Socioeconomic disparities amplify exposure to obesogenic environments, particularly in disadvantaged communities. The findings indicate that childhood obesity is a multifactorial condition shaped by interdependent behavioral, familial, and structural determinants. Effective prevention requires equity-focused multisectoral strategies that integrate healthy eating promotion, physical activity encouragement, maternal and child health support, and interventions targeting the social determinants of health.
Leveraging new media for the branding of pinge tourism village Widianti, Mira Adita; Sepriandana, Ridhwan
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.656

Abstract

New media is common in the digital era. New media is media that is connected to the internet, allowing it to be accessed by the wider community anywhere and anytime. Some of the new media familiar to mass media are social media and websites. The use of new media can be utilized if people want to know about certain brands, products or services. Through new media, users can actively participate openly and interactively to convey, receive, and discuss new ideas as a basis for making better business decisions. The use of new media can be applied in forming a Tourism Village brand. This research focuses on how to use new media to establish the brand of Pinge Tourism Village, Tabanan Regency, Bali. Data were collected from interviews with the management of the Pinge Tourism Village, analysis of social media and the Pinge Tourism Village website, and direct observation at the research location. The method used is a qualitative research approach that explores how the Pinge Tourism Village brand was formed through new media. The results show that Pinge Tourism Village utilizes social media using the main features of Facebook and is in accordance with the branding concept. They also use websites for branding.

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