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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 1,187 Documents
The T-Virus experiment and human cloning: A narrative analysis of Grace Ashcroft’s character and the Marie and Emily Project in Resident Evil 9 Requiem Wahyudi Wahyudi
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1886

Abstract

The development of digital technology has transformed video games into entertainment media and platforms for conveying complex narratives related to social, scientific, and ethical issues in modern society. One of the most prominent franchises that consistently presents themes of biological experimentation and biotechnology is the Resident Evil series. This study aims to analyze the representation of T-Virus experimentation and human cloning in Resident Evil 9 Requiem through the narrative roles of Grace Ashcroft, Leon S. Kennedy, Sherry Birkin, Marie, Emily, and antagonists such as Dr. Victor Gideon and Zeno. This study employed a qualitative descriptive method using narrative, thematic, and character analyses. The data sources included cutscenes, character dialogues, official trailers, and gameplay walkthrough videos from YouTube streamers, such as MiawAug and Windah Basudara. The findings reveal that the T-Virus experiment is a symbol of dehumanization and the collapse of humanity caused by unethical scientific ambition. Furthermore, the cloning project involving Marie and Emily reflects issues of identity crisis, psychological conflict, and ethical dilemmas surrounding artificial humans and genetic manipulation in the narrative. The study also found that Elpis symbolizes dystopian science and the moral collapse resulting from uncontrolled biotechnology development. Therefore, Resident Evil 9 Requiem not only functions as a survival horror game but also serves as a medium for reflecting contemporary bioethical issues and the dangers of scientific misuse in modern society.
Viral food culture and social identity: A phenomenological study of Gen Z Siti Salwa Az’zahra; Jundi Nabil Nazhmi; Rima Asyiah; Ardelia Putri Pratama Hidayat; Fauzan Ahdi Widyaputra
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1889

Abstract

The rapid growth of viral culinary trends on social media, particularly TikTok and Instagram, has shaped new consumption patterns among Generation Z in Indonesia, often driven by the Fear of Missing Out (FOMO) (Przybylski et al., 2013). This study explores how Generation Z social media users subjectively experience and interpret viral food trends through Schutz’s (1967) phenomenology of the life-world, with explicit attention to informants’ stock of knowledge, intersubjectivity, and the because-motives and in-order-to-motives that underlie their participation. Using a qualitative phenomenological design grounded in Schutz’s (1967) framework, four Gen Z informants were selected through purposive sampling, and the interviews showed sufficient thematic adequacy for exploratory phenomenological analysis. Data were collected through in-depth semi-structured interviews and digital trace analysis, and analyzed through a Schutzian thematic procedure moving from descriptive coding to eidetic (essence-focused) interpretation. The findings show that TikTok’s algorithmic curation functions as a shared, intersubjective stock of knowledge that continuously exposes informants to viral food content, generating sensory curiosity prior to actual consumption. FOMO operates as a because-motive rooted in informants’ prior experiences of social exclusion, while their in-order-to-motives are oriented toward maintaining social belonging and digital relevance. Viral food consumption thus functions simultaneously as consumption, communication, and identity performance, producing both positive (culinary exploration, social bonding, support for small businesses) and negative (impulsive consumption, unmet expectations) outcomes. This study contributes to communication and consumption studies by offering an explicitly Schutzian account of subjective meaning-making in digital food culture and by underscoring the need for critical digital consumption literacy among Generation Z.
Legal protection for wives in the encumbrance of joint marital property as collateral in sharia financing: Toward a substantive consent–notarial or PPAT prudence model Ahmad Mubarak; Novy Listiana; Nisa Adelia; Habibah Lestari
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1941

Abstract

This article examines the legal protection of wives in the encumbrance of joint marital property as collateral in sharia financing agreements executed before a notary. In practice, collateral objects used in sharia financing, especially land or houses, are often registered under the husband’s name, although they were acquired during marriage and therefore constitute joint marital property. This situation may place the wife in a vulnerable position when her consent is treated merely as a formal administrative requirement. This research uses normative legal research with statutory and conceptual approaches. The legal materials consist of primary legal materials, including marriage law, notarial law, sharia banking law, mortgage law, and the Compilation of Sharia Economic Law, as well as secondary legal materials from books and legal journals. The study finds that the wife’s consent in the encumbrance of joint property must not be reduced to a mere signature in the notarial deed. Such consent must be understood as a substantive legal protection mechanism based on awareness, voluntariness, and adequate legal understanding. Notaries have a preventive role in ensuring the legal status of the collateral object, the capacity and free will of the parties, and the conformity of the deed with the principles of justice and prudence in sharia financing. Therefore, the notary’s role is essential in protecting the wife’s economic rights and preventing future disputes.
A critical review of the legal implementation of chemical castration for perpetrators of child sexual abuse Ziyada Wulan Wulida; Ahmad Mubarak
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1942

Abstract

Although chemical castration has been recognized in Indonesian child protection law since 2016, its implementation remains normatively and practically problematic, particularly because Government Regulation No. 70 of 2020 requires the sanction to be executed only after the convict has completed the principal sentence. In addition, there is the issue of court rulings that lack enforceability. This study employs a normative legal method using statutory, case, and conceptual approaches to examine Article 9(c) of Government Regulation No. 70 of 2020, selected criminal judgments imposing chemical castration, sentencing principles, medical ethics and human rights standards. The results of this study demonstrate that chemical castration is implemented after the convicted person has completed their primary sentence. This creates an opportunity for offenders to escape. Furthermore, prosecutors and police must coordinate again to carry out the arrest. If the results of the clinical examination indicate that the offender is eligible for chemical castration, the professional code of ethics for doctors and healthcare workers in Indonesia considers that castration would tarnish the medical profession. Here, it is evident that a court ruling with the force of law lacks enforceability. This article argues that Article 9(c) should be reformulated to require a clinical assessment and, where legally and medically permissible, the execution of chemical castration before the convict’s release. Where the convict is declared medically unfit, the judgment should not be treated as void but should trigger a judicially supervised substitution mechanism involving electronic monitoring, mandatory rehabilitation and post-release supervision.
Content marketing and social media marketing as predictors of OZ Radio Bali brand awareness Ni Kadek Dwi Sri Rahayu; Nyoman Indah Kusuma Dewi; Ni Putu Maha Lina
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1963

Abstract

This inquiry provides an empirical assessment regarding how content marketing and social media marketing predict the brand awareness of OZ Radio Bali, particularly as contemporary youth audiences increasingly pivot toward digital alternatives. Operating within a quantitative cross-sectional explanatory survey design, this study focused on a population consisting of active TikTok followers of OZ Radio Bali. Utilizing Cochran's formulation alongside a convenience sampling approach, a total of 96 respondents were selected. Primary data gathered through validated online instruments using a Likert-scale design were subsequently evaluated via multiple linear regression analyses implemented within the SPSS environment. The derived statistical metrics reveal that, on a partial basis, content marketing (t = 9.303; p < 0.001) and social media marketing (t = 8.307; p < 0.001) are positively and significantly associated with brand awareness. When evaluated simultaneously, these joint independent predictors establish a significant relationship with brand awareness (F = 130.114; p < 0.001). Furthermore, an R² value of 0.737 demonstrates that this specific regression framework successfully explains 73.7% of the total variance observed in brand awareness, whereas the residual 26.3% stems from unobserved exogenous factors. Ultimately, cultivating a deliberate operational harmony between relevant audio-visual production and responsive digital community interactions remains paramount to preserving institutional visibility within the current media convergence landscape. Keywords: content marketing; social media; brand awareness; radio
The United States’ decision to reduce its contribution to UN Peacekeeping operations: A neorealist perspective Abdullah Akbar Rafsanjani; Bobyano Dolyamano Blessing Purba
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1982

Abstract

The reduction in the United States' contribution to the United Nations, particularly in peacekeeping operations, has implications for mission operational capacity and global security stability. For decades, UN funding has played an important role in maintaining security and supporting reconciliation, the restoration of state institutions, and the protection of civil society in post-conflict regions. The United States, as the largest contributor, with a contribution of 26.95% to the UN peacekeeping budget by 2025, is one of the main pillars of mission sustainability through financial and logistical support. However, during Donald Trump’s second term, America First policies encouraged reduced contributions to various multilateral mechanisms, including peacekeeping operations in the Middle East. This study uses a qualitative approach with a case study design and Kenneth Waltz and John Mearsheimer’s offensive realism framework to analyze the factors behind the policy and its implications for UN peacekeeping operations. The results show that funding cuts are influenced by a combination of domestic political dynamics, fiscal considerations, and changes in the United States’ strategic priorities amid increasing competition between great powers. This policy has the potential to reduce the operational capacity of missions through staff reductions, logistical limitations, and increased pressure on the sustainability of the UN peacekeeping funding system. These findings show that a high reliance on a single major contributor creates structural vulnerabilities in the multilateral security architecture and underscores the importance of diversifying funding sources to maintain the effectiveness of UN peace operations.
The effects of Instagram ads and Facebook ads on brand awareness at Sthala, a Tribute Portfolio Hotel, Ubud, Bali I Putu Weda Wiguna; Kadek Jemmy Waciko; Wayan Suryathi
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2040

Abstract

This study examines how perceived Instagram Ads and Facebook Ads exposure is associated with brand awareness of Sthala, a Tribute Portfolio Hotel, Ubud, Bali. A cross-sectional quantitative survey was conducted with 100 active Instagram and Facebook users selected through purposive sampling. Exposure was treated as respondents' self-reported recognition of the hotel's official promotional content rather than as platform-verified impressions. The questionnaire measured Instagram Ads, Facebook Ads, and brand awareness using five-point Likert items. The data were analyzed using validity and reliability tests, classical-assumption diagnostics, multiple linear regression, t-tests, an F-test, and the coefficient of determination. Instagram Ads showed a positive association with brand awareness (B = 0.372, β = 0.504, t = 6.092, p < .001), while Facebook Ads also showed a positive association (B = 0.297, β = 0.368, t = 4.444, p < .001). The model was significant, F(2, 97) = 85.975, p < .001, and explained 63.9% of the variance in brand awareness (R² = .639; adjusted R² = .632). Instagram Ads had the stronger standardized association. The study contributes a platform-specific comparison in a post-pandemic Bali hospitality setting and shows that visually oriented Instagram advertising and information-rich Facebook advertising can play complementary roles in strengthening hotel brand awareness. Because the study used cross-sectional self-report data from one hotel, the findings should be interpreted as associations rather than definitive causal effects.
Representations of power relations over the minds and bodies in the novel Mu‘adzdzibatī: A sociology of literature perspective Haulaturruslaniyyah Haulaturruslaniyyah; Ekawati Ekawati
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2043

Abstract

This study analyzes the dynamics of social and political power in Mu‘adzdzibatī, a novel by Moroccan writer and philosopher Bensalem Himmich. Using descriptive qualitative methods and a sociocritical approach, this study examines how literary works reflect power in society. The theory employed is Foucault’s theory of power relations, which focuses on how power controls individuals or society in both non-repressive and repressive ways. The results of the study indicate that this novel depicts an institutional environment in which power operates through two main dimensions: the minds and bodies of prisoners. Power relations over the mind are exercised through the manipulation of prison regulations and the exploitation of religious discourse. Meanwhile, power relations over the body are exercised through the manipulation of the prison environment (panopticism) and physical domination or torture. This study concludes that Mu‘adzdzibatī is a literary work that reflects a very real portrayal of the power behind prison life.
Analysis of regional economic development inequality: A case study of Belitung Island Diti Artanti Utami Putri; Alifah Henir Robila; Nayla Aurelia Putri
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2045

Abstract

Economic inequality remains a persistent challenge in Indonesia’s regional dynamics, where aggregate growth does not automatically guarantee equitable development. This study examines spatial gaps, household expenditure variations, and intersectoral imbalances to assess economic equity on Belitung Island. Using a quantitative descriptive approach, the Williamson Index, Gini Index, and Shannon Entropy Index were calculated using secondary data from the Central Statistics Agency (BPS) for Belitung and East Belitung Regencies (2021–2025). The Williamson Index ranged from 0.084 to 0.105 with a downward trend, reflecting low interregional disparity. This aligns with the Shannon Entropy Index ranging from 0.748 - 0.770 for Belitung Regency and 0.809 - 0.829 for East Belitung Regency indicating a balanced sectoral structure. Similarly, Gini Index values (0.169–0.216 in Belitung; 0.196–0.218 in East Belitung) confirm evenly distributed household spending without extreme wealth concentration. However, contextualizing these macro-metrics with regional poverty indicators reveals a pattern of "equality in poverty," which can create interpretive bias if analyzed in isolation. Consequently, future policies should prioritize targeted public spending on high-value sectors and human capital. Furthermore, future research should integrate complementary indicators, such as the Human Development Index (HDI) and investment figures, to provide a more holistic evaluation of public well-being.   Keywords: economic inequality; williamson index; gini index; shannon entrophy index; well-being
Visual entertainment construction in cooking content on Instagram: An analysis of themes and visual styles Maharani Ayuning Tyas; Irfan Barro Bin Malik
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.2053

Abstract

The rapid growth of cooking content on Instagram has transformed culinary activities into a form of visual entertainment, where visual communication plays a significant role in attracting audiences. This study aims to analyze how visual entertainment is constructed through visual themes and visual styles in Instagram cooking content. A qualitative approach was employed using Qualitative Visual Content Analysis (QVCA). The research analyzed 30 Instagram posts selected through purposive sampling from three cooking content creators: @bongnior, @onurwoodart, and @marinatayyebzadeh, each representing distinctive visual characteristics. Data were collected through non-participant observation and documentation, while analysis was conducted using a visual coding framework consisting of visual theme, visual style, visual narrative, and visual entertainment. The findings reveal that visual entertainment is constructed through the consistent integration of visual themes and visual styles. Bongnior emphasizes traditional cooking and togetherness through an authentic documentary style, Onurwoodart creates immersive outdoor cooking experiences by integrating natural landscapes into the cooking process, and Marinatayyebzadeh constructs visual entertainment through aesthetic food presentation and elegant visual compositions. Although all three accounts focus on cooking content, they employ different visual communication strategies to create distinctive viewing experiences. This study concludes that the consistency of visual themes and visual styles plays a crucial role in constructing visual entertainment and establishing the visual identity of cooking content on Instagram. These findings contribute to the development of visual communication studies by demonstrating how visual elements function as communication strategies in digital content.

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