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Perkumpulan Dosen Fakultas Agama Islam Indramayu Alamat : Jl. Ir. H. Djuanda Km 03, RT 001 RW 005 Desa Singaraja Kecamatan Indramayu Kabupaten Indramayu Jawa Barat 45213.
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INDONESIA
ORGANIZE: Journal of Economics, Management and Finance
Published by Perkumpulan Dosen Fakultas Agama Islam Indramayu
ISSN : -     EISSN : 29630576     DOI : https://doi.org/10.58355/organize.v2i1.6
Core Subject : Economy,
Economics, Econometrics & Finance
FOCUS Journal of Economics, Management and Finance provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in economics. SCOPE Journal of Economics, Management and Finance encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Economics Science Monetary Economics Economic development Management Science Marketing Digital Bisnis /E-commerce Financial Management Human Resource Management Accounting Sciences Auditing Taxation Insurance Entrepreneurship and business Islamic Finance Economic Syariah Islamic Banking
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2025): Economic Transformation and Development" : 10 Documents clear
SWOT Influence Analysis as a Strategy to Increase Competitiveness Based on Sharia Principles (Study at PT BPRS Artha Madani Cikarang Branch) Rizqi Renaldy; Muhammad Al Mighwar
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.51

Abstract

Sharia People's Financing Banks (BPRS) in an effort to grow their existence in the banking world are experiencing quite rapid progress, especially in providing services to small and medium and micro businesses, because apart from using sharia principles, BPRS are also considered to be flexible and take a personal approach to their financing model. This study aims to find out how to analyze the influence of SWOT as a strategy to increase competitiveness and its obstacles at PT BPRS Artha Madani KCP Cikarang. In this study using a qualitative descriptive method using a SWOT analysis taken from various aspects. The results of the analysis show that the strengths (strengths) are more dominant than the weaknesses (weaknesses) owned by PT BPRS Artha Madani KCP Cikarang. Likewise, the opportunity factor (Opportunities) is also more dominating than the threat factor (Thearts). Thus PT BPRS Artha Madani KCP Cikarang has the potential to increase strong competitiveness with other banking institutions, both with non-bank institutions and other commercial banks in Bekasi Regency and its surroundings.
The Influence of Price Perception and Product Quality on Potential Consumers' Purchase Interest in Skintific Products in the Tiktok Shop Marketplace: Bisnis Digital Indra, Indra Ramadhan
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.138

Abstract

In Indonesia, there are many online stores. TikTok shop is one of these online stores. One of the features in the TikTok application that allows users to sell and buy goods from TikTok is TikTok shop. TikTok shop has become one of the e-commerce platforms that is widely used lately because the prices are cheaper than other e-commerce.One of the beauty brands that has caught the attention of TikTok users is Skintific. Skintific is a beauty product from Canada and is also one of the new products to enter the Indonesian market, from the Skintific product itself, it prioritizes skin health and is able to overcome skin problems. Skintific products are traded online such as Instagram, Shopee, and most recently through the TikTok shop feature.Perception of price and product quality has a significant effect on the buying interest of potential consumers of Skintific products on TikTok Shop. Consumers tend to be more interested in buying when they consider the price offered to be reasonable and the product quality is high. Therefore, a marketing strategy that focuses on increasing positive perceptions of price and quality is very important to attract buying interest.
Shopee Digital Marketing Strategy Analysis From a Business Law Perspective Mutiara Sahda
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.141

Abstract

This study aims to analyze Shopee's digital marketing strategy from a business law perspective, focusing on the interaction between innovative marketing practices and compliance with applicable legal regulations. Shopee, as one of the leading e-commerce platforms in Southeast Asia, has succeeded in attracting consumers through various digital marketing strategies, including the use of social media, influencer marketing, and data-driven promotions. However, in implementing these strategies, Shopee is faced with significant legal challenges, including personal data protection, fair marketing practices, and compliance with consumer protection and e-commerce laws.The research method used is a qualitative study with a descriptive approach, involving an in-depth analysis of Shopee's marketing policies and a review of related legal regulations. Data were obtained through literature reviews, analysis of Shopee's policy documents, and interviews with practitioners in the fields of law and digital marketing. The results of the study show that Shopee implements various innovative and responsive marketing strategies to consumer behavior. For example, the integration of big data technology in understanding user preferences and creating a personalized shopping experience.However, this study also found potential violations of the law, such as the risk of misuse of consumer data and lack of transparency in marketing practices. This raises questions about Shopee's responsibility as an e-commerce platform provider in protecting consumer rights. This finding indicates the need for a more proactive approach in ensuring regulatory compliance and creating a balance between marketing innovation and legal protection.
Analysis Of Quality Control Of Raw Crackers Using Statistical Quality Control (Sqc) Method To Control Defective Products In Coconut Shrimp Crackers At Kelapa Gading Indramayu Farchan, Fauzi; Tiara Fitri Rizkiya; Fitria Damayanti; Azzatillah, Azzatillah
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.151

Abstract

Prawn Crackers Kelapa Gading Indramayu Indramayu is a company engaged in the food sector, especially the production of raw crackers. In the production process, there are still defective products, so the company needs quality control to reduce the failure rate. This study aims to assess whether the quality control implemented by Prawn Crackers Kelapa Gading Indramayu has been running optimally. The method used in this study is Statistical Quality Control (SQC), namely Control Chart, Fishbone diagram, and Pareto diagram to determine the level of factors causing damage, as well as to determine the types of damage that occur most frequently. The results of the control chart analysis show that the data obtained is still largely out of control. Based on the Fishbone diagram, the factors causing product damage come from human factors, raw material factors, method factors, machine factors, and environmental factors. While the Pareto diagram shows that the highest level of damage is caused by improper cutting of 87%
Effective Digital Marketing Strategies To Optimize Digital Business Yola Roudhatun Ainy
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.118

Abstract

Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By utilizing digital technology and data analytics, companies can increase customer engagement, expand market reach, and achieve sustainable growth. Digital marketing is not just about reaching consumers, but also about building strong relationships to create long-term value for the company.
Strategies and Challenges of Traditional to Digital Business Transformation in MSMEs in Indonesia Azis Maulana
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.124

Abstract

This study analyzes the process of traditional to digital business transformation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using a qualitative approach and secondary data. The purpose of this study is to evaluate the impact of digital transformation on MSME performance, identify the challenges faced, and propose strategies to overcome these challenges. The results show that the adoption of digital technology can improve operational efficiency and expand the market reach of MSMEs. However, there are several obstacles in this transformation process, including limited human resources skilled in digital technology, high investment costs, and resistance to change. To overcome these challenges, it is recommended that MSMEs improve human resource training, collaborate with technology providers, and develop effective change management strategies. This study provides insights and recommendations for MSMEs who want to utilize digital technology for sustainable growth and development.
Microfinance Banks and Micro, Small and Medium Enterprises (MSMEs)Performance: The Implications of Micro Saving Habit Among Owners in Federal Capital Territory, Abuja, Nigeria Song, Muru Bitrus
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.147

Abstract

The study examined the implication of saving habit on MSMEs’ performance in Federal Capital Territory, Abuja, Nigeria. Thereafter, four-hundred MSMEs owners were sampled in the study areas using the Yamane (1967) in the six Area Councils of Abuja. Also, the descriptive statistics and Logit regression technique were used. From the descriptive statistics analysis, 94.6% sampled respondents fall within the economic active age; female (60.5%) and male (39.5%). Furthermore, large number of sampled respondents realized more than the monthly minimum wage of 70,000 naira; hence, they are considered economically averagely okay. The logit regression estimate showed that micro saving, loans from family members, loans from other sources and age of the respondent were significant and directly related to growth of MSMEs; while, loans from commercial banks was significant and indirectly related to growth of MSMEs at 5%significant level. Suggesting that having a daily, weekly, monthly or yearly saving with microfinance banks within the Federal Capital Territory, Abuja goes a long in contributing to growth of MSMEs. The study concluded that saving habit among MSMEs either on a daily basis, weekly, monthly or yearly with microfinance banks promote their creditworthiness, which boost MSMEs’ performance. Therefore, recommended that that MSMEs’ owners should ensure fully compliance with microfinance saving rule by not defaulting on their respective saving method pattern. Also, each MSMEs’ owners also should adopt a suitable saving pattern, which can also be on a daily basis, weekly, monthly or yearly
The Influence of TikTok Media on Student Decision Making in Online Shopping Farah Faida; Juwita Putri Ananta
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.148

Abstract

The rapid development of social media, especially TikTok, has changed the consumption landscape of the younger generation. This study aims to examine the extent to which the TikTok platform influences online purchasing decisions of college students. Through a survey involving 99 college students, this study analyzes the relationship between exposure to TikTok content and online purchasing behavior. Quantitative research methods were used with questionnaire instruments that measured the frequency of TikTok use, perceptions of TikTok's influence, and online purchasing behavior. Data were analyzed using correlation analysis to test the relationship between research variables. The results showed that TikTok has a significant influence in increasing brand awareness and consumer interest in certain products. However, its influence on overall purchasing decisions is still limited. Other factors such as price, product quality, and recommendations from friends and family remain the main considerations in the decision-making process. This study examines the role of TikTok as a trigger for online purchasing decisions of college students, considering the moderating role of demographic variables such as age and gender. The results of the analysis show that the influence of TikTok is stronger among female college students than male college students. In addition, college students with high frequency of social media use are generally more susceptible to TikTok's influence. These findings highlight the importance of market segmentation in designing effective marketing strategies on the TikTok platform.
E-Governance And Public Service Delivery: Evidence From Nigeria Olabimitan, Ajibola Omotayo; Ogunmodede, Kehinde; John, Stephen
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.149

Abstract

Globally, e-governance enhances public service delivery by leveraging digital platforms such as online portals, mobile apps, and social media to make services more citizen-focused and efficient. However, challenges such as limited digital literacy, low Internet penetration, and inadequate mobile network coverage continue to hinder effective service delivery. These challenges inspired this study to investigate the effect of e-governance on public service delivery in Nigeria. This study employed survey research design with data primarily sourced using structured questionnaires based on Likert scale. The population of the study consist of public servants and members of the public most of whom are lecturers and students of tertiary institutions. The Ordered Logistic Regression (OLR) model was used to estimate the data. The results showed that digital literacy among public servants, digital literacy among citizens, Internet penetration rate and mobile network coverage have significant positive effects on public service delivery with (β = 0.108; p-value = 0.007), (β = 0.006; p-value = 0.004), (β = 0.633; p-value = 0.001) and (β = 0.078; p-value = 0.010). The study therefore concluded that e-governance affects public service delivery in Nigeria. Hence, the study recommended that the Federal Government of Nigeria should design mandatory training programs for public servants focused on e-governance skills; include citizens in digital literacy campaigns through schools and ensure digital platforms are user-friendly and available in multiple local languages.
The Integration of Artificial Intelligence in Supply Chain Management: A Comprehensive Review Jubair, Hassan
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.153

Abstract

This review explores the integration of artificial intelligence (AI) in supply chain management (SCM), providing a comprehensive overview of its applications across key functions such as procurement, production, inventory management, logistics, and customer service. AI technologies, including machine learning, predictive analytics, robotics, natural language processing, computer vision, blockchain, and the Internet of Things, are highlighted for their potential to enhance efficiency, reduce costs, and improve decision-making within supply chains. The paper also examines the challenges associated with AI adoption, including technical difficulties, data privacy concerns, and ethical considerations. Through a critical analysis of current literature and case studies, this review identifies key research gaps and suggests future directions for the development and implementation of AI in SCM. The findings underscore the transformative potential of AI while emphasizing the need for responsible adoption to address technical, organizational, and ethical issues.

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