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INDONESIA
Jurnal Manajemen dan Ekonomi Kreatif
Published by Universitas Kristen Indonesia Toraja
ISSN : 29641632     EISSN : 29641241     DOI : 10.59024
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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Persepsi Masyarakat Terhadap Pemungutan Pajak Bumi dan Bangunan di Kecamatan Bojonegara Berbasis Digital Wananda Purna Maulidi; Munawaroh Munawaroh
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.515

Abstract

The purpose of this study is to determine how the Bojonegara District's public feels about digitally based Land and Building Tax (PBB) collection, examine the variables that affect these opinions, and offer tactical suggestions to improve public support for this policy. The e-Government system for taxes is anticipated to improve the administrative process at the United Nations in the age of digital transformation by increasing efficiency, transparency, and convenience. Nonetheless, the primary challenges remain, including a lack of public awareness and a lack of openness in the way tax money is managed. In this study, the local community was surveyed using quantitative descriptive methodologies. The findings of the study indicate that while society welcomes digitization, questions remain regarding its equitable and efficient implementation. Increasing openness, educating the public, and making sure stakeholders are actively involved are all advised.
The Influence of Celebrity Influencers' Credibility and Online Customer Reviews on Purchase Intention: The Mediating Role of Consumer Attitudes Angelia Laksana; Irantha Hendrika; Gladys Greselda Gosal
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.516

Abstract

This study aims to analyze the influence of celebrity influencers' credibility and online customer reviews on purchase intention, with consumer attitudes as a mediator. The research employs a quantitative approach, utilizing a questionnaire distributed via Google Forms to 160 Gen Z respondents in Surabaya. Results indicate that celebrity influencers' credibility significantly impacts consumer attitudes and purchase intention directly and indirectly through consumer attitudes. Similarly, online customer reviews have a significant impact on purchase intention directly and indirectly through consumer attitudes. The findings highlight the importance for businesses to strategically leverage credible influencers and encourage positive online reviews to enhance consumer attitudes and drive purchase intentions.
Pengaruh Promosi Online Terhadap Perilaku Konsumtif Generasi Z di Market place Paulino Da Costa Ferreira; Hwihanus Hwihanus
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.518

Abstract

This study aims to explore the impact of online promotion on the consumptive behavior of Generation Z in the marketplace. The main focus of the research is on forms of promotion such as discounts, flash sales, and influencer endorsements, as well as how these factors influence shopping decisions. Using quantitative methods, data was collected through a survey of 200 respondents aged 18-24 years. Data analysis was carried out using SPSS, involving correlation and regression tests. The results show that online promotions have a significant impact on the consumptive behavior of Generation Z, with discounts as the dominant factor. The study recommends businesses to maximize their online promotion strategies to increase traction and sales.
Analisis Laporan Keuangan Perbandingan Kinerja Keuangan Perusahaan Sektor Perdagangan di Indonesia (Studi pada PT. Alfamidi PT. Alfamart PT. Indofood PT. Hero Supermarket Periode 2019-2023) Maulana Ikhrom Ababil; Mochammad Nuruddin R; Sudarynianto NS; Paulino da Costa Ferreira; Cholis Hidayati
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.519

Abstract

This research aims to analyze the financial performance of trade sector companies in Indonesia, specifically PT. Alfamidi, PT. Alfamart, PT. Indofood, and PT. Hero Supermarket, in the period 2019-2023. This study uses a variety of financial ratios as a measuring instrument for assessing company performance, such as liquidity ratios (current ratios and quick ratios), activity ratios (receiving receivables, inventory, and fixed assets), and profitability ratios (profit margins, returns on assets, and return on equity). Through comparison of these ratios, this study aims to provide a comprehensive picture of the efficiency, profitability, and financial stability of each company. The results of the analysis show that PT. Hero Supermarket has a relatively superior performance in terms of return on equity (ROE) and return on assets (ROA), while PT. Indofood faces challenges in maintaining profitability and asset efficiency. PT. Alfamidi and PT. Alfamart showed stable performance even though he still had room for improvement in operational efficiency. This finding provides useful insights for stakeholders in making investment decisions as well as for these companies in formulating better financial management strategies in the future.
Analisis Pengaruh Digital Marketing Terhadap Peningkatan Penjualan UMKM di Era Pasca Pandemi Sudarynianto Nurathaya Sutarto; Hwihanus Hwihanus
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.520

Abstract

This study aims to analyze the influence of digital marketing on increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in the post-pandemic era. Along with technological developments and changes in consumer behavior, MSMEs are faced with the challenge of adopting digital marketing strategies to increase competitiveness and maintain business continuity. This study uses a quantitative method with data collection through a survey of 100 MSME actors in various sectors. The data obtained was analyzed using multiple linear regression to determine the relationship between digital marketing variables (social media use, marketplace, and paid advertising) to increase sales.
Peran Hukum Syariah dalam Pengelolaan Sumber Daya Alam Eka Wahyu Kasih; Ruslaini Ruslaini
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.521

Abstract

This study aims to analyze the role of Sharia law in natural resource management through a qualitative literature review, focusing on Sharia principles such as hifz al-nafs, hifz al-maal, and maslahah. The findings reveal that Sharia law provides a strong ethical framework for environmental management, emphasizing sustainability, ecosystem balance, and human religious responsibility toward nature. However, challenges in its implementation include a lack of public awareness and limited resources. The study recommends strengthening institutional capacity, community education, and stakeholder collaboration to support more sustainable natural resource management. With a comprehensive approach, Sharia law has the potential to serve as a model for environmental management that not only prioritizes worldly benefits but also spiritual harmony.
Implementasi Forensik Digital dalam Hukum Syariah Grace Yulianti; Ngadi Permana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.522

Abstract

This study aims to explore the application of digital forensics in the Sharia law system, focusing on the challenges and solutions that arise in the acceptance of digital evidence. Sharia law tends to prioritize physical evidence, such as witnesses and written documents, making abstract digital evidence face difficulties in being accepted. Key challenges include insufficient infrastructure, the misalignment between Sharia law principles and digital technology, and limited training for legal practitioners. However, there are opportunities to improve the acceptance of digital evidence through regulatory updates, intensive training, and the development of clear guidelines. The implementation of digital forensics can strengthen law enforcement, especially in cybercrime cases that are difficult to trace with traditional evidence.
Pengaruh Harga terhadap Keputusan Pembelian Helm Achmad Ali Yafi K; Didit Darmawan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.523

Abstract

Motorcycles have become an important part of the daily lives of most Indonesians. By utilizing bicycles as a means of transportation, time and distance constraints can easily be overcome, especially in cities full of traffic jams. On the other hand, motorcycles are vehicles that are at high risk of traffic accidents and provide the least protection for their riders, especially their heads, which are the most valuable human assets. As a result, a good and safe helmet must meet safety and comfort standards. Consumer decisions to buy a helmet can be influenced by price. Price is considered a fundamental factor that can influence a buyer's decision to choose. The results of the study revealed that the price variable significantly influences purchasing decisions. The main objective of this literature study is to analyze and synthesize previous research findings related to the influence of price on helmet purchasing decisions and identify factors that influence helmets on helmet product purchasing decisions. This study uses a qualitative method with a literature study approach.
Tantangan Industri di Indonesia dan Strategi Penjualan melalui Diferensiasi dan Advertensi Muchammad Aditya Ferdiansyah; Muhammad Yasin
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.524

Abstract

This research aims to analyze the industrial challenges faced by small and medium enterprises (SMEs) in Indonesia and explore sales strategies through differentiation and advertising to improve business performance. Using quantitative methods, this research involved 100 respondents consisting of SME entrepreneurs in various industrial sectors in Indonesia. Data was collected through questionnaires and analyzed using regression analysis techniques to test the influence of these variables on sales performance. The research results show that industrial challenges such as limited access to technology and capital have a negative effect on SME performance, while product differentiation and digital advertising strategies are proven to increase the competitiveness and sales performance of SMEs. This research also contributes to the understanding of the importance of innovation in products and effective marketing to face competitive market challenges. The practical implication of this research is the need to increase investment in product innovation and digital marketing to strengthen the position of SMEs in the market. This research also provides recommendations to the government to provide support in the form of policies that facilitate access to technology and capital for SMEs.
Integrasi Pemasaran Storytelling dan Konten Edukasi mengenai Spa Bayi pada Platform Media Sosial UMK IKKI Baby and Kids SPA Surabaya Fernandi Fernandi; Ayun Maduwinarti
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.525

Abstract

This community service programme's objective is to integrate storytelling marketing and educational content marketing in promoting baby spa services at MSEs IKKI Baby and Kids Spa Surabaya. In light of the increasing demand for baby spa services, MSEs must adopt effective marketing strategies through social media platforms. The service activity was conducted over a period of one month and involved MSE owners and employees. The methods employed encompass observation, education, and social media development, in collaboration with IKKI Baby and Kids Spa Surabaya MSEs through the Wirausaha Merdeka (WMK) Batch 3 program of Universitas 17 Agustus 1945 Surabaya. The findings of the community service demonstrate that the integration of a storytelling marketing strategy with educational content can enhance the engagement rate by 40% within a one-month period. Furthermore, owners and employees reported an increase in confidence, and a renewed sense of purpose in the management of digital content, accompanied by a heightened awareness of the significance of delivering pertinent and engaging information to consumers. This community service initiative has yielded substantial contributions to the enhancement of digital marketing literacy among MSEs, underscoring the considerable potential of social media marketing in reaching a more extensive audience.

Page 18 of 20 | Total Record : 195

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