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Ahmad Ashifuddin Aqham
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INDONESIA
Jurnal Manajemen dan Ekonomi Kreatif
Published by Universitas Kristen Indonesia Toraja
ISSN : 29641632     EISSN : 29641241     DOI : 10.59024
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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Eksplorasi Pengalaman Konsumen terhadap Peran Online Customer Review dan Citra Merek terhadap Keputusan Pembelian Kosmetik pada Aplikasi Sociolla Salwa Najah Huriyah; Atty Erdiana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.527

Abstract

The development of information technology and e-commerce has changed consumer behavior, especially in the cosmetics industry. Platforms like Sociolla are the main choice for consumers to buy cosmetic products online. This research explores the influence of online customer reviews and brand image on cosmetic purchasing decisions on the e-commerce platform. Customer reviews, both positive and negative, serve as an important reference that influences consumer perceptions of brand quality and credibility. On the other hand, a strong brand image can strengthen purchasing decisions by creating a sense of trust and emotional attachment. Using a qualitative approach, this research explores consumers' subjective experiences to understand the role of online reviews and brand image in purchasing decisions. The research findings are expected to provide deeper insight into the dynamics of consumer behavior in the Indonesian cosmetics e-commerce ecosystem.
Analisis Peran Trend Fashion dan Fear of Missing Out terhadap Keputusan Pembelian Produk Von Dutch pada Mahasiswa-Mahasiswi Fikri Kamilia Ikhwanda; Giyana Giyana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.528

Abstract

The rapid growth of the fashion industry has significantly influenced consumer behavior, especially among university students. This study examines the role of fashion trends and Fear of Missing Out (FoMO) in purchasing decisions for Von Dutch products among students. Using a qualitative approach through literature review, the research integrates insights from academic sources to analyze these phenomena. Findings reveal that fashion trends create a sense of identity and belonging, while FoMO drives impulsive purchasing behavior due to social and emotional pressures. The combination of these factors significantly impacts students’ decisions to buy Von Dutch products, highlighting the importance of nostalgia-driven marketing strategies. These results provide valuable insights for marketers targeting young consumers.
Persepsi Gen Z terhadap Penggunaan Social Media Marketing sebagai Media Komunikasi dalam Proses Keputusan Pembelian Kopi Kenangan Olivia Efendi; Giyana Giyana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.529

Abstract

The advancement of digital technology has transformed marketing landscapes, with social media emerging as a strategic platform to engage consumers. Generation Z, born between 1997 and 2012, exhibits a strong connection to social media and is influenced by digital content during their purchasing decisions. This study investigates Generation Z's perception of social media marketing as a communication medium in the decision-making process for purchasing Kopi Kenangan products. Using a qualitative literature study method, data were gathered from scholarly articles, journals, and related documents published between 2020 and 2024. The findings highlight that interactive and personalized social media marketing strategies significantly impact Generation Z's perception and purchasing decisions. This research contributes to the understanding of effective digital marketing strategies for local coffee brands, providing insights into how Generation Z responds to and engages with such efforts.
Analisis Aspek Pasar sebagai Pilar Utama dalam Studi Kelayakan Bisnis untuk Mendukung Keberlanjutan Usaha Adinda Khairunisa Ahmadi; Dina Fakhira; Nabila Intan Sahfira; Reza Novriansah Siahaan; Nadila Syahputri; Mutiah Khaira Sihotang
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.530

Abstract

The market aspect plays a strategic role in business feasibility studies, serving as a fundamental basis for assessing the potential success of a business. This study aims to analyze market aspects, including demand potential, segmentation, competition, and consumer behavior, as the primary pillar to support business sustainability. This research employs a qualitative method based on literature studies by reviewing various sources such as scholarly journals, industry reports, and other relevant documents. The findings indicate that understanding market dynamics provides substantial competitive advantages, particularly in designing marketing strategies responsive to consumer needs and market changes. The literature analysis also highlights that business success heavily depends on the ability of business actors to comprehend market trends, anticipate competition, and effectively leverage opportunities. These findings have significant implications in assisting business practitioners, investors, and policymakers in developing data-driven business strategies that support long-term sustainability. This study emphasizes the importance of market aspects as a fundamental element in every business feasibility study, focusing not only on profitability but also on business resilience amidst complex market dynamics.
Analisis Persepsi Konsumen terhadap Citra Merek dan Harga dalam Keputusan Pembelian Hand and Body Lotion Vaseline pada Mahasiswa Annas Wahyu Hertanti; Giyana Giyana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.531

Abstract

In the marketing domain, brand image and price are pivotal factors influencing consumer purchasing decisions. This study aims to analyze the perceptions of university students regarding the balance between brand image and price in purchasing Vaseline hand and body lotion. Using a qualitative approach, data were gathered through a systematic literature review and secondary sources, focusing on consumer behavior and skincare product preferences. The findings reveal that students perceive Vaseline as a high-quality brand offering clear skincare benefits. However, price remains a significant determinant due to the limited budgets typical of this demographic. This research contributes to theoretical understanding and provides practical insights for developing marketing strategies targeting university students by aligning brand communication and pricing strategies with their needs and preferences.
Pertumbuhan Penduduk dan Kaitannya dengan Pembangunan Ekonomi Dwi Khairunnisa; Putri Winanda; Laili Rohimah Pangaribuan
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.532

Abstract

The study examines the relationship between population growth and economic development, focusing on how demographic dynamics influence various economic aspects of a country. Rapid population growth can increase the labor force and market demand, potentially driving economic growth. However, significant challenges arise when population growth is not matched by job creation, adequate education, and sufficient infrastructure development. This research also explores the environmental impacts of unplanned population growth and emphasizes the importance of inclusive economic development to enhance societal welfare. By utilizing relevant data and case studies, the study provides insights into the strategies necessary to achieve a balance between population growth and sustainable economic development.
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pembelian Mie Gacoan di Gofood (Studi Kasus pada Mahasiswa Fakultas Ekonomi di Unusida) Thalita Al Faustina; Yolanda Irma Zunita; Edita Rachma Kamila
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.533

Abstract

This study aims to analyze the impact of product quality and price on consumer satisfaction in purchasing Mie Gacoan through the GoFood platform. Using a quantitative method with the Partial Least Square (PLS) approach, data were collected from 75 respondents selected through purposive sampling. The findings reveal that both product quality and price positively and significantly influence consumer satisfaction, with product quality having a stronger effect than price. These results suggest that Mie Gacoan's management should focus on enhancing product quality and offering competitive pricing to maintain consumer satisfaction and loyalty.
Analisis Faktor Internal Nilai - Nilai Perusahaan Tembakau yang Terdaftar di Bei Periode 2019-2023 Lailatus Sa’adah; Adinda Tiara Choirunnisa; Gilang Noratama; Rio Eka Pebrianto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.535

Abstract

This study aims to analyze the impact of Return on Equity (ROE), Return on Assets (ROA), and Earnings Per Share (EPS) on firm value in the tobacco sector companies listed on the Indonesia Stock Exchange (IDX). The results show that a high ROE, as seen in HMSP, reflects efficient equity management and positively contributes to increased firm value, while low ROE in GGRM and ITIC indicates inefficiency. ROA analysis reveals that all four issuers have very high average ROA, indicating efficiency in utilizing assets to generate profits. Regarding EPS, the increase in ITIC and WIIM reflects improved financial performance, whereas the decline in EPS at GGRM and HMSP may reduce investor attractiveness. Overall, the study concludes that ROE, ROA, and EPS are important indicators influencing firm value, although they should be considered along with other external factors for a more comprehensive understanding.
Peran Teknologi (Media Sosial) Terhadap UMKM yang Dapat Meningkatkan Pembangunan Ekonomi Andini Fadhila Hsb; Juwita Nur Pramita; Nur Anisah Hrp; Sinta Nova
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.536

Abstract

Micro, small and medium enterprises (MSMEs) are the focus of this study, which seeks to examine how technological advances can increase their competitiveness and contribute to overall economic growth. This study found that MSMEs can benefit from e-commerce, social media, and financial technology, as well as other forms of technology, by reviewing the literature and conducting case studies. The results show that with the right innovation, operational efficiency, market expansion and access to capital can be significantly improved. However, there are a number of obstacles to technology adoption that this study highlights for MSMEs, including inadequate digital infrastructure and a lack of digital skills.
Validasi Instrumen Evaluasi Kinerja di PT DUNKIN DONUT dengan Menggunakan Metode Balance ScoreCard Maesyaroh Rasyid; Diana Niati Manalu; Syamsul Hidayat
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.538

Abstract

Goals Performance measurement is a process used to assess the extent to which an individual or organization has achieved the goals that have been set. Existing research explains the relationship between price, promotion, satisfaction, and loyalty, but many aim to explore one aspect without considering the dynamics of the interaction between price and promotion. In some contexts, lower prices are not always matched by high levels of satisfaction, indicating the need for further research. The Balanced Scorecard method can also be used to measure company performance. PT Dunkin Donat is a private company operating in the well-known food and beverage sector. To be able to have an advantage in rapid business competition, PT Dunkin Donat Unggul needs to have an appropriate performance measurement system framework. The following are the research results: 1). Service: The service provided by Dunkin Donuts is considered quite good for consumer needs, 2). Facilities: the facilities provided to consumers are considered quite good in terms of cleanliness and comfort, 3). Menu: the menu served by Dunkin Donuts is quite good because there are various types of menus that suit consumer tastes, dan 4). Appearance: the appearance of Dunkin Donuts employees is quite good because they look attractive so that consumers feel comfortable.

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