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Ahmad Ashifuddin Aqham
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INDONESIA
Jurnal Manajemen dan Ekonomi Kreatif
Published by Universitas Kristen Indonesia Toraja
ISSN : 29641632     EISSN : 29641241     DOI : 10.59024
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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Studi Kajian Teori Perdagangan dan Implikasinya terhadap Kebijakan Pembangunan Negara Berkembang Nia Safira Ramadhanty Pane; Rizky Amelia Siregar; Nurazizah Nasution; Alifia Haira Harahap
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.539

Abstract

International trade, involving interactions between nations, has now become critically important for the future growth and development sustainable. This study examines various trade theories, including absolute advantage, comparative advantage, and the Heckscher-Ohlin model, along with their effects on economic policies that promote growth. The analysis of these theories indicates that the outcomes of international trade have a significant impact on the development strategies of developing countries. This research underscores the crucial role of international trade in fostering economic growth in developing nations, such as Indonesia, through open trade policies that enhance exports and competitiveness. International partnerships, like the Belt and Road Initiative (BRI) between Indonesia and China, showcase considerable potential for improving infrastructure and connectivity, thereby supporting economic expansion and job creation. Nonetheless, challenges such as safeguarding domestic markets and ensuring the equitable distribution of trade benefits remain to be tackled. Consequently, developing nations need to design balanced trade policies that emphasize economic growth, sustainability, and social welfare, while continuously crafting adaptive strategies to navigate global changes.
Meningkatkan Kinerja Perusahaan Asuransi : Strategi Pengelolaan Sumber Daya Manusia dalam Mencapai Tujuan Perusahaan Muhammad Bima Nugraha; Zainarti Zainarti
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.543

Abstract

This article aims to analyze human resource (HR) management strategies in enhancing the performance of insurance companies and how effective HR management contributes to achieving corporate goals. The research utilizes a qualitative approach, collecting data through in-depth interviews and document analysis related to HR management in insurance companies. The findings show that effective HR management practices, such as employee training, proper performance evaluations, and motivation through reward systems, play a crucial role in improving the performance of insurance companies. Additionally, adaptation to technology and change management were found to be key factors in achieving more efficient and sustainable corporate objectives.
Analisis Permintaan dan Pendugaan Struktur Pasar pada Industri Jasa Laundry Kiloan di Bandar Lampung Anggun Aprilia; Heru Wahyudi
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.550

Abstract

This study aims to analyze demand and market structure in Bandar Lampung's kilo laundry service industry. Focusing on identifying the relationship between price and consumer preferences on laundry demand, and determining market structure characteristics using the Herfindahl-Hirschman Index. Primary data was collected through surveys, interviews, and questionnaires from 46 kiloan laundry business owners in Labuhan Ratu District. Secondary data was obtained from literature and related institutions. Results indicate that the kilo laundry service industry in Bandar Lampung has a monopolistic competitive market structure, with a Herfindahl-Hirschman Index value of 0.0372. Price variables significantly negatively affect demand, while consumer preferences show no significant impact. Based on these findings, non-price policies such as improving service quality are recommended to enhance competitiveness and performance.
Prosedur Penyandaran Kapal Kargo Mv. Serasi V di Pelabuhan Deli Belawan Pada Pt. Admiral Lines Cabang Belawan Firdaus Waya; Dafid Ginting; Suratni Ginting
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.551

Abstract

Belawan Port, as one of the largest and busiest ports in Indonesia, has a strategic role in supporting economic activities, especially in terms of sending and receiving goods. As cargo volumes increase, efficiency and safety in the berthing process of cargo ships become crucial factors. This paper discusses the docking procedure for cargo ships at Belawan Port, which includes technical, administrative stages and safety aspects that must be complied with by every ship that will dock. This research uses qualitative methods with a descriptive approach. Data was collected through literature study, interviews with related parties at Belawan Port, and field observations. The research results show that limited ship draft at Belawan Port is a significant challenge that affects the port's ability to serve large ships. In addition, several operational obstacles were found such as limited facilities, congestion, and coordination between institutions. This paper also explores these various challenges and provides recommendations for increasing operational efficiency through optimizing backup procedures and adopting technology. By understanding berthing procedures in depth and adopting best practices, Belawan Port is expected to increase its competitiveness and support regional economic growth.
Pengaruh Komponen Kualitas Pelayanan Terhadap Kepuasan Debitur Produk Kur : Studi Kasus pada PT Bank BNI (TBK) KC Bandung Ading Rahman Sukmara; Dian Nugraha; Ferey Herman
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i4.574

Abstract

The problems faced in this study include (1) How does the service quality component influence in terms of direct evidence (tangibles) on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? (2) How does the service quality component influence in terms of reliability on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? (3) How does the service quality component influence in terms of responsiveness on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? (4) How does the service quality component influence in terms of assurance on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? (5) How does the service quality component influence in terms of empathy on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? (6) How do the service quality components consisting of direct evidence (tangibles), reliability, responsiveness, assurance, and empathy influence the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung? The purpose of this study is to study, find out, and analyze the influence of service quality components consisting of direct evidence (tangibles), reliability, responsiveness, assurance, and empathy on the satisfaction of KUR product debtors at PT Bank BNI (TBK) KC Bandung. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis with Multiple Regression. The results of the study inform that (1) Direct evidence (tangibles) has a positive effect on debtor satisfaction. This means that if direct evidence (tangibles) is increased, then debtor satisfaction will also increase. (2) Reliability has a positive effect on debtor satisfaction. This means that if reliability is increased, then debtor satisfaction will also increase. (3) Responsiveness has a positive effect on debtor satisfaction. This means that if responsiveness is increased, then debtor satisfaction will also increase. (4) Assurance has a positive effect on debtor satisfaction. This means that if direct evidence (tangibles), reliability, responsiveness, assurance and empathy are increased, then debtor satisfaction will also increase. (5) Empathy has a positive effect on the level of debtor satisfaction. This means that if empathy is increased, then debtor satisfaction will also increase. (6) Direct evidence (tangibles), reliability, responsiveness, assurance and empathy have a positive effect on debtor satisfaction. This means that if direct evidence (tangibles), reliability, responsiveness, assurance and empathy are increased, then debtor satisfaction will also increase.
Pelaksanaan Kegiatan Muhadharah Di Pondok Pesantren Subulussalam Palembang Rama Ardiansyah; Saipul Annur; Maryance Maryance
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.690

Abstract

This study aims to analyze the implementation of muhadharah activities at the Subulussalam Islamic Boarding School in Palembang as a means of developing students’ public speaking and da’wah skills. Muhadharah activities are speech or lecture exercises conducted regularly to enhance students’ courage, self-confidence, and communication skills in public settings. This study was motivated by the ongoing challenges in implementing these activities, such as low self-confidence among students and limited supporting facilities and infrastructure. This study employs a qualitative descriptive approach with data collection techniques including observation, interviews, and documentation. The results indicate that the implementation of the muhadharah activities has proceeded in a structured manner through the stages of preparation, execution, and conclusion, supported by clear organization. However, challenges remain, such as time constraints, limited facilities, and the students’ mental readiness. Efforts made to overcome these obstacles include coaching, providing motivation, adjusting schedules, and making optimal use of available facilities.
Peran Crowdfunding Sebagai Inklusi Keuangan di Era Digital terhadap Pelaku Usaha Aulia Dila Agustina; Yadila Fany Asrofi; Aan Saputra; Sentot Imam Wahjono
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.691

Abstract

Crowdfunding is a method of collective fundraising through a digital platform involving a large number of individuals to support a project, business, or social activity. Over time, crowdfunding has become a technology-based financial innovation (fintech) that provides alternative funding outside of traditional financial institutions such as banks. This study aims to understand the concept of crowdfunding, its types, and its role in supporting the growth of the creative economy and micro, small, and medium enterprises (MSMEs). The method used is a literature study by examining various relevant scientific sources. The results of the study indicate that crowdfunding is divided into several models: donation-based, reward-based, lending-based, and equity-based crowdfunding. Each model has different characteristics and objectives according to funding needs. Crowdfunding has been proven to increase access to capital for entrepreneurs experiencing limitations in conventional financing, while strengthening community participation in digital economic activities. Furthermore, crowdfunding also plays a role in building social engagement, expanding market networks, and increasing transparency in fund management. However, several challenges remain, such as the risk of fraud, a lack of strict regulations, and low digital literacy among the public. Therefore, strengthening regulations and educating the public is necessary to ensure optimal and sustainable development of crowdfunding in Indonesia as a vital instrument in the modern digital economic ecosystem.
Pengaruh Kepercayaan, Kemudahan Platform, dan Akuntabilitas Perusahaan terhadap Minat Masyarakat Menggunakan Fintech Crowdfunding Kitabisa di Karawang Siti Nuraeni Meida Yanti; Sihabudin Sihabudin; Robby Fauji
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.692

Abstract

This study discusses the influence of trust, platform ease of use, and business accountability on public interest in the Kitabisa.com fintech crowdfunding platform in Karawang. Using a quantitative approach with a survey method, this study involved 112 participants, analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the aid of SmartPLS 4.0. The results indicate that all three variables trust, ease of use, and accountability have a significant impact on user interest. Among these variables, accountability proved to be the most dominant factor in influencing user interest. The model used in this study explained 53.0% of the variation in user interest, reflected in the R-square value of 0.530. These findings emphasize that transparency, trust, and ease of service are key components in encouraging public participation and use of the fintech crowdfunding platform. Therefore, to increase user interest, it is essential for platform providers to focus on improving accountability and ease of access, as well as building trust with users through better transparency in platform management and oversight.
Pengaruh Variasi Produk dan Promosi Penjualan terhadap Keputusan Pembelian Tachimi Drink Sherly Nurafni; Citra Savitri; Syifa Pramudita Fadilla
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.693

Abstract

Purpose : The purpose of this study is to analyze the effect of product variety and sales promotion on the purchasing decisions of Tachimi Drink consumers in Karawang Regency. This study uses a quantitative approach with a survey method. The study population consists of 450 regular consumers of Tachimi Drink, with a sample size of 82 respondents determined using the Slovin formula and accidental sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using the Partial Least Square-based Structural Equation Modeling (SEM-PLS) method. Result : The results showed that product variety had a positive and significant effect on Tachimi Drink consumers' purchasing decisions with a path coefficient value of 0.504 and a p-value < 0.05. In addition, sales promotions also had a positive and significant effect on purchasing decisions with a path coefficient value of 0.366 and a p-value < 0.05. Simultaneously, product variety and sales promotions were able to explain 44.6% of purchasing decisions, while the rest was influenced by other variables outside the scope of this study. Conclution : Increasing product variety and implementing effective and consistent sales promotions can encourage an increase in consumer purchasing decisions. Contribution : This research is expected to serve as strategic consideration for Tachimi Drink MSMEs in designing more innovative and sustainable marketing strategies to increase product competitiveness in the local market.
Analisis Kualitatif Pemanfaatan Data Usaha dalam Penguatan Keberlanjutan Ekonomi Masyarakat Desa di Kecamatan Tuntang Ida Kusuma; Pranoto Pranoto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.695

Abstract

This study analyzes the utilization of business data to strengthen the economic sustainability of rural communities in Tuntang District. A qualitative approach with a case study design was applied in 16 villages through in-depth interviews, participatory observation, and document analysis, while data analysis employed the Miles and Huberman model. The findings reveal that business data are strategically utilized to support evidence-based planning, mapping local economic potential, strengthening the capacity of Village-Owned Enterprises (BUMDes), and improving the digital literacy of business actors. The utilization of such data contributes to business growth, increased turnover, and improvements in bookkeeping, business planning, and access to formal sources of capital. In addition, business data also assist village governments in determining priorities for community economic empowerment programs more accurately and effectively. The main supporting factors include the commitment of village leadership, active participation of business actors, mentoring support, the availability of technological infrastructure, and a collaborative culture among stakeholders. Meanwhile, the challenges encountered include limited human resource capacity, infrastructure gaps, resistance from some business actors toward data transparency, and dependence on external assistance. This study formulates a participatory, integrated, collaborative, and sustainable business data utilization model as a contextual precision data-based approach to support rural economic development.

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