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International Journal of Scientific Multidisciplinary Research (IJSMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29865042     DOI : https://doi.org/10.55927/ijsmr.v1i2
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences
International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on multidisciplinary research which should cover at least two distinct disciplines that aim to solve a real-life problem that contributes to the development of knowledge and wisdom.
Arjuna Subject : Umum - Umum
Articles 252 Documents
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The Impact of Multidimensional Innovation on Brand Evangelism: Empirical Evidence from Starbucks Fajriana Khayatul Zikra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9137

Abstract

Using data from Telkom University Bandung students, this study seeks to determine the relationship between menu innovation, packaging innovation, experience innovation, and consumer engagement and brand evangelism. Utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, the research model is constructed. The findings of the study indicate that brand evangelism can be impacted by consumer engagement, which is reciprocally influenced by multidimensional innovation. The relationship between brand evangelism, menu innovation, packaging innovation, and experience innovation is mediated by customer engagement. This study possesses numerous ramifications for organizations seeking to cultivate brand evangelism. Organizations must persist in their efforts to innovate menus, merchandising, and deliver enhanced consumer experiences
Analysis of the Influence of Environmental Concern, Theory of Planned Behavior, and Theory of Reasoned Action on Purchase Intention: A Conceptual Paper Fanisa Tris Wandani; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9138

Abstract

The cosmetics industry is one of the industries that is currently an important necessity in people's daily lives. The cosmetics industry is an important industry for the economy. The green cosmetics industry in Indonesia has great growth potential. This study aims to validate the Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) models in predicting public attitudes towards purchasing intentions for environmentally friendly cosmetic products. Environmental concern, attitude, subjective norms, and perceived behavioral control (PBC), are expected to influence consumer decisions to buy green cosmetic products in Indonesia. This study's sample technique was nonprobability sampling. This is a sample approach that is chosen based on subjective assessment. Purposive sampling is the method utilized. The research sample consisted of customers who had used and purchased green cosmetic products in Indonesia who were then analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique in this research
The Influence of Perceived Social Media Marketing Elements on Consumer–Brand Engagement and Brand Knowledge: A Conceptual Paper Aprilia Diahayu Ningtias; Arry Widodo; Nurafni Rubiyanti; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9140

Abstract

With the development of information technology, people's lifestyles, especially in Indonesia, have changed. Now the use of social media is not only used for communication tools, even marketing on social media has become a trend today. This trend has triggered local brands to continue expanding and building customers by conducting marketing activities on social media. Aside from Indonesia's changing consumer behavior, there is an increase in young entrepreneurs in Indonesia. The beauty industry is one of the fastest growing industries in many countries. Sales of personal care products and cosmetics have experienced significant growth in recent years. This study aims to determine how much customer response regarding social media marketing, consumer brand engagement and brand knowledge on The Originote brand. Marketing is very diverse, starting from social media content that is designed as attractive as possible to attract consumer buying interest
The Effect of Destination Image and Electronic Word of Mouth on Visiting Decisions through Interest in Visiting the Twin Lakes Area Twin Lakes Region of West Sumatra Dinda Azzahra; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9155

Abstract

Indonesia offers a unique travel experience with diverse cultures, religions, ethnicities and languages on each island. The Twin Lakes region in West Sumatra is one such amazing destination, despite experiencing a decline in visitation from 2019 to 2023. In the age of the internet and social media, advertising and electronic word of mouth (eWOM) can strengthen a destination's image, increase traveler interest and influence visiting decisions. The study used Structural Equation Modeling (SEM) to evaluate the influence of destination image and eWOM on interest in visiting the Twin Lakes Region. The implications of this research are important in building tourist interest and a positive image of this destination. By providing interesting information, we can influence tourists' decision to visit
The Effect of Digital Culture on Employee Performance: A Conceptual Paper Alfayza Diva Azra; R. Nurafni Rubiyanti; Anita Silvianita; Arry Widodo
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9162

Abstract

Successful digital transformation in an organization is supported by a digital culture. The aim of this study is to determine the influence of digital culture in the organization on the performance of employees at the Main Branch Office of PT Pos Indonesia Bandung. The quantitative method used in this research is simple linear regression analysis techniques and descriptive analysis. This paper is framed as a concept paper. A comprehensive literature review and previous research were used as the main research tools. This study shows that digital culture has a positive effect on employee performance. A digital culture that increases employee awareness and participation in digital transformation can increase employee capabilities in providing more effective and efficient service quality
Investigating the Effects of Foreign Aid on the Unemployment Level in Afghanistan: Application of the Auto Regressive Distributed Lag Model Sakhibaksh Assadi; Muhammad Asef Shaiq; Qiamuddin Andaish
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9182

Abstract

The correlation between foreign aid and unemployment rates is a topic extensively debated and examined by development economists and policymakers in developing nations. Therefore, this research was conducted to investigate the relationship between foreign aid and the unemployment rate in Afghanistan from 1990 to 2021 and used Auto Regressive Distributed Lag Model. Results showed that the foreign aid variable (ODA) has a statistically significant negative impact on the unemployment level, as evidenced by a coefficient of -0.014. Consequently, the rise in foreign aid results in declining unemployment rates in Afghanistan. Hence, it can be asserted that the expansion of foreign aid is a viable means to foster employment growth in countries. According to this idea, foreign aid is a possible strategic element for decreasing unemployment
The Effectiveness of Community Responsiveness in the Digital Population Identity Program in Surabaya City Linda Anggraini Hanti Meisya; Sri Roekminiati; Amirul Mustofa
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9238

Abstract

Digital Population Identity (DPI) is one of the application program innovations created by the Directorate General of Population, as DPI will be a replacement for physical Identity Card which will be carried out in a process or in stages. The aim of this research is to describe how effective the community's responsiveness is regarding the DPI application program as a form of Identity Card reprinting service. We also want to know what problems exist in this DPI application innovation when it is applied to the community. This is the goal as well as community support for the service. DPI. This research uses descriptive qualitative methods, data collection uses observation, and also in-depth interviews with the community. The results of this research show that not all people responded positively to the DPI application which was implemented as a reprinting requirement Identity Card so there is quite a lack of implementation of this DPI application innovation to the people of Pegirian Village because there are so many people who are classified as underprivileged and have low education so there is a lack of followingupdate The existing population and civil registration technology in Indonesia is quite realized and quite optimal, both in terms of the Service Operational Standards implemented by the City of Surabaya. This has resulted in a lack of conduciveness for the public in creating the latest application as one of the conditions for reprinting the Klampid New Generation (KNG) application as documentation for making DPI
Infuence of Self-Creativity and Social Media Use on Digital Entrepreneurial Intention among Students at the University of Lampung Putri Adinda Miranti; Aida Sari; Mudji Rachmat Ramelan
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9380

Abstract

Lampung University aims to produce high-quality, competitive graduates who are quickly absorbed by the labor market or become entrepreneurs, in line with its motto "Working and Innovating for the Nation." This research investigates the influence of self-creativity and social media use on digital entrepreneurial intentions among University of Lampung students. The study employs a quantitative method with a Likert-scale questionnaire, targeting undergraduate students from the 2020-2022 cohorts, with a sample size of 100 students. Data analysis was conducted using descriptive analysis and SmartPLS 4.0. Findings indicate that both self-creativity and social media use positively and significantly impact digital entrepreneurial intentions. Moreover, social media use also moderates the relationship between self-creativity and digital entrepreneurial intentions, enhancing the effect of self-creativity on students' entrepreneurial aspirations. These results highlight the importance of fostering creativity and leveraging social media to encourage entrepreneurship among students
The Effect of Sensory Marketing, Brand Experience, Brand Image, and Perceived Service Quality on Brand Loyalty with Customer Satisfaction as an Intervening Variable (Study Conducted on Luxury Brand Product Consumers): A Conceptual Paper Adib Alfikry; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i5.9424

Abstract

Luxury brands, epitomes of exclusivity and quality, thrive on their ability to evoke desire and loyalty among consumers. This study delves into the dynamics of brand loyalty within the context of sensory marketing, brand experience, brand image, and perceived service quality, with customer satisfaction acting as an intervening variable. Drawing on a rich literature review, this research aims to unravel the intricate relationships among these constructs in the luxury brand market of Indonesia. Through a quantitative research approach and purposive sampling technique, data will be collected to empirically test the hypothesized relationships. The study hypothesizes direct impacts of sensory marketing, brand experience, brand image, and perceived service quality on brand loyalty, as well as indirect effects mediated by customer satisfaction. By shedding light on these relationships, this research endeavors to contribute to a deeper understanding of consumer behavior in the luxury brand sector and provide valuable insights for marketers aiming to foster brand loyalty in this competitive market landscape
Green Purchase Intention in Slow Fashion: A Conceptual Framework Ghina Alya Audina; Nurafni Rubiyanti; Arry Widodo; Anita Silvianita
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9649

Abstract

This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship

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