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Dwi Prasetyo
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Prapanca : Jurnal Abdimas
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : 27748774     EISSN : 27984117     DOI : https://doi.org/10.37826/prapanca.v1i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Prapanca : Jurnal Abdimas merupakan jurnal ilmiah multidisiplin yang menyajikan implementasi ilmu dan teknologi dalam menyelesaikan permasalahan yang ada di masyarakat. Tujuan dari adanya jurnal ini adalah untuk menyebarluaskan gagasan dan hasil pengabdian masyarakat yang dilakukan oleh perguruan tinggi, yang dapat diterapkan dalam masyarakat. Kegiatan pengabdian masyarakat (abdimas) dalam menangani dan mengatasi berbagai permasalahan yang terjadi di masyarakat dengan menerapkan ilmu dan teknologi yang kemudian dapat bermanfaat untuk meningkatkan kesejahteraan masyarakat. Hasil kegiatan abdimas tersebut dipublikasikan kepada masyarakat luas agar dapat memberikan manfaat praktis maupun teoritis, publikasi secara luas dalam bentuk artikel ilmiah yang dikemas dalam jurnal abdimas. Penulis yang akan mengirimkan naskah ke dalam Prapanca Jurnal Abdimas ini dimohon untuk dapat membaca petunjuk penulisan naskah melalui standar penulisan baku yang sudah ditetapkan. Direncanakan dalam publikasinya jurnal ini akan berdasarkan topik-topik terkini dan dengan jadwal yang sudah tersusun secara periodik. Prapanca : Jurnal Abdimas akan terbit dua kali dalam satu tahun yaitu pada Februari dan Agustus.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 72 Documents
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Media Promosi Budidaya Hasil Tambak Rumput Laut Samudera Hijau Dusun Tanjungsari Kecamatan Jabon Sidoarjo Ismu Putra Herdrianto; Muhammad Ilham Danu; Yoppy Dwi Ardiansah; Nafis Dwi Hermawan; Fauzan Azhimi; Riesta Ayu Oktarina
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.589 KB) | DOI: 10.37826/prapanca.v1i2.187

Abstract

Media sosial adalah salah satu perkembangan teknologi yang memiliki andil besar dalam memberikan kemudahan bagi manusia untuk berkomunikasi dan bersosialisasi. Semakin berkembangnya zaman, sosial media juga bisa dipergunakan untuk kegiatan pemasaran. Rumusan masalah yang peneliti ajukan adalah 1)Bagaimana penerapan strategi pemasaran UMKM budidaya hasil tambak rumput laut dusun Tanjung Sari desa Kupang dalam sosial media? 2)Bagaimana proses pemasaran UMKM hasil tambak berlangsung? Penelitian ini bertujuan untuk memperoleh jawaban dari permasalahan yang dikemukakan diatas, yang secara umum untuk mengetahui pengaruh modernisasi media sosial terhadap UMKM Hasil budidaya tambak rumput laut, dusun Tanjung Sari, Desa Kupang, dan secara khusus adalah 1) Untuk mengetahui strategi pemasaran budidaya hasil tambak dusun Tanjung Sari desa Kupang dalam sosial media. 2) Untuk membantu dalam penerapan strategi pemasaran budidaya hasil tambak rumput laut Dusun Tanjung Sari desa Kupang dalam sosial media Metode penelitian yang peneliti gunakan adalah metode deskriptif dengan teknik observasi dan wawancara. Adapun hasil penelitiannya sebagai berikut, Di zaman modern seperti sekarang ini, pengusaha harus memiliki pengetahuan tentang modernisasi agar tidak ketinggalan atau salah faham mengenai modernisasi, karena banyak sekali dampak positif dan negatif dari modernisasi ini. Jika pengusaha tahu apa itu modernisasi, maka pengusaha dapat memilih dan memilah mana yang seharusnya dilakukan dan mana yang seharusnya tidak dilakukan. Dari hasil wawancara terhadap pengusaha (samudra hijau), kurang tahu apa itu modernisasi. Berdasarkan wawancara yang peneliti lakukan bahwa modernisasi media sosial sangat lah bermanfaat, seperti WA (Whatsapp), Line, dan Instagram yang dapat digunakan untuk berkomunikasi, berbagi gambar, video, suara. Media sosial ini dapat digunakan oleh pengusaha UMKM untuk berjualan online (e-commers), berkolaborasi dan saling membagikan tips-tips cara berjualan di media sosisal dan masih banyak lagi. Penggunaan media sosial dan digital adalah bagian yang menyatu dalam kehidupan sehari-hari. Seluruh pengusaha mengikuti gaya branding yang dilihat nya di media sosial, tidak ada masalah apa bila branding yang dilihat adalah gaya kreatif yang positif, tetapi apabila gaya branding yang dilihat adalah kurang kreatif yang negatif, ini sangat menghawatirkan bagi para pengusaha, maka dari itu pengusaha yang sedang bergelut di social media harus waspada ketika menggunakan media social karena banyak yang meniru atau mencopas gaya branding.
PEMBUATAN DAN PENGEMBANGAN KONTEN MEDIA YOUTUBE TERHADAP KAMPUNG EDUKASI SAMPAH SIDOARJO Ranita Yuli susilowati Ranita yuli susilowati; Errita Dian Puspitasari; Ananda Mirza Emerald; Virginia Widia Putri; Tasya Aurillia
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.909 KB) | DOI: 10.37826/prapanca.v1i2.189

Abstract

Kegiatan pengabdian masyarakat ini merupakan kegiatan kuliah kerja lapangan (KKL) berbasis riset dengan mengangkat permasalahan kekurangan pengembangan media sosial YouTube yang ada di Kampung Edukasi Sampah yang berlokasi di Sekardangan, Sidoarjo. Setelah pembuatan dan pengembangan media sosial Youtube ini selesai dibuat, kelompok KKL 2 ini akan membagikan beberapa video yang akan di unggah di kanal Youtube resmi Kampung Edukasi Sampah. Metode pelaksanaan kegiatan pengabdian yang dilakukan Kelompok KKL 2 ini yaitu, menggunakan wawancara, observasi, dan dokumentasi. Kami sebagai pelaksana KKL melakukan observasi dengan cara langsung terjun ke Kampung Edukasi Sampah, Sekardangan, Sidoarjo. Hasil dari pengabdian masyarakat ini adalah, Kampung Edukasi Sampah sudah punya kanal Youtube resmi dan sudah ada 4 vidio yang di upload berisi konten kegiatan yang ada di Kampung Edukasi Sampah Sidoarjo.
Penerapan Media Sosial Dan Photoshoot Dalam Menunjang Ekonomi Pengrajin Batik Dan Patung Di Desa Bejijong Dwi Prasetyo; Marselinus PRG; Esmeralda VL; Elsada RP; Kresna DWP; Galle E
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.862 KB) | DOI: 10.37826/prapanca.v1i2.196

Abstract

The introduction of social media and photoshoots to the community in Bejijong Village is an important thing to do to make Bejijong Village more aware of social media as a promotional medium and the people of Bejijong Village are able to improve the economy. This social media introduction and photoshoot program was well received by the community in Bejijong Village. Bejijong village is a village that is unique in that it has a house that resembles a Joglo shape like the Majapahit kingdom. This research involves the community around the Bejijong Village area such as people who trade to help advance their business by teaching Bejijong Village residents to be able and independent to use social media as a means of promoting trade in Bejijong Village residents in order to improve the economy. This study uses a descriptive qualitative method where the research data is in the form of primary data sources for the community in Bejijong Village. Data was collected by using interview, observation, and documentation techniques. The instrument used for this research is a human instrument, namely the researcher himself. To maintain the validity of the data, the data analysis stage is carried out starting from the data reduction stage, data presentation, and drawing conclusions. Based on the results of the research, the residents of Bejijong Village are still unable to maximize Instagram social media as a promotional media.
Pengembangan Digitalisasi Usaha Mikro Kecil Menengah Di Dusun Sawohan Sidoarjo Mochammad Arkansyah; Wahyu C; Yhola P; Derry Nur; Natasya M
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.54 KB) | DOI: 10.37826/prapanca.v1i2.199

Abstract

The government supports Indonesian citizens to run micro, small and medium enterprises, especially in Sidoarjo Regency. They are supported to be able to penetrate the halal market and carry out trade processes in the global market to introduce local products. The problem that occurs is that the training is not evenly distributed in its implementation, for example in Sawohan Hamlet there are several micro, small and medium enterprises such as fish crackers, rengginang, shrimp paste, and udan crackers whose business actors do not understand how to trade in the digitalization era. For example, trading in the digitalization era can use E-Commerce, websites, Instagram business, and others. So that the 2021 Field Work Lecture program can help business actors to better understand technology and be able to sell products easily, because based on the research obtained, business actors currently only get income from selling products to their neighbors.
Pemanfaatan Media Digital Dalam Pelestarian Permainan Tradisional Masyarakat Bebekan Selatan Kota Sepanjang Safrial Anggra W; Nicolas Ravanelly M; Rafil Naufal Y; Shella Shofiyannajah; Fadhilah Yunviani H; Dwi Prasetyo
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.123 KB) | DOI: 10.37826/prapanca.v1i2.200

Abstract

Gadget are now like a part of people’s lives. With our gadgets, it is very easy in many aspects of ctivities. But instead od being lulled by the convenience and sophistication of today’s gadgets, we also need to limit it.Especially children who are underage, the use of gadgets should be limited and can be given or introduced to children’s traditional games, besides teaching culture, traditional game can also shape children;s character and social skills. In addition, digital media also has and influence to introduce and disseminate traditional games. The targets of this service activity are children and members of the Karang Taruna Bebekan Selatan RT 24, RW 07 hamlet, Taman sub-district, Sidoarjo district, Jawa Timur Province. Karang Taruna members have a passion for enriching knowledge about socisl media content (Photography, Videography, Graphic Design), seen in the application of the lesson that have been given. And the children are very enthusiastic when playing traditional games. With the service activities, it it hoped that Karang Taruna members will continue to enrich content as a form of utilizing digital media and can preserve traditional games and in the future be able to introduce them to the surrounding environment.
Pengembangan Komunikasi Pemasaran UMKM D’Lollypop Melalui Media Sosial dan E-Commerce Selama Pandemi Covid-19 Gita Putri Azahro; Annisha Ayu Amalikha; Shofia Maidah Ariani; Karens Sabrina Purnasari; M Daffa Firdauzan; Dwi Prasetyo
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.897 KB) | DOI: 10.37826/prapanca.v1i2.201

Abstract

The Covid-19 pandemic has had a major impact on many people. Starting from large companies, small companies to micro, small and medium enterprises (UMKM). D'Lollypop My Craft is one of UMKM that affected covid-19. This activitie in the field of creating programs that can provide change in several areas. One of them is in terms of promotion through digital media such as Instagram social media, Tiktok and Shopee E-commerce. With some content including product photos and content video creation to introduce UMKM product's D'Lollypop My Craft. This KKL activity gives a new feel with the presence of Store Banners, X-Banners, catalogs, stickers, and packaging mats. The method used in this study is a descriptive method with a qualitative approach. The results of this study are the development of sales through online media so that it can increase turnover by 75 percent.
Pemanfaatan Teknologi Gadget Sebagai Sosialisasi dan Edukasi Ibu PKK Kelurahan Kedurus Surabaya Lucky Kurniawan Mahardiko; Sella DS; Nisfa AS; Wishal FK; Laylyyatus SN; M. Arkansyah Arkansyah
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (791.462 KB) | DOI: 10.37826/prapanca.v1i2.202

Abstract

The Family Welfare Development Organization (PKK) Rukun Warga (RW) 02 located at Balai RW 02, Kedurus Village, Karang Pilang District, Surabaya City, East Java is a community organization that empowers women. Located in Balai Rukun Warga (RW) 02, Kedurus Village, Karang Pilang District, Surabaya City has 27 members, each of which is represented from 9 Rukun Tangga (RT) where each RT has 3 members. The activities of the RW 02 Family Welfare Guidance women are holding regular monthly meetings, controlling and implementing reforestation movements, cultivating clean and healthy living, planting TOGA plants, educational counseling, fostering RW competitions, bazaar activities to support the economic and social sector. other. After looking for some data and interviews with the PKK RW 02 administrators, Kedurus Village, Karang Pilang District, the administrators have limited optimal use of gadgets through video to support their activities as business women and a mother in terms of supporting children using gadgets for learning and making business promotion videos. they.
Membangun Positive Brand Tentang Minuman Toak Produksi Warga Desa Hendrosari Kabupaten Gresik Moch Mottaman; Abdiel Alfan Karuniawan; Chudaifah Al Syahlan; Puasini Aprilyantini
Prapanca : Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.294 KB) | DOI: 10.37826/prapanca.v1i1.203

Abstract

The existences of traditional drink, Toak, is in stagnant condition and have less enthusiasts because of the wrong perception in the public about this traditional drink that made from the essence fermentation of siwalan fruit. Meanwhile, Sake, a traditional drink contains of alcohol from Japan that always serves in every traditional ceremony such as traditional wedding in Japan which is symbolizes unity / forming a new bound (source: jejakpena.wordpress.com). Because of those reasons, the writer conducted a research about how negative cognition which is cling on Toak produces by the villagers of Hendrosari, Gresik District turned into positive cognition because its effect can make the body of human warmed or refreshed. This research uses qualitative descriptive method such as, observation, data collection, and interview in order to found the distortion and also the solution by using “Cognitive Disonative” theory by Keon Festinger. The purpose of this research is to educating the tappers and Toak merchant, and also to suggests the Government of Gresik District to make Toak become an iconic product which is serves to the guest / visitor of the District of Gresik. The result is to build a positive cognition by branding the image of Toak as a traditional drink even though in the middle of Covid-19 pandemy by using digital marketing (Instagram), socialize a traditional drink in a package of bottle glass with a “Nosari” logo, complete with the information of traditional drink benefit and its contents along with the serving method so the drink can be enjoy by guest, visitor, or tourist.
Sosialisasi Penggunaan Sosial Media Yang Baik Dalam Menanggulangi Berita Hoax Di Yayasan Pondok Kasih Surabaya Rezy Garda Suraya; Ahmad Kayyis; Roby Firmansyah; Aprilia Muchyidini; Giffary Bagas; Athok Murtadhlo
Prapanca : Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.672 KB) | DOI: 10.37826/prapanca.v2i1.204

Abstract

Pondok Kasih Foundation is a home where people who are rejected by the community can feel God's acceptance of God. On the basis of people with various needs, one of them serves children with a variety of different backgrounds. With the lack of supervision of his parents, one of them when using a gadget without more assistance than parents. Children become out of control so that anything can be accessed freely without knowing whether or not it is. The purpose of this Field Work Lecture is to help them so they can access the internet according to their age and can sort out which are good and which are bad. and we use the method of observation and interviews with related parties at the Pondok Kasih Foundation regarding this socialization. Praise the results we received from the Foundation good and positive, hopefully it can provide benefits for the Foundation because of this socialization
Menjemput Karya Generasi Muda Dari Pucuk Sidoarjo Suprihatin Suprihatin
Prapanca : Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.124 KB) | DOI: 10.37826/prapanca.v1i2.205

Abstract

Gebang 2 Elementary School is a remote school in Sidoarjo which is located in Pucukan Hamlet, Sidoarjo District. The school is called remote because the path taken is a narrow road, and can only be passed by motorbike. If it rains, the road to the location is impassable, due to puddles of water and mud. However, it is also possible to cross the waterway by using a boat with about 45 minutes of travel. In this school it is difficult to access the internet network, so it is not possible to do online school during the pandemic. As a result, students and teachers continue to hold face-to-face meetings, with a one-week system of meeting and one week off. The school also does not have extracurriculars for its students, and the school building is only made of wood which is often flooded. This article is the result of research that initiated the Stikosa-AWS students community service program, in the form of developing non-academic education through extracurricular programs. In addition, students also donated items in the form of cleaning equipment for the Gebang 2 Elementary School which was poorly maintained. And donate book packages that are still fit for use.

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