cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dwi Prasetyo
Contact Email
dipasso@gmail.com
Phone
+6285163045372
Journal Mail Official
prapanca@stikosa-aws.ac.id
Editorial Address
Jl. Nginden Intan Timur I / 18 Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Prapanca : Jurnal Abdimas
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : 27748774     EISSN : 27984117     DOI : https://doi.org/10.37826/prapanca.v1i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Prapanca : Jurnal Abdimas merupakan jurnal ilmiah multidisiplin yang menyajikan implementasi ilmu dan teknologi dalam menyelesaikan permasalahan yang ada di masyarakat. Tujuan dari adanya jurnal ini adalah untuk menyebarluaskan gagasan dan hasil pengabdian masyarakat yang dilakukan oleh perguruan tinggi, yang dapat diterapkan dalam masyarakat. Kegiatan pengabdian masyarakat (abdimas) dalam menangani dan mengatasi berbagai permasalahan yang terjadi di masyarakat dengan menerapkan ilmu dan teknologi yang kemudian dapat bermanfaat untuk meningkatkan kesejahteraan masyarakat. Hasil kegiatan abdimas tersebut dipublikasikan kepada masyarakat luas agar dapat memberikan manfaat praktis maupun teoritis, publikasi secara luas dalam bentuk artikel ilmiah yang dikemas dalam jurnal abdimas. Penulis yang akan mengirimkan naskah ke dalam Prapanca Jurnal Abdimas ini dimohon untuk dapat membaca petunjuk penulisan naskah melalui standar penulisan baku yang sudah ditetapkan. Direncanakan dalam publikasinya jurnal ini akan berdasarkan topik-topik terkini dan dengan jadwal yang sudah tersusun secara periodik. Prapanca : Jurnal Abdimas akan terbit dua kali dalam satu tahun yaitu pada Februari dan Agustus.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
 2   3   4   5   6 
Penggunaan Social Media dan Konsep Personal Branding dalam Pengembangan Usaha Mie Ayam Cipaganti Tirtayasa Berbasis 4.0 di Kota Bandung imam Budiman; Bulbul Abdurrachman; Vina Novianti; Laura Damayanti
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.186 KB) | DOI: 10.37826/prapanca.v2i2.338

Abstract

Pengabdian kepada Masyarakat (PKM) merupakan salah satu kewajiban dosen dalam Tri Dharma Perguruan Tinggi, Kegiatan UKM kali ini tim melakukan di Jl. Tirtayasa, No. 33 Bandung. Dimana, tim melihat potensi wisata kuliner UMKM Mie Ayam CIpaganti belum terkelola dan terpublikasikan dengan baik dan terstruktur. Mie Ayam Cipaganti cabang Tirtayasa ini dinilai sangat berpotensi dikembangkan mengingat posisi atau tempat berjualan Mie Ayam ini strategis. Di mana, berada diwilayah yang ramai dengan kuliner (resto) dan distro. Akan tetapi, masih terdapat beberapa kendala dalam pengembangan dan manajemen (tata kelola) usaha, utamanya dalam hal pemasaran melalui dalam jaringan (online) dan tata Kelola atau yang disebut dengan personal branding. Berdasarkan beberapa masalah yang ditemukan oleh tim peneliti kami, maka tim PKM ini berupaya untuk memberikan sebuah solusi berupa sosialisasi dan pelatihan terkait manajemen pemasaran marketing media sosial dan personal branding. Hasil dari PKM yang kami rumuskan ini diharapkan dapat memberikan sebuah solusi kepada mitra kami atau Mie Ayam dapat melakukan pemasaran marketing media sosial dan personal branding.
Perancangan Strategi Visual Branding C&F Laundry Service Cerme, Gresik Secara Online Saat Pandemi Covid-19 Cindy Muljosumarto; Stephanie Jessica; Joan Jona Naftali
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.224 KB) | DOI: 10.37826/prapanca.v2i2.354

Abstract

Covid-19 has changed and affecting all industries including the dynamic of MSME industries, which keep emerging during pandemic. C&F Laundry Service Cerme, is a MSME that has been establish quite long ago, but since there are more competitors than before, C&F Laundry needs to have a proper branding strategy to stand out and gain more brand awareness. Therefore, we collaborate with C&F Laundry to create a branding strategy, starting with the visual branding that can give solution for the problem. We used quantitative method and because of pandemic situation, most of the works was done via online meeting with the active participation and contribution from C&F Laundry owner. Our method was, observing the problem using in depth interview, observing the competitors and target audience with sampling technique, then analyze using branding theory and create concept for the visual branding design. The results are brand book guideline for the new brand, which applied to the interior and exterior design of the shop building and social media for the brand activation.
Transformasi Kapitalisme Perdesaan: dari Agraria ke Ekonomi Kreatif Zamzam Muhammad Fuad
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.22 KB) | DOI: 10.37826/prapanca.v2i2.355

Abstract

Internet has changed socio-economic Indonesia to the rural level. This article show that Indonesia, especially in the rural area, transformed from an agrarian economy to a creative and trade economy. This article uses a qualitative method by combining observation and desk study. The results of this study show that the demographic bonus and the internet has encouraged rural capitalism which is no longer focused on the agrarian sector but has begun to shift to the creative economy sector and trade in goods. However, the emergence of this new capitalist is not guarantee the dawn of an independent economic sector. Ironically the development of the digital economy in rural areas may even lead to a economic which is depend to the import goods.
Strategi Pemasaran Digital Meningkatkan UMKM Kampung Kue Rungkut Surabaya firda Aulia; Dwi Prasetyo; Nurtyasih Wibawanti Ratna Amina
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.047 KB) | DOI: 10.37826/prapanca.v2i2.357

Abstract

Micro, Small and Medium Enterprises or MSMEs are currently in great demand by the public, one of which is the culinary sector. Such as MSMEs in Kampung Kue Rungkut Surabaya, where almost the entire population is MSME business actors. This community has been established since 2001 by Choirul Mahpuduah. Having 60 trading units is able to attract more than 100 customers per day. But unfortunately, this MSME business still has shortcomings, namely promotions in online sales to product photos that are less attractive. So our team, solved the problems that exist in Kampung Kue Rungkut, in the form of socializing content writing about product marketing to be promoted in online sales, practice photos and videos of products using simple supporting elements in order to attract more customers. Therefore, this research is intended to increase the promotion of culinary products in the Rungkut village cake, Surabaya. The type of research based on the form and method of implementation in this research is a field survey with data collection techniques, including observations and interviews with several entrepreneurs and community founders there. The results of this research are socialization and increase the experience of photo and video practice to the residents of the UMKM business in the kue rungkut village.
Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya afrizal andika; Akhyar Abdan Fillah; Ilham Prahardani; Bayu Dwi Hartomo; Muhammad Imam; Moch. Subechi Nurcahyo; Edelweis Putri Prima
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.831 KB) | DOI: 10.37826/prapanca.v2i2.358

Abstract

Sumber Makmur Farmers Group located in Warugunung Flats Block Manyar B RT.4 / RW.3 Surabaya is a farmer group engaged in hydroponic-based horticultural crops, mostly dominated by housewives aged between 40-50 years. They use hydroponics as a side business to fulfill their needs. This Farmer Group still uses conventional marketing methods such as selling directly in the market or to certain agents, so that its marketing reach is relatively narrow and does not develop and is less ogled by the company. Based on the results of the survey, it was decided that group 11 would help Sumber Makmur Farmers Group to solve their capital problems with the right branding strategy to find potential investors.
Edukasi Public Speaking Anak Panti Asuhan Graha Yatim Dhuafa Surabaya Yoga Mega; Aza Ruvidyansah; Raka Putra S; Veronika Imanuel Puraji; Monica Lewinsky; Moch. Arkansyah
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.055 KB) | DOI: 10.37826/prapanca.v2i2.360

Abstract

In this digital era, the need for information and technology is slowly growing. However, people are lulled by the ease and sophistication of technology, therefore we need to limit it, especially children who are still underage. Understanding of digital media and learning public speaking needs to be given and introduced to minors with the aim of preparing for character education and children's social skills in the future. The targets of this research are children who are in the Graha Yatim Dhuafa Orphanage, Surabaya City. The research method used is a qualitative method with a descriptive approach, the results obtained from this study are the children's ability to communicate and socialize and are ready for the development of technology and information.
EFEKTIVITAS KEGIATAN FIELD TRIP SEBAGAI METODE PEMBELAJARAN DI RUNIAH SCHOOL MAKASSAR Sri Rahayu
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.074 KB) | DOI: 10.37826/prapanca.v3i1.370

Abstract

Pendidikan adalah proses mempengaruhi siswa dalam menyesuaikan diri terhadap lingkungan dan dapat melakukan perubahan yang ada pada diri siswa.Field trip merupakan metode yang digunakan oleh para siswa untuk melengkapi pengalaman belajar tertentu dan merupakan bagian dari program kurikulum sekolah. Penelitian ini bertujuan untuk mengetahui keefektifan metode field tripsebagai metode pembelajaran di Runiah School Makassar. Penelitian ini menggunakan metode pre-post test control design dan pendampingan kegiatan learning ourdoor activities. Alat ukur yang digunakan berupa soal yang terdiri dari 8 soal yang mencakup soal pengetahuan umum dan pengetahuan khusus. Alat ukur ini bertujuan untuk mengukur pengetahuan siswa sesuai dengan lokasi kegiatan field trip.
Pelatihan Pembuatan Marketing Kit Menggunakan Aplikasi Canva untuk Optimalisasi Digital Marketing Mira Veranita; Ramayani Yusuf; Gunardi
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.079 KB) | DOI: 10.37826/prapanca.v2i2.397

Abstract

Digital marketing is currently the most effective approach to improve company marketing. To develop the business and improve marketing, training on making Marketing Kits was conducted using the CANVA application. With the Marketing Kit, digital information about businesses and products can be done more easily, practically and efficiently. Activities are divided into preparation, design and implementation and evaluation stages. The activity was carried out online using Zoom Meeting, for 4.5 hours with a combination of presentation methods, demos and hands-on practice of making logos, business cards, flyers, posters and brochures. The training for the Positive Young Community went smoothly and conducive, all participants were enthusiastic and eager to build their business better. In this all-digital era, in order to be able to compete, business actors including the Positive Young Community need to adapt quickly and be open to various changes and continue to study various opportunities and take advantage of changes. This instantaneous change must still be addressed with the principle of customer focus. This Marketing Kit Training activity is to improve marketing and fulfill customer satisfaction for various information about products and services quickly, creatively and innovatively. Marketing Kit training by utilizing the CANVA application is something new to answer the challenges of changes and developments in digital technology, because consumers no longer have time to read and store business cards, posters, brochures and flyers in physical form (hardfiles), but all now rely on access and storage on smartphones. Despite facing a number of challenges due to online training due to the COVID-19 pandemic, the participants' motivation to participate was maintained.
Akselerasi Pemanfaatan Aplikasi Pengelolaan Keuangan Digital Sektor UKM di Jawa Timur dan Nusa Tenggara Barat Meithiana Indrasari; Eko Pamuji; M Adhi Prasnowo; Muhajir Sulthonul Aziz; Moch. Subechi Nurcahyo
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.126 KB) | DOI: 10.37826/prapanca.v2i2.404

Abstract

The acceleration of digital transformation in the Small and Medium Enterprises (SME) sector is the government's big target and plan until 2024. In its growth, SMEs must become one of the main driving wheels in economic development and development. SMEs must carry out financial management. In the era of sophisticated technology, everything is done manually, can be solved digitally, for example recording and bookkeeping using bookkeeping applications. So it is necessary to implement a Digital Entrepreneurship Academy (DEA) training program for Digital Financial Management. The implementation method by providing training with an offline class curriculum of 2 days 13 Hours Meeting with the results of providing new insights and understanding for participants to be able to compete globally in their respective business sectors. It was explained that 95% of the participants considered that the material was relevant to the problems faced by the participants and the benefits of the training could be judged to have a decent level of sustainability to continue to be implemented.
Membangun Ekosistem Kewirausahaan Digital Syariah Bagi UMKM di Wilayah Jawa Timur dan Nusa Tenggara Barat M. Adhi Prasnowo; Muhajir Sulthonul Aziz; Meithiana Indrasari; Eko Pamuji; Dwi Prasetyo
Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.266 KB) | DOI: 10.37826/prapanca.v3i1.428

Abstract

In the era of digitalization that currently affects the development of information technology that continues to grow, the development of digital-based technology is getting faster and more sophisticated. Digitalization of business patterns and the sharia economy is still a big challenge and opportunity to be implemented in Indonesia. The sharia economy and business pattern with all its infrastructure and instruments must be able to take this enormous opportunity. This golden opportunity must be utilized as well as possible by sharia economic activists. So it is necessary to implement a Digital Entrepreneurship Academy (DEA) Sharia Digital Entrepreneurship training program with target communities in East Java and West Nusa Tenggara. The training program is carried out with a curriculum structure that is relevant to the target community with an offline training method for 2 days with 13 Hours of Meeting. The implementation of the Digital Entrepreneurship Academy (DEA) Shariah Digital Entrepreneurship Training for small and medium businesses that has been carried out with a meeting curriculum arrangement is able to provide insight into the target community to start the sharia pattern and form a sharia entrepreneurial ecosystem so that the economic system is stronger. It was explained that 954 participants considered that the material was relevant to the problems faced by the participants and that the benefits of the training could be judged to have a decent level of sustainability to continue to be implemented.

Page 4 of 7 | Total Record : 70

 2   3   4   5   6 

Filter by Year

2021 2024


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas Vol. 3 No. 2 (2023): Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas Vol. 1 No. 2 (2021): Prapanca: Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas