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Ari Zulsafar
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INDONESIA
Indonesian Journal of Digital Public Relations
Published by Universitas Telkom
ISSN : -     EISSN : 29637740     DOI : https://doi.org/10.25124/ijdpr.v1i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Indonesian Jurnal of Digital Public Relations (IJDPR) adalah jurnal ilmiah yang terbit secara periodik yang bertujuan untuk mengembangkan konsep, teori, perpektif, paradigm, dan metodelogi yang fokus pada kajian public relations. Ruang lingkup (scope) dari kajian jurnal ini adalah: Public Relations Practices; ranah kajian pada praktikal kehumasan dan aktivitas kehumasan pada korporasi, pemerintahan, dan Lembaga nonprofit. Public Relations and Politic; ranah kajian kehumasan yang berkaitan dengan komunikasi politik. Public Relations and Marketing; ranah kajian kehumasan yang berkaitan dengan marketing communication. Public Relations and Culture; ranah kajian kehumasan yang berkaitan dengan budaya. Digital Public Relations; ranah kajian kehumasan yang berkaitan dengan teknologi. Public Opinion; ranah kajian kehumasan yang berkaitan dengan opini publik dan persepsi. Public Relations dan Media; ranah kajian kehumasan yang terkait dengan media.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 50 Documents
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PENGELOLAAN BRANDING PERUSAHAAN DI MEDIA SOSIAL MELALUI PENDEKATAN CONTENT MARKETING Falaah Saputra Siregar; Hadi Purnama; Slamet Parsono
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 2 (2023): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i2.5519

Abstract

As a newly established company, Etapasbar is aiming to further increasing their brand awareness and branding to customers and Pasar Baru Bandung Merchant. Etapasbar chose to use instagram @etalasepasarbaru as the main social media to communicate with the audience. This research is done to find out how do Etapasbar manage company branding by using content marketing approach in Instagram based on case study of Bahenol, Balantik, and Beja ti Pasbar. Bahenol, Balantik, and Beja ti Pasbar are three main content programs created for fulfilling the need of brand awareness and branding. This research object is the strategic and management of branding in Etapasbar. Data is collected by using interview and observation. Researcher will analyze the three main content programs based on observation then researcher will ask for futher indepth information of the programs. Discussion will be breakdown into three section, flow and strategic management of content, effort of increasing brand awreness, and building branding. This research resulting in the strategic formulation that is used by Etapasbar based on market segmentation, the attempt of increasing brand awareness is done by using attribute that is shown in the content in Instagram, Etapasbar branding is created and formed by satisfaction of customer and registered merchant at Etapasbar. Keywords: content marketing, corporate branding, erapasbar, social media
REALITAS PEREMPUAN PEKERJA MALAM Lusy Mukhlisiana; Mochamad Armien Syifaa Sutarjo
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 1 (2022): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i1.5089

Abstract

Banyak perempuan terpaksa menjalani profesi yang mengharuskan bekerja malam. Hal tersebut tidak serta merta membuat perempuan bebas beraktivitas di siang hari. Mereka tetap melakukan pekerjaan domestik atau bahkan pekerjaan lainnya. Kompleksnya permasalahan perempuan pekerja malam ini melatarbelakangi peneliti untuk mengkaji fenomena tersebut. Pendekatan fenomenologis digunakan untuk mengkaji dan memaknai realitas perempuan pekerja malam, untuk memperkaya kajian serta menguraikan makna realitas, digunakan teori gender, sehingga terungkap makna dari realitas tersebut. Penelitian ini bertujuan untuk dapat mengungkap pengalaman serta pemaknaan perempuan pekerja malam. Pengumpulan data dilakukan dengan melakukan observasi, wawancara mendalam serta studi pustaka. Informan penelitian terdiri dari 5 orang perempuan pekerja malam yang tinggal di Apartemen X Bandung dengan jenis profesi yang berbeda. Hasil penelitian menunjukkan perempuan pekerja malam memaknai dirinya sebagai individu dengan beragam peran, jam kerja malam dimaknai sebagai cara bertahan hidup, resiko pekerjaan, tuntutan ekonomi serta passion. Mereka memaknai dirinya setara dengan laki-laki.
STRATEGI PROGRAMMING INEWS DALAM MEMPERTAHANKAN PROGRAM SIARAN BERITA MENJELANG ASO 2022 Gustina Romaria; Sri Wahyuning Astuti
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.6202

Abstract

This research concentrates on the realm of television studies as an institution, to find out how the strategy of the iNews Siang news program is in maintaining news broadcast programs ahead of ASO 2022. The type of research used is descriptive qualitative research. The object of this research study is the iNEWS Afternoon program ahead of the Migration policy of Analog TV broadcasts to Digital TV broadcasts or Analog Switch Off (ASO). The problems in this study are dissected by analyzing how the strategy of the iNews Siang news program is in maintaining the news broadcast program ahead of ASO 2022, data collection techniques are applied to support information by conducting observations, interviews, and documents. The purpose of this research is to find out the strategy for the INEWS Siang news program in maintaining the news broadcast program ahead of ASO 2022, through the pre-production, production and postproduction stages observed as one unit in a series of program strategies. Participatory observation methods, interviews and literature on the news department, Morrisan's program strategy theory were built as a framework for the approach. The results obtained are iNews TV station programming strategy, especially in the iNews Afternoon Towards ASO 2022 program in broadcasting television broadcast programs to digital so that they can reach all audiences throughout Indonesia. Therefore, there are programs broadcast by the iNews Siang program in preparation for or ahead of ASO 2022. ASO stands for Analog Switch Off. The policy of discontinuing Analog TV broadcasts to be subsequently transferred to digital TV broadcasts is known as Analog Switch Off (ASO). Keywords: ASO, iNEWSTV, digital broadcast, programming strategy, television journalist
LITERASI INFORMASI KESEHATAN PADA FENOMENA DIAGNOSIS MANDIRI COVID-19 MELALUI SUMBERDAYA ONLINE Muhammad Al Assad Rohimakumullah; Intan Primasari; Angling Dwi Wicaksono; Anindya Fatona
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5872

Abstract

This phenomenon of self diagnose through online resources in the era of the covid-19 pandemic is something that is dangerous in the diagnosis process. Information literacy about health plays an important role in the process of self-diagnosis of this phenomenon. This study will discuss how the experience of health information literacy is for patients who self-diagnose through online resources in the era of the covid-19 pandemic. This study will use a qualitative method by integrating a phenomenological approach and the seven pillars of information literacy standards. The results of this study show that there are physical and psychological vulnerabilities, which have an impact on information neglect, the quality of health information that makes patients depressed, and corrective actions from expert informants and references. Keywords: health literacy information, online resources, phenomenology, self-diagnosis
MANAJEMEN KRISIS PUBLIC RELATIONS POLDA JABAR DALAM MEMBANGUN CITRA POSITIF MELALUI MEDIA MASSA Shofya Sartikasari Widhara
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.6438

Abstract

West Java Police experienced a crisis due to cases of police abuse of his own stepson. Crisis management is an effort taken in facing a crisis while trying to prevent the widespread impact of a crisis event with the aim of regaining public trust. In crisis situations, the role of Public Relations becomes very important because they must have the ability to maintain the company's reputation when facing challenges from the public. This study aims to determine the extent of crisis management public relations (PR) applied by the West Java Regional Police in building a positive image through the mass media. Researchers used crisis management theory from Coombs & Holladay with three subanalysis, namely pre-crisis, crisis, and post-crisis in analyzing the crisis management of West Java Regional Police PR. The method used by the researcher is qualitative with PR case study approach. The results showed the identification of the crisis carried out with the Coordination of the Cirebon police and the investigation by the PROPAM, West Java Police Public Relations also conducted news monitoring through the mass media, crisis analysis by analyzing the perpetrators and also conducting a visa for victims, followed by providing an explanation to the media in a transparent manner and carrying out the role of the mass media during the crisis, then at the last stage, namely by conducting positive activities, building relationships and good relations and always updating positive activities. With the crisis management stage carried out by the West Java Regional Police Public Relations, the case of police misconduct against her stepdaughter can be resolved properly. Keywords: crisis management, mass media, positive image, public relations
EMPLOYEE ENGAGEMENT: MENELAAH MODEL KOMUNIKASI DAN BUDAYA ORGANISASI BPJS KETENAGAKERJAAN Citra Puspita Hati; Choiria Anggraini; Leteesha Marthina Ubalaga
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5516

Abstract

Employee Engagement merupakan salah satu bagian penting dalam membangun kinerja karyawan dalam perusahaan. Hubungan karyawan dengan perusahaan yang erat akan meningkatkan kualitas kerja karyawan dalam menghasilkan keuntungan untuk perusahaan. Penelitian ini menjelaskan model strategi Employee Engagement pada Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan berdasarkan komunikasi dan budaya organisasi guna mewujudkan loyalitas karyawan terhadap perusahaannya. Penelitian ini menggunakan metode kualitatif dengan jenispenelitian deskriptif serta paradigma interpretatif. Teknik pengumpulan data pada penelitian ini adalah wawancara, observasi, dan studidokumen. Penelitian ini berfokus pada pembangunan model Employee Engagement dilihat dari aspek Vigor (karyawan sadar akan jobdesc-nya, yaitu memberikan pelayanan kepada masyarakat), Dedication (mengikuti pelatihan dan program yang diberikan pihak manajemen kepada karyawan), dan Absorption (rasa tanggung jawab terhadap pekerjaannya dan memiliki lingkungan yang supportif). Pengamatan dilakukan terhadap komunikasi yang berbentuk media melalui WhatsApp dan email corporate. Pesan yang dikomunikasikan BPJS Ketenagakerjaan sudah informatif, karena pesan yang disampaikan pihak SDM dan umum sudah disusun dengan baik melalui pembagian pesan perhari dalam satu minggu sesuai bidang masing – masing. Serta budaya organisasi yang dilihat dari dua sudut pandang yaitu Power Distance (PDI) dan Uncertainty Avoidance (UAI) pada BPJS Ketenagakerjaan sudah berkorelasi, sehingga akan berhasil apabila diterapkan pada cabang BPJS Ketenagakerjaan lainnya atau perusahaan lainnya. Kata Kunci: budaya organisasi, employee engagement, hubungan karyawan, komunikasi
STRATEGI PEMBANGUNAN CITRA MELALUI KONTEN PRODUK LOKAL TIKTOK PADA DCT AGENCY Akbar Nurizki
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.6437

Abstract

DCT Agency is an agency with services that accommodate brand image creation for local products through TikTok by involving content creators. The demand for brand image creation for local products and the role of TikTok content creators create an urgency for research on the topic. This research uses qualitative methods through interview and observation on DCT Agency. Data on this research is based on corporate identity, corporate communication, corporate image & reputation, and competitive advantage as analysis units and analysed through data reduction, data display, and verification. The result for this research explains DCT Agency's branding strategy through local product content on TikTok by considering the right targets, content that fits the brand identity, and relationships with the audience. Keywords: branding, DCT Agency, local product content, TikTok
ANALISIS FRAMING TERHADAP PEMBERITAAN COVID-19 DI OKEZONE.COM DAN CNNINDONESIA.COM Fikry Zahria Emeraldien; Kinanti R. Hayati; El Haanim Nur Diny; Irvana Arum Sari Adiputro; Afifah Dwi Lestari
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5553

Abstract

This study examines Covid-19 coverage in two online mass media in Indonesia, okezone.com and cnnindonesia.com 11-13 and 20 April 2022 editions. In this research, researchers used Zhongdang Pan and Gerald Kosicki's framing analysis by applying descriptive qualitative research methods in the form of news text from the two online mass media. From the results of this study, researchers found that Okezone.com media news framing refers more to negative news angles where they inform about the facts and dangers of Covid-19 without warning or anything like that. Meanwhile, CNNIndonesia.com's news framing is more positive and contains an appeal. Media CNNIndonesia.com is also more inclined towards the government but still trying to be objective. The information that this media presents seems to urge the public to remain calm, even though there are still positive cases every day. In conclusion, the two online media Okezone.com and CNNIndonesia.com are able to report about Covid-19 in a frame that educates the public regarding what is currently happening objectively. Keywords: Covid-19 news, Online Media, Framing Analysis, Pan and Kosicki.
EMPLOYEE ENGAGEMENT: MENELAAH MODEL KOMUNIKASI DAN BUDAYA ORGANISASI BPJS KETENAGAKERJAAN Hati, Citra Puspita; Anggraini, Choiria; Ubalaga, Leteesha Marthina
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5516

Abstract

Employee Engagement merupakan salah satu bagian penting dalam membangun kinerja karyawan dalam perusahaan. Hubungan karyawan dengan perusahaan yang erat akan meningkatkan kualitas kerja karyawan dalam menghasilkan keuntungan untuk perusahaan. Penelitian ini menjelaskan model strategi Employee Engagement pada Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan berdasarkan komunikasi dan budaya organisasi guna mewujudkan loyalitas karyawan terhadap perusahaannya. Penelitian ini menggunakan metode kualitatif dengan jenispenelitian deskriptif serta paradigma interpretatif. Teknik pengumpulan data pada penelitian ini adalah wawancara, observasi, dan studidokumen. Penelitian ini berfokus pada pembangunan model Employee Engagement dilihat dari aspek Vigor (karyawan sadar akan jobdesc-nya, yaitu memberikan pelayanan kepada masyarakat), Dedication (mengikuti pelatihan dan program yang diberikan pihak manajemen kepada karyawan), dan Absorption (rasa tanggung jawab terhadap pekerjaannya dan memiliki lingkungan yang supportif). Pengamatan dilakukan terhadap komunikasi yang berbentuk media melalui WhatsApp dan email corporate. Pesan yang dikomunikasikan BPJS Ketenagakerjaan sudah informatif, karena pesan yang disampaikan pihak SDM dan umum sudah disusun dengan baik melalui pembagian pesan perhari dalam satu minggu sesuai bidang masing – masing. Serta budaya organisasi yang dilihat dari dua sudut pandang yaitu Power Distance (PDI) dan Uncertainty Avoidance (UAI) pada BPJS Ketenagakerjaan sudah berkorelasi, sehingga akan berhasil apabila diterapkan pada cabang BPJS Ketenagakerjaan lainnya atau perusahaan lainnya. Kata Kunci: budaya organisasi, employee engagement, hubungan karyawan, komunikasi
ANALISIS FRAMING TERHADAP PEMBERITAAN COVID-19 DI OKEZONE.COM DAN CNNINDONESIA.COM Emeraldien, Fikry Zahria; Hayati, Kinanti R.; Nur Diny, El Haanim; Adiputro, Irvana Arum Sari; Lestari, Afifah Dwi
Indonesian Journal of Digital Public Relations (IJDPR) Vol 2 No 1 (2023): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v2i1.5553

Abstract

This study examines Covid-19 coverage in two online mass media in Indonesia, okezone.com and cnnindonesia.com 11-13 and 20 April 2022 editions. In this research, researchers used Zhongdang Pan and Gerald Kosicki's framing analysis by applying descriptive qualitative research methods in the form of news text from the two online mass media. From the results of this study, researchers found that Okezone.com media news framing refers more to negative news angles where they inform about the facts and dangers of Covid-19 without warning or anything like that. Meanwhile, CNNIndonesia.com's news framing is more positive and contains an appeal. Media CNNIndonesia.com is also more inclined towards the government but still trying to be objective. The information that this media presents seems to urge the public to remain calm, even though there are still positive cases every day. In conclusion, the two online media Okezone.com and CNNIndonesia.com are able to report about Covid-19 in a frame that educates the public regarding what is currently happening objectively. Keywords: Covid-19 news, Online Media, Framing Analysis, Pan and Kosicki.

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