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Dedi Junaedi
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Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150
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Communication and Information Journal
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 29865395     DOI : 10.47467/comit
Core Subject : Religion, Science, Education, Engineering,
Religion Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
Comit: Communication and Information Journal is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal focused on communication, dakwah, broadcasting, education, and Islamic studies through the publication of articles, research reports, and book reviews. The Journal is published two times a year on April, October. The aim of the journal is to disseminate the communication, information, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Information, Dakwah & Islamic propagation, Islamic education, Islamic studies, Islamic education, and other related issues. E-ISSN 2986-5395
Arjuna Subject : Ilmu Komputer (semua kategori) - Jaringan Komputer dan Komunikasi
Articles 111 Documents
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Pengaruh Teknologi Artificial Intelligence (AI) dan Digital Marketing terhadap Loyalitas Pelanggan: Studi Kasus pada E-Commerce Tiktok Shop di Indonesia Tahun 2025 Nurus Syobah; Muttaqiin, Ninnasi
Comit: Communication, Information and Technology Journal Vol. 3 No. 2 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i2.9360

Abstract

The development of digital technology has influenced the marketing strategies used by e-commerce players, one of which is through the use of Artificial Intelligence (AI) and digital marketing. TikTok Shop, a social media-based shopping platform, integrates AI technology and digital marketing strategies to improve customer experience. This study aims to determine the effect of AI technology and digital marketing on TikTok Shop customer loyalty. The quantitative method used was a questionnaire distributed to 60 TikTok Shop user respondents. The results showed that both AI and digital marketing have a significant influence on customer loyalty simultaneously. Partially, AI has no effect on customer loyalty, while digital marketing has an influence on customer loyalty. The conclusion is that the right integration of digital technology can be a key factor in maintaining customer loyalty in the digital era.
Pembuatan Aplikasi Temu Kembali Arsip Berbasis Microsoft Excel Visual Basic for Applications di Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang Zakiah Nur Fadilah; Joni Dwi Pribadi
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.10243

Abstract

One regional apparatus that handles government matters in the area of libraries and archives is the Public Library and Regional Archives Service of Malang City. The main problem found was that the manual system in place made it take a long time to obtain archives. The aim of this research is to develop an application that enhances the management of incoming and outgoing letters at the public library and regular archives office (DISPUSSIPDA) in Malang, speeds up archive search procedures, and reduces input errors. Planning, action, observation, and reflection are the four cycles of the action research approach used in this study. Questionnaires, paperwork, interviews, and observations were used to gather the data. The object was the Excel VBA-based archive management tool, and the research subjects were the archivists of DISPUSSIPDA. The application was evaluated using archive retrieval time metrics and usability testing based on Nielsen’s five usability attributes. The results showed that the application reduced archive input time from 8 to 10 minutes to approximately 5 to 7 minutes, significantly improving retrieval efficiency. Usability testing indicated a “Very High” rating across all evaluated aspects. Features such as input forms, search tools, and report generation were deemed effective and aligned with user needs. In conclusion, the Excel VBA-based application provides a practical and efficient solution for active archive management. Future research may explore expanding the application to include inactive records and integrating it more broadly with the system.
Framing Pemberitaan Dugaan Gratifikasi Kaesang pada Tempo.co dan Kompas.com Nugroho Dwi Yanto; Razi Muhammad
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.11743

Abstract

This study analyzes the framing of news coverage of alleged gratification involving Kaesang Pangarep in online media Tempo.co and Kompas.com. Using Robert Entman's framing model, this study aims to reveal how both media frame the issue through four main elements, namely problem definition, cause identification, moral judgment, and resolution recommendations. The results of the analysis show that Tempo.co highlights aspects of uncertainty and procedural challenges, presenting investigative narratives that emphasize the importance of transparency and accountability of state institutions. On the other hand, Kompas.com prioritizes caution by focusing on the family dimension of state administrators, creating a more moderate framing. Both media construct moral messages related to the integrity of public figures and the urgency of clarification to maintain public trust. This study provides insight into the role of the media in shaping public perceptions of legal, ethical, and political issues. These findings are relevant to communication studies, policy makers, and the general public in understanding how the media frames narratives that can influence public opinion.
Analisis dan Perbandingan Algoritma SVR, XGBOOST, dan Lightgbm dalam Prediksi Cryptocurrency Ethereum Ryan Anthony; Jechenthia Maria Taso; Stephen Yohanes Christopher; Ridhwan Ardiyansyah
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.12413

Abstract

This study aims to analyze and compare the performance of three algorithms, namely Support Vector Regression (SVR) with a linear kernel, XGBoost, and LightGBM, in predicting the Price of Ethereum cryptocurrency based on daily historical data. The study uses Ethereum Price data in USD for the last five years obtained from the investing.com website. The variables used are Close, Open, High, and Low Prices. The study uses two data splitting scenarios: 80% training data and 20% testing data, and 70% training data and 30% testing data. This study also uses time step variations to test the effect of time dependency on algorithm performance. The results indicate that the LightGBM algorithm has the best performance compared to the other two algorithms with an average MAE value for High Price of 75.486, SVR has a value of 115.590, and XGBoost has a value of 77.314 in the 80% training data and 20% testing data split. In the 70% training data and 30% testing data split, the LightGBM algorithm still excels with an average MAE value for High Price of 78.228, SVR of 104.356, and XGBoost of 83.573. Other evaluations such as RMSE and R2 also show the superiority of the LightGBM algorithm. For the required computation time, the SVR algorithm outperforms the other two algorithms.
Pemanfaatan Media Sosial Instagram sebagai Sarana Promosi Konser Musik: Studi Deskriptif Kualitatif pada Akun Instagram @Infopensi Arif Nurhakim; Mayasari Mayasari; Tri Susanto
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.12456

Abstract

The development of social media platforms has opened new opportunities in marketing communication, particularly in the creative and entertainment industries. This study aims to describe the application of the Promotion Mix in music concert promotion on the Instagram account @infopensi and to identify the obstacles and supporting factors involved. A descriptive qualitative method with a constructivist paradigm was employed. Data were collected through in-depth interviews, observation, and documentation involving five purposively selected informants, consisting of one account founder and four active followers. Data analysis followed the interactive model of Miles and Huberman. Findings indicate that among the five Promotion Mix elements, advertising and direct and internet marketing are the most dominant. Advertising is implemented through a paid promote mechanism based on a structured rate card encompassing feed posts, Instagram Story, and collab posts. Direct and internet marketing serves as the foundational infrastructure of all promotional activities through the integrated use of Instagram features and a supporting website. Public relations were identified in implicit practices including content verification and partner relationship maintenance. Personal selling appears in limited intensity during initial negotiation stages. Sales promotion, however, lacked sufficient evidence given @infopensi's position as a media service provider rather than a direct ticket seller. The primary obstacle is shifting audience behavior toward TikTok, while supporting factors include 251 thousand followers, a reputation established since 2012, and the diverse use of digital features.
Strategi Komunikasi dan Relationship Marketing dalam Meningkatkan Kepercayaan Publik pada Lembaga Nonprofit: Studi Kasus Dompet Dhuafa Akhmad Wahidin; Dwi Rabita
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.12463

Abstract

Nonprofit institutions play a strategic role in supporting social development through various community empowerment, humanitarian service, education, health, and poverty alleviation programs. In Indonesia, the development of philanthropic institutions has increased significantly alongside growing public awareness of social and humanitarian activities. One rapidly growing nonprofit institution is Dompet Dhuafa, an Islamic philanthropic organization engaged in managing zakat, infak, alms, and endowment (wakaf) funds. Dompet Dhuafa's success in building public trust is determined not only by its ability to collect social funds but is also influenced by organizational communication strategies and relationship marketing applied to build long-term relationships with stakeholders. This study aims to analyze organizational communication strategies, the application of relationship marketing, and stakeholder management in increasing public trust toward Dompet Dhuafa as a nonprofit institution. Furthermore, this study aims to identify various challenges faced by the organization in maintaining public legitimacy amidst increasingly competitive philanthropic institutions. This research employs a qualitative approach using the literature study method. The qualitative approach was chosen because this study seeks to profoundly understand social phenomena and organizational strategies through the interpretation of various data obtained. Research data were gathered through the collection and analysis of various secondary sources, such as scientific journals, academic books, organizational annual reports, and information derived from Dompet Dhuafa's official website. The results of the study indicate that digital communication strategies, organizational report transparency, and emotion-based relationship marketing have a major influence on increasing donor loyalty and public participation. The utilization of social media, digital campaigns, and storytelling are considered capable of strengthening the organization's image and building emotional relationships with the public. Additionally, the application of stakeholder theory is an important factor in maintaining organizational relationships with donors, beneficiaries, the government, volunteers, media, and the community. However, this study also highlights various challenges faced by nonprofit institutions, such as the dominance of donor interests over beneficiaries, the potential for symbolic exploitation in social campaigns, internal communication barriers due to organizational complexity, and limited evaluations of long-term program impacts. Therefore, this research is expected to provide theoretical and practical contributions to developing nonprofit organizational management and communication strategies that are more participatory, transparent, adaptive, and sustainable.
Analisis Framing Pemberitaan Pasca Bencana Banjir Sumatra dalam Media Kompas.Com: Analisis Framing Model Robert M. Entman pada Artikel Media Kompas.Com Rafii Fadilah Rahmman; Ana Fitriana Poerana; Nurkinan Nurkinan
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.12464

Abstract

This research is motivated by the high intensity of hydrometeorological disasters in Indonesia, specifically the devastating flash floods and landslides that struck three provinces in Sumatra in November 2025. During this crisis phase, mass media plays a crucial role in constructing social reality and influencing public perception regarding the post-disaster management process. This study aims to determine and analyze how the digital news portal Kompas.com framed information related to the crisis recovery progress through an article titled "Dua Bulan Pascabencana Sumatera, Bagaimana Progres Penanganannya?". The method used in this research is a descriptive qualitative method based on the constructivism paradigm. Primary data collection was conducted through news text documentation, supported by secondary data from a literature review. The obtained data were then analyzed using Robert M. Entman's framing analysis model, which examines news texts based on four structural devices: define problems, diagnose causes, make moral judgement, and treatment recommendation. The analysis results show that Kompas.com critically defined the post-disaster reality in Sumatra as a slow, difficult, and unequal recovery process, particularly in the Aceh region. The media diagnosed that the slow recovery was caused by topographical damage, the absence of dams in the upstream areas, and the dilemma of emergency bridges bearing the overload of logistics vehicles. Through its moral judgement, the media performed a watchdog function to demand government accountability and transparency. As a resolution, Kompas.com emphasized the importance of long-term interventions based on structural mitigation, such as the provision of an IDR 74 trillion budget for dam projects. Overall, this news reporting represents the practice of disaster journalism that encourages the creation of human security and future community resilience.
Strategi Employer Branding Perusahaan melalui Media Sosial Instagram @mncleasing.id: Studi Kasus pada PT MNC Guna Usaha Indonesia Lintang Ayu Prasasti; Ike Oktaviani
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.12563

Abstract

Competition in attracting and retaining top talent drives companies to build their image as preferred employers. In the digital era, social media particularly Instagram—has become a primary channel in employer branding strategies. This study analyzes the employer branding strategy of PT MNC Guna Usaha Indonesia (MNC Leasing) through its official Instagram account @mncleasing.id. This research employs a qualitative descriptive approach using content analysis of the company's Instagram posts during January–June 2024. A total of 763 posts were analyzed and categorized based on themes relevant to employer branding. The findings indicate that @mncleasing.id consistently applies five employer branding content categories: work culture, company values, achievements and awards, recruitment, and service information linked to employee professionalism. Findings are analyzed using Social Identity Theory (Tajfel & Turner, 1979) and Organizational Attractiveness (Lievens & Highhouse, 2003). This study concludes that the company builds its image as a professional, innovative, and dedicated workplace through consistent messaging and visual identity on Instagram.
Strategi Keberhasilan Komunikasi Pemasaran Bank Digital dalam Membangun Kepercayaan Nasabah Generasi Milenial dan Gen Z Yudhistira Wirya Saputra; Agatha Anggraeni Dewi; Rini Sudarmanti
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.13013

Abstract

The rapid development of digital technology has transformed the banking industry through the emergence of digital banks that operate without physical branch offices. This condition creates communication challenges, particularly in building customer trust, as banking services are intangible and involve high perceived risk. Millennials and Generation Z have become the primary users of digital banking services due to their high level of digital literacy and reliance on mobile-based financial applications. This study aims to analyze the success strategies of digital marketing communication implemented by digital banks in building trust among Millennial and Generation Z customers. This research employs a descriptive qualitative approach with a case study method. Data were collected through content analysis of digital marketing communication materials published by digital banks on digital platforms, supported by in-depth interviews exploring the perceptions and subjectivity of Millennial and Generation Z customers. The analytical framework draws on the concept of digital marketing communication (Kotler & Keller, 2016) and the dimensions of trust in online services (Gefen et al., 2003). The findings indicate that digital bankls emphasize four main communication messages: transaction security, cost efficiency, service convenience, and institutional credibility, delivered consistently through social media, mobile applications, and official websites using persuasive narratives, visual communication, and customer testimonials. This study concludes that strategically managed digital marketing communication plays a significant role in reducing perceived risk and strengthening customer trust in digital banking services.
Arsitektur Komunikasi untuk Mitigasi Risiko dalam Prostitusi Digital: Studi Etnografi pada Aplikasi MiChat Victoria Simon Suripatty; Bambang Sukma Wijaya
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.13302

Abstract

The development of digital technology has transformed prostitution practices from physical spaces to digital platforms, where actors must operate amidst the absence of formal protection and legal threats. This study aims to describe the communication patterns and strategies used by commercial sex workers (CSWs) in offering services through MiChat, employing the ethnographic communication approach with the SPEAKING model (Saville-Troike, 2003). This research employs a qualitative approach. Data were obtained through digital observation, in-depth interviews with CSWs, service users, and pimps in the Greater Jakarta area, as well as documentation of transactional conversations on MiChat. Data were analyzed through three stages: data condensation, data display, and conclusion drawing. The findings reveal that CSW communication on MiChat constitutes a Communication Architecture for Risk Mitigation—a structured system that compensates for the formal protection absent from the platform. This system operates through a four-stage Repeated Communication Model: self-representation, initiation and selection, negotiation and confirmation, and meeting and termination. Each conversation stands as an independent and anti-relational event as a safety strategy. The study also identifies three roles (CSWs as passive waiters, clients as active initiators, and pimps as optional filters behind the scenes), the use of coded language such as ST (Short Time) and LT (Long Time) along with emojis, tonal shifts from neutral to firm to cold as negotiation boundaries, and unwritten norms such as direct communication, rapid response, and privacy as a necessity. All these elements function to mitigate three spectrums of risk: legal risks (avoiding detection and raids), physical risks (violence and exploitation), and economic risks (fraud and unilateral cancellation).

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