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Dedi Junaedi
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Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150
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INDONESIA
Communication and Information Journal
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 29865395     DOI : 10.47467/comit
Core Subject : Religion, Science, Education, Engineering,
Religion Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
Comit: Communication and Information Journal is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal focused on communication, dakwah, broadcasting, education, and Islamic studies through the publication of articles, research reports, and book reviews. The Journal is published two times a year on April, October. The aim of the journal is to disseminate the communication, information, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Information, Dakwah & Islamic propagation, Islamic education, Islamic studies, Islamic education, and other related issues. E-ISSN 2986-5395
Arjuna Subject : Ilmu Komputer (semua kategori) - Jaringan Komputer dan Komunikasi
Articles 101 Documents
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Pengaruh Teknologi Artificial Intelligence (AI) dan Digital Marketing terhadap Loyalitas Pelanggan: Studi Kasus pada E-Commerce Tiktok Shop di Indonesia Tahun 2025 Nurus Syobah; Muttaqiin, Ninnasi
Comit: Communication, Information and Technology Journal Vol. 3 No. 2 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i2.9360

Abstract

The development of digital technology has influenced the marketing strategies used by e-commerce players, one of which is through the use of Artificial Intelligence (AI) and digital marketing. TikTok Shop, a social media-based shopping platform, integrates AI technology and digital marketing strategies to improve customer experience. This study aims to determine the effect of AI technology and digital marketing on TikTok Shop customer loyalty. The quantitative method used was a questionnaire distributed to 60 TikTok Shop user respondents. The results showed that both AI and digital marketing have a significant influence on customer loyalty simultaneously. Partially, AI has no effect on customer loyalty, while digital marketing has an influence on customer loyalty. The conclusion is that the right integration of digital technology can be a key factor in maintaining customer loyalty in the digital era.

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