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JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Published by ABISATYA DINAMIKA ISWARA PUBLISHING
ISSN : 29620597     EISSN : 29635608     DOI : https://doi.org/10.58268/adidharma.v1i1
Core Subject : Economy, Humanities, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science
Journal Scope : Analisis, temuan atau refleksi kegiatan PKM yang tidak terbatas pada konsep, metode, sasaran PKM, hasil luaran PKM, dan refleksi kegiatan, tetapi juga aspek-aspek penguatan kapasitas masyarakat dalam mengidentifikasi dan menyelesaikan permasalahan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 45 Documents
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PENGUATAN BRANDING DIGITAL UMKM KULINER MELALUI OPTIMALISASI MEDIA SOSIAL Mira Veranita; Achmad Dheni Suwardhani; Ria Yuli Angliawati; Mita Wydaswara; Sarah Nursa’diah Hidayat; Ahmad Sahidin
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.292

Abstract

The rapid growth of digital technology has transformed marketing strategies for Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector, where visual promotion and customer engagement play an essential role. However, many culinary MSMEs still face challenges in managing social media effectively due to limited digital literacy, inconsistent branding, and inadequate content creation skills. This community service program aimed to optimize social media utilization as a digital promotion tool for Dehenz MSME, a culinary business operating in the bakery, catering, and coffee shop sectors in Bandung Regency, Indonesia. The program employed a participatory mentoring approach through several stages, including problem identification, program planning, training implementation, mentoring, monitoring, and evaluation. Activities focused on digital marketing education, visual branding development, content creation training, Instagram feature optimization, and content planning assistance. The results demonstrated significant improvements in the partner’s understanding of digital marketing strategies, the quality and consistency of promotional content, the utilization of Instagram features such as reels and stories, and customer engagement on social media platforms. In addition, the program successfully strengthened the digital branding identity of the business and enhanced the partner’s ability to manage social media independently and systematically. The study concludes that practice-based social media mentoring is effective in improving the digital marketing capacity and competitiveness of local culinary MSMEs in the digital economy era.
MENUMBUHKAN RASA PERCAYA DIRI ANAK YATIM MELALUI PELATIHAN KOMUNIKASI Robby Simanjuntak; Novita Yolanda; Arif Kristian Yuniardi; Dira Aprilia
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.294

Abstract

Communication skills are one of the important skills in supporting social development, education, and character building of children. However, some orphans still experience limitations in interpersonal communication skills and self-confidence due to lack of guidance and a supportive environment. This community service activity is organized by the LABORA School of Management and aims to improve the communication skills of orphans through educational programs and communication training. The implementation method uses a participatory approach through the stages of needs observation, delivery of effective communication materials, speaking simulations, educational games, communication practice and activity evaluation. The target of the activity is the Al Gugel orphans in the Bogor area and was carried out on May 22-23, 2026. The results of the activity showed an increase in the courage to speak, the ability to express opinions, and the interpersonal communication skills of the participants. The training program also increased children's confidence in interacting with their surroundings. Community service activities based on communication training can be an educational medium in supporting the development of character and social skills of orphans.
MENUMBUHKAN KEPEDULIAN MAHASISWA MELALUI PROGRAM SANTUNAN ANAK YATIM AL GUGLE BERBASIS PENGABDIAN MASYARAKAT Dewi Kartikaningsih; Harry Wiyanto; Jayadi Jayadi; Hanifah Inas Ismawan
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.295

Abstract

Community service is one of the implementations of the tridharma of university which aims to build harmonious relationships between universities and the community. One form of community service implementation that has a significant social impact is the orphan assistance program. This activity not only provides social assistance to communities in need, but also serves as a means of social learning for students in fostering empathy, solidarity, and social awareness. LABORA School of Management implements the tridharma by implementing the Al Gugel orphan assistance program in Bogor based on community service to increase student social awareness. The method used is a qualitative descriptive method through observation, documentation, and interviews with students and beneficiary communities. The results of the activity show that the orphan assistance program is able to increase student social participation, strengthen humanitarian values, and build a caring character for the social environment. In addition, this activity has a positive impact on orphans through material assistance and moral support provided by the academic community. The community service program based on social assistance is considered effective in building a humanistic campus culture that is oriented towards social values. Keywords: social awareness; community service; students; LABORA School of Management; Al Gugel
OPTIMALISASI PEMASARAN DIGITAL DAN CUSTOMER RELATIONSHIP MANAGEMENT PADA UMKM AFA PRODUCTION Farrel Daffa Zinedine Noor; Audita Nuvriasari
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.300

Abstract

Afa Production is a custom jersey SME in Sleman facing challenges in optimizing social media promotion, slow customer service response, lack of competitor research, and weak customer retention due to a vacancy in marketing staff. This internship program aims to design and implement the foundations of digital marketing and Customer Relationship Management (CRM) to enhance the company's competitiveness. The program was executed using observation, interviews, and direct system design practices. The results yielded four main outcomes. First, a content calendar and visual assets were implemented, as dynamic visuals significantly increase consumer engagement on social media compared to static text promotions. Second, Standard Operating Procedures (SOPs) for online services via WhatsApp were developed to maintain e-service quality and mitigate the risk of service degradation due to limited staff. Third, digital competitor monitoring was applied as a crucial instrument to analyze market trends and secure a strategic advantage in the sports apparel sector. Fourth, e-CRM-based customer database management and follow-up techniques were formulated to efficiently drive repeat orders. In conclusion, these digital marketing and CRM initiatives successfully established a robust operational infrastructure to maintain Afa Production's sustainability and competitiveness in the digital market.
PENDAMPINGAN PENERAPAN MEDIA AAC PICTURE EXCHANGE COMMUNICATION SYSTEM DALAM TOILET TRAINING PADA ANAK CEREBRAL PALSY Filda Rahma Ismi Fadilah; Shiane Hanako Sheba; Sindi Anur Kholipah; Ghea Nur Aishyiyah Filanda; Khoirunnisa Tambunan; Firza Aldira Ramadia
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.319

Abstract

Anak dengan cerebral palsy (CP) sering mengalami hambatan komunikasi yang mempengaruhi kemandirian dalam aktivitas sehari-hari, termasuk toilet training. Salah satu metode Augmentative and Alternative Communication (AAC) yang dapat digunakan adalah Picture Exchange Communication System (PECS). Kegiatan pengabdian kepada masyarakat ini bertujuan mendampingi orang tua dalam penerapan kartu PECS untuk melatih kemandirian toilet training pada anak cerebral palsy usia 12 tahun. Metode yang digunakan meliputi edukasi kepada orang tua, demonstrasi, praktik penggunaan kartu PECS, observasi, serta evaluasi melalui pre-test dan post-test yang dianalisis secara deskriptif kuantitatif. Hasil menunjukkan belum terjadi peningkatan kemandirian toilet training setelah pendampingan. Berdasarkan observasi, subjek lebih mudah memahami instruksi menggunakan benda nyata dibandingkan simbol bergambar pada kartu PECS. Hal ini menunjukkan bahwa media bergambar belum sesuai dengan karakteristik belajar subjek. Selain itu, durasi pendampingan yang singkat, latihan di rumah yang belum optimal, dan karakteristik perkembangan subjek diduga turut memengaruhi hasil. Pendampingan selanjutnya disarankan menggunakan media yang lebih konkret, melibatkan orang tua secara konsisten, serta disertai evaluasi lanjutan oleh tenaga profesional.

Page 5 of 5 | Total Record : 45

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