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Jurnal Manajemen Riset Inovasi
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29632307     EISSN : 29647800     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 187 Documents
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How Is The National Banking Marketing Strategy Based On Technology syafril, syafril; Effiyaldi, Effiyaldi; Selvanus, Selvanus; Wahyudi, Wahyudi
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3066

Abstract

This research explains a phenomenon of how national banking marketing strategies are technology-based. This research uses an exploratory qualitative method with a literature study approach which tries to produce information and knowledge in a field that was previously under-researched. The research results show that national banking marketing strategies developed in accordance with advances in technology during that time. Current technological developments have brought about fundamental changes in national banking, such as the presence of branchless banking and digital banking based on internet technology. The next development will change banking marketing strategies starting the marketing 5.0 era based on humanity and technology. It is hoped that the results of this research will be useful for the world of banking and science in the future.
Pengaruh Kemampuan Kerja, Masa Kerja, dan Kompensasi Terhadap Kinerja Karyawan Bagian Marketing pada CV. XXX Rindang Wahyuning Utami; Tri Andjarwati
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3074

Abstract

This study aims to analyze the effect of Work Ability, Length of Service, and Compensation on the Performance of Marketing Department Employees on CV. XXX. The sample in this study is employees of the marketing department on CV. XXX  as many as 46 people. The sampling technique in this is saturated sampling and data collection using questionnaires. The instrument validity test uses Pearson Correlation, while the reliability test uses Cronbach alpha, and data analysis is carried out using multiple linear regression analysis techniques. The results of this study found that: (1) Work Ability has a positive and significant effect on the performance of marketing employees on CV. XXX. (2) Employment has a positive and significant effect on the performance of marketing employees on CV. XXX. (3) Compensation has a positive and significant effect on the performance of marketing employees on CV. XXX. (4) Work Ability, Length of Service, and Compensation have a positive and significant effect on the performance of marketing employees on CV. XXX.
Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Melalui Niat Beli : Studi Pada Brand Scarlett Whitening Gebi Herry; William Widjaja
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3075

Abstract

The current phenomenon is that the entertainment and beauty industry releases many products that can be used by the whole community, so this can create a different culture, encouraging the attraction of celebrity endorsers, who are figures (a person, mascot or group) who are known by the social community and celebrity endorsers. one of them is Twice (K-pop girl group) which is currently collaborating or has an agreement to endorse a brand in the form of Scarlett Whitening skincare products or services. This will influence a brand ambassador on the buyer's decision through the intention to purchase the product, so the author aims to analyze how much influence the brand ambassador has on the buyer's decision through people's purchase intention by using a survey research type method and a quantitative approach as a data collection tool through questionnaires. Data obtained through questionnaires shows that the percentage of women is 84% ​​and the percentage of men is 16%. The results of this research are that brand ambassadors have a positive and significant effect on purchasing interest. Where Scarlett Whitening has superior quality products including consumer trust so it can be concluded that brand ambassadors do not increase purchasing decisions for Scarlett Whitening products. The author gives advice to Scarlett Whitening as the object of this research, even though Twice is already quite good, it still needs to seek more brand awareness and increase consumer trust.
Analisis Usaha Kecil Menengah Rumah Makan Padang Khairil Azmi; Muhammad Jamil; Faeza Rezi S
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3081

Abstract

Currently, competition in the world of work is getting tougher and unemployment is increasing. Forcing the government to immediately overcome unemployment by expanding job opportunities is impossible. Unemployment does not only come from people who do not have expertise in certain fields but also from employees who are retired early by companies, both large and small companies. Thus, you can imagine how many Indonesians do not have jobs. In this case there must be awareness from the whole community to play an active role in overcoming unemployment because the government only helps with government programs such as UKM (Small and Medium Enterprises). When running a small and medium business, you need a business analysis so that the business can run well, one of these businesses is a Padang restaurant. The aim of the research is to analyze small and medium Padang restaurant businesses. This research uses qualitative methods and is classified as field research with semi-structured interviews and documentation as data collection techniques. The findings from this research are that there are several things that need to be improved in managing a Padang restaurant business, including: the quality of the food must remain stable, the taste of the employees is friendly, the business premises are clean, prayer places must be provided and so on.
Analisis Tingkat Kesehatan Bank Dengan Pendekatan Risk Profile, Good Corporate Governance, Earnings, And Capital Pada PT. BPR Bank Jombang Perseroda Sabrina Sindy Aulia
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3088

Abstract

This research is aimed at analyzing the level of bank health at PT BPR Bank Jombang Perseroda which was carried out using RGEC method. The data used comes from the financial reports of PT BPR Bank Jombang Perseroda for the 2018-2022 period or five years and 40 company data was found. The RGEC method was employed during the data analysis. Based on the conducted analysis, it was discovered that PT BPR Bank Jombang Perseroda had a fairly excellent rating from 2018 to 2022 (Composite rating 3).
Pengaruh Motivasi Kerja Dan Pelatihan Terhadap Kinerja Karyawan Di Mal Pelayanan Publik Kabupaten Maros Sulawesi Selatan Muh Fauzan Rizaldy Yusuf; Andi Heru Susanto
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3099

Abstract

Technology and globalization have triggered increasingly fierce competition in the workplace, including in local government, such as Maros Regency. In the context of public service, improving employee performance is crucial, especially at the Public Service Mall, to provide effective services to the community and achieve competitive advantage. This study aims to analyze the influence of motivation and training on employee performance. The research method used is an associative quantitative approach involving 100 respondents. The research instrument was a questionnaire that had been tested for validity and reliability. Data analysis was conducted using descriptive analysis and correlation, while hypothesis testing was carried out using multiple linear regression analysis. The results showed a negative influence of motivation and training on employee performance with an R-Square value of 0.114. The limitation of this study lies in its scope, which only covers one government office in Maros Regency and does not consider other variables or moderators that may affect employee performance more comprehensively.  
Analisis Disiplin Kerja Pada CV Arsana Sentosa Aniqa Asriah; Enjang Suherman
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3100

Abstract

The purpose of this research is to understand the process of employee discipline at CV. Arsana Sentosa, identify barriers in the implementation of employee discipline, and find ways to overcome these barriers. The method used is qualitative descriptive analysis. The analysis results show that the implementation of Standard Operational Procedures (SOP) at CV. Arsana Sentosa provides significant benefits if done properly according to their functions. If employee discipline at CV. Arsana Sentosa decreases, the profit obtained will also decrease, even leading to losses. From previous discussions, it can be concluded that the implementation of discipline at CV. Arsana Sentosa, particularly in the use of fire extinguisher cylinders, has a significant impact if employees implement discipline well. This can be seen from the discipline system at CV. Arsana Sentosa, which is in line with the applicable regulations. However, there are still things that need to be improved, such as employees needing to have principles in managing time and being perfectionists without delaying tasks.
Meningkatkan Kinerja Pemasaran Melalui Ekuitas Merek dan Penciptaan Nilai Bersama: Studi pada UMKM Kuliner Khas Lokal di Provinsi Banten Riki Gana Suyatna
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3115

Abstract

On a practical level, marketing performance is a key factor used to demonstrate the success of all areas of business. The Micro, Small and Medium Enterprises (MSMEs) sector is an industrial sector that can be relied on as an indicator of economic stability at both the local and national levels. The existence of the phenomenon of fluctuations in the growth and contribution of MSMEs certainly needs further investigation. This study aims to examine the effect of product innovation on marketing performance with brand equity and shared value creation as an intervening variable. The research sample was taken as many as 90 UMKM culinary typical of Banten local with non probability sampling technique, data analysis using SEM-PLS method. From the research results it is known that 1) product innovation has no impact on marketing performance; 2) product innovation has a positive and significant effect on shared value creation; 3) product innovation has a positive and significant effect on brand equity; 4) the creation of shared value has a positive but significant effect on marketing performance; 5) brand equity has a positive and significant effect on marketing performance. In addition, brand equity and shared value creation are able to mediate the relationship between product innovation and marketing performance
Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Loyalitas Konsumen pada Chinoss Coffeespace di Pekanbaru Ricky Aryanandes; Evawani Elysa Lubis
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3165

Abstract

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.
Analisis Manajemen Kas dan Manajemen Persediaan Terhadap Kinerja Keuangan Pada Toko Ling Food Kota Makassar Nurtisa Lestari; Andi Batary Citta; Widiastuti Widiastuti
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3168

Abstract

This research aims to analyze the influence of cash management and inventory management on the financial performance of Ling Food Stores in Makassar City during the 2020-2022 period. The main focus of this research is to evaluate how cash and inventory management contributes to a company's liquidity, profitability and operational efficiency, which are measured through various financial ratios such as Current Ratio, Gross Profit Margin (GPM), Operating Profit Margin (OPM), Net Profit Margin (NPM), Return on Investment (ROI), and Return on Equity (ROE). The research results show that the Current Ratio in 2020 cannot be calculated due to the absence of short-term liabilities, while in 2021 and 2022 each was recorded at 0.095% and 0.216%, reflecting low liquidity. On the other hand, the decrease in Average Inventory from IDR 754,200 in 2021 to IDR 715,000 in 2022, followed by a significant increase in net profit, shows efficiency in inventory management. The increase in GPM, OPM, NPM, ROI, and ROE ratios from 2020 to 2022 reflects significant improvements in financial performance, indicating that more effective cash and inventory management can improve a company's financial health.

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