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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 262 Documents
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Analisis Dinamika Pasar Kerja di Era Pemulihan Ekonomi: Pengaruh Output Ekonomi, Upah, Pendidikan, dan Investasi Asing di Indonesia Azzahro, Septin; Samudra, Ribka Widayati; Ashar, Khusnul; Setyanti, Axellina Muara
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3198

Abstract

This study aims to analyze the influence of Gross Regional Domestic Product (GRDP), Average Years of Schooling (AYS), Provincial Minimum Wage (PMW), and realized foreign investment on the Labor Force Participation Rate (LFPR). The background of this research is based on the urgency of understanding labor market dynamics as a strategic indicator of economic development, particularly following the COVID-19 pandemic. A quantitative approach is utilized in this study, applying panel data regression across 34 provinces in Indonesia during the period 2020–2023. The analysis results indicate that GRDP, AYS, PMW, and foreign investment have a positive and significant influence on LFPR. An increase in the average years of schooling reflects an improvement in human resource quality, which encourages labor force participation. The rise in the Provincial Minimum Wage plays a role in strengthening incentives to enter the formal labor market. GRDP growth demonstrates an economic expansion effect that broadens job opportunities, while foreign investment serves as a catalyst in the creation of new employment opportunities.These findings offer important implications for the formulation of strategic policies in the fields of employment, education, and investment, specifically in strengthening the involvement of the productive workforce in Indonesia's development and output creation.
Etika dan Kekayaan Intelektual dalam Wirausaha: Pilar Keberlanjutan Bisnis Modern Asrizal, Asrizal; Suyowanto, Suyowanto; Winarno, Agung; Rahayu, Wening Patmi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3218

Abstract

the digital and globalization era, entrepreneurs face complex challenges related to intellectual property rights (IPR) violations, such as piracy, brand counterfeiting, and idea theft. This phenomenon not only has an impact on the legal aspect, but also creates significant business ethics dilemmas. This study aims to analyze the relationship between the application of business ethics and IPR protection in the context of entrepreneurship, and to explore how the integration of the two can improve business competitiveness and sustainability. The methodology used is a qualitative literature study with a descriptive-analytical approach, reviewing various sources such as scientific journals, legal regulations related to IPR, and case studies of entrepreneurs who apply ethical principles and IPR protection. The results of the study indicate that the application of strong business ethics has a significant impact on the awareness and compliance of business actors in protecting intellectual property. Meanwhile, an understanding of IPR law can encourage innovation and create a fair and sustainable business climate. This is in accordance with the theory of the application of business ethics, IPR protection and legal protection for consumers have a significant influence on business, emphasizing the importance of integrating the three to support fair and sustainable business practices. This study confirms that the integration of business ethics and IPR protection is not only a formal legal aspect, but also an important strategy in building a positive image, consumer trust, and long-term business sustainability. Therefore, education and awareness of the importance of business ethics and IPR protection need to be increased among entrepreneurs to create a healthy, competitive and sustainable business ecosystem.
Analisis SWOT Terhadap Strategi Pemasaran Ijarah Multijasa di BMT Mentari Bumi Panican, Purbalingga Maulida, Indah Ilma; Fitriana, Novika Nur; Ismiati, Ismiati; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3346

Abstract

This study aims to analyze the marketing strategy of the Multi-Service Ijarah product at BMT Mentari Bumi Panican, Purbalingga, using a SWOT analysis approach. The Multi-Service Ijarah is a service-based financing product used for non-asset needs such as education, healthcare, and other urgent expenses. Despite its great potential, the utilization rate remains low, accounting for only 19% of the total financing distributed. This research applies both descriptive quantitative and qualitative methods, through questionnaires and interviews with BMT's internal parties. The findings reveal that the main strengths of BMT lie in its fast and friendly service process and the provision of customer education regarding the contract. Its weaknesses include limited socialization and insufficient use of digital technology. Opportunities exist in fulfilling emergency financial needs, particularly for customers requiring flexible repayment options. However, threats arise from the public's lack of understanding of the Ijarah concept and competition from more recognized and accessible financial institutions and Islamic fintech platforms. Based on the identified SWOT factors, the study recommends strengthening promotional strategies, leveraging digital tools, and enhancing community education to improve competitiveness and market penetration of the Multi-Service Ijarah product. This research is expected to contribute to developing more effective marketing strategies in Islamic microfinance institutions.
Feasibility of MSMEs With SWOT Analysis Approach (Case Study at CV. Delta Raya, Sidoarjo) Rieska Maharani; Sudarmiatin Sudarmiatin; Puji Handayati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3400

Abstract

The increasingly competitive competition in international market is a challenge for Indonesia. In the development and economic growth, Small and Medium Industries (SMEs) play an important role. This study was conducted to find the most relevant marketing strategy so that sales at CV. Delta Raya, Sidoarjo, can increase. Based on the results of observations, CV. Delta Rata is in quadrant 1, which indicates a favorable situation. For CV. Delta Rata, because it has the strength that can be utilized as an opportunity to increase sales results. With this study, it is expected that business actors will improve the quality and quantity of optimal services, expand the market, and maximize the development of information technology.
Analisis kinerja PT Bank Syariah Indonesia Tbk melalui pendekatan Balanced Scorecard Kurniawan, Pandu; Sharunh, Mohammad Rizna; Saputra, Aditya Gilang; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3427

Abstract

The Balanced Scorecard (BSC) approach enables a more holistic performance evaluation by considering non-financial aspects as equally important as financial indicators. Findings from this study indicate that PT Bank Syariah Indonesia Tbk (BSI) has not only achieved strong financial performance following the merger, but has also demonstrated significant progress in other strategic dimensions. From the financial perspective, BSI recorded solid profitability with an average Net Profit Margin (NPM) of 25.01%, Return on Assets (ROA) of 2.27%, and Return on Equity (ROE) of 17.16%, consistently exceeding the national banking industry average. In the customer perspective, the increase in the number of customers—reaching over 20 million by mid-2024—reflects BSI’s success in building customer loyalty and satisfaction, including through digital service innovations and enhanced banking accessibility. From the internal business process perspective, operational efficiency has continued to improve, as evidenced by the declining BOPO ratio, strengthened information technology systems, and strategic expansion through the opening of a branch in Dubai as a first step toward the international stage. Meanwhile, in the learning and growth dimension, BSI has shown a strong commitment to human resource development through training and skill enhancement, reinforcement of a work culture based on the core values of AKHLAK (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative), and digital transformation through the launch of the BYOND by BSI SuperApp. By consistently integrating all four BSC perspectives, BSI has not only enhanced its overall performance but also strengthened its foundation for long-term growth. The BSC approach has proven to be a strategic and effective tool for comprehensively, sustainably, and adaptively evaluating and directing the performance of Islamic financial institutions in an evolving landscape.
Analisis SWOT terhadap Risiko dan Strategi Penyaluran Pembiayaan Konsumen di Lembaga Keuangan Syariah: Studi pada Bank Mega Finance Syariah Purwokerto Nafila, Isna; Mukaromah, Siti; Ramadhanti, Salsabilla; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3432

Abstract

This study aims to analyze the risks and strategies in consumer financing distribution at Bank Mega Finance Syariah Purwokerto using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. Islamic financial institutions play a significant role in supporting community economic activities through financing products based on sharia principles. However, in practice, these institutions also face various challenges such as late installment payments, unauthorized transfer of financed assets, and intense competition in the financial services market. This research employs a qualitative descriptive method through direct observation and in-depth interviews with internal company parties, particularly the collection department. The results indicate that the main strength of Bank Mega Finance Syariah Purwokerto lies in its diverse financing services, including cash loans, vehicle financing, and smartphone credit. Its weaknesses include the risk of payment arrears and potential losses caused by customers who pawn or sell financed items. The institution’s opportunities are in market expansion through digital-based leasing registration applications, while its threats involve high competition and strict consumer protection regulations. These findings provide strategic recommendations for strengthening risk management and improving the quality of sharia-compliant financing services in Purwokerto and its surrounding areas.
Analisis Kinerja KSPPS BKK Bersama Kami Kasembadan Dengan Menggunakan pendekatan Balance Scorecard Cery, Cery; Pransiska, Ega; Oktavianingsih, Wiji; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3496

Abstract

This study aims to evaluate the performance of KSPPS BKK Bersama Kami Kasembadan through the application of the Balanced Scorecard (BSC) framework, which comprises four fundamental perspectives: financial, customer, internal processes, and learning and growth. Employing a descriptive quantitative methodology, the data utilized in this research were obtained from the cooperative’s financial statements and internal records spanning the years 2021 to 2024. The results indicate that the cooperative was able to maintain its financial ratios in alignment with the benchmarks established by Bank Indonesia. Moreover, the adoption of door-to-door service strategies and the continuous implementation of employee training programs contributed to enhanced service quality and organizational capability. In conclusion, the use of the BSC served as an effective strategic tool in evaluating and reinforcing the cooperative’s performance in accordance with sharia principles.
Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z Khairunnisa, Kaifa Elfitri; Amanda, Khofifah Tria; Nailah, Muflihatun; Alifah, Naswa Naila; Fitria, Yumna Rizky; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3613

Abstract

This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descriptive statistics and multiple linear regression. The independent variables were brand image (X1) and product quality (X2), while the dependent variable was brand loyalty (Y). Secondary data obtained from scientific journals, Le Minerale industry reports, and Statistics Indonesia (BPS). The findings indicate brand image and product quality have positive effect on brand loyalty, meaning that positive perception of the brand and product quality in consumers’ minds enhances their loyalty. Brand loyalty influenced by brand image and product quality by 58.1%, while the remaining is affected by external factors. Based on results, it is recommended that Le Minerale maintain positive brand image and high product quality to sustain consumer loyalty. Future research should broaden their scope for more comprehensive insights into drivers of consumer loyalty.
Pengaruh Modal Kerja dan Likuiditas Terhadap Profitabilitas Food and Beverage di Bursa Efek Indonesia Safitri, Ai Mira; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3635

Abstract

This study aims to analyze the effect of working capital and liquidity on the profitability of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2024. Profitability is measured by Return on Equity (ROE), working capital is calculated from the difference between current assets and current liabilities, while liquidity is measured using the current ratio. This research employs a quantitative approach with descriptive methods and multiple linear regression analysis. The results show that neither working capital nor current ratio has a statistically significant effect on ROE, both partially and simultaneously. The coefficient of determination (R²) of 6.9% indicates that these two variables only explain a small portion of ROE variation. The findings suggest that companies have not yet optimally utilized working capital efficiency and liquidity management to improve profitability. This study contributes to managerial insight by encouraging firms to consider more relevant factors in financial performance strategies. Moreover, the findings support the notion that the influence of the Trade-off and Pecking Order theories in Indonesian corporate finance remains inconsistent.
Pengaruh Word Of Mouth, Citra Merek, dan Brand Ambassador Terhadap Kepuasan Konsumen Pada Produk Le Minerale Ramadanti, Alfiani Fitria; Wahyu K, Brahma; Rahmawati, Zulfia
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3791

Abstract

This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliability tests, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that WOM, brand image, and brand ambassador each have a positive and significant effect on consumer satisfaction. Simultaneously, these three variables also have a significant impact, with an R² value of 0.604, indicating that 60.4% of the variation in consumer satisfaction is explained by WOM, brand image, and brand ambassador, while the remaining 39.6% is influenced by other factors beyond this study. These findings highlight the importance of combining marketing communication strategies to enhance consumer satisfaction in the bottled drinking water industry.

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