MDP Student Conference
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
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<![CDATA[Pengaruh Kualitas Pelayanan dan Emosional Terhadap Kepuasan Konsumen Rujak Asinan Nyonya Kim ]]>
<![CDATA[Angelina, Theresia]]>;
<![CDATA[Elizabeth, Sri Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7396
<![CDATA[The purpose of this study was to analyze the influence of service quality and emotional impact on consumer satisfaction with Rujak and Asinan Nyonya Kim partially and simultaneously. This study uses a questionnaire distribution method with a likert scale, with a total of 477 respondents. The sampling technique in this study uses the Slovin method and with the help of SPSS software. This study used quantitative descriptive method, the subjects in this study is the people of Palembang city who have purchases at Rujak and Asinan Nyonya Kim. The results of this study showed that partially and simultaneously the service quality and emotional variables have a positive and significant influence on consumer satisfaction.]]>
<![CDATA[Pengaruh DPR Dan CR Terhadap Harga Saham Perusahaan Yang Terdaftar Di JII70 ]]>
<![CDATA[Rahman, Raden Faqih]]>;
<![CDATA[Elizabeth, Sri Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7397
<![CDATA[The purpose of this study is to analyze the variables of Dividend Payout Ratio and Current Ratio to Share Prices of companies listed on the Jakarta Islamic Index 70. Data collection in this study is by taking company financial statement data on the IDX and the website of each company. Data management in this study is by purposive sampling method using the help of SPSS 21. The partial test results show that the Dividend Payout Ratio variable has a positive and significant influence with a sig value of 0.000 < 0.05 while the Current Ratio variable has a negative and insignificant influence with a sig value of 0.610 > 0.05. The simultaneous test proves that the F value is 122,388 with 0.000 significance values which means that the variables Dividend Payout Ratio and Current Ratio can be tied to have an effect and significant on the Stock Price.]]>
<![CDATA[Analisis Faktor-Faktor Yang Berpengaruh Terhadap Kepuasan Pelanggan Martabak Padang Pak Jee ]]>
<![CDATA[Sari, Miranti Kusuma]]>;
<![CDATA[Kasih, Yulizar]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7399
<![CDATA[The purpose of this research is to examine partially and simultaneously the effect of product quality, service quality, and price on customer satisfaction of Martabak Padang Pak Jee. The sample used was 220 samples. Data collection methods with a questionnaire using a Likert measurement scale. The research approach uses a quantitative approach. Non probability sampling is a technique for sampling with purposive sampling method. The results showed that partially the independent variable had an effect on the dependent variable. Simultaneously, the independent variable affects the dependent variable.]]>
<![CDATA[Pengaruh Harga dan Promosi Terhadap Kepuasan Konsumen Toko Bunga di Kota Palembang ]]>
<![CDATA[Lauwson, Maria Angel]]>;
<![CDATA[Megawati, Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7403
<![CDATA[The purpose of this study was to analyze the price and promotion that affect consumer satisfaction of flower shops in Palembang city, and to find out the price and promotion that affect consumer satisfaction in Palembang city. Collecting data in this study by distributing questionnaires to 100 respondents. Sampling using non probability sampling with purposive sampling method with the help of SPSS 25. Partial test results show that price and promotion have a significant positive effect on customer satisfaction with a value of 0.000 <0.050. The simultaneous test proved 95,868 with a significant value of 0.000, which means that the price and promotion variables have a positive and significant effect on customer satisfaction.]]>
<![CDATA[Pengaruh Citra Merek Dan Emosional Terhadap Kepuasan Konsumen Di Emilia Hotel Palembang ]]>
<![CDATA[Veronia, Veronia]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7404
<![CDATA[The purpose of this research was conducted to find out of brand image, service quality, emotional, and price on customer satisfaction at Emilia Hotel Palembang partially and simultaneously. Hotel Palembang partially and simultaneously. The sample from this research was 340 consumers who stayed at the Emilia Hotel Palembang. The research results stated that brand image and emotions had a positive and significant partial and simultaneous effect on consumer satisfaction.]]>
<![CDATA[Dampak Jangka Waktu Jatuh Tempo, Tingkat Suku Bunga Dan Nilai Kurs Terhadap Harga Obligasi Pemerintah ]]>
<![CDATA[Manurung, Nursania]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7408
<![CDATA[The study examines the effects of maturity, interest rates, and exchange rates on government bond prices. The population of this study included 78 government bonds using purposive sampling method. The results of this study show that maturity and exchange rates do not have a significant impact on bond prices. Interest rates have a negative impact on bond prices.]]>
<![CDATA[Pengaruh Aksesibilitas dan Sales Promotion Terhadap Kunjungan Wisata Olahraga JSC Bowling Center ]]>
<![CDATA[Marchelino, Wendy]]>;
<![CDATA[Widagdo, Herry]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7409
<![CDATA[The aim of this research is to evaluate the impact of Accessibility and Sales Promotion on the Decision to Visit the JSC Bowling Center Sports Tourism, both partially and simultaneously. The data collection method applied involved distributing questionnaires to 392 respondents. This research uses descriptive research, with a non-probability sampling technique using the purposive sampling method and supported by the SPSS 25 application. The results of the research show that the partial test (t-test) shows a positive and significant impact of the Accessibility and Sales Promotion variables on the decision to visit. Meanwhile, the simultaneous test (F-test) proves that the independent variables, namely Accessibility and Sales Promotion, positively and significantly influence the dependent variable, namely the decision to visit.]]>
<![CDATA[Pengaruh Strategi Promosi Dan Word Of Mouth Terhadap Kepuasan Pelanggan Produk Kenzo Roof Di PT. Sukses Mustika Abadi Palembang ]]>
<![CDATA[Joki, Joki]]>;
<![CDATA[Kardinal, Kardinal]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7410
<![CDATA[The purpose of this study: (1) To find out whether the promotional strategy affects customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang partially. (2) To determine whether word of mouth partially affects customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang. (3) To determine whether promotional strategy and word of mouth affect customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang simultaneously. This research uses the Roscoe method and with the help of SPSS25 software. The results of this study indicate that the partial test (t-test) of the promotional strategy variable (X1) and the word of mouth variable (X2) have a positive and significant effect on customer satisfaction. The simultaneous test (f-test) proves that the independent variables, namely the promotional strategy variable (X1) and the word of mouth variable (X2), have a positive and significant effect on the dependent variable in the form of customer satisfaction (Y).]]>
<![CDATA[Dampak DER Dan ROE Terhadap Return Saham Indeks LQ45 ]]>
<![CDATA[Pradiasty, Dwi Ayu]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7412
<![CDATA[This research aims to see the effect of DER and ROE on Stock Returns on the LQ45 index on the IDX. The sample used was 15 issuers on the LQ45 index on the IDX using a purposive sampling method. This research concludes that DER not significantly on Stock Returns, while ROE a significantly on stock returns.]]>
<![CDATA[Efek Ukuran Perusahaan, Tingkat Pertumbuhan Terhadap Struktur Modal Sub Sektor Perdagangan Eceran ]]>
<![CDATA[Gunawan, Dessy]]>;
<![CDATA[Meirisa, Faradila]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7415
<![CDATA[This test aims to be able to understand what is being studied. The method used in this test was quantitative descriptive and the samples used were 25 from 27 companies. The findings state that company size only has an insignificant influence on capital structure, but the growth rate has a strong influence.]]>
