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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 689 Documents
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Pengaruh ROA terhadap Harga Saham Dimediasi EPS pada Perusahaan Indeks MNC36 Periode 2019-2024 Moniung, Benedictus Yovandrey Wiliyus; Meirisa, Faradila
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15388

Abstract

This study aims to examine the effect of Return on Assets (ROA) on Stock Price with Earning Per Share (EPS) as a mediating variable. The research focuses on companies listed in the MNC36 Index for the period 2019-2024. Using a quantitative associative approach and purposive sampling, 30 companies were selected, totaling 180 observations. Data analysis was performed using Path Analysis and the Sobel Test via IBM SPSS 26. The results indicate that ROA has a significant positive effect on Stock Price, and EPS also significantly affects Stock Price. However, ROA does not significantly affect EPS. Furthermore, the Sobel Test reveals that EPS is unable to mediate the relationship between ROA and Stock Price. This suggests that investors respond to asset efficiency directly rather than through earnings per share mechanisms in determining stock value.
Pengaruh Persepsi Kemudahan, Risiko, Literasi Digital terhadap Niat Penggunaan Coretax di Palembang Lius, Ferli Herlan; Sugara, Kathryn
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15389

Abstract

This study aims to analyze the effects of perceived ease of use, perceived risk, and digital literacy on the intention to use the Coretax system among corporate taxpayers in Palembang. This research employs a descriptive quantitative method using primary data collected through questionnaires distributed to respondents. The sample consists of 105 corporate taxpayers, determined using the Slovin formula. The respondent criteria include corporate taxpayers who have already used the Coretax system. Data collection was conducted by distributing questionnaires to actual users of the Coretax system. The results indicate that perceived ease of use and digital literacy have a significant effect on the intention to use Coretax, while perceived risk does not significantly affect the intention to use Coretax.
MixSoy Analisis Implementasi dan Keberlanjutan Bisnis MixSoy di Kota Palembang gunawan, sam pramudana; Pramuditha, Charisma Ayu
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15390

Abstract

MixSoy is a trendy beverage made from soy milk as its main ingredient. MixSoy has three main flavor variants: manggo, strawberry, and avocado. MixSoy conduct promotions throught social media, particularly instagram, as well as endorsements with influencers in Palembang, and also release hamper variants during major holidays. Based on its business performance results, MixSoy is cosidered capable of competing and continuing to grow in the future.
Analisis Implementasi dan Keberlanjutan Bisnis BagoMix di Kota Palembang vinantara, gheafany pebrina; Fachri, Muhammad Bagus; Kasih, Yulizar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15391

Abstract

This study analyzes the implementation and sustainability of BagoMix, an innovative fried meatball dough with chicken and shrimp flavors in Palembang City, featuring variants of wood ear mushrooms, mustard green essence, and oyster mushrooms. The business, which began in June 2025, utilizes online pre-order strategies, offline sales in university canteens, and resellers, with packaging and product innovations based on consumer feedback. A survey of 50 respondents showed high interest (94% strongly liked it), particularly among students aged 20-24 who prioritized taste and a hybrid offline-online sales model. Positive results include increased sales and sustainable prospects through variant innovation and adaptation to the ready-to-cook snack market
Pengaruh Rasio Keuangan terhadap Harga Saham Perusahaan Sektor Kesehatan di BEI 2020-2024 Marsela, Marsela; Wijaya, Trisnadi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15395

Abstract

This study aims to examine the effect of Total Asset Turnover (TATO), Return on Equity (ROE), Debt to Equity Ratio (DER), and Current Ratio (CR) on stock prices of healthcare sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The research employs a quantitative approach with an associative method using secondary data obtained from annual financial statements and stock prices. Purposive sampling resulted in 22 companies with 110 observations. Data were analyzed using multiple linear regression supported by SPSS, including descriptive statistics, classical assumption tests, partial tests, simultaneous tests, and the coefficient of determination. The results indicate that Total Asset Turnover has a significant partial effect on stock prices, while ROE, DER, and CR do not show significant effects individually. However, all variables simultaneously influence stock prices. These findings suggest that asset efficiency plays a dominant role, while financial ratios collectively provide important signals for investors in making investment decisions.
Pengaruh Earning Per Share Dan Price To Earning Ratio Terhadap Harga Saham Yang Terdaftar Di Indeks Kompas100 Periode 2021-2024 Arianto, Eric; Meirisa, Faradila
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15402

Abstract

This study aims to examine the influence of Earning Per Share (EPS) and Price to Earning Ratio (PER) on Stock Prices of companies listed in the KOMPAS100 index on the Indonesia Stock Exchange for the 2021-2024 period, both partially and simultaneously. The type of research used is a quantitative approach with an associative method. The sampling technique used purposive sampling, resulting in 62 sample companies with a total of 248 observation data. The data analysis technique used is multiple linear regression analysis supported by SPSS 26 software. The partial results of this study indicate that the EPS variable has a positive and significant influence on Stock Prices with a t-value of 12.798 > t-table 1.651. Similarly, the PER variable has a positive and significant influence on Stock Prices with a t-value of 4.769 > t-table 1.651. Simultaneously, the F-test results show that both EPS and PER variables together have a significant influence on Stock Prices with an F-value of 35.930 and a significance value of 0.000. The coefficient of determination (Adjusted R Square) indicates that stock price variations are influenced by these two variables by 41.9%, while the remaining 58.1% is explained by other factors outside this research model.
Pengaruh Green Accounting, Environmental Performance Dan Leverage Terhadap Kinerja Keuangan Perusahaan Non-Cyclicals Zahran, Muhammad; Wenny, Cherrya Dhia
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15404

Abstract

This research is based on the increasing attention of companies to environmental management and financial performance. Consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange need to manage profits and environmental costs to maintain financial stability. This study aims to analyze the effect of Green Accounting, Environmental Performance, and Profitability on Financial Performance of consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The research method uses a quantitative approach with a causal-associative design. Secondary data were obtained from annual reports, sustainability reports, and the official website of the Indonesia Stock Exchange. The sample consists of 36 companies with a total of 96 observation data selected using purposive sampling. Data analysis was conducted using IBM SPSS through descriptive statistics, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that Green Accounting has a significant effect on financial performance, Environmental Performance has no significant effect on financial performance, and Profitability has a significant effect on financial performance. Simultaneously, Green Accounting, Environmental Performance, and Profitability affect the financial performance of consumer non-cyclicals sector companies.
Pengaruh Testimonial, Electronic Word Of Mouth (E-WOM) dan Shopping Lifestyle Terhadap Impulse Buying Gen Z pada Pengguna Tokopedia Palembang Pratama, Felix Melvin; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15410

Abstract

The rapid growth of business in Indonesia especially on e-commerce has significantly influenced consumer purchasing behavior, particulary on among generation z, who tend to enganged in impulse buying. This research aims to analyze the effect of testimonials, flash sales, electronic wrd of mouth, shopping lifestyle on impulse buying among generation z as users Tokopedia in Palembang city, this research adopt a quantitative approach with a casual research design. The sampling technique used is a cluster sampling, based on sub-dictrict areas in Palembang city, for the result is 200 respondens has aged 15-30 years who have previously made purchased on Tokopedia. Data were analyzed using multiple linear regressions with IBM SPSS software, the results is a variable testimonial, electronic word of mouth, shopping lifestyle have a positive and significant effect on impulse buying, while flash sale do not have a significant and positive effect. The adjusted R square vale is 38,2% that means independent variable explain 38,2% of the variation in impulse buying, while the remaining percentage is influence by other factors not examined in research.
Pengaruh NPM, CR, dan EPS Terhadap Harga Saham di JII70 Periode 2019-2023 Erlando, Evan; Wijaya, Trisnadi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15412

Abstract

This study aims to examine how Net Profit Margin (NPM), Current Ratio (CR), and Earning Per Share (EPS) affect the stock prices of companies listed on the Jakarta Islamic Index 70 (JII70) during the period from 2019 to 2023. Using a quantitative associative approach, data were collected from 39 companies using purposive sampling, resulting in 195 observations. Data analysis was performed using multiple linear regression method through SPSS version 26 software. The results of the F test (simultaneous) showed that the F-statistic value of 11.385 is greater than the F-table value of 2.27 with a significance level of 0.000, which is less than 0.05. This indicates that NPM, CR, and EPS simultaneously have a significant effect on stock prices. Partially, the results of the t-test indicate that EPS negatively and significantly affects stock prices, while NPM and CR do not have a significant impact on stock prices. The coefficient of determination (Adjusted ) of 0.229 indicates that 22.9% of the changes in stock prices are explained by the three variables studied, while 77.1% are influenced by other factors not included in this study.
Analisis Strategi Pemasaran Kinerja Usaha Serta Keberlanjutan Usaha Makanan Sweet Potato Creme di Kota Palembang Prasetya, Aditya; Gultom, Joshua Rizkianto; Kasih, Yulizar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15415

Abstract

This study aims to analyze the marketing strategy of business performance, potential, and feasibility of implementing the Sweet Potato Crème business as an innovative sweet potato-based dessert product in Palembang City. The scope of the study includes product analysis, marketing, operations, and business financial performance. The method used is a qualitative descriptive method with a business study approach, supported by primary data through a questionnaire survey of 41 respondents and secondary data from literature and business financial reports. The results of the study indicate that Sweet Potato Crème has a very high level of market acceptance, with consumer interest reaching 100%, supported by affordable prices, tastes that suit preferences, and effective online and offline marketing strategies. The conclusion of this study states that the Sweet Potato Crème business is feasible to be developed and has the potential to be sustainable as an innovative culinary product based on local food.

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