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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 689 Documents
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Philippines Belbelone, Kristine May Bacatan; Arceño, Mary Angelie Gujol; Escasinas, Nichol Maligmat; Labasano, Louiela Jean Riño
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15416

Abstract

The scope of District II, Davao Oriental, Philippines, swine production plays a vital role in household income and local meat supply that supports and fosters the livelihood of the area. This study assessed the relationship between cost management and profitability among small and medium-scale swine owners. A quantitative correlational research design was applied, including 180 swine owners across the City of Mati, San Isidro, Lupon, and Banaybanay. Data was collected using a structured survey questionnaire covering feed conversion ratio, cost of production, operating margin, gross profit margin, return on investment, and return on revenue. Statistical analysis resulted in a strong, positive, and significant relationship between cost management indicators and profitability measures, where the profitability value indicates the level of statistical significance of the result of the data. The analysis indicates the importance of efficient resource allocation, efficient feed utilization, cost control, and continuous financial monitoring in sustaining a profitable swine production.
Analisis Pengaruh Jumlah Penduduk Dan Pdrb Per Kapita Terhadap Disparitas Pendapatan Klaster Metropolitan Provinsi Jawa Timur Liestiawan, Irfandi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15430

Abstract

This study examines how population size and GRDP per capita influence income disparity in East Java’s Metropolitan Cluster from 2020 to 2024. Inequality is salient because the cluster is a growth engine yet continues to face uneven income distribution. A descriptive quantitative approach is employed using panel data that combine time-series and cross-sectional observations from seven member regencies/municipalities. Income disparity is measured by the Gini ratio as the dependent variable, while the independent variables are population and GRDP per capita. Random Effects Model (REM) estimation indicates that population has no significant effect on income disparity, whereas GRDP per capita has a positive and significant effect. Jointly, both variables significantly affect income disparity. The findings suggest that growth reflected in higher GRDP per capita may widen inequality, underscoring the need for more inclusive regional development policies so benefits are shared more evenly.
Analisis Tren Penggunaan Aplikasi Kebugaran: Tinjauan Literatur Sistematis Sillehu, Fidyah Salsabila Putri; Pratama, Arista; Asif Faroqi, Asif
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15437

Abstract

This study aims to analyze research trends related to the intention to use fitness applications through a Systematic Literature Review (SLR). The review was conducted by identifying, selecting, and evaluating relevant studies published between 2021 and 2025 using Google Scholar, Scopus, and SINTA databases. A total of 17 articles met the inclusion and quality assessment criteria. The results indicate that the UTAUT2 model is the most frequently used model in studies on fitness application usage intention. Several UTAUT2 variables, including Performance Expectancy, Hedonic Motivation, and Habit, are identified as the most dominant factors influencing usage intention. In addition, PLS-SEM is the most commonly applied data analysis method. This study is expected to serve as a reference in determining relevant models, variables, and research methods for future studies.
Digitalisasi Akuntansi dan Pengelolaan Keuangan Usaha Kecil Menengah (UKM) Putri, Karin Chlarista; Khairani, Siti
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15442

Abstract

This study aims to analyze the effect of accounting digitalization on the financial management of Small and Medium Enterprises (SMEs), with financial literacy as a moderating variable in Palembang City. The study employs a quantitative approach with a correlational research design. Data were collected through questionnaires distributed to 121 SME owners located in Sukarami, Ilir Timur I, and Ilir Timur II districts. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that accounting digitalization has a positive and significant effect on SME financial management. In addition, financial literacy also has a positive and significant effect on SME financial management. The moderation analysis shows that financial literacy moderates the relationship between accounting digitalization and financial management with a weakening effect. This finding suggests that at higher levels of financial literacy, SMEs tend to be less dependent on accounting digitalization. This study emphasizes the importance of balancing the implementation of accounting technology with the enhancement of financial literacy among SME owners.
Pengaruh Harga, Distribusi, WOM, dan Citra Merek Terhadap Keputusan Pembelian Bistro Bahagia Mayhendra, Frendy Mayhendra; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15443

Abstract

This study aims to examine the Influence of Price, Distribution, Word of Mouth and Brand Image on Consumer Purchasing Decisions at the Bistro Bahagia Restaurant in Palembang City, both Partially and Simultaneously. The technique used for data collection is by distributing Questionnaires with a Likert Scale, with a total of 230 Respondents. The type of research used in this study is a Quantitative Approach. The sampling technique uses Non-Probability Sampling using the Accidental Sampling Technique. Data processing of this study uses SPSS 26 Software. The results of this study indicate that Partially, the Price Variable (X1), Distribution (X2), and Brand Image (X4) have a Positive and Significant influence on Consumer Purchasing Decisions. Meanwhile, the Word of Mouth Variable (X3) has a Positive and Insignificant influence on Consumer Purchasing Decisions. This study simultaneously shows that all Independent Variables used, namely Price (X1), Distribution (X2), Word of Mouth (X3), Brand Image (X4) have an influence on Consumer Purchasing Decisions.
Analisis SIA Terhadap Penjualan Obat Pasien Umum di Rumah Sakit Pusri Palembang Arsyi, M. Rifqi; Keristin, Usnia Wati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15445

Abstract

This study aims to analyze the SIA for general patient drug sales at Pusri Hospital in Palembang, which uses the Neural Universal Healthcare Application (NUHA) system. This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews, observations, and documentation in the pharmacy, cashier, and finance units. The results indicate that the NUHA system has been used to support the integrated medicine sales and transaction recording process. However, the SIA is not yet fully optimal because several obstacles still impact the smoothness of medicine sales and the quality of service to patients. This study discusses these obstacles and the efforts that can be made to overcome them. It is hoped that this system can be used as material for evaluation and development of SIA in the future.
Analisis Implementasi dan Keberlanjutan Bisnis Pizzato di Kota Palembang Wijaya, Hansen; S.E., M.Si, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15447

Abstract

This study aims to examine the implementation and sustainability of Pizzato as an innovation-driven culinary food business. Pizzato is a culinary enterprise that develops pizza products using potatoes as the primary ingredient, representing a form of product diversification and differentiation from conventional pizza products that are predominantly made from wheat flour. The business offers three menu variants as part of its product development strategy to accommodate diverse consumer preferences. The scope of analysis in this study encompasses an evaluation of the marketing mix strategy, an assessment of business performance as reflected in financial statements, and an analysis of business sustainability. The findings indicate that the Pizzato business is feasible to implement and demonstrates potential business sustainability through the application of effective marketing strategies and sound financial management.
Model Konseptual Pengaruh Influencer, Promosi, dan Persepsi Gaya pada Keputusan Pembelian Generasi Z Tanuwijaya, Haryanto; Yanti, Vina Dwi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15451

Abstract

This This study aims to develop a conceptual model to explain the influence of influencers, digital promotion, and style perception on Generation Z’s purchase decisions in the fashion industry. The scope of the research focuses on purchasing behavior of sweetwear fashion products, which are trend-based and shaped by the digital ecosystem. This study employs a quantitative approach with an explanatory design through the development of a conceptual model based on a synthesis of recent literature. The model integrates external factors, namely influencers and digital promotion, with an internal factor, namely style perception. The findings indicate that influencers act as social reference sources that build trust, digital promotion increases exposure and perceived value, while style perception strengthens the alignment between products and Generation Z’s self-identity. The study concludes that Generation Z’s purchase decisions are multidimensional and influenced by the interaction of social, digital, and symbolic factors, making this conceptual model relevant as a foundation for future empirical research.
The Effect of Financial Reporting Digitalization and Digital Financial Literacy on MSME Profitability in the Digital Transformation Era Sumunar, Kurnia Indah; Rusydie, Muhammad Hilman; Hidayat, Chusnul Maulidina
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15452

Abstract

Digital transformation becoming more popular in financial management for Micro, Small, and Medium Enterprises (MSMEs), especially in the process of recording and reporting. The financial reporting digitalization enables faster, more accurate, and integrated output, which can enhance decision making in MSMEs. This research examines the effect of digital financial reporting and financial literacy to MSMEs profitability. Using a quantitative survey of 100 MSMEs owners and analyzed with multiple linear regression, this study found that digital financial reporting does not significantly effect on profitability, and financial literacy positively and significantly effect in profitability. This results recommend that adopting digital financial technology can improve business performance and the efficiency of financial reporting. MSME owners and policymakers should apply digital transformation.
Determinasi DETERMINASI MINAT BELI KONSUMEN MELALUI CITRA MEREK, HARGA, LOKASI, DAN PROMOSI PENJUALAN PADA FRESH ULU PALEMBANG Wijaya, M Nanda; widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15456

Abstract

This study aims to analyze the influence of Brand Image, Pricing, Location, and Sales Promotion on Purchase Intention at Fresh Ulu Palembang. The research method used was quantitative with a descriptive approach. Data were obtained through questionnaires distributed to the public in Palembang. Data analysis was performed using IBM SPSS Statistics 25 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficient of determination tests. The results indicate that Brand Image, Pricing, Location, and Sales Promotion have a significant effect, both partially and simultaneously, on Fresh Ulu Palembang. The implications of this study are expected to provide considerations for companies in formulating strategies to improve Brand Image, Pricing, Location, and Sales Promotion on purchase intention at Fresh Ulu Palembang on a sustainable basis.

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