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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 689 Documents
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Money Management, Financial Security, dan Financial Behavior: Peran Mediasi Financial Stress Candy, Candy; Budiman, Johny; Feby, Kristine Gladis; Putri, Deandra Emilya; Nabilah, Cheisya; Putri, Fathir Suria Marika; Rahmatika, Tasha
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15334

Abstract

This study aims to analyze the effect of current money management stress and expected future financial security on financial behavior, with financial stress as a mediating variable among individuals of productive age in Indonesia. This study adopts a quantitative approach using a survey method through the distribution of online questionnaires to respondents aged 17–64 years. The sampling technique applied is non-probability sampling using the convenience sampling method. Data were analyzed using structural equation modeling based on partial least squares with the assistance of SmartPLS software. The findings indicate that current money management stress has a significant effect on financial stress and financial behavior, while expected future financial security significantly affects financial behavior. However, financial stress is not found to mediate the relationship between independent variables and financial behavior.
Understanding Generation Z’s Mental Health in Relation to Working Hours: A TikTok Sentiment Analysis Approach Putri, Isyiffah Falujjah Anugrah; Rahmatika, Alfilia Hilda; Miranda, Bella Okta Sari; Adiyana, Imam
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15335

Abstract

In the digital work environment, long working hours and blurred work-life boundaries have become increasingly common, raising concerns about employees’ mental health, particularly among Generation Z. This study examines how Generation Z perceives working hours and their impact on mental health using social media–based sentiment analysis. Data were collected from 848 TikTok videos posted between 2023 and 2025, consisting of captions and comments related to work-related stress. Sentiment classification was performed using machine learning models, namely Multinomial Naïve Bayes, Support Vector Machine (SVM), and Multilayer Perceptron (MLP). Text representation employed Bag-of-Words and Term Frequency–Inverse Document Frequency (TF-IDF). The results indicate that positive and negative sentiments dominate discussions, reflecting strong emotional responses to working-hour pressure, while neutral sentiment remains difficult to identify. Among the evaluated models, SVM with a radial basis function kernel achieved the best overall performance. These findings highlight the potential of TikTok based sentiment analysis for understanding Generation Z’s mental health in digital work contexts.
Analisis Implementasi dan Keberlanjutan Bisnis MOCHIC di Kota Palembang Amelia, Vicky Putri; Williams, Michael
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15341

Abstract

Abstract: This research aims to analyze the implementation and sustainability of an innovative crispy chicken culinary business in Palembang City, which emerges as a product of cultural acculturation between Indonesian culture and foreign influences. The business offers an innovation in crispy fried chicken injected with melted cheese sauce. The scope of analysis in this study focuses on the marketing mix strategy, business performance analysis based on financial reports, and business sustainability analysis. Based on the results of the analysis, it can be concluded that the MOCHIC business has been well implemented and demonstrates sustainable business prospects. Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi dan keberlanjutan bisnis kuliner ayam krispi inovatif di Kota Palembang, yang hadir sebagai makanan hasil akulturasi budaya Indonesia dan budaya luar. Usaha ini menawarkan inovasi ayam goreng krispi yang disuntik dengan saus keju yang lumer. Area analisis dalam penelitian ini difokuskan pada analisis strategi bauran pemasaran, analisis kinerja usaha (laporan keuangan), dan analisis keberlanjutan usaha. Berdasarkan hasil analisis yang diperoleh dapat dinyatakan bahwa usaha MOCHIC dapat diimplementasikan dengan baik dan berkelanjutan.
Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Di Restoran Oplet Ijo Kota Palembang Gouw, Michelle; Megawati, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15346

Abstract

This study aims to analyze the influence of product quality on customer satisfaction at Oplet Ijo Restaurant, Palembang. Using an associative quantitative approach, data were collected through questionnaires from 347 respondents selected using purposive sampling techniques with the criteria of having visited at least twice. Data analysis was performed using simple linear regression with SPSS 26 software. The results showed that product quality has a positive and significant influence on customer satisfaction, as evidenced by a tcount value of 14,662 > ttable 1,967 and a significance level of 0,000 < 0.05. The coefficient of determination (Adjusted R2) of 0,643 indicates that the product quality variable explains 64,3% of the variation in customer satisfaction. This indicates that improvements in flavor, freshness, appearance, and menu innovation indicators at Oplet Ijo Restaurant significantly increase customer satisfaction.
Analisis Implementasi Dan Keberlanjutan Bisnis Kokoro Dango di Kota Palembang Patricia, Kheryn; Kurniwan, Leohadi
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15349

Abstract

Kokoro Dango is a culinary business that adapts traditional Japanese food, dango, with a modern and local approach. This study aims to analyze the business feasibility, marketing strategy, and potential sustainability of Kokoro Dango based on the final business report. The method used is a qualitative descriptive method with analysis of financial, operational, and marketing report data. The analysis results indicate that Kokoro Dango has good market opportunities, supported by product innovation, digital marketing strategies, and relatively efficient cost management. However, challenges lie in product consistency and increasing brand awareness.
Analisis Implementasi dan Keberlanjutan Bisnis Doughbi di Kota Palembang Maretha, Chelsy; Megawati, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15352

Abstract

This study aims to analyze the implementation and sustainability of Doughbi, a culinary business producing purple sweet potato donuts in Palembang City. The research method used is descriptive with quantitative and qualitative approaches through marketing mix analysis, financial performance analysis, and business sustainability assessment. The results indicate that Doughbi can be well implemented and has good sustainability potential.
Pengaruh ROE dan PBV terhadap Return Saham Sektor Infrastruktur Periode 2018-2024 Rahmawati, Siti; Juwita, Ratna
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15355

Abstract

The purpose of this study was to determine the effect of Return on Equity (ROE) and Price to Book Value (PBV) on Stock Returns in Infrastructure Sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2024 period. This study used a quantitative method with a population of 70 companies listed in the Infrastructure Sector for the 2018-2024 period. The research sample consisted of 40 companies selected using a purposive sampling method, with a total sample size of 276. The results showed that, partially and simultaneously, Return on Equity (ROE) and Price to Book Value (PBV) had a positive and significant effect on Stock Returns.
Analisis Strategi Keberlanjutan Bisnis Makanan Sehat Woofle di Kota Palembang Tenggara, Nelson Imannual; Verah, Verah; Pramuditha, Charisma Ayu
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15359

Abstract

This study aims to analyze the development of the implementation of the Woofle healthy food business (gluten-free waffles) in Palembang City. Woofle is a gluten-free waffle product as a healthy food alternative that is safe for consumption by all groups, especially for consumers with a healthy lifestyle and those with celiac disease or gluten intolerance. The scope of this study includes product, marketing, and financial aspects with a quantitative descriptive research method processed from consumer interest and satisfaction questionnaire data. The results of the study show that Woofle is well received because it offers variant differentiation and the use of nutritious fresh fruit toppings with the majority of customers coming from students. The results of the financial analysis show that Woofle is able to generate stable profits so that business development is feasible to run and develop sustainably.
Pengaruh CR dan ROA Terhadap Kebijakan Dividen Perusahaan Idx80 Periode 2019–2024 sapitri, amalia; Juwita, Ratna
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15362

Abstract

This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on Dividend Policy in companies listed on IDX 80 during the period 2019-2024. The method used in this study is a quantitative approach with multiple linear regression analysis. The sample consists of 44 companies selected using purposive sampling techniques, with a total sample of 261 samples. The results of the study indicate that, partially, the Current Ratio (CR) variable has a negative and significant effect on dividend policy, and Return on Assets (ROA) has a positive and significant effect on dividend policy. Simultaneously, the Current Ratio (CR) and Return on Assets (ROA) variables have a significant effect on dividend policy.
Analisis Implementasi dan Keberlanjutan Bisnis Carbonoffee di Kota Palembang Winata, Leven; Fernando, Jovan; Megawati, Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15364

Abstract

This research aims to analyze the sustainability and development of the Carbonoffee business as an innovative coffee beverage product that integrates the concepts of sustainability, product innovation, and modern business strategies to increase competitiveness in the market. Initially, this business was an idea by mixing two main raw materials, namely coffee and soda, but over time this business has an innovation: coffee and cendol. This research area focuses on marketing strategy analysis, analysis of business results from financial reports, and analysis of the business's ability to survive long-term. Based on the results of the analysis obtained, it can be concluded that the Carbonoffee business can be run well and sustainably.

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