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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Makna Logo Kementerian Hukum Dan Ham RI : Analisis Semiotika Peirce Rahman Djalun; Jamiati KN
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3240

Abstract

Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to question more deeply when we observe the surrounding environment, read a text or certain narrative/discourse, observe the signs around us. We. Semiotics is also a scientific study which basically aims to understand and understand the existence of signs in human life. This can be interpreted as meaning that we must give everything that is in human life a meaning because we can see things related to human life as signs that have a meaning that has its own philosophical nature.
Komunikasi Pemasaran Wisata Taman Okura Dalam Upaya Meningkatkan Keputusan Berkunjung Wisatawan Adek Muhayat Saputra; Rumyeni Rumyeni
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3242

Abstract

This research aims to analyze how Okura tourist park marketing communications in an effort to increase tourists' visiting decisions. The method used in this research is a qualitative method to produce descriptive data with data collection techniques in the form of interviews, observation and documentation. Based on the research results, it was found that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting a wide range of visitors, social media marketing uses Instagram, Facebook, TikTok. Sales promotion is simply done by giving discounts to camping land renters and reducing the price of visiting tickets, which has an impact on attracting visitors, but its implementation cannot be done sustainably and is not well publicized. Public relations & publicity is carried out by carrying out event activities with the community and establishing relationships with external parties, and utilizing mass media and journalists who come to cover tourism for news so that it can have a significant influence in increasing visiting decisions.
Analisis Isi Mengenai Ketidakadilan Gender Dalam Film “ YUNI ” (2021) Arfian Suryasuciramdhan; Hurul Aini; Hana Apriyanti; Nasywa Hasna Nabilla; Reva Sila Kinaya
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3248

Abstract

The film Yuni tells the story of the struggle of a woman who wants to break gender stereotypes to gain the rights and freedom to choose for herself. By using Serang Javanese, Sundanese and Indonesian, this film attracts the attention of the audience. Yuni is a high school teenager who lives in a small town who has dreams of going to college after graduating from school. Yuni really likes the color purple. She is also a smart student at her school. With the support of a female teacher at her school, she is very enthusiastic about wanting to took a scholarship to go to college, but this desire was hindered by the environment around him which still held strong eastern culture and he was pressured to marry immediately after graduating from school. This research is a qualitative descriptive study that uses the film Yuni 2021 to present facts about inequality and the meaning of gender that were discovered at that time. The aim of the research is to describe and analyze phenomena and other social activities. This research takes a qualitative approach with its methodology. This research aims to determine the gender equality found in the film Yuni. The results of the analysis that the author presents are connecting the scenes of each scan, then understanding the meaning of the signs contained in the film Yuni which consist of visual and audio: (1) women cannot go to high school (2) women cannot do whatever they want. Denotational meaning, the women represented in the film Yuni show that the role of women is always attached to the domestic realm, having limitations in movement, in education. The connotation meaning of women in the film Yuni shows that Yuni has the courage to make a decision within herself to have the same rights in obtaining the same education as men.
Dampak Pelanggaran Etika Iklan Minuman Gratis Holywings di Sosial Media Instagram Tahun 2022 Maretha Azzuhriyah; Agus Hermanto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3270

Abstract

The use of social media does provide many positive benefits, especially Instagram, but it does not rule out the possibility that there are also a number of negative impacts such as ethical violations by using this platform to spread hoaxes, slander, insults, insults and so on. other harsh language, even to the point of being used for free advertising. . For this reason, all advertisers must uphold the Advertising Ethics that have been established in a guideline, namely the Indonesian Advertising Ethics (EPI). Indonesian Advertising Ethics (EPI) functions as a guideline for advertising in Indonesia, as well as a guideline in discussing these issues. One of the Instagram posts made by Holywings was the subject of qualitative research using content analysis techniques this time. The aim of this research is to determine the form of advertising for Holywings free drinks, what violations Holywings has committed, and the impact caused by Holywings' violations of advertising ethics on Instagram. The results obtained from this research are that there are ethical violations in advertising on Instagram social media carried out by Holywings, including violations involving content that offends SARA and illegal content. So that the impact of advertising ethics violations committed by Holywings can be studied.
Pengelolaan Website www.bankbjb.co.id Sebagai Media Informasi Digital Oleh Divisi Humas Bank BJB Alyssa Azka Rinendaputri; Anwar Sani
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3273

Abstract

The rapid advancement of technology today enables people to meet their information needs through a network called the internet. A website is one of the networks found on the Internet with various functions. The website www.bankbjb.co.id, managed by the Corporate Secretary’s Public Relations Division of Bank BJB, is one of the digital banking information media in Indonesia. The purpose of this research is to understand how the management of the www.bankbjb.co.id website as a digital information medium is carried out by the Public Relations Division of Bank BJB. This research uses a qualitative research method and a descriptive approach that focused on depicting and summarizing various social phenomena that occur. The data collection techniques used include interviews, direct observation of the research object, and documentation. The research results show that the Public Relations Division of Bank BJB, by referring to the concept of the PR management process, has all been implemented.
Analisis Pergaulan Bebas Dalam Film "Dua Garis Biru" Arfian Suryasuciramdhan; Nazlah Azzahra; Rini Sartika; Vina Lestari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3279

Abstract

Film is a mass communication medium, which has an influence on society. Film is also a form of message consisting of various signs and symbols that form a system of meaning so that people can interpret it differently, depending on the reference and the person's thinking ability. The film Two Blue Lines by Gina S. Noer raises the theme of teenage pregnancy. The interpretation of conflict in scenes in this film is the background for this research to look at the reception of the audience's position
Analisis Isi Lirik Lagu “USIK” Karya Feby Putri: (Musik Sebagai Media Komunikasi Untuk Menuangkan Perasaan) Arfian Suryasuciramdhan; Muhamad Syarif Hidayatullah; Anisa Nurbaiti; Ariani Galuh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3291

Abstract

Music has been a part of human life for a long time. It influences people's behavior and is an important component of culture. Music can convey messages through tonal sentences, expressing human emotions and feelings that are sometimes difficult to express directly. Song is a form of sound art that combines rhythmic sounds and musical instruments. They serve as a medium for people to express their thoughts and feelings. Song lyrics have a linguistic function, conveying the author's feelings and experiences. Emotions are subjective and related to psychology. They have an evaluative function, helping individuals understand their desires and the meaning of things. This research uses a literature review method to analyze the song "Usik" by Feby Putri. This song discusses the rights of human equality and is dedicated to people in Deaf Culture. Tells the story of someone who has been hurt and is trying to recover from dark times. The lyrics of "Usik" contain deep meaning and aesthetic value in each verse. This research aims to understand songs as a communication medium for expressing feelings and understanding hidden meanings in the lyrics.
Analisis Framing Pemberitaan Kasus Kekerasan Seksual Murid SD Oleh Driver Ojol Di Serang Banten Pada Media Online Radar Banten dan Detikcom Ayu Nurmala; Arfian Suryasuciramdhan; Siti Abelia Puteri; Siti Indriyani Putri
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3295

Abstract

This research discusses the phenomenon of sexual violence against children in Indonesia with a focus on a case involving an elementary school student in Serang, Banten. Through a framing analysis approach, this research explores how the media, especially Detik.com and Radar Banten, frame news about the case. The research results show that psychological, social and environmental factors influence perpetrators of sexual violence in targeting minors or their own children. The framing of reports by the media also plays an important role in shaping public perceptions about the case, by highlighting aspects such as the perpetrator's psychological condition, the role of parents, and the urgency in handling sexual violence cases. The implications of this research are the importance of a deeper understanding of the dynamics of the relationship between perpetrators and victims of sexual violence, as well as the need for preventive measures and stronger law enforcement to protect children from sexual violence.
Pengaruh Viral Marketing Terhadap Keputusan Pembelian Poco Smartphone: Survei Pada Grup Facebook Poco X3|X3 PRO|X3 GT Indonesia Ammar Fakhrudin; Oktaviana Purnamasari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3304

Abstract

Viral Marketing is the digital version of Word of Mouth marketing, involving the creation of videos, advertisements and other marketing content that is so contagious that customers will search for it or share it with friends. Poco Smartphone is a product that implements viral marketing activities by launching a product that is different from the others. The purpose of this research is to determine viral marketing, purchasing decisions, and the magnitude of the influence of viral marketing on Poco Smartphone purchasing decisions. The theories used in this research are marketing communication theory, viral marketing theory, social media theory, and Purchasing Decision theory. This research is quantitative research with a survey method and the data collection technique used was using a questionnaire. The population in this study was 2464 members of the Poco X3|X3 PRO|X3 GT Indonesia Facebook group and the sample used was 96 respondents who were calculated using the Taro Yamane formula. The sample data collection technique in this study used simple random sampling. This research uses simple linear regression data analysis techniques. The results of this research show that there is an influence between 1) viral marketing providing good results from statements in each dimension of messengers, messages and environment with an average gain of 4.19. 2) purchasing decisions provide good results from statements for each dimension such as Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior with an average of 4.26. 3) The influence of viral marketing on Poco smartphone purchasing decisions has a high level of influence, as can be seen from the large correlation value (r) of 0.866 and the R Square value of 0.749, which means that variable X (Viral Marketing) is influenced by variable Y (Purchasing Decision) of 74 .9%, while the remaining 25.1% is influenced by other factors outside of this research.
Komunikasi Interpersonal Termediasi Instagram Live dalam Upaya Resolusi Konflik Indreswari, Esfandani Peni
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3387

Abstract

Technological developments have changed the way humans handle conflict. Face-to-face communication has become the least used method of conflict resolution. Nowadays, conflict resolution is established through mediated communication, one of which is the social media Instagram. This research uses a qualitative approach and attempts to explain the role of Instagram in mediating interpersonal communication processes to resolve conflicts related to gender issues. @poppyrahardjo's Instagram Live session was used as a corpus in this research. The research results show that interpersonal communication mediated by Instagram Live can provide space for communicators to open up and establish a similar perception of their opinions on gender issues. There are three stages to establishing a similar perception, discourse development, openness process, and perception equality process.

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