Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
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244 Documents
<![CDATA[Pengaruh Citra Merek Honda Terhadap Kepuasan Konsumen (Survey Pengguna Motor Matic Honda Di Kota Tangerang) ]]>
<![CDATA[Fitri Sari]]>;
<![CDATA[Putri Adinda Lelono]]>;
<![CDATA[Ragiliza Septyacahyaning]]>;
<![CDATA[Syakira Dwi Andani]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3454
<![CDATA[The global automotive industry is a dynamic economic sector that continues to develop and faces intense competition. Over the past few decades, Honda has grown significantly and become one of the major players in this business. One of the main reasons for Honda's success is its ability to build a tight brand identity. The focus of this research is to explain the influence of Honda's brand image on consumer satisfaction. The theory used is the uses and effect theory with quantitative research methods. This research uses a descriptive approach. The objects taken in this research were Honda automatic motorbike users in Tangerang City. This research used a non-probability sampling technique with an accidental sampling method with a sample of 100 respondents. The paradigm used is the positivism paradigm. The data analysis techniques used are normality test techniques, heteroscedasticity tests, simple linear regression analysis tests, and hypothesis testing with the SPSS 27 application. The results of this research have a positive influence between the variable Brand Image (X) and the variable Consumer Satisfaction (Y). Thus, the brand image variable has a proportional influence on consumer satisfaction of 60.9%.]]>
<![CDATA[Childfree Sebagai Representasi Feminisme Radikal Istri Terhadap Suami: Childfree As A Representation Of Wives' Radical Feminism Towards Their Husbands ]]>
<![CDATA[Ramadhani, Azifa Putri]]>;
<![CDATA[Nina Yuliana]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3555
<![CDATA[The Childfree phenomenon is increasingly becoming a trend in modern society in the 21st century. Childfree is a term used to refer to couples who do not want to have children during their marriage. There are different opinions and views regarding the presence of children in marriage, so that the phenomenon of not having children in society still has advantages and disadvantages. Children are believed to be God's gift and bring harmony to the family. Apart from that, religion also recommends having children. Because it brings great rewards. Therefore, children's freedom is still considered a bad thing. Views from several perspectives also think that not having children will allow a woman to maintain her beauty without having to experience aging, sagging skin or even wrinkles. This research was conducted to discuss the childfree phenomenon from the perspective of the subordinate Gita Savitri and the reasons why her husband did not fight back. This research uses a qualitative approach with data collection methods in the form of video analysis. This study shows not only men's powerlessness in running the family, but also the ability of women who have determination and strength to exercise control in the household.]]>
<![CDATA[Analisis Komparasi Sentimen Positif Pada Media Sosial Dan Pemberitaan Brand Kecantikan Somethinc ]]>
<![CDATA[Ridha Fatima Azzahra]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3625
<![CDATA[The Indonesian beauty industry has experienced remarkable growth in recent years, positioning the country as a lucrative market for businesses operating in the beauty tech sector. This rapid expansion has fueled fierce competition, prompting many manufacturers to adopt digital marketing campaign strategies to attract consumers and boost sales. Amidst this dynamic landscape, Somethinc, a leading beauty tech brand, has achieved remarkable success, multiplying its sales by 14 times compared to the previous year and securing the top spot as the best-selling brand on e-commerce platforms with total sales of Rp 53.2 billion. In light of this competitive environment, media monitoring plays a crucial role in understanding the positive sentiment surrounding Somethinc across social media and online news platforms. This study employs a qualitative descriptive method, utilizing a netnographic approach and leveraging media monitoring analytical tools to gather data through the Brand24 application. The primary objective of this research is to identify the dominant sources of positive sentiment for Somethinc across social media and news platforms. Comparative analysis of positive sentiment, mentions, reach, and product discussions on social media and news platforms regarding Somethinc reveals a notable advantage in social media mentions.]]>
<![CDATA[Analisis Penggunaan Model SOSTAC pada Strategi Pemasaran Daring di TikTok Shop akun Nadiraa ]]>
<![CDATA[Dewi Lely Ambarwati]]>;
<![CDATA[Niken Alifiana]]>;
<![CDATA[Pilin Pilin]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3632
<![CDATA[Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits. Keywords: , ,]]>
<![CDATA[Analisis Strategi Negosiasi China Terhadap Upaya Normalisasi Saudi-Iran 2023 ]]>
<![CDATA[Dina Hikmatu Zahra]]>;
<![CDATA[Agussalim Burhanuddin]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3637
<![CDATA[. An analysis of China’s negotiating strategy toward Saudi Arabia and Iran’s efforts to normalize relations highlights China’s important role as a mediator in resolving the long-standing and complex rivalry between the two countries. Geopolitical, economic, and diplomatic factors underpin China’s strategy to minimize conflict and promote regional stability. Through its multilateral approach, economic cooperation, balancing interests, and focus on energy, China has played a key role in facilitating dialogue and reaching an agreement between Saudi Arabia and Iran. By maintaining its position as a neutral and respected mediator, China has the potential to strengthen economic and diplomatic ties in the region and promote peace and stability in the Middle East.]]>
<![CDATA[Optimalisasi Branding Melalui Instagram pada SLB Khusus Bina Mandiri Surabaya ]]>
<![CDATA[Regina Puspita Anindhiya]]>;
<![CDATA[Thoriq Chusnil Ibad Alifansyah]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3648
<![CDATA[The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.]]>
<![CDATA[Representasi Women Power Pada Film Karya Disney Studi Semiotika pada Film Mulan ]]>
<![CDATA[Muhammad Abdurrauf Nasrullah]]>;
<![CDATA[Alief Budiyono]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3687
<![CDATA[This study focuses on how the portrayal of female power in one of Disney's films, Mulan. Film can provide a construct in socio-cultural reality. With this construction, the content of the film needs to be considered, because the content of the film can change the mindset of the audience who watches. Women are usually often complementary figures and do not have dominance than men. This is an interesting study because women can be constructed with the image above. Therefore, researchers dissect the portrayal of female power presented by Disney. Researchers use Ferdinand De Sausure's semiotic analysis method which focuses on signifiers and signified in interpreting women's power in Mulan. The supporting theory in this study is film as mass communication and women in the media. The results of the study showed three depictions of female strength from the film Mulan, namely women who are brave, women who resist and women who has a confident nature.]]>
<![CDATA[Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023 ]]>
<![CDATA[Ahmad Ibrahim]]>;
<![CDATA[Rizki Agus Nugraha]]>;
<![CDATA[Denny Wahyudi]]>;
<![CDATA[Daniel Handoko]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3695
<![CDATA[Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.]]>
<![CDATA[Manajemen Kampanye Public Relations Anti Kekerasan Dan Pelecehan Seksual Dalam Mempertahankan Citra Perusahan PT. Kereta Commuter Indonesia ]]>
<![CDATA[Bunga Maulida]]>;
<![CDATA[Lilik Sumarni]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3706
<![CDATA[The purpose of this research was to determine the campaign management of a company in an effort to maintain the company's image. In this research, it examined the management of Public Relations campaigns at PT. Indonesian Commuter Train by carrying out an Anti-Sexual Harassment and Violence campaign. The reason for conducting this research is that in Indonesia cases of sexual harassment are very common, almost every year cases of sexual harassment increase, apart from that, one of the criminal acts that is often worried about by KRL commuter line passengers is sexual harassment. Therefore PT. Kereta Commuter Indonesia is carrying out a Public Relations campaign which aims to raise awareness of KRL users regarding the issue of sexual harassment and violence on public transportation. This research uses theories that are relevant to what is being studied, namely campaign management theory (Venus: 2019), as well as corporate image theory (Kotler and Keller: 2013). The method used in this research is descriptive qualitative, the data collection technique used in this research is primary data in the form of interviews with informants and secondary data in the form of documentation, both data and images. With the results of campaign management used by Public Relations PT. Kereta Commuter Indonesia in maintaining the company's image through answers obtained through source triangulation, it was stated that the campaign carried out could educate and minimize sexual harassment and violence within the KR environment and this campaign also had an impact on PT's corporate image. The Indonesian Commuter Train is considered to care about issues related to sexual harassment and violence experienced by KRL users. The inhibiting factor in this anti-sexual harassment and violence campaign is the sexual harassment and violence campaign run by Public Relations PT. The Indonesian Commuter Train has not been fully implemented by KRL users because there are still many cases of harassment that occur in the KRL environment. The supporting factor is that many agencies are participating in this campaign, such as the Loreal brand, they are making talk shows about sexual harassment and violence.]]>
<![CDATA[Peran Penulis Naskah Dalam Pembuatan Program Feature Kuliner “Rasa Nusantara” Edisi Warung Mjs ]]>
<![CDATA[Annisa Cikal Kartika Putri Madya]]>;
<![CDATA[Muhammad Darwinsyah]]>
<![CDATA[ Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/harmoni-widyakarya.v2i3.3710
<![CDATA[Abstract - Indonesia can be said to be a place rich in culinary delights because there are various types of cuisine in each region, both in the form of heavy meals and snacks. The progress of increasingly modern times has more or less influenced the decline in the popularity of several typical Indonesian foods. Television must develop more creativity in Indonesian culinary feature programs. Therefore, a culinary feature program entitled "Rasa Nusantara" Warung MJS edition was created. This feature program will provide information about unique culinary locations in the archipelago with an exploration of the themes of these places which are characteristic. This program is not only informative, but has the impact of inviting the audience to learn more about the variety of typical Indonesian foods. In this program, the creator of the work acts as a script writer, where his duties involve the ability to develop an idea into a script, create a treatment, create a list of questions for interviewing sources, and compose the script. The general benefits include adding to Indonesian culinary tourism shows, as well as providing alternative entertainment for viewers of this program. The creator of the work hopes that with this culinary feature program the younger generation will participate in preserving Indonesia's culinary riches. Keywords: program feature, culinary, scriptwriter]]>
