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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Analisis Media Monitoring: Sentimen Publik Terhadap Inovasi Produk Brand Indomie Pada Periode Maret 2024 Nabila Zahra
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3175

Abstract

. Indomie as the market leader of instant noodles in Indonesia often launches flavor innovations with culinary flavors typical of certain regions. During 2024, Indomie has released three flavor innovations, namely the authentic Japanese Indomie Tori Kara in collaboration with the Pop Mie brand, Indomie Goreng Rawon Pedas Mercon from East Java, and Indomie Goreng Kebuli flavor from the Middle East. Thus, it is necessary to conduct media monitoring to monitor the development of netizens' responses to the Indomie product innovation. This research uses a positivism research paradigm with a quantitative descriptive research method that optimizes the use of Brand24 tools to obtain sentiment data, mentions and reach, and trending hashtags from online media. The results of Indomie's media monitoring research in the March 2024 period show that the number of positive Indomie sentiments tends to increase every week with the X application and Tiktok as the largest source of sentiment. This increase was influenced by several factors such as influencers, the use of hashtags, and the momentum of Ramadan 2024. In addition, Indomie also received negative sentiments from netizens regarding the quality of flavors that differ in each region and the comparison of Indomie with its competitors which are considered superior.
Pemberdayaan Pesantren dalam Optimalisasi Kegiatan Komunikasi melalui Sosialiasi Pencegahan Perilaku Bullying di Kalangan Santri Pondok Pesantren Al-Bunyan Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Abdul Kholik; Abyan Dwi Martha; Muhammad Reza Firdaus; Nindhiya Salma Haura
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3182

Abstract

This study discusses the empowerment of Islamic boarding schools in optimizing communication activities through socialization of bullying behavior prevention among students of Al-Bunyan Islamic Boarding School. The focus of research is the role of pesantren as educational institutions that can significantly influence the character and behavior of students. Through the implementation of structured socialization programs, pesantren seeks to raise awareness of the negative impact of bullying and create a supportive and respectful environment. Qualitative methods were used in the study, including interviews, observation, and documentation, to evaluate the effectiveness of the initiative. The research findings show that targeted communication and socialization activities in the context of pesantren can effectively reduce the incidence of bullying, encourage positive interactions between students, and improve the overall welfare of students. This study emphasizes the importance of active involvement and tailored interventions in the educational environment to overcome and reduce bullying behavior as well as the use of digital media as an innovation in curriculum development.
Persepsi Pendengar Terhadap Program Hiburan Dangdut Di Radio Dapur Remaja 107.8 FM Ananda Wiliyan; Harmonis Harmonis
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3184

Abstract

Dangdut music was first born and popularized by Indonesian singers. However, dangdut genres is one that is popular with many people. In the development of music and its various types, it will give rise to various views for each individual towards dangdut music. As a tool used to listen to dangdut music, for example through dangdut music broadcast programs on the radio. To find out listeners' perceptions of the dangdut entertainment program on Dapur Remaja 107.0 FM radio in the acceptance and assessment stages. Robbins' theory of perception and the Qualitative Descriptive method were used for this research to develop the theory found through data from the field. Listeners' perceptions provide views about what they know from the dangdut entertainment program on Dapur Remaja radio is a program containing music broadcasts that entertain listeners and the music played is old dangdut. The perception of listeners who think that listening to music can increase enthusiasm while working, for them listening to dangdut music can increase enthusiasm because dangdut music can be entertainment during activities.
Strategi Komunikasi Persuasif Difabel Slawi Mandiri (DSM) Dalam Membangun Kepercayaan Diri Orang Yang Pernah Mengalami Kusta (OYPMK) di Kabupaten Tegal Ike Desi Florina; Choirunnisa Adinda Prihatin; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3190

Abstract

Leprosy cases in Central Java Province in 2022 will reach 2,263 leprosy cases, with Tegal Regency ranking second with a total of 12% of the total cases. The stigma that is still attached to people who have had leprosy (OYPMK) in Tegal Regency has a significant psychological impact, hindering social interaction. Through interviews with Disabled Slawi Mandiri (DSM), their strategies were revealed, such as home visits, socialization, peer counseling for people who have experienced leprosy (OYPMK). This research uses a qualitative approach, analyzing the communication strategies of Disabled Slawi Mandiri (DSM). ) through interviews and case studies. The results of this research show three strategies: psychodynamics, sociocultural persuasion, and the meaning construction. Each strategy aims to change people's perceptions, provide support, and increase understanding about leprosy, as well as increase the self-confidence of people who have experienced leprosy (OYPMK). The research conclusions show that the persuasive communication strategies of Disabled Slawi Mandiri (DSM) can be grouped into three types, namely psychodynamics, sociocultural persuasion, and the meaning construction. The aim is to provide understanding, support behavior change, and increase the self-confidence of people who have experienced leprosy (OYPMK), as well as reduce stigma in society.
Analisis Pesan Moral Dalam Film “ Cinta Subuh ” Di TV Berlangganan Disney+ Hotstar Muhammad Rafi Atha Dhiya; Harmonis Harmonis
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3199

Abstract

Moral messages themselves contain sees on the qualities and standards that exist among a gathering. Virtues are the decency of people as people. Standards about how people should live to be great as people. Films are amusement, yet in addition data and training media, conveying data through motion pictures should be possible rapidly. This exploration expects to figure out the ethical message contained in the film Cinta Subuh. This exploration utilizes Roland Barthes' semiotic examination hypothesis, to be specific signification meaning, implication importance, and legend contained in the film Cinta Subuh. The examination area was directed on the advanced membership TV stage, Disney+ Hotstar. This examination strategy utilizes a subjective technique, which is an exploration system that produces enlightening information as composed or expressed words from individuals and ways of behaving that can be taken. The consequences of this study demonstrate that there are a few moral messages, specifically: counsel not to date, lying is a wrongdoing in any event, for goodness, focusing on morning supplications as an impression of life and the figure of kinship supporting the great way. In this unique situation, there is an end from this film that underlines the significance of trustworthiness in close connections. Genuineness is a general worth perceived in many societies and convictions.
Pengaruh Endorser Blackpink dan Daya Tarik Iklan di Media Sosial Instagram Terhadap Keputusan Pembelian Oreo Blackpink Nadya Safira; Syafrida Nurrachmi Febriyanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3208

Abstract

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.  
Pola Komunikasi Interpersonal Dalam Keluarga Poligami Di Desa Sibargot Dusun Padang Rapuan Linda Yusnidar Ritonga; Faisal Riza; Muhammad Faishal
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3211

Abstract

This research was motivated by a topic regarding interpersonal communication patterns in polygamous families in Sibargot Village, Padang Rapuan Hamlet, West Bilah District, Labuhan Batu Regency. The reason for the formation of this research explains, analyzes or details the elements of communication carried out by husband couples with one wife and the other wife, the series of communications between wives, the forms of interaction between children, and the communication barriers faced by polygamous families in Sibargot Village, Padang Rapuan Hamlet. This research uses descriptive qualitative analysis, namely observing and interpreting data found through documents, interviews and observations. The data obtained is first checked for accuracy through data testing techniques. As for analyzing data by selecting, displaying and making conclusions. The results of this research show that the series of communications carried out by husbands to each of their wives does not have a specific communication pattern that occurs in their family, but each family has its own method of managing its two wives. The husband's communication policy is one-way. Then, the two wives used a form of balanced communication interaction between their wives. Things that hinder communication are caused by the lack of time to meet and interact between wives and husbands, resulting in the difficulty of creating a conducive atmosphere in resolving problems which results in many bad perceptions.  
Pengaruh Sales Promotion Kosmetik Secondate Di Instagram Terhadap Keputusan Pembelian Konsumen: Survei Pada Followers Instagram @secondatebeauty Zahra Khoerrunissa; Oktaviana Purnamasari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3227

Abstract

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.
Filsafat Komunikasi Rapi Lamnur Siregar; Indira Fatra Deni P; Hasnun Jauhari Ritonga
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3230

Abstract

This research explores the theoretical and philosophical underpinnings of the communication process, with a particular focus on the ethical implications and strengths in contemporary communication practice. In the context of the evolution of philosophical thought, this study combines various classical and modern communication theories. Through a qualitative approach, this study collected data from various literature studies such as books, communication journals and discourse analysis from key texts. The findings suggest that communication is not only a means of delivering messages but also as a mechanism of identity and power formation. In addition, the study revealed that communication ethics, especially in digital media, require special attention to address the challenges of honesty, transparency, and privacy. The study contributes to a deeper understanding of how philosophical principles can be applied to improve communication practices in the digital age. Thus, this study emphasizes the importance of philosophical reflection in the face of the complexity of modern communication and its impact on society
Analisis Isi Dalam Film Imperfect Terhadap Kepercayaan Diri Arfian Suryasuciramadhan; Cindy Nurlaila; Lika Mulki Latief; Ninda Ela Putri; Qurrotul Aini
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3234

Abstract

Movies can be used as a means of sending messages, for example in the form of moral messages contained in a movie. Moral message contained in a movie the definition of morals in the dictionary is the good and bad of a person's actions and behavior. This research is intended to explain how women's self-confidence in the movie Imperfect. This research also aims to find out the reality, representation and ideology of women's self-confidence contained in the film's storyline that can be implemented in everyday life which discusses how women's self-confidence in appearance. The design in this research uses the Semantic Analysis method of Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in moral message in the movie Imperfect. The results of this study explain that there are several body shaming behavior, namely looking at the physical, mockery and ridicule and the positive side is the existence of self-esteem in religious tolerance. positive side is the existence of self-esteem in religious tolerance, attention and self-confidence. The conclusion shows that body shaming behavior can make those who are bullied make those who are bullied so insecure that it is very disturbing mentally, while the nature of every body shaming is that it is mentally, while in essence every human being needs to get self-esteem from respect for themselves, others, and others. self-esteem from respect for himself, others, as well as the environment and life.

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