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Journal of Business on Hospitality and Tourism

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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 410 Documents

1 2 3 4 5

TOURISTS AND OPPORTUNITIES TO FILL HOTEL OCCUPANCY. (CASE STUDY AT NUSA DUA BEACH HOTEL) Agus Deni Permadi; I Wayan Kiki Sanjaya; Nararya Narrotama
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Chinese tourists visit that increase each year have led to numerous impacts on the tourism industries, such as increasing the opportunities to invest in building more accommodation facilities to accommodate the influx. In addition to the development, there are also negative effects caused by it, such as intense competition among service providers to meet the level of occupancy. NDBH as one of the best hotels in Bali is quite keen to see these opportunities, by making advantage of the Chinese tourists visit in Bali. The research was conducted to study their potential room occupancy in NDBH to the viewpoint of academic realm. 2) Perform arguments proofing on negative issue of the scholars’ thinking paradigm on our current tourism concerning the Chinese tourists. By using SWOT analysis it is found out that: 1) The strength of Chinese tourists rely on its huge population, a positive contributions against occupancies, and diverse classification of Chinese tourists, 2) The weaknesses of the Chinese tourists are; they are having lack of Behavior, They speaking influent English, and they tend to make reservation in a short notice, 3) Opportunities of Chinese tourists are; travel agents are distributing many Chinese tourists in Bali making them accessible, and group of Chinese tourists help boost occupancy rates, 4) The threat of Chinese tourists are; it is likely to harm the Cross Culture of the hotel, Chinese travelers are not a loyal customer (Price Oriented), operational processes has hampered hotels, and hotel loss profit on sub-department. Hopefully this research can help interested parties, especially those who deal directly with tourists from China, in order to take appropriate measures and policies in the future.

Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors Ratu Ratna Mulyati Karsiwi; Nurlena Nurlena
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

TOURIST DESTINATION DEVELOPMENT STRATEGIES AND THE IMPACT ON TOURIST VISITS CASE STUDY: PURA GUNUNG KAWI IN SEBATU VILLAGE, GIANYAR, BALI I Made Sudjana; I Made Darsana
Journal of Business on Hospitality and Tourism Vol 4, No 1 (2018): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Pura Gunung Kawi Sebatu is a tourist destination in Bali. The temple is located in Sebatu Village, Tegallalang, Gianyar Regency. However, unlike most tourist destinations in general, Gunung Kawi Temple is infrequently visited by both foreign and domestic tourists, especially when compared with similar destinations, such as Pura Tirta Empul Tampaksiring. The purpose of this study is to determine the development strategy of “Pura Gunung Kawi Sebatu” and the impact of tourist visits on the welfare of community in Sebatu Village. This study used qualitative descriptive approach which aims to describe, record, analyze, and interpret current conditions of Pura Gunung Kawi Sebatu. The results from this study is the development strategies of Pura Gunung Kawi relies on some factors such as: the stability of various levels, such as security, comfort, support facilities and infrastructure; the quality and quantity of human resources; partnerships with funding agencies; the linkage function development of tourism activities; increased community participation in tourism development; and programs implementation for effective promotion on an ongoing basis. These stabilities help increase the number of tourist visits, which leads to community’s welfare in the area surrounding Pura Gunung Kawi Sebatu.

The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi Putri, Liyan Andika; Pasaribu, Pasaribu
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors.

The importance of mastering foreign languages in developing hospitality and tourism industries Acep, Unang, Rahayu
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims at offering some thoughts that cultural differences influence a great deal in hospitality and tourism industries. In Indonesia English is a second language whereby occupational background in the past still dominates our language structure. Indonesia was occupied by the Dutch for 3 and half decades then by the Japanese for 3 and half years. Lacking of vocabulary items, Indonesian Language still use foreign languages such those borrowed from Dutch, English, Italian, Portuguese and Arabic.Cultural differences also influences Indonesian way of using the English expressions at hospitality industries. Mastering foreign languages is very important in developing hospitality industries in Indonesia. The main findings of my research are : those motivated students learn foreign languages better, those having good learning strategies master foreign languages better, and those mastering foreign languages work successfully at hospitality and tourism industries.

VISITOR SATISFACTION ATTENDING FESTIVAL IN BALI: CASE OF SANUR VILLAGE FESTIVAL 2018 I Gusti Ayu Dewi Hendriyani
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Festivals or special events have been one of the fastest developing tourism attractions in many countries. Bali as tourism destination have many activities on tourism event such as festivals or special events to attract more tourists to come every year. Sanur Village Festival (SVF) declared by the government as one of the top ten national tourism event in Indonesia. SVF is an annual event since 2006. Its community event founded by Sanur Development Foundation (YPS) which is a combination of several large-scale activities involving food festival, creative economy exhibition, various contests and competitions, art and cultural attractions, music as well as various types of environmentally-friendly activities. Quality of activities and service on an event is dynamic conditions that relate to fullfill the visitors expectation. In tourism event, quality of activities and service becomes success parameter as indication of satisfaction. The aim of these research is to know the visitors satisfaction attending festival in Bali, case study of SVF 2018. Sample of the research is visitors of SVF 2018 during period 22-26 August 2018 with total 135 respondents. The method of this research is quantitative method with analysis factor confirmatory using SPSS. Using teory from Crompton (2003) there are six factors and twenty six variables that were observed. The factors and variables are convenience value (F1) through five variables, service value (F2) through six variabels, perceived price (F3) through four variables, aesthetic value (F4) through four variables, playful value (F5) through four variables and social value (F5) through three variables. Finding in this research about visitors satisfaction attending festival in Bali, case of SVF 2018 is in good condition according to the guest overall comments. The leading factor and variable are playfull value (F5) and X21 (enjoyable). The strategic implication that should be done by management of SVF or Sanur Development Foundation to the result of reserach is to maintain what has been good and improve which one is unfavourable by make evaluation and standarization of work for all vendors/ suppliers that supported the festival.Festivals or special events have been one of the fastest developing tourism attractions in many countries. Bali as tourism destination have many activities on tourism event such as festivals or special events to attract more tourists to come every year. Sanur Village Festival (SVF) declared by the government as one of the top ten national tourism event in Indonesia. SVF is an annual event since 2006. Its community event founded by Sanur Development Foundation (YPS) which is a combination of several large-scale activities involving food festival, creative economy exhibition, various contests and competitions, art and cultural attractions, music as well as various types of environmentally-friendly activities. Quality of activities and service on an event is dynamic conditions that relate to fullfill the visitors expectation. In tourism event, quality of activities and service becomes success parameter as indication of satisfaction. The aim of these research is to know the visitors satisfaction attending festival in Bali, case study of SVF 2018. Sample of the research is visitors of SVF 2018 during period 22-26 August 2018 with total 135 respondents. The method of this research is quantitative method with analysis factor confirmatory using SPSS. Using teory from Crompton (2003) there are six factors and twenty six variables that were observed. The factors and variables are convenience value (F1) through five variables, service value (F2) through six variabels, perceived price (F3) through four variables, aesthetic value (F4) through four variables, playful value (F5) through four variables and social value (F5) through three variables. Finding in this research about visitors satisfaction attending festival in Bali, case of SVF 2018 is in good condition according to the guest overall comments. The leading factor and variable are playfull value (F5) and X21 (enjoyable). The strategic implication that should be done by management of SVF or Sanur Development Foundation to the result of reserach is to maintain what has been good and improve which one is unfavourable by make evaluation and standarization of work for all vendors/ suppliers that supported the festival.

Effect of Intrinsic and Extrinsic Motivation on Employee Productivity: Case of Le Grande Hotel Pecatu I Nyoman Gede Astina; Dewi Ambarwati
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aimed to determine the effect of intrinsic and extrinsic motivation on employeeproductivity at Le Grande Hotel Pecatu. The independent variables studied were Intrinsic Motivation (X1) and Extrinsic Motivation (X2) with the dependent variable is the Work Productivity (Y). Data sampling used questionnaires to 120 respondents, while sampling used simple random sampling method. The tests used to test the research instrument are in the form of test validity and reliability testing. Hypothesis testing used the F test and t test. The results showed that multiple regression analysis based on the results obtained by the equation: Y = 2,112 + 0,340X1 + 0,418X2. Based on the results of the most dominant variable affecting the Work Productivity Extrinsic motivation is variable with a regression coefficient of 0.418. Hypothesis testing using the F test and t test showed that simultaneous or partially intrinsic and extrinsic motivation have significant effect on employee productivity at Hotel Le Grande.

THE OPTIMIZATION OF EMPLOYEE PERFORMANCE IMPROVEMENT REVIEWED FROM THE PERSPECTIVES OF PERFORMANCE ALLOWANCES, WORK MOTIVATION, AND WORK DISCIPLINE IN THE LPD BANYUNING, LPD LUMBANAN, LPD PADANG BULIA, LPD SARI MEKAR Luh Kartika Ningsih; Ni Luh Putu Eka Yudi Prastiwi; AAN Eddy Supriyadinata Gorda
Journal of Business on Hospitality and Tourism Vol 6, No 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The purpose of this study was to find out how to Improve Employee Performance reviewed from the Perspectives of Performance Allowances, Work Motivation, and Work Discipline in the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar. This study used a quantitative approach. The data analysis technique used in the structural equation model (Structural Equation Modeling-SEM) was based on variance or component based SEM, which is famously called Partial Least Square (PLS) Visual version 3.0. All relationships examined showed positive and significant results. For this reason, in its realization, the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar were expected to be able to improve the performance of the Employees with the Performance Allowances. The realization of employee performance, this is also the impact of the existence of Work Motivation, Performance Allowances, and Work Discipline that will have an impact on improving employee performance in the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar.

THE BALINESE TRADITIONAL CULINAIR MUST BE SURVIVED AS A GREEN TOURISM TO PRESERVE SUSTAINABLE TOURISM I Made Sudiarta
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

According to an International Magazine stated that Bali is the best of the world destination country, not famous only of the splendor of Bali and its unique culture, but also its culinair. (Bali Post, Nov 2015).Bali which is said to be the island of one thousand temples: Bali is the island of GODS; Bali is a paradise; also famous with various kinds of specific and typical traditional culinairs. (Sulistiyo, 2011, 94).This Balinese traditional culinair must be surfived as a green tourism to preserve sustainable tourism, to be able to be enjoyed by young generations (Picard, 1996, 64).This decision was committed during the audiency of Bali Post Newspaper Commity to PT. Sinar Sosro, the sales office of Bali & NUSRA Region, last Friday june 10th, 2016 just a few days ago. (Bali Post, June 2016).It is expected that by the frequently of culinair festival we can preserve sustainable tourism, and finally the Balinese Traditional Culinair could be surfived as a green tourism. (Bungin, 2007:87).

Community Evaluation on The Effects of Tourism in Doot Poktoy, Lanuza mariae khrisna baring arreza; James Garcia Esguerra
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Doot Poktoy is an emerging surfing destination in Mindanao. In developing tourism, Policymakers could aim for long-term tourism growth. Sustainable tourism is intensely dependent on the host community's support, view, and contribution to tourism programs; this safeguards the community and diminishes any adverse effects that can harm the environment and culture. However, literature is scarce about comparing the positive and negative effects of tourism. Thus, this paper focuses on the following objectives: Determine the positive and negative effects of tourism and; Test the significant difference between the positive and negative responses. The study gathered 93 responses from Doot Poktoy residents'. It utilized the descriptive approach, with questionnaires indicating the agreement level in the values of tourism development: economic, socio-cultural, and environmental. The results revealed that the respondents had experienced both negative and positive effects of tourism and that they have a more negative view of tourism than a positive one.

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

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+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA