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Pengaruh Online Customer Review Terhadap Keputusan Pembelian Jasa Kamar Studi Pada Pengguna Online Travel Agent di Rocky Plaza Hotel Kota Padang Anugrah, Dinda Rizky; Pasaribu, Pasaribu
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 3 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i3.52072

This research was conducted based on the results of observations during pre-research during industrial field practice at Rocky Plaza Hotel Padang and the background of the problem of Online Customer Reviews that are still few, there are negative comments and room sales through Online Travel Agents are still low. This type of research is descriptive associative classified as causal associative research with a survey method that aims to see the influence of Online Customer Reviews (X) on Purchase Decisions (Y) through Online Travel Agents at Rocky Plaza Hotel Padang. This research was conducted based on observations during the industrial field experience at Rocky Plaza Hotel Padang, the authors found problems, namely the low sales of rooms through Online Travel Agents and the number of reviews contained on online travel agent sites is still relatively small. The number of samples in this study were 208 respondents using purposive sampling technique. Data collection in this study was obtained using questionnaires and google forms that have been compiled with a Likert scale. Technical analysis in this study is simple linear regression and the coefficient of determination. Based on the results of the study, it can be concluded that: (1) Online Customer Review (X) in the category of not agreeing (51%), (2) purchasing decisions (Y) in the category of agreeing (54.8%), (3) test results simple regression, the results of the regression coefficient equation are equal to. Based on the above equation, the regression coefficient is 0.659 with a sig value. 0.000 0.05. This means that every increase of 1 unit of Online Customer Review will increase by 0.659 units of purchasing decisions. For the results of the R Square value obtained at 0.749, it means that the effect of the X variable on Y is 74.9% and 25.1% is influenced by other factors..

The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi Putri, Liyan Andika; Pasaribu, Pasaribu
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors.

Level of interest and performance of tourism facilities in the attraction of the peak tourism of Paragliding Fariansyah, Ilham; Pasaribu, Pasaribu
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 4 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i4.29623

This research started from observations, which were seen based on data from Puncak Paragliding tourist visits which decreased from January to September, this occurred due to the outbreak of the Covid - 19 pandemic that entered and resulted in the imposition of a lockdown system or PSBB in almost all regions in Indonesia including the city of Padang. . Where the government prohibits residents from making tourist visits in order to prevent the transmission of the Covid-19 pandemic. Only in the last three months of 2021 has the level of tourist visits coming to the Puncak Paragliding tourist attraction experienced a significant increase, this is of course accompanied by implementing strict health protocols. Researchers also observe other problems, namely as a tourist attraction Puncak Paragliding is faced with the challenge of being able to attract tourists who want to visit. This is certainly important to do because as one of the businesses engaged in services. In addition, facilities are facilities and infrastructure that play an important role in efforts to increase tourist satisfaction. The results showed that there were 6 indicators in quadrant 1 (Concentrate Here, Top Priority) High Importance, Low Performance, there were 2 indicators in quadrant 2 (Keep Up The Good Work, Maintain Performance) High Importance, High Performance, there were 2 indicators that are in quadrant 3 (Low Priority) Low Importance, Low Performance and there are 3 indicators that are in quadrant 4 (Possibly Overkill, Excessive) Low Importance, High Performance.

The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi Putri, Liyan Andika; Pasaribu, Pasaribu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.377

This research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors.

Undergraduate students future career intention in the hotel industry: The impact of implementing the certified internship program Ferdian, Feri; Yulastri, Asmar; Zahari, Mohd Salehuddin Mohd; Suyuthie, Hijriyantomi; Pasaribu, Pasaribu
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 1 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i1.41223

This scholarly investigation examines the effect of hotel hallmarks of the hotel industry, service quality of internship and internship satisfaction on undergraduate hotel management students' future career intentions in the hotel industry. A quantitative approach through a cross-sectional study with a self-reported survey questionnaire was undertaken. The sample and the unit of analysis is among hotel management students from Universitas Negeri Padang, West Sumatera, Indonesia who had undergone internships program. The study employs Partial-least Square-Structural Equation Modelling (PLS-SEM) in response to the hypotheses. The results clearly demonstrated that hallmarks of the hotel industry (less pleasant work environments, heavy job responsibilities, slow career development opportunities, and less recognition of work achievement) did not possess negative impact on hospitality interns’ students future career intentions in the hotel industry. Hotel internship service quality and internship satisfaction strongly influence hospitality interns’ students future career intentions in the hotel industry. The findings manifestly provide valuable insights and far-reaching consequences for students, hospitality institutions, industry stakeholders and policymakers.

Tinjauan Konsep Triple Bottom Line di Hotel Savali Padang Edwar, Anissa Felicea Putri; Azwar, Hendri; Pasaribu, Pasaribu
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26041

Penelitian ini bertujuan untuk menganalisis implementasi konsep Triple Bottom Line di Hotel Savali Padang dengan tiga indikator utama: planet (lingkungan), people (masyarakat dan sosial), dan profit (keuntungan dan efisiensi). Berdasarkan hasil observasi dan wawancara, ditemukan bahwa Hotel Savali telah menerapkan beberapa aspek keberlanjutan, seperti program Linen Reused dan pemilahan sampah. Namun, masih ditemukan penggunaan plastik sekali pakai dan kurangnya opsi vegetarian. Dari aspek sosial, hotel telah menjalankan sistem perekrutan yang adil, tetapi keterlibatan sosial dengan komunitas sekitar masih perlu ditingkatkan. Dari aspek profit, hotel telah menerapkan efisiensi energi dan air, tetapi masih terdapat peluang untuk meningkatkan profitabilitas melalui strategi keberlanjutan. Dengan perbaikan pada aspek-aspek yang belum optimal, Hotel Savali berpotensi menjadi model penerapan Triple Bottom Line dalam industri perhotelan di Sumatera Barat.

Pengaruh Fasilitas Kerja dan Motivasi Kerja Terhadap Kepuasan Kerja di Pangeran Beach Hotel Padang Mutri, Vanessa Bilbina; pasaribu, Pasaribu
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 1 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i1.75372

This research is motivated by issues related to work facilities and work motivation at Pangeran Beach Hotel Padang, which can influence job satisfaction. The objective of this study is to analyze the impact of work facilities and work motivation on job satisfaction at Pangeran Beach Hotel Padang. This study employs a quantitative method with an associative approach in the form of causal relationships, utilizing a survey method to examine the relationship between work facilities, work motivation, and job satisfaction. The data for this research was collected through the use of a research instrument in the form of a questionnaire distributed to 96 respondents. Hypothesis analysis in this study was conducted using multiple linear regression analysis with the assistance of SPSS version 16.00. The results indicate that there is an influence between work facilities and work motivation on job satisfaction, with an Adjusted R Square value of 0.666 or 66.6%, while 33.4% is influenced by other variables outside the scope of this study. Hypothesis testing in this research using multiple linear regression shows that the calculated F value is 95.643, with a table F value of 3.09, indicating that the calculated F value is greater than the table F value and is significant at 0.000 < 0.05. This demonstrates that the variables of work facilities (X1) and work motivation (X2) together have a significant effect on the variable of job satisfaction (Y).

PROGRAM PENINGKATAN LITERASI INFORMASI UNTUK ANAK-ANAK DI DESA SITUJUAH LADANG LAWEH Zain, Muhammad Roofid; Pasaribu, Pasaribu; Hayun, Asra Mahdy; Wijaya, Diva Riska; Maulana, Habib Sandi; Yosviano, Ryan
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.47436

Program pengabdian masyarakat berbasis Penelitian Partisipatif Berbasis Masyarakat (CBPR) yang dimodifikasi dilaksanakan di Desa Situjuah Ladang Laweh karena rendahnya tingkat literasi informasi di kalangan anak-anak, sebagaimana dibuktikan oleh 80% keterbatasan akses internet dan 65% kesulitan dalam membedakan informasi palsu. Melalui tiga intervensi utama—(1) lokakarya literasi informasi dengan modul adaptasi ALA, (2) pembentukan Pojok Baca Digital (100 buku + 5 laptop), dan (3) pendampingan mingguan—program ini berupaya untuk meningkatkan keterampilan evaluasi informasi, memaksimalkan perpustakaan desa, dan mendorong pendampingan berkelanjutan. Hasilnya, kunjungan perpustakaan meningkat hingga 300%, kemampuan pengguna untuk mengevaluasi materi meningkat drastis (85%), dan solusi inovatif seperti perpustakaan digital luring mampu mengatasi kendala infrastruktur. Berkat sistem mentor-mentee dan metode mediator budaya, tingkat implementasi program mencapai 70%. Hal ini memiliki efek jangka panjang pada integrasi kurikulum literasi di sekolah dan memperluas peran orang tua.

Pengaruh Lingkungan Kerja dan Keterampilan Komunikasi Terhadap Kinerja Karyawan di HW Hotel Padang Wahyu, Suharjadi; Pasaribu, Pasaribu
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4270

This study aims to determine the influence of the work environment and communication skills on employee performance at HW Hotel Padang. The research method used is a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to 57 respondents who are employees of HW Hotel Padang. The results of the study show that both the work environment and communication skills have a significant effect on employee performance. The majority of respondents gave positive responses regarding the condition of the work environment and communication skills in the workplace. Furthermore, communication skills were found to have a more dominant influence than the work environment in improving performance. This study highlights the importance of creating a conducive work environment and enhancing communication skills as strategic efforts to improve employee performance in the hospitality industry.

Pengaruh Fasilitas Kamar dan Persepsi Harga Terhadap Kepuasan Tamu Menginap di Hotel Grand Tjokro Jakarta Humairah, Wardatul; pasaribu, Pasaribu
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.81372

This research is motivated by problems with room facilities and price perceptions at the Grand Tjokro Hotel Jakarta which can affect guest satisfaction. This research aims to analyze the effect of room facilities and price perceptions on guest satisfaction staying at the Grand Tjokro Hotel Jakarta. This research uses a quantitative method with an associative approach in the form of a causal relationship using a survey method to determine the effect of room facilities and price perceptions on guest satisfaction. This research data was achieved through the use of research instruments in the form of questionnaires given to 103 respondents. The analysis of this research hypothesis uses multiple linear regression tests with the help of SPSS version 25.00. The results showed that room facilities (X1) had a positive and significant effect on guest satisfaction (Y). Likewise, price perceptions (X2) have a positive and significant effect on guest satisfaction (Y). This shows that the variable room facilities (X1) and price perceptions (X2) together have a significant effect on the guest satisfaction variable (Y).

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